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Episode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal.

Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Why Email Deliverability is So Important, What is a Spam Trap and Email List Best Practices