Mace Horoff is the creator of the Medical Sales Academy, an online training and support platform for healthcare sales professionals. He’s also the author of the book “Mastering Medical Sales”. Mace has been involved in the world of healthcare sales for over 39 years as a front line sales person, sales manager, workshop facilitator, keynote speaker and author. He specializes in presentations and workshops for healthcare companies of all sizes that sell products and services such as surgical implants, spine, trauma, cardiovascular, dental, healthcare services and more.

In this episode, Mace shares advice on building up your sales after COVID with new accounts and fortifying static accounts.

Here are some topics covered in this episode:

How to customize your approach with each prospect
The importance of understanding your prospects on a personal level
Understanding how your industry has transformed due to COVID
The benefit of using Google Alerts to get up-to-date notifications on changes in your industry