#236 How Our Team Sells MORE With AI

Summary

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Podcast Summary: Owned and Operated – Episode #236

"How Our Team Sells MORE With AI"

Host: John Wilson
Guest: Tal Shub, CEO of Craft.ai
Date: August 26, 2025

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Episode Overview

In this episode, John Wilson sits down with Tal Shub, CEO of Craft, to discuss how leveraging AI technology has enabled home service businesses—including John’s own $30M operation—to increase sales conversion, streamline training, and improve objection handling. They explore the transition from early tech resistance to high adoption, real examples of sales uplift through AI, and the nuanced differences between trades in handling leads, processes, and average ticket values. The episode is rich with actionable insights for owners looking to integrate AI into their own sales teams.

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Key Discussion Points & Insights

1. What Is Craft? The Problem & the Solution

[02:05 – 06:34]

• Craft is described as an "AI sales engine for home services," listening to customer interactions, providing real-time coaching for service professionals, and helping recover lost revenue by supporting follow-up sales.
• Quote:
  • “It’s capturing those interactions, giving real time coaching opportunities and then helps you recover those revenues from each and every one of those opportunities.” (Tal Shub, 02:14)
• The company is young (started last year), aiming to serve an industry historically underserved by real-time, holistic technology.

2. Tackling Tech Resistance and Driving Adoption

[08:21 – 10:56]

• Early deployment of AI tools met heavy tech resistance; some team members initially left due to discomfort with being recorded.
• Resistance has lessened with time and product design improvements. Peer accountability and clear processes drive usage now.
• Quote:
  • “We had one person give pushback… Like, we have to know what you’re saying to this customer. We have to know how this is going.” (John Wilson, 09:39)
• Service professionals are more open to tools perceived as directly useful for their work.

3. Real-Time Coaching: Checkpoints & Call Summaries

[10:56 – 13:24]

• Key product feature: Checkpoint Mode—techs can tap into Craft during a break in a customer call, get a summary and AI insights, and receive options suggestions tailored to the conversation so far.
• These summaries can be fed directly into ServiceTitan, reducing admin workload.
• Quote:
  • “During the breakaway, service professional can tap craft and get a full summary, AI insights, even options, suggestions… makes their job easier. They don’t have to spend all that time writing out those notes.” (Tal Shub, 11:20)

4. Data-Driven Sales Improvements

[13:36 – 17:20]

• Storytelling Boosts Sales: Calls that include the company story average $285 more per ticket.
  • “From the conversations where they are mentioning the company story, average ticket is higher by $285.” (Tal Shub, 14:18)
• Handling Price Objections: Price is the most common objection. Analyzing objection data revealed that early mention of financing options is correlated with success.
  • “On the conversations where your team is mentioning financing options first, they are typically able to handle those objections better... It’s $2,000 higher per ticket.” (Tal Shub, 16:18)
• Open-Ended Questions: Top performers ask >15 open-ended questions per call, significantly increasing their chances of closing a sale.
  • “If they’re asking more than 15 open ended questions, more likely to be a win.” (Tal Shub, 17:10)

5. Team Dynamics, Training, and Process

[17:56 – 21:12]

• Teams with stronger sales processes outperform others. Viable implementation of AI requires buy-in and leadership from service managers, not just trainers.
• John’s company pivoted from only one-on-one coaching to having the sales manager train service leaders, multiplying impact through group training.
• Quote:
  • “We really now understand it’s the service manager that’s driving this thing into the team with like their twice or three times a week training.” (John Wilson, 18:44)

6. Lessons on Sales Process from Other Industries

[27:28 – 29:36]

• Industries like windows & roofing have more mature sales processes because their leads are seldom “hot” or urgent—unlike plumbing or HVAC.
• In home services, technicians must learn to become salespeople, mastering objections, rapport, process, and options presentation.
• Quote:
  • “I think because of the lead, you can build a big business on break fix... They’re not thinking about objections. They’re just like, here’s a water heater.” (John Wilson, 28:22)

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Memorable Quotes & Moments

• “Team is everything in, in any industry, right? With AI speed, speed is everything.”
  — Tal Shub [08:09]
• “If we sum everything up, it’s always the lead.”
  — John Wilson [27:31]
• “I think a lot of the results we’re seeing is the top performers … really do a lot of following the process, but also a lot of things core to building rapport and trust.”
  — Tal Shub [19:55]
• “People just don’t ask [for the sale]… you didn’t ask… just go back in and ask. And they did. And it was like $4,000.”
  — John Wilson [21:25]

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Timestamps for Important Segments

• What is Craft? – 02:05
• Early Resistance, Peer Accountability – 08:54
• Checkpoint Mode, Real-Time AI – 10:56
• Sales Results & Insights – 13:36
• Importance of Process & Training Leaders – 17:56
• Role of Lead Quality and Process in Different Trades – 27:28

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Best-in-Class Tips from Craft’s Data (Tal Shub, 19:55 – 21:12)

• Top reps follow process, build rapport, and establish trust.
• Ramp-up for new industry reps is far faster with AI call reviews.
• Specific example: An experienced rep tripled their average dollars per lead just by learning to ask for the sale.

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How to Learn More about Craft

• Visit craftflow.com
• Email Tal Shub directly: [e-mail]

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Final Thoughts

John and Tal’s conversation reveals that AI, when executed with the right team and process focus, can dramatically lift sales performance in home services. Data-driven training, real-time coaching, and process reinforcement are critical to success. Integrating AI isn’t just about tech—it’s about people, leadership, and using insights to drive measurable improvement.

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Transcript

[A]

Because AI next week you can add like a game changing feature and you can do it in like a few days.

[B]

With AI, it comes down to is this a person that is willing to work in a team that's wanting to get better?

[A]

I think you have some results of how we've done.

[B]

Yeah. So on the conversations where your team is mentioning financing options first, they are typically able to handle those objections better. What the difference is it's $2,000 higher per ticket.

[A]

Yeah. That's why.

[B]

Why do you think that is?

[A]

If we sum everything up, it's always the lead.

[B]

My short answer.

[A]

Welcome back to Owned and Operated. I'm your host John Wilson. During the day I run a 30 million dollar home service company in Ohio. And on the side I have fun running a podcast about how to build a home service company. Today on the show I have Tall Shub with me, the CEO of craft. Welcome to the show.

[B]

Thanks for having me.

[A]

Yeah, dude, this is going to be fun. This is going to be fun. We're, we started using you guys, I think June or July, I guess. Correct me if I'm. It was June.

[B]

Yeah. End of May, early June.

[A]

Okay. End of May, early June. And I think it's been good so far and you're here at our workshop. So yeah, this will be fun to sort of dive into sales and how to like get sales better. So I'd love to start us off with, could you talk to us a little bit about like what is craft? What's the problem you guys are trying to solve? Are you still using a clunky phone system for Your service business? OpenPhone is the modern business phone platform powered by AI that helps you stay responsive, connected and never miss a call with shared numbers. Call summaries 24.7ai CSRS plus deep integrations with Slack, HubSpot and more. OpenPhone keeps your team aligned and your customers taken care of no matter what time. Start your 7 day phone free [e-mail] owned and get 20% off your first 6 months just for being a part of the owned and operated crew. Open Phone. No missed calls, no missed customers.

[B]

Yeah. So CRAFT is AI sales engine for home services. So you can think our, our AI, it's really, it's listening through across your entire customer interactions and then from for your service professionals it's capturing those interactions, giving real time coaching opportunities and then helps you recover those revenues from each and every one of those opportunities.

[A]

Yeah. So recovering revenue like we didn't close when we were out there. There's some version of A follow up to support either that salesperson or someone in the office.

[B]

Yeah, that's right. So if, if the opportunity doesn't close on the spot then this, we take the context from that conversation, provide it to your team, work alongside your inside sales or follow up team and close that customer.

[A]

Okay, yeah, cool. And then I think you guys are like, you're sort of an emerging company in the space. So how long have you guys been around?

[B]

That's right. Yeah, we're a younger company. Started this last year.

[A]

All right. Hell yeah. Yeah, that's sweet dude. All right, so we're, we're focused on like following the salespeople, helping close up the sale and it, I mean AI sales engine, I feel like that's pretty unique. Like I don't feel like I don't really know anybody else doing that in the space. I feel like there's people that are trying to solve for different parts of it. But that sounds different.

[B]

Yeah. And so a little bit about my background. I, I had have a finance background but first job out of school it was actually in sales. Joined a, one of the, joined a startup as one of the first employees in the US and we were selling software to chefs and food suppliers across the U.S. our go to market was all door to door sales. That's essentially going from restaurant to restaurant and trying to get chefs to download our software.

[A]

Yeah.

[B]

And as we're scaling really rapidly, company was Choco. Billion dollar company. Now we were having a lot of time out in the field with our reps actually coaching them and spending time out in the field as you can imagine, hard to be at a lot of places at once. And so had the idea to start actually recording the reps to be able to coach them remotely. But fast forward to last year. Met my co founder Alex, his background, he's, he was building products at Rippling, one of the largest HR IT companies and then before that was also working on products at Tesla, worked on self driving cars. But when we got together we, we wanted to do something in AI. AI is all the, all the rage but we wanted to focus on an industry that wasn't sitting behind a computer. We're researching for a while and we stumbled upon home services and kind of realized that there was not only a lot of demand for home services after Covid, but also, you know, in terms of AI and technology.

[A]

Your is historically underserved.

[B]

Yeah, historically underserved but also your, you know, AI isn't going to fix your, your plumbing or your AC unit, but it is going to Fix your customer conversations.

[A]

Yeah.

[B]

So we were really focused on, okay, let's focus on this industry. Realized after talking to a lot of folks that actually the sales component is something that there's a lot of high demand for, just because it's easier to train a technician on sales rather than train a salesperson to become a technician. And so we realized that there's a lot of demand, really big market, a lot of opportunity here, and the technology is there for this to become a really, you know, substantial improvement for, for coaching. But we realized that the existing tools that were in the market, they weren't real time and also they weren't focused on the entire customer journey. And so that's where we started and set off for, for craft.

[A]

Yeah. Yeah, that's cool. Do you, do you think that the industry now, just like as a whole, is still technologically underserved?

[B]

My short answer is no.

[A]

Yeah, I don't think so either.

[B]

I think that five years ago.

[A]

Yeah, yeah.

[B]

And, and from my experiences in the industry, you know, even compared to some of the food industry where I was before, people were very against new technologies. Here, people are very, very excited when I introduce them to craft or talk about technology and AI.

[A]

Yeah. The past, you know, few years, I, I, A lot of people I think rode the service titan sort of train. Like it started it IPO now. So like big. Yeah, it's, it feels served, which I think is good. Like it as a user, it's good. I think one of the, I, I think probably everyone's feeling this right now with AI is just like, and this is something I'm trying to get better at. As we pick AI tools, the features are like important of a, of a new product or a new, you know, AI partner that you're going to work with. But increasingly it's more like the team behind it. Like, is it a good team that you think can like design, product and adapt with you? Because AI like, it moves. So like next week you can add like a game changing feature and you can do it in like a few days. With AI. Does that make sense?

[B]

Yeah, I mean team is everything in, in any industry, right? With AI speed, speed is everything. And to have the speed of execution, you need to have a really great team.

[A]

Yeah, yeah, I agree. All right, so we've been using you guys for a couple months. I think what's been fun for me, and I've, I said this off camera too, but there's been like very little resistance, which has been good. I, I think part of its product, like Easier product to use. And we started off with just our electric team, mainly because they were the most receptive. I think we went electric, drains, plumbing, H vac, if I'm remembering right, or maybe like plumbing and H vac swapped. But I know the, I know the first two were.

[B]

I think you had it right. Yeah.

[A]

Okay. Nailed it. But yeah, like almost no resistance at all, which was, I think really interesting. And by the, after the first team, like they started like the other team started asking for, could have been positioning. Could be like more people are just open to AI than when we first started deploying like AI tools into the field. Because the first time we deployed AI tools, like we lost people. Have you, have you dealt with that with any like onboards? Just like heavy tech resistance?

[B]

Yeah. And I typically people are, are saying like, oh, I don't want to start recording my, my conversations. And it's invasive. And it really is, it comes down to, is this a person that is willing to work in a team that's wanting to get better?

[A]

Yeah. Improve. Yeah, we, we had, we had somebody like, quote morals back to us the other day on this. We had one person give pushback and, and it was just like, hey, this, this feels wrong. Like I, you know, I don't. They came up with whatever. And it's like, we have to know what you're saying to this customer. Like, we don't know how you're presenting us. We don't know what you're saying. We have to know how this is going. Like, and you fighting it this hard is sort of like red flagged me. So like, yeah, it was, it was kind of interesting. I don't think people need to take as hard of a stance as we do these days, but nowadays it's sort of like, you know, here's the process. Like, I don't know, go, go to it. But yeah, it's been good for the first couple months. The texts are excited about it. We're using the platform. I think we're trying to encourage like higher usage because we have enough data now that like some people have 70 conversations and some people have 10. So trying to like drive that in. Any tips on how to drive more conversations?

[B]

Yeah, so, and this is key to the product itself is what we saw is really low adoption in the industry with some of the existing tools. And so we really focused on how can we make this as useful for service professionals as possible. So they want to use it.

[A]

Yeah.

[B]

And so one of the key things is that having that real time AI, it's Our checkpoint mode, which I know Paul was very excited about when we got that rolled out, which is in the point in the middle of the conversation. During the breakaway, service professional can tap craft and get a full summary, AI insights, even options, suggestions based on everything that's happened at the beginning of the conversation.

[A]

Yeah.

[B]

Up until to that point.

[A]

Yeah. Because we push for this for. Because we run callback call.

[B]

Yeah. And so it works really well with that. You can take those notes, add them into service titan so technician for them makes their job easier. They don't have to spend all that time writing out those notes.

[A]

Yeah.

[B]

So really from a productivity angle, but then also something that we're really excited about and starting to work with customers initially is getting the conversation to the hands of inside sales teams or follow up teams to take the context of what's actually happened in the conversation to help with closing any open estimates. And so then from a usage standpoint, the team is dependent on the technician recording that conversation so that they can use that to be successful in their job.

[A]

Yeah, that's interesting. If you've been listening to the show for a while, you know that we've been big fans of service scalers. One of the things that they just dropped that we are really excited about is a pay per lead program. So what they help you do is they help you directly gain access to leads directly and scale up your lead partner program. Go to service scalers.com and say we sent you. Yeah, force forces it really like and not, not forces it in a bad way but like peer accountability. Like hey, I have to follow up or. Yeah, that makes a ton of sense.

[B]

The.

[A]

I know the stop and check was really helpful and like the live update was really helpful because I think with, you know, we had used, we tried some of the other tools and I want to say it was like 10 minutes after the call or it was something like that. Like call finishes and then it uploads and I don't, I don't remember when it uploaded, but 10 minutes sounds right to me. And yeah, you. Yeah, I actually didn't know that preloaded options. That's pretty sweet. But yeah, being able to like stop and like take a breath is, is cool. Especially just like for somebody looking in like the way we do call by call. That's pretty cool.

[B]

Yeah, they, it's like they're there with the service professional in the field.

[A]

Yeah. That's wild. That's wild. I think you have some results of how we've done.

[B]

Yeah, I would love to hear.

[A]

I would Love to hear. Let's do it. Let's do it.

[B]

Yeah. So granted for the. For the listeners, this is after a few months with rolling out team by team, like you said. So still. Still early results, but because.

[A]

Yeah, so H Vac's only been on it for probably like a month, if that.

[B]

3. Yeah, I think that sounds right.

[A]

Okay, but electric and drains have been on at the longest.

[B]

Yeah, electric. Yeah, electric and drains. Yep.

[A]

Okay, I'm ready.

[B]

All right. So did you know that your guys are telling the company story only 12.9 of the time?

[A]

No, but that sounds right.

[B]

But, dude, did you. Have we proved since we started hard to have the. The full picture?

[A]

Yeah, yeah.

[B]

But what we do know is that from that. From the conversations where they are mentioning the company story, average ticket is higher by $285.

[A]

Oh, that's interesting. I wonder if it's like a causation or correlation here because, like, the people who bring up the story might have the better process, but. Yeah, that's interesting.

[B]

And typically there is a correlation there as well.

[A]

Yeah. Yeah.

[B]

If they're following the process, then they're likely to. Higher close rates, higher average ticket.

[A]

Yeah, that is interesting. Do you have other insights?

[B]

Yeah, a couple. Couple others. So you guys are running into price. Objection. The most.

[A]

Yeah.

[B]

Which.

[A]

Well, the data was really helpful because we. We've been working on. We've had like a declining average ticket in plumbing this year, but, like, rising material. So we're like, we're trying to figure out like, hey, what's going on? And it was really helpful having the like, live objections basically because for us, all that told us was, hey, we were not working on, like, we can see it here, but we. We're not working on like, value building. And maybe some of that's the company story, and maybe some of that's like value behind the options. But, like, if it is our biggest objection. But it was interesting to see the chart for it.

[B]

Yeah, it's your biggest objection. And it is one of the harder ones to overcome. But it's really affecting, you know, the average tickets you have on those. Those conversations where price is coming up. And so what we're also seeing is on. On the conversations where your team is mentioning financing options first. They are typically able to handle those objections better.

[A]

Oh, really? Like first as in, like early on in the call? Like, what do you mean by first? What does that mean?

[B]

As the part of the options presentation, presenting the financing options first.

[A]

Interesting. Like, does it. Do you have. I know, it's just like Notes. But do you have what the, what the difference is?

[B]

It's $2,000 higher per ticket.

[A]

Yeah. That's why.

[B]

Per. Per job.

[A]

That makes sense. I mean that does just make sense. Like because half of the price. Objection. Is like they're thinking about what's in their checking account.

[B]

That's right.

[A]

Yeah. That just makes sense. In general. That's it. Do you have. I would, that'd be interesting by trade because like I bet, I bet we're really good at financing in like H vac because the average tickets like $12,000, like you always go in locked and loaded. But I bet we're not as good in finance or in like plumbing, you know, two to $2,500 average ticket.

[B]

Yeah, we can run that.

[A]

Yeah, I'm really, I'm curious. I'm curious. That's interesting. All right. Do you have another one?

[B]

Yeah. In general, your top performers are asking a lot more open ended questions. Okay, so if they're asking more than 15 open ended questions, more likely to be a win.

[A]

15, 15.

[B]

Yeah, yeah.

[A]

Are they the same like how long have you lived in the house? Or like is it the same like 15 questions?

[B]

No, right now we're just tracking. Are they open ended questions?

[A]

Yeah.

[B]

Yeah, that's.

[A]

That's interesting. I mean I feel like that makes sense. That's a part of the, you know, if I'm breaking down like the six stages inside the home, like one of them is the greet, which is going to be the company story. One of them is going to be the explorer which is going to be like physically exploring, walking around, looking at problems. But also like open ended questions. I think the next is present which is options and like that's the financing. So I think these, yeah, these make sense for, for us it depends on the team. Like some teams are really strong and some teams are just not as strong. But what has been good for us.

[B]

Team is not as strong.

[A]

Well, unlike process, unlike driving process. So like I don't think plumbing is very strong at process, whereas electric feels pretty solid. Like this is just my anecdote. You could probably tell me, I guess, but so electric feels more dialed and most of it's like, are the. Is the manager that is leading those trainings and this is our current project using craft. But is the manager leading those trainings? Is he dialed in and locked in on the process and plumbing just wasn't like, it just wasn't a focus of his. So what's been good now is we brought on a like a sales trainer maybe in January or February, something like that. And then he's using, like, I think I even walked by him and there he was game planning, using like craft and a whiteboard or something on the way over. But he was, we're doing this like, train the trainers thing. So when we first brought on a trainer, the idea was, okay, the trainer's gonna be working individually with craft and the technician and like, hey, here's what you did and here's what you didn't do. But we really now understand it's the service manager that's driving this thing into the team with like their twice or three times a week training. So, like, we have to be our sales leader, really has to be training the service leaders or the sales, you know, managers and at that level and then teaching them how to use the tools and sort of like multiplying our effort. Does that make sense?

[B]

Yep.

[A]

Yeah. But yeah, that it's been, it's been good because then it sort of forces a second set of eyeballs, not just the manager, but also like the sales manager. And then we can look at a, hey, your team as a whole is not driving, you know, options with financing.

[B]

Yeah. And dial in on that.

[A]

Yeah, it's. But it's been a great tool for us. What are, what are some, like, tips that you've seen? Like, you guys are a year in. What are some tips you've seen on, like, Best in class?

[B]

Yeah, I think a lot of the results that we're seeing just initially is from a performance standpoint. You really see the top, the top performers in each company. They're doing a lot of following the process, but also a lot of the things that are really core to building rapport and building trust with the customer. So, you know, making sure to establish a connection, making sure to really finding a strong need. And I think what's also been interesting to see from some of our customers is we've had customers where they're onboarding a new sales rep that is maybe an experienced one with 15 plus years of experience, but it's in a new industry. And so they're able to actually see how to ramp them up faster.

[A]

Yeah.

[B]

In a new industry where, for example, we had a customer where their. This rep came in and their, their ADL tripper tripled after realizing their average dollar per lead.

[A]

Okay.

[B]

Yeah, so it tripled after they realized that from seeing what they were doing in craft, that this rep, who was very familiar with selling a want and that is now selling a need, is not really asking for the sale, which is Pretty straightforward for, for most sales. But here it was really something that was a realization that helped them.

[A]

Well, it's a huge gap. I mean, that specific thing, like I've done a pile of ride alongs and it is funny. Like, people just don't ask. They're like, all right, 1600 bucks. And yeah, like, can we proceed? You know, it's like, it's that simple. But I did a ride along in January, February of this year. And like he walked out and he's like, dude, I, I really thought they were going to buy that. And I was like, yeah, you didn't ask, like, just go back in and ask. Like they will buy it. And they did. And it was like $4,000. Yeah. It is kind of funny. Some of the simple stuff and you don't even notice it unless you're either relisting to yourself or someone else is there to like, hey, yeah, you didn't ask for the sale. Like you just walked out for some reason.

[B]

That's right.

[A]

Yeah.

[B]

It's very powerful once you see it.

[A]

Yeah. Do you have any other notes on there for like, Wilson?

[B]

Those were the main ones.

[A]

Yeah. And those were some good ones. The, the financing one's interesting. I'm really curious by team now. Yeah, we'll dive in.

[B]

Yeah. What do you, what are your guesses?

[A]

Like, my guess is we don't bring up financing on plumbing and we do bring it up on electric and H vac. Probably 100% of the time drains 50. 50. But I think like, who's used to selling the biggest tickets? So in H Vac, the average ticket's 14 grand or 12 grand. Like they have to, they have to bring up financing, otherwise they'll never like close anything. Most of our install revenue is financed in H Vac.

[B]

How, how are they bringing up the financing? Are they sort of weaponizing it as part of the, the options that they're.

[A]

You know, it's a good question. I, I would imagine. And this would be something that would be interesting to flag. I would imagine that it should come up a lot. Like, should. Whether or not we do this, I don't think we probably do, but like the people who probably close the most, most bring it up. So like if I was walking into the home in the first 10 or 15 minutes, I would make a point to bring up like a financing promo or something that we have. Like, hey, yeah, this, you know, it's a big job or whatever. We have this current promo. Like, we can talk about that when we sit down. But I think probably the more you bring it up, you're sort of like, helping prep to that close. I think a lot of sales is like, how do you close objections before you even get to the objection? And like, a price objection is like, I don't have the money right now, an objection. So, like, that could be something you just close with financing at the very beginning of the call. Does that make sense?

[B]

Yeah, because you don't want that price objection to even come up. Right. If you can already.

[A]

Well, and people don't know what to do with it. So, you know, someone will get. So someone will do, like, an incredible job building rapport. And they'll build rapport for like an hour. And, like, the customer loves them. They're ready to go, and they're like best friends. And then they get you the price. And it's like, well, that went from all friends to like, oh, we love each other. Come over for cookies sometime. To like, what the. Did you just present me? See this? This is how I get rated explicit on Spotify. But, like, what did you just present me? Like, this is crazy. And you. And like, it's hard to make that immediate switch. But they didn't spend the whole time, like, preloading price. Like, yeah, I've seen a ton of these jobs. You know, they're anywhere from 10,000 to 30,000. And. But don't worry, we have financing and our team's the best, you know, sort like closing all the. Can I afford it? Is the. Is this the right partner? How will they stand behind their work? Like, how do you close all the doors along the way? So we see that a bunch with new salespeople where, like, they really focus on the rapport, but they miss objections along the way. Would it be interesting to, like, hey, if these are the five objections like price or financing or whatever, be interesting to, like, flag. Like, hey, they brought up financing five times. They closed the sale. Like, there's. There's correlation there.

[B]

Yeah, yeah, yeah. And. And the cool thing is when you have all this data is you can. You can really pull out all of these insights over the course of time as well. So what we've been seeing work really well is as you start to see these insights, you can actually take action on them. So, like, if a service manager sees this, come up on their team, it's getting flagged. Focus on that in the training over the next week, and then look at the progression over the next couple weeks and see the difference.

[A]

We've been working with weSupplyTrades.com for the past 10 years, but most importantly for the past six months as our primary vendor for H Vac Supplies. And that's going to be generic as well as some oem. They have been a huge partner for us in our H Vac for restocking trucks, for getting packouts done on time and getting quick deliveries when we need it. Their free pro membership is going to give better pricing, is free shipping for orders over $99 and you get access to a team of world class experts that know plumbing, hydronics and H vac like the back of their hands. Like these guys are incredible. As a savings to our audience, they offered 20% off your first order if you use the code owned20o w n e d 20. So click the link below or go to wesupplytrades.com owned and operated to find out a little bit more. Yeah, I think our industry, I think our industry is probably good because it's like going through like a heavy tech renaissance or whatever right now. And I think it's good to like get locked in on it. I do think it's kind of funny. You know, we've interviewed a ton of people from roofing and windows and bathroom models and they are so locked in. Like all of these other home service industries are so locked in on a process and for some reason it. Plumbing H vac just like isn't. I mean, yet.

[B]

Yeah. Why do you think that is?

[A]

Well, I think it's the lead. Like every, if, if we sum everything up, it's always the lead. So in. There's no such thing as a hot lead for windows. Like no one's like, hey, all my windows were just stolen. Like, I need to do a $50,000 job real quick. It's all warm leads that you bought for 200 bucks and you have to, you have to turn that into a want. You have to turn that want into a need and that, that requires a process. Like it's complex. It's more complicated than hey, my water heater broke. Who's the first person that came out and like the price didn't seem crazy and that's what plumbing is. Or hey, I don't have power and my switch doesn't work and I need lights in my bathroom that's electric. So I think because of the lead, you can build a big business on break fix. Same as like a mechanic shop. Like a car mechanic needs broken stuff in order to really run. So what do they do when they get like, like no one's bringing in their car just to do like, hey, I think it's perfectly fine. Can you take a look at it and give me options? Like, it doesn't really work that way. So I, I think it's because the lead is always warm. You have to have a better process. So we'll typically like, we've brought in a bunch of window and remodel salespeople. And they're really talented. And they're talented because they like locked in on this six step process. They know how to solve the objections. They talk about financing early. They, you know, sort of handle it better. But it's a real retraining for plumbers or electricians or H vac guys because they think of themselves as technician first and then salesperson. So they're not thinking about objections. They're just like, here's a water heater.

[B]

Yeah, that makes sense. And I mean, the technicians as they're, they are the experts. Right. And so from a trust standpoint with the customer, that's, that's huge. And as they improve on their customer conversations with, you know, training and just repetition, it's really great opportunity.

[A]

Yeah. Cool. If people want to sort of like check out craft, how can they look for more information on this?

[B]

Yeah, they can check us out@craft flow.com that's c r a f t f l o w.com or shoot me an email. Talraft flow.com awesome. T t. That's right.

[A]

Awesome. Cool. Thanks for coming on today, dude. This was awesome. I, I Kraft's been a great partner, so we're really excited to see where this goes. Yeah.

[B]

Thank you, John.

[A]

If you like what you heard, make sure you check out ownedandoperated. Com.