Podcast
Online Marketing Made Easy
Hosted by Amy Porterfield · EN
Welcome to the Online Marketing Made Easy Collection – a series of my most downloaded episodes in the history of the podcast!
I started Online Marketing Made Easy back in 2013 to help aspiring entrepreneurs quit their 9-5 jobs and start their own online businesses. Since then, I’ve sunsetted the show and started a NEW podcast called The Amy Porterfield Show.
Don’t worry – the Online Marketing Made Easy Collection (and the entire 700+ episode library) is still your on-the-go guide if you’re dreaming and plotting your way to your own freedom-based online business.
If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling to systemizing and scaling a thriving business.
Think better systems… stronger marketing …more revenue… higher conversions…all with more ease and in a sustainable, scalable way that doesn’t require more of your time.
10episodes
Episodes
Newest firstAll episodes
How to Stop People's Opinions From Impacting Your Life with Mel Robbins
Mar 4, 202501:18:38Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Reclaim your power with Mel Robbins! Learn her life-changing Let Them Theory to build confidence and create a life beyond your wildest dreams.Get Mel Robbin’s incredible book “The Let Them Theory” wherever books are sold. Your near-future self will thank you. 😉URL: www.melrobbins.com/letthemtheoryIn this episode, we discuss: (2:54) Mel’s biggest takeaways from her conversation with Oprah (11:37) Examples of the Let Them Theory in action (25:01) How to stop giving your power away to things you can’t control (38:08) Navigating emotional immaturity in business and personal relationships (58:54) Why imposter syndrome is actually a healthy sign of growth (1:09:00) How to transform comparison into your greatest teacher Listen in and start reclaiming your power today! Resources Mentioned in the EpisodeGet your copy of The Let Them Theory How to improve your life with ONE change | The Oprah Podcast with Mel Robbins Follow Mel Robbinsyoutube.com/melrobbins tiktok.com/@melrobbins instagram.com/melrobbins/ Follow AmyOnline Marketing Made Easy podcastinstagram.com/amyporterfieldamyporterfield.comRate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino
Mar 4, 202500:41:41Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Every reason why finding a virtual assistant is one of the best hires you’ll make.Want to know a secret? It's NEVER too early to hire a virtual assistant! In fact, you’ll be stunned by how much they can change and supercharge anything and everything for your business. Before hiring a VA, there were so many tasks that I needed help with, and now I only focus on building my brand, attracting my audience, and making more money.Here's why I'm telling you this – by hiring a VA, you, the brilliant entrepreneur, get to focus on what you do best while delegating the rest to a committed assistant. Can you feel the weight lifting off your shoulders? And lucky for you, here to walk you through finding, hiring, and managing the perfect VA is Tricia Sciortino, the fabulous CEO at BELAY, one of the fastest-growing virtual staffing companies in the US. Personally, I found my current VA four years ago on BELAY, and it was the perfect resource for getting started. I was so nervous about hiring someone full-time and didn't know if I was ready. Plus, I didn't want to spend hours searching and vetting candidates online. Thankfully, BELAY took care of all of that for me! In the episode, Tricia tells you all about: 10:51: How a virtual assistant can take your business to the next level 15:03: The qualities to look for in a VA, and key questions to ask when hiring 20:50: The ways a VA can help you in areas like social media, podcasting, and launching digital courses 26:14: Why VA’s will ignite creativity and ideation in your marketing processes 29:40: Tips for effectively training your VA to execute tasks seamlessly 32:53: How a VA contributes to your scalability Listen in and remember to ask these questions in the interview process for your new VA: - Your client has not delegated anything to you this week – what are you going to do?- What steps would you take to make this relationship successful? - What strategic questions would you ask to serve your client best? - What excites you about being a virtual assistant? Click here to listen!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →I Procrastinate Too… This Is How I Avoid It
Mar 4, 202500:24:44Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Supercharge your focus, say goodbye to procrastination, and crush your to-do list. Let's face it - procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels impossible, especially when some tasks just don't light you up inside. Sure, not every day will be exciting when running a business. But that's the beauty of entrepreneurship – you get to call the shots and build your dream career on your terms.Here's a little secret – I struggle with procrastination, too. But I've learned some tricks along the way that have helped me stay focused and productive. Today, I’m passing those tips on to you! I invited my incredible social media manager Stacey Moran to join me on this episode and together, we’re sharing everything you need to know so you can crush your to-do list and feel fantastic about your work. My friends, if you're ready to conquer procrastination, effectively manage your valuable time, and dive headfirst into your zone of genius, look no further. You'll hear all about: 4:15: Auditing your day to figure out when you're the most productive 7:07: Why late-night creativity is a real thing and how to make it work for you 8:33: Recognizing the leading causes of procrastination so you can get ahead of them 11:24: What to do when a task feels way too daunting 14:06: Tackling difficult (but super important!) tasks that require hours of your full focus 18:04: How to channel your zone of genius, get support, delegate, and automate So, the next time you want to move that due date or feel stuck, I want you to hear my voice saying, "You've got this!" Tune in to say goodbye to procrastination and hello to productivity. Click here to listen!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →Jen Gottlieb’s Guide To Be Seen, Build Credibility, Influence & Authority
Mar 4, 202500:53:56Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb.You've got a killer product, streamlined processes, and top-notch marketing, but there's one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there's no way that your brand can reach its fullest potential. But don't worry, I’ve got you! In this episode, you're getting all the expert advice you need to shine your brightest and become the go-to person in your field. The fabulous Jen Gottlieb joins me today to share her invaluable wisdom on showing up authentically and making a lasting impression on your clients. You’re in the BEST hands with the queen of personal branding and a true powerhouse connector! Showing up in your business isn't just about being on camera or using social media. That's why Jen dives into some tactical strategies from her new book, "Be Seen." We're talking in-person AND online networking, building relationships with media contacts, overcoming rejection, and creating a thriving community. Get ready because you're going to be making a mark in your industry in no time! We dig into: 7:46: Mindset shifts to increase your visibility 11:56: Tips for tapping into your creativity and the uniqueness of your business 17:29: Effective strategies for networking in physical and online environments 22:18: A super simple and tactical exercise for fostering relationships with media contacts 28:36: Taking action on the thing you’re most afraid to do 31:32: The first steps of creating and sustaining an engaged community 43:27: A real-life case study that proves anyone can make a difference This conversation is an absolute goldmine of insider insights that will give your business that edge you’ve been craving. Tune in now to make sure your gifts never go unnoticed! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon
Mar 4, 202500:50:48Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon.As an entrepreneur, you've probably attended a couple of live events, and sometimes, you might even feel the itch to host one yourself. But planning the entire thing can feel like a lot of work, right? Well, what if I told you that you could host your very own live event, plan it with ease, and make millions in sales, all without leaving the comfort of your home? The secret? Virtual live events!I'm so excited to introduce you to Darnyelle Jervey Harmon, who is the best of the best when it comes to hosting million-dollar live events. She started out just like many of you, working a 9-5 and turning her side hustle into a million-dollar business. And she did it all primarily through hosting these virtual live events.With virtual live events, you can turn a few clicks into big sales, have your offer flying off the digital shelves, and bring together an incredible community. Darnyelle shares her step-by-step strategy for onboarding tons of new students without breaking the bank or your sanity. And to my solopreneur friends, it's not about the number of attendees; it's about the quality of your engagement. So, even with a smaller audience, your impact can be life-changing! In this episode, you’ll hear all about: 5:04: What exactly does a virtual live event showcase? 10:33: Breaking down the “run of show” for your virtual event 17:59: Key factors to consider before you start planning your event 22:05: Strategies for encouraging meaningful audience interaction 24:45: How to get your ideal customer to sign up and attend your event 33:20: Designing a system to ensure everything runs smoothly from start to finish 37:26: The metrics you should be tracking outside of sales 40:49: Tips for effectively following up with attendees after the event So, listen in and start envisioning your virtual live event today! Put your plan together, choose a date, and just watch your sales soar. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →It’s Time To Quit: 4 Steps To Quit Your Job & Be Your Own Boss
Mar 4, 202500:26:07Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.A step-by-step guide for leaving your 9-5 and starting your thriving online business.Have you been dreaming of ditching the 9-5 grind and turning your side hustle into a full-time gig? Or maybe you're finally ready to go all-in with entrepreneurship? If that sounds like you, you're in the right place! I totally get it, my friend – taking that first step can be super intimidating, but don't worry, I'm here to help. Today, I'm sharing my tips and strategies to give you the courage and the strength to make your transition. These are the exact steps I took when I left my job to start my online business, and trust me, there's nothing more rewarding than being your own boss and living life on your terms. This step-by-step guide is pulled straight from my book, Two Weeks Notice, and is all about putting in your notice, preparing the launch of your business, and 'unbossing' yourself. The best part? You don't need any experience or resources to get started! Tune in for: 5:01: Why you need to schedule your exit/start date 8:27: A checklist of actions to take during the "runway" phase of starting your online business 11:52: Tips for putting yourself out there online through social media, a podcast, a blog, etc. 16:53: The best way to hold yourself accountable when getting started 20:10: How to give your notice without burning bridges Listen in and start the first day of the rest of your life as a successful and thriving entrepreneur. You deserve it, my friend!Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out.
Transcribe →Time Mastery: Automate & Elevate What You Do In A Day
Mar 4, 202500:22:32Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Maximizing every minute of your day with these essential time management strategies.As a business owner, your time is literally as valuable as pure gold. When you use it wisely, it's like a revenue-generating machine. But if you're not, you could be missing out on some serious cash.Today, I'm here to share all of my favorite time-saving tips and habits so you can take control of your day and focus on the stuff that actually moves the needle in your business. Believe me friend, you'll get to sit back and watch your entire life transform the minute you start to apply these simple yet effective streamlining hacks into your day. More free time to do the things you love, a happier team (if you have one), AND a thriving business… what more could you ask for?!I dive into work management programs you can implement TODAY, share actionable strategies for up-leveling your efficiency, and offer mindset shifts to supercharge your productivity.I’m talking: 1:37: The top ways to automate and delegate your busy day 5:10: How to review and trim your offerings 7:25: Streamlining your internal operations by creating SOPs (Standard Operating Procedures) 9:50: The beauty of the zero inbox rule for email management 11:35: Why you need to empower your employees 13:24: Allotting yourself less time to complete your tasks 14:13: Advice for limiting negative content consumption 14:56: The mutually beneficial 4-day workweek 16:01: Tips for evaluating your performance on the daily 17:23: The One-Minute Rule Tune in and start smooth sailing through your workday – you deserve it! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →8 Ways to Address Money Objections From Your Audience
Mar 4, 202500:27:05Tap to summarizeA potential customer just told you your course isn’t in their budget…now what? Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course. I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence. Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust. If you’re ready to mitigate price objections from the start, you’re in the right place, my friend! You'll hear all about: 4:58: What to do in the four-to-six week period before opening enrollment 8:18: Why I think everyone should have a refund policy, especially for your first digital course launch 11:10: When (and when not) to offer a payment plan 13:54: Why I prefer to go live with my audience instead of relying on an FAQ page 16:33: My invaluable experience working with a concierge team 19:31: How to address money objections in your marketing efforts 22:09: A creative way to help your audience pay for your digital course So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan. Click here to listen!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →Actionable Steps To Manage Your Money Like A Boss with Tiffany Aliche, The Budgetnista
Mar 4, 202500:48:25Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.How to get ahead with your small business finances to maximize your business success.If I could give you one piece of advice based on my past regrets, it's to get financially educated early on in your business. Trust me, my friend, understanding how to play the game of business finances will make things so much easier for you further down the line! But, I know how scary and overwhelming talking about money can be, so I've brought in an expert to make things a whole lot easier – Tiffany "The Budgetnista" Aliche. Not only is she a fabulous financial educator, she's also a New York Times bestselling author, star of Netflix's "Get Smart with Money," and co-host of the incredible podcast “Brown Ambition”. She's here to share her step-by-step guide on building wealth unapologetically for you and your small business.Tiffany knows that your money is the backbone of your business, and if your financial flow is even a little bit off, you might be setting yourself up for trouble. That's why in this episode, we're talking about everything (and I mean EVERYTHING) from budgeting to saving to investing for your small business! Today, we dig into: 4:30: The difference between financial fullness and financial freedom 5:55: Simple tips for beginners in business budgeting 10:01: Why you need to save money just like squirrels save acorns 14:00: The importance of your personal and business credit score 19:01: Advice for getting started in investments 28:17: Everything you need to know before making your side hustle a full time gig 32:31: How to separate your business and personal bank accounts Listen in and start prioritizing your business finances TODAY. Your business deserves it! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher
Mar 4, 202500:43:01Tap to summarizeIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it's not even social media at all (more on that later!) – it's a pure ROI goldmine that's just waiting to be explored. To help guide us through everything Pinterest has to offer, I'm joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert. Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm. If you're just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you're still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible. You’ll hear all about: 4:18: How Pinterest completely shifted Jenna’s business strategy 6:15: The ways Pinterest is different than social media 10:44: Why you should focus on monthly views on Pinterest, not followers 13:00: The anatomy of a perfect pin and the science behind the algorithm 20:41: Tips for reviving an old Pinterest account 23:09: The importance of the captions on your pins 30:20: Understanding the trends on Pinterest 34:18: Everything to know about optimizing your pins for traffic and engagement Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you'll love it!Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Transcribe →