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On this episode of Our American Stories, before the beaches, theme parks, and high-rises, Florida was mostly swampland. In the 1950s, a wave of entrepreneurs arrived with a different vision. Jason Vuic, author of The Swamp Peddlers, explains how these ambitious salesmen helped reshape the state into one of the fastest-growing places in the country. With oversized promises and aggressive pitches, they turned mosquito-ridden plots into retirement gold.

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