Managing video content is more challenging than ever. In this episode of OWC RADiO, host Cirina Catania speaks with Sam Bogoch, CEO of Axle.ai. They explore how Axle’s media asset management is transforming the way creators, businesses, and organizations handle large volumes of video. From AI-assisted tagging and search to automated organization, Axle.ai makes it easier to manage digital assets. Whether you’re an independent filmmaker, a production company, or even a school or church, this technology is a game-changer.

Axle.ai offers powerful tools to simplify content management. With features like automated tagging, intelligent search, and seamless collaboration, it helps teams find and organize their media faster than ever.

During their conversation, Sam shares his journey in developing this groundbreaking technology. He explains how Axle.ai solves real-world challenges for creatives working with massive media libraries. If you’ve ever struggled to find a specific clip in a sea of files, this episode is for you!

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Chapter Markers:

[00:00:00] – Introduction & Sponsor Message
Cirina introduces the episode, guest Sam Bogoch, and acknowledges OWC as the sponsor.
[00:01:14] – The Importance of AI in Media Management
Sam discusses the challenges of managing large media libraries and how AI is transforming the process.
[00:07:05] – Axle.ai’s Beginnings & Evolution
Sam shares how Axle.ai was founded, inspired by gaps in the industry while working at Avid.
[00:13:08] – How Axle.ai Works
A deep dive into how Axle.ai’s AI-driven media asset management helps content creators efficiently find and organize files.
[00:18:40] – Use Cases & Industry Applications
Sam explains how Axle.ai benefits churches, sports teams, filmmakers, and corporate media teams.
[00:23:14] – Future of AI in Media & Closing Thoughts
A look at where AI is headed in media asset management and final reflections from Cirina and Sam.

Key Takeaways:
= AI-powered media management saves time and eliminates the frustration of lost files
= Automation is the key to efficiently handling large video archives
= Axle.ai benefits everyone, from corporate teams to solo filmmakers
= AI improves collaboration, allowing teams to access and edit media with ease
= As media continues to evolve, AI-driven asset management will be essential for content creators

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and creates hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.”

ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design. She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery. Cirina is based in San Diego, D.C. and Berlin when she is not on the road filming in the Amazon or other exotic locations. She is very proud of the fact that she has not yet contracted Malaria and that after all these years, she still loves her job!