00:00 Introduction

06:21 Understanding Data Challenges in Mid-Market Companies

08:43 The Need for Data Consolidation

12:55 Building a Single Source of Truth

17:04 Managing Complexity in Multi-Channel Operations

25:25 When to Invest in Data Infrastructure

29:53 Off-the-Shelf Solutions for Smaller Businesses

35:50 The Cost-Benefit of Investing in Technology

39:36 Operational Mistakes and Their Costs

47:10 Precision in E-commerce Operations

49:15 Effective Team Meetings and Communication

54:00 Understanding and Utilizing Data

01:01:08 Hiring for Data Competence

01:16:33 The Future of Data and AI in Business

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E103: Data is a business problem, not just a marketing problem.