Darren is the founder and managing director of GROUP SIXTY, an executive training and coaching company. Additionally, Darren has a popular book and podcast both titled “The Savage Leader.”

In this episode, Darren talks about how you stay vulnerable and authentic with customers while being professional.

Here are some of the topics covered in this episode:

How core values come into play when dealing with authenticity in sales
The value customers see in an authentic salesperson
How a salesperson can use their authenticity to connect deeply with customers
The most common mistake salespeople make when they try to connect to their customers

More From the Guest

LinkedIn: https://www.linkedin.com/in/darrenreinke

Book: The Savage Leader - https://www.amazon.com/Savage-Leader-Principles-Become-Better/dp/1736117904

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Get Paid to Be Real - Being Authentic in Sales - Outside Sales Talk with Darren Reinke

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