Todd Caponi is an award-winning sales leader, author of The Transparency Sale, and the newly published The Transparent Sales Leader. Todd is also the founder, speaker, and workshop leader at Sales Melon and the host of The Sales History Podcast.

In this episode, Todd talks about what it means to be transparent in sales and the power it brings sellers.

Here are some of the topics covered in this episode:

How to do the buyer's homework for them and address objections before they come
Why embracing the truth speeds up the sales cycle
Why we shouldn’t underpromise and overdeliver as salespeople
What we can learn from the history of sales

More From the Guest

Linkedin - https://www.linkedin.com/in/toddcaponi/

Website - https://toddcaponi.com/

Podcast - https://toddcaponi.com/podcast/

Listen to more episodes of the Outside Sales Talk here!

https://www.badgermapping.com/podcast

Start Selling More Today with

Badger Maps - The #1 Route Planner for Field Sales

See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/

If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!

Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/