Jon Levy is a behavioral scientist and New York Times Bestselling author. His expertise lies in understanding the intricacies of trust, belonging, and influence, and his work has left a lasting impact on Fortune 500 brands like Microsoft, Google, AB-InBev, and Samsung.

Jon is renowned for his creation of The Influencers Dinner, a clandestine dining experience that brings together luminaries from various fields, fostering deep connections and meaningful interactions. His latest book, "You're Invited: The Art and Science of Connection, Trust, and Belonging," delves into the essence of human connection and belonging, offering invaluable insights for anyone seeking to forge genuine relationships.

In this episode, we dive into the world of trust, human connection, and influence.

Here are some of the topics covered in this episode:

The concept of inattentional blindness and its implications for salespeople
The significance of trust in sales, emphasizing honesty, competence, and benevolence
The power of community and belonging in fostering customer loyalty and support
Leveraging the Ikea effect to deepen customer engagement
The importance of designing a sales journey with the end result in mind