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3546: The Pursuit Of Status: How To Avoid Chasing The Wrong Things by Louis Chew with No Sidebar
00:12:16
Louis Chew explores how the “Diderot Effect” quietly traps us in cycles of consumption, revealing how our purchases often stem from a deeper desire for status
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Dell PCs with Intel inside are built for the moments that matter, for the moments you plan and the ones you don't. Built for the busy days that turn into all night study sessions. The moment you're working from a cafe and realize every outlet's taken, the times you're deep in your flow and the absolute last thing you need is an auto update throwing off your momentum. That's why Dell builds tech that adapts to the way you actually work, built with long lasting batteries so you're not scrambling for the closest outlet. And built in intelligence that makes updates around your schedule, not in the middle of it. They don't build tech for tech's sake, they build it for you. Find technology built for the way you work@dell.com DellPCS built for you. Welcome back to our Sunday bonus episode, where I like to share an article with you from a different podcast in our network. Today's episode is coming from our very first podcast, Optimal Living Daily. You can find that show wherever you're listening to this, and please do follow or subscribe to the show to get new episodes every day. So with that, here's Justin with another article as we Optimize youe Life.
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The Pursuit of How to Avoid Chasing the Wrong Things by Louis chu with no sidebar.com despite composing several famous works, the French philosopher Denis Diderot spent the majority of his life in poverty. Like many Enlightenment thinkers of his time, Diderot had little concern for material possessions. That changed when he received a new scarlet robe from his friend as a gift. The robe was so beautiful that Diderot treasured it above all else. But Diderot also quickly realized that the robe was out of place amongst his other common possessions. He didn't own anything that would match the grandeur of his new robe. And so Diderot went about replacing his old possessions. He replaced his straw chair with a leather one. A large mirror took over the mantle of his fireplace. He filled up the vacant corner of his house with a writing desk. Before long, Diderot found himself in debt. As he remarks in his essay titled Regrets for My Old Dressing Gown, I was the absolute master of my old robe. I have become the slave of the new one. End quote Pursuit of Status the Diderot Effect Diderot's story shows how the acquisition of new possessions is never a singular event. Each new purchase often creates a spiral of consumption that leads you to acquire more things. It's a social phenomenon that explains much of our modern consumption patterns. Savvy marketers often bundle complementary products together and make us offers so compelling that we can't refuse them. One seemingly innocent purchase can lead to many bad decisions. Having heard Diderot's warning, we now know what happens when we go about mindlessly acquiring new possessions. But that doesn't make the suppression of this behavior any easier. To understand our true challenge, we need to scrutinize Diderot's story more closely. As he writes in his essay, Diderot cared little for material possessions before he acquired his new robe. He didn't see them as representative of the inherent worth and value of a person. I can bear the sight of a peasant woman without disgust. That piece of simple cloth that covers her head, the hair that sparsely falls across her cheeks, those tattered rags that half cover her, that poor short petticoat that doesn't cover half her legs, her naked feet covered with muck, cannot wound me. It is the image of a state I respect. It's the ensemble of the lack of grace, of a necessary and unfortunate condition for which I have pity. But shortly after he acquired his new robe, Diderot's views changed. He came to identify with the grandeur and beauty of his scarlet robe. Eventually, he thought the same of his other possessions as well. The poor man may take his ease without thinking of appearances, but the rich man is always under a strain. How did a simple robe end up causing Diderot so much grief? What we REALLY want As it turns out, Diderot was spot on about how material possessions become intertwined with our identity. The wealthier we get, the more things become a form of self expression. We no longer buy shirts and shorts for the cloth that covers our skin, but also to reflect our tastes and social standing. Jeffrey Miller, an evolutionary psychologist, notes in his book Spent that one of the biggest reasons we buy things is to signal virtue. Humans evolved in small social groups in which image and status were all important not only for survival, but for attracting mates, impressing friends and rearing children. Today we ornament ourselves with goods and services more to make an impression on other people's minds than to enjoy owning a chunk of matter, a fact that renders materialism a profoundly misleading term for much of consumption. Many products are signals first and material objects second. Our vast social primate brains evolved to pursue one central social goal, to look good in the eyes of others. End quote. Ironically, the overt pursuit of status is a low status activity. Chasing after someone's approval demonstrates low self worth, which is why we instead opt to chase after possessions. This explains why the biggest companies in the world spend so much on branding. Luxury brands like BMW make it a point to advertise to everyone, regardless of their income level. It seems like a mistake until you realize that they're not aiming to sell you a car. Not directly at least. Their goal is to get everyone to believe that their product is valuable. The money comes in when people buy their products in a bid to signal their status. The pursuit of status it's absurd that most of us are unhappy, and yet we have never been wealthier throughout history. The problem lies in the nature of the game we're playing. Status is hierarchical by definition, since there can only be one top dog at any time. That makes the pursuit of status an essentially zero sum game, where your gain is my loss. We can never have enough if we need to have more than our neighbor. You can never really win because the game doesn't end. All you can do is maintain your position at the top. What do we do then? Your first instinct may be to declare that you're never going to chase status again. Yet that's unlikely to work out. Status was vital to our ancestors because it determined who got first choice of meat and mate. We were willing to give those who were more important to the group more privileges. While we don't need the protection of a tribe today, status still serves largely the same purpose. We haven't really evolved much at all. There are other ways to play this game, though. Even if we're biologically primed to chase status, it doesn't mean that we need to acquire more possessions. A bigger and better house may force us to spend half of our lives working. The same goes for luxury cars, accessories and jewelry, although to varying degrees. These items are costly in terms of both time and money, yet have little intrinsic value. Why not pursue activities that are a form of signal, but also have inherent value as well? For instance, work out at the gym. A big reason why people go to the gym is so they can tell others about it. But working out also provides the inherently valuable benefit of being healthy or speaking or debating publicly. Speaking in front of an audience signals some form of expertise, but the prerequisite is that you must be informed. Knowledge is the main benefit, or teaching others. It's another demonstration of expertise, but it's the protege effect at work as well. You're helping others learn a skill while refining your own understanding. Jim Rohn once remarked that the greatest reward in becoming a millionaire is not the amount of money that you earn. It's the kind of person that you have to become to become a millionaire. In other words, we should be aiming for the stake and not the sizzle. If we can't give up the latter, we must make sure that it's always accompanied by the former. What are we chasing? It's easy to get lost chasing more without considering what we really want. Therein lies the danger of mindless consumption. Most of the time, all we really get are substitutes or replicas of what we truly desire in life. It takes reflection and honesty with ourselves to figure that out. Take the time to figure that out before you embark on your chase. As you may have realized from Diderot's example, it can be very costly when you chase the wrong things. You just listened to the post titled the Pursuit of How to Avoid Chasing the Wrong Things by Louis Chu with nosidebar.com, and I'll be right back with my commentary.
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guest writer on no Sidebar I've heard of the Diderot Effect. I think we've talked about it here on the podcast before, but I definitely don't remember that much of his story and I thought this was a great one. Some deep stuff in here to consider, like the self worth part that hit home for me a bit, especially when reflecting on what I previously wanted as a kid. Lewis said, ironically, the overt pursuit of status is a low status activity. Chasing after someone's approval demonstrates low self worth, which is why we instead opt to chase after possessions. I really liked that one because it made me reflect on my own life. I definitely wanted status as a kid, but that's faded a bit with age, which I'm happy about. But it does make me wonder if I had feelings of low self worth as a kid, which I can see as a possibility. In fact, it's interesting stuff and something I'll be considering today and this weekend. Hopefully you too. And and with that, thank you for being here. I hope listening every day is able to add and compound to your life like it has for mine. Have a great rest of your day and I'll be back tomorrow where your optimal life awaits.