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ONE.OF.A.KIND - All things brand strategy | Wave AI Podcast Notes
ONE.OF.A.KIND - All things brand strategy
Brand strategist Ulrike Hirtzberger interviews business owners who mastered the art of brand strategy.
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7 episodes
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#7 Strategist Kristina Bonitz / Can bold strategies create a better future?
00:47:23
8/9/2024
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#6 AUGE for BAHLSEN / What role played brand strategy in the global relaunch
01:03:54
7/27/2023
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#5 Carbone Interior Design / Veronica del Castillo, how to translate a brand strategy into spaces?
00:52:41
6/5/2023
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#4 B&B ITALIA / Tommaso Vincenzetti, what role plays brand strategy in a contemporary furniture brand?
00:32:00
4/5/2023
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#3 PRESTAT London / Micaela Illy, what are the challenges in reviving and rebranding a royally approved heritage brand?
00:46:35
7/17/2022
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#2 POSITIONER / How to deal with brand strategy in the hotel industry Fabian Messer?
00:58:46
5/28/2022
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#1 LEICA / What makes LEICA cameras stand out Andreas Kaufmann?
00:58:41
5/1/2022
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