AI is not coming for your job. It is coming for your excuses. Zoe Soon, Vice President of the Experience Center at IAB, one of the most influential standard-setting bodies in digital advertising, sits down with executive coach and consultant Usha to deliver an unfiltered, deeply human take on what the AI revolution actually means for creators, leaders, and the future of work. With the creator economy projected to hit $44 billion this year and AI-generated content now officially overtaking human-made content on the internet, the stakes could not be higher. This is not another tech hype conversation. This is a reckoning.

🎯 AI as Your Calculator — Not Your Brain
How leaders can stop outsourcing thinking and start amplifying it
🎯 The $44 Billion Creator Economy Shift
Why AI needs creators more than creators need AI
🎯 Bias, Representation and the Hidden Risk
How AI amplifies systemic inequality at unprecedented scale
🎯 The Neurodivergent Advantage in the AI Era
Why lateral thinkers are the most powerful people in the room right now
If you are a leader navigating AI adoption, a creator building your brand, a marketer rethinking strategy, or someone passionate about equity and human potential in the digital age — this conversation was built for you.

The future belongs to those who stay human on purpose.
You can get in touch with Zoe Soon here on LinkedIn: https://www.linkedin.com/in/zoe-soon/
Website: https://www.iab.com

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Usha and the Optimized For Humans Podcast Team
Connect with me here: https://www.linkedin.com/in/ushagubbala/

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SE01E30 - AI Is Amplifying Bias at Scale : Quietly Embedded in Workflows | Optimize for Humans