
Chris urges a shift away from asking how much car you can afford toward questioning what you truly need
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this is optimal Finance Daily how much car can you afford? By Chris of keepthrifty.com My Twitter feed keeps coming up with links to financial calculators framed around the question how much car can you afford? This question makes me cringe because it's totally the wrong question to ask. Why? This question starts from the assumption that you want and should spend as much as you can. You should absolutely live within your means, but that doesn't mean you should live right up to your means. One of the most crucial money lessons is to mind the gap, in other words, the distance between your income and your expenses. If you spend more than you earn, you're in trouble. If you spend just less than what you earn, you're in the rat race forever. If you spend a chunk less than you earn, you've got a chance. If you spend a lot less than you earn, you can accomplish some pretty amazing things. People who figure out what they can afford and spend that much don't end up ahead, they end up scraping by. People who are successful at beating the money game don't ask a question like how much car can I afford? They ask how much car do I really need? How much car do you really need? To really answer this, you have to take a step back. Why are you getting a car and what is it for? The obvious high level answer here is transportation, but it's not that simple. If you want to make sure you don't overspend, keep Here's a list of questions to go through before pulling the trigger on your new ride what am I transporting? Take a serious look at what your normal driving conditions are and think about what vehicle types satisfy those conditions. You might be shuttling five kids around town on a daily basis, or you might be hauling furniture and lumber back and forth as you remodel and flip your new rental property. If this is the case, a minivan or van might be a good fit for you. Then again, you might just be driving from your house to work, the grocery store and back home. If you're the only one riding in the car, do you really need the ability to seat seven adults? A common retort here comes from people concerned about the exceptions. As an example, what about when I'm going golfing with friends? I need to fit them in their clubs. Don't let the once in a whiles take precedence over your normal life. I love my friends too, but building your life around the exceptions ties up your money in places you can't recover it from. How many Lyfts or Ubers would it take to make up the price difference between a subcompact and a full blown suv? Don't forget to throw in the total cost of owning the car, maintenance and fuel economy. You have a better job for that money. Don't tie it up. 2. How can I Finance My Car? A few months back I was getting an oil change and I overheard a woman talking with a car salesman about financing the new car she was looking at. What I heard made me cringe. The 60 month loan with $2,000 in rebates is probably the better bet. You'll own more of the car if you trade it in before you pay off the loan, which is what 99% of people do anyway. At this point, the woman was nodding her head as if all this made sense. Most people accept a car loan as a fact of life, blindly paying interest and digging a financial hole. Sadly, this woman didn't even question whether she'd be trading in her car in less than five years after buying it. With all this in mind, maybe I can give a good answer on how much car can I afford? However much you can pay in cash. Not that you should spend every last dime, but if you can't afford to pay in cash, you should consider whether you really need to buy a car at this point or if there are any other options you have. Instead, save up until you can pay cash in full. Once you've got the car in hand, you'll have trained yourself to have extra money. You can now start putting into other savings or paying off your other debt Number three what do I value? Presuming you have a good grip on how you plan to use whatever vehicle you buy and you know what you can pay for in cash, you're in a good state to figure out where to add costs to align with the things you value. We transport our kids in our minivan, so you better believe that the crash safety rating was at the top of our list. We wanted to have a car with high miles per gallon for both environmental and financial reasons. We also wanted a car with a reasonable total cost of ownership. You won't feel so great about that low sticker price if you end up paying tons in maintenance costs and repairs. These were our top points, but yours could certainly be different. If you love the technology in newer cars, consider renting one for a day so you can enjoy it without making the long term commitment. You'll spend a whole lot less and still get a chance to see if the bells and whistles are novelties or or if they really make your life better enough that they're worth paying for. Identify the elements of a car that are most valuable to you from a functionality and finances perspective. Rate each car you're looking at on these and pay attention to the trade offs. Number four how could I change my lifestyle? Have you considered how you could change your lifestyle to change your answers to these questions for the better? Do you really need a car in the first place? Could you bike instead? Could you take the bus, rideshare or go down to one vehicle? Maybe you don't even need to buy a car at all. And number five what does this car say about me? This is one of the trickiest parts. We live in a world today that judges you based on the clothes you wear and the car you drive. Cars are no longer just transportation devices. They are status symbols and tech toys. So as a savvy consumer, what do you do? Ignore the judgments of those around you. You have to decide what's more important to you, getting the nod of approval from strangers around you or living in alignment with what you truly value. Your self worth isn't determined by what you drive. Vroom vroom. The world of car buying decisions is vast. New versus Used body style from compact through oversized SUV features, safety, fuel economy and brands. Ultimately, nobody can tell you exactly what you should buy based on some formula. Only you can understand your values and apply them to your finances. That said, here's the four guiding principles to remember if you want to keep thrifty in your car purchase Consider your other transportation options. Buy for your normal driving habits, not for the exceptions. Don't let others opinions of your ride be a factor and only pay what you can pay in cash. Good luck and keep thrifty. You just listened to the post titled how much car can you afford? 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management made simple this article reminded me of an exchange I had with an Uber driver. He was telling me that his business tanked due to the pandemic and that's why he was driving for Uber. But he was also stressing about buying a new car and qualifying for a loan, which confused me because the car we were in was really nice. When I told him that I drive a 2010 Mazda 3, he was completely horrified. He said he could never imagine being seen driving such a dumpy car, just like I could never imagine spending a lot of money on a depreciating asset. I could tell how much this desire for a new car stressed him out, and I really felt for the guy because it seemed that his sense of self worth was so tied up in appearances. Through our conversation, it became clear that the gratification of a new car and what he thought that said about him mattered more to him than relieving some of his financial stress. I think this is pretty much the norm for our consumerist culture and a big reason why so many people feel that debt is a normal part of life. From my perspective, driving a new car is not a flex, but retiring from my corporate career at 33 years old. Now you're talking. That should do it for another edition of Optimal Finance Daily. I'll be back tomorrow as usual, so I'll see you there on the Wednesday show where your optimal life awaits.
Title: How Much Car Can You Afford?
Host: Diania Merriam
Guest Author: Chris of Keep Thrifty
Release Date: February 24, 2026
This episode focuses on a question that surfaces often in personal finance circles: “How much car can you afford?” Rather than following the conventional wisdom of maximizing your car budget, Chris of Keep Thrifty reframes the discussion entirely, challenging listeners to align their car purchasing decisions with their true needs, values, and long-term financial well-being. Diania Merriam, as usual, offers reflective commentary that brings Chris's written post to life, providing listeners with both practical strategies and a caution against consumerist pressures.
“People who figure out what they can afford and spend that much don’t end up ahead, they end up scraping by. People who are successful at beating the money game don’t ask a question like ‘how much car can I afford?’ They ask ‘how much car do I really need?’”
“Don’t let the once in a whiles take precedence over your normal life… Building your life around the exceptions ties up your money in places you can’t recover it from.”
“If you can’t afford to pay in cash, you should consider whether you really need to buy a car at this point or if there are any other options you have.”
“Identify the elements of a car that are most valuable to you from a functionality and finances perspective. Rate each car you’re looking at on these and pay attention to the trade-offs.”
“Your self worth isn’t determined by what you drive. Vroom vroom.”
(Summary at 07:10)
“If you spend just less than what you earn, you’re in the rat race forever. If you spend a chunk less… you’ve got a chance.”
“From my perspective, driving a new car is not a flex, but retiring from my corporate career at 33 years old. Now you’re talking.”
This episode offers a refreshing and honest perspective on car buying, shifting the focus from what you can theoretically finance to what you truly need and value. The advice centers on frugality, intentional decision-making, and resisting the cultural urge to conflate self-worth with material status. Listeners come away not just with practical steps, but with a mindset shift toward financial independence.