Do Yard Signs ACTUALLY Work for Home Service Businesses?

Summary

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Podcast Summary: Owned and Operated – "Do Yard Signs ACTUALLY Work for Home Service Businesses?"

Host: John Wilson
Guest: Sam Preston, CEO of Service Killers
Episode Date: April 14, 2026

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Episode Overview

In this episode of Owned and Operated, John Wilson and guest Sam Preston dive deep into the age-old question: "Do yard signs actually work for home service businesses?" Drawing on anecdotes, research, real-world marketing examples, and their own business experiences, they break down the effectiveness, economics, applications, and best practices of yard signs for lead generation in plumbing, electrical, HVAC, landscaping, and more.

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Key Discussion Points & Insights

1. Yard Signs vs. Billboards: The Economics

• Yard signs are "dramatically cheaper per impression than billboards, often by 10 to 100 times." (John, 07:25)
• Cost of yard signs: $5–$15 per sign, 30–90 day lifespan, 20–200 daily impressions, often yielding a CPM (cost per 1,000 impressions) of $0.50–$5.
• Billboards: $1,500–$10,000/month, $5–$20 CPM.

"Yard signs are dramatically cheaper per impression than billboards. Dramatically. ... Often by 10 to 100 times. What the fuck?"
— John Wilson [07:15]

• Prestige matters: Billboards often confer legitimacy or "shining lights" status, while yard signs might be seen as scrappy and hyper-local.

2. Where Yard Signs Shine: Business Types & Use Cases

• Best for visible, neighborhood-centric services: e.g., landscaping, driveway sealing, roofing, gutter cleaning.
• Tap into "Keeping up with the Joneses" mentality; visual improvements prompt neighbor envy and inquiry.
• Success stories include:
  • Redditor making $10k in gutter cleaning’s first year exclusively from yard signs [03:09-03:39].
  • An anecdotal account of a business built to $5–$6 million in three years “on the back of yard signs.”

"We have neighborhoods that we cover 70% of that neighborhood, our core zip code. ... The more they see the truck, the more they see the name, the more they see the yard sign in that neighborhood, it does build trust."
— John [12:28]

3. Offer Structure and Messaging

• Simplicity is king—go for either branding or a clear, direct offer.
  • Example: "$99 off a plumbing repair."
• “We buy houses” or “We buy cars” style: succinct and easy to understand.
• Avoid clutter—too much text dilutes impact.

“If you are putting a bunch of text on there, no one's going to read that. They're barely going to read your offer and your phone number.”
— Sam [15:44]

4. Pitfalls & Common Mistakes

• Don’t oversaturate: Dumping "500 signs in one neighborhood" leads to community backlash and complaints ([15:57]).
• Relying on field technicians to consistently place or manage yard signs is unrealistic; they already juggle too much.

"No one has ever succeeded in their technicians consistently performing a clover. ... So I'd be finding a different way to make sure it's consistent."
— John [21:34]

• Consistency/tracking is key: Use dedicated marketing personnel or canvassing teams to deploy and monitor signs steadily over time.

5. Local Regulations & Complaints

• Expect some complaints; putting signs on private property is trespassing.
• Stick to public areas (“devil strips”/public right-of-way), be mindful of HOA and municipal regulations.
• Watch for negative Google Business Profile (GBP) reviews resulting from intrusive signage.

6. Integration with Other Marketing

• Yard signs are "side gig" marketing, best paired with other approaches: truck wraps, online reviews, neighborhood repetition, and canvassing.
• Visibility is most powerful when paired with being “on site” and visible in the neighborhood—people hire the company that’s already working nearby.

7. Skepticism & Real-World Results

• Sam remains skeptical, but acknowledges anecdotal successes: “it’s got to work” given repeated use by successful home service and flipping businesses.
• John’s shop sees direct leads from yard signs, especially using strong offers, though he doesn’t have exact numbers handy ([26:40]).

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Notable Quotes & Memorable Moments

• John, on prestige:

  “If you're on a billboard, like, you know, maybe I'm a real business, whereas if I'm on a yard sign, am I just... not a real business?”
  [07:47]

• Sam, on design:

  “You have to have either a very clear, short offer or it’s gotta be just a branding gig... If you are putting a bunch of text on there, no one’s going to read that.”
  [15:28]

• John, on technician accountability:

  “What do you want from a technician? ... In smaller companies [there’s] more and more for your tech to do when really you should be aiming at less and less.”
  [21:42]

• Sam, on skepticism:

  “I feel critical of that idea, but that's one of the things I love about [the trades]...”
  [27:38]

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Timestamps for Major Segments

• 00:00–02:52 — Introduction, recent topics covered, episode framing.
• 02:52–05:14 — What are yard signs? Personal anecdotes and field observations.
• 05:14–07:47 — Yard signs vs. billboards: cost per impression, prestige, and perception.
• 07:47–11:41 — Best industries for yard signs: landscaping, driveways, exterior services, “Keeping up with the Joneses.”
• 11:41–13:47 — Power of local reputation, saturation in neighborhoods.
• 14:48–15:57 — Design: branding vs. offer, messaging, and simplicity.
• 15:57–19:15 — Over-saturation, legalities, handling complaints and negative reviews.
• 21:34–23:17 — Technicians and consistency, pitfalls of relying on field teams, best operational practices.
• 24:15–25:27 — Where yard signs have the most impact; pairing with other marketing.
• 25:55–27:33 — Real-world use: John’s team, canvassing and current results.
• 27:35–28:25 — Closing thoughts, skepticism vs. case studies, open call for listeners’ input.

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Practical Takeaways & Best Practices

• Keep yard sign design bold and minimal: Focus on a single service line, compelling offer, and a clear call-to-action (CTA).
• Use yard signs in neighborhoods where your presence is already established for reinforcement and trust-building.
• Don’t rely on techs/installers for deployment—assign a dedicated team or marketing resource.
• Check and comply with local ordinances and HOA rules to avoid legal issues/complaints.
• Pair signs with other visibility tactics: truck wraps, consistent branding, and a strong local reputation.
• Aim for steady, consistent deployment rather than “blitz” strategies.

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Final Word

Yard signs are a cheap, effective hyper-local marketing tool when used thoughtfully and consistently, especially for visible, exterior home services. While they lack the prestige of larger formats like billboards, their ROI can be substantial—just don’t overdo it, and keep your message simple and to the point.

"If you're a business owner and you think yard signs are the best or worst channel ever, let us know—we’d love to hear your experience!"
— John [28:27]

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For more actionable home service marketing strategies, visit: www.ownedandoperated.com

Transcript

[A]

Today we're going to be talking yard signs for home services businesses. Do they actually work? Yard signs are dramatically cheaper per impression than billboards, often by 10 to 100 times. What the fuck?

[B]

It's got to be simple. You either have to go the branding route or the offer route.

[A]

Don't put 500 signs in one neighborhood. I think that if you're doing yard signs, you're probably going to get complaints.

[B]

I will hate it if you're getting negative reviews on your gbp.

[A]

That would be bad. What other thoughts do you have on yard signs? Do it. Yay. Hey, Nay. Welcome back to Owned and operated, a top 200 business and entrepreneurship podcast. I'm your host, John Wilson, and during the day, I'm the CEO of Wilson Plumbing Heating and Cooling in Ohio and Indiana. For fun, I run a podcast where we talk about growing your home service company and we talk about strategies in marketing and how to scale accounting, how to hire people and how to grow your business. So thanks for joining us today. Make sure you like and sub if this is content you're into. Today we're going to be continuing our series of clicks to calls with my good friend Sam Preston, the CEO of Service Killers. Welcome back to the show, Sam.

[B]

Thanks for having me. I'm very excited to hear that you are in the top. You say top 200 best.

[A]

Yeah, so we've actually been top. We've flirted with top 200 for the past, like, probably year, but we would dip in and out of it. But for the past 90 days, four months or so, we're. We've been very consistent, like 1:50 to 1:75, which, you know, five years into podcasting, I'm like, on one hand, I'm like, yeah, you know what, I deserve this. On the other hand, it's like, that is kind of fucking awesome. That's kind of awesome. I think another, like, fun thing about the, about that top 200 podcast ranking is like, when I look at that, I have like 10 friends that are also inside the top 200. So it's just. I don't know, it's. It's kind of funny. Apparently I've surrounded myself with other podcasters.

[B]

There you go. So that. That circle of five people, who's your closest friends?

[A]

Yeah, yeah. Today's a funny one. I mean, well, so in clicks to calls, we've covered, you know, usually we do a little bit of a recap. So we've covered, God, all types of shit. We cover SEO and we covered pay per click, and next door stalls, we did we talked. Yeah, we did. We talked billboards, we talked truck wraps. Maybe that was with Ethan. But yeah, we've had a wide ranging, wide ranging conversation. Today's kind of a funny one. Today we're going to be talking yard signs for home services businesses. Do they actually work? Like, do they. Do they do the thing that you want them to do?

[B]

I'm really excited to hear what you think because I was doing research. I obviously have never put out a yard sign in my life. So I was like, okay, does wonder this work? And I found a Reddit part post and this guy was very serious. He's very excited about his results. That did not feel sarcastic as he's writing this.

[A]

Really.

[B]

And he every Friday would go put yard signs in his community to drive traffic and he hit $10,000 his first year in business with these yard signs.

[A]

What's the business?

[B]

It was a. I've got it right. Gutter cleaning. So.

[A]

Okay, so 10,000 bucks is probably a lot for, for gutter cleaning. I mean, what every gutter finds out. 50 gutters maybe.

[B]

So may, maybe that's better than I think. I just think of that. Like that's a lot of work to get $10,000 in one year.

[A]

I agree. That is a lot of work to get $10,000 in one year. Well, let's, yeah, let's talk about what sides, what yard signs. Actually, that's really interesting. We have, I have a couple other, like, sort of examples that I'll give out here. So what is a yard sign? So a yard sign. Like, you've probably seen it. It is a sign in a yard.

[B]

That's a good one.

[A]

We got there. Yeah, we, we got there. But so yeah, like either after a job's completed or there's companies similar to what Sam just describ. They'll go out and smack a sign in a yard or at a street corner or whatever. Like I have a spot in my neighborhood where I, I go down the. There's like a back way out of my neighborhood. My neighborhood's like on a hill. So I go down the back way and it goes up against railroad tracks and there's like, there's always three yard signs there. And honestly, I don't know why I've never put my yard sign there. But there's always three, three yard signs there. Like so a lot of times it's on public property, frankly. Yeah, so. So that's a yard sign usually has like a coupon or the business's name. Call me for your gutter cleaning. Or drain cleaning or painting or, you know, I don't know, like whatever. So that's a yard sign. It's kind of like a mini billboard is, I think, a good way to see it. And it's like, it's intimate because it's in the neighborhood and you can sort of, you know, put it all out there.

[B]

I will say unlike billboards though, the cost per view is probably significantly lower. Billboards lower than just like a sign that you're literally putting the yard and just get people going through. Feels really cheap.

[A]

Probably depends on how much the yard sign is. I mean, if it's a couple bucks. Yeah. Because I mean a billboard, like cost per view, like if you're paying like $1,000 a month for three months, that's 3,000 bucks. If you put it on a highway. Well, you probably wouldn't get that price on a highway, I guess. I mean, you probably get like thousands of views a day. So it's like a. What even is that? Like a penny of you? But I mean, maybe, maybe that's actually. That. That would be a good. That, that would be a good equation. I'm honestly, I'm chat GPT that right now. What is my cost per impression? I'm interested. I am interested. What is my cost per impression on a yard sign versus a billboard? Let's see what Chad has to say for us. Here's an uncomfortable truth. Growth breaks the moment that your team can't keep up. I know that finding good people fast is really hard, especially in home services positions like hr, accounting, marketing, call center. It is hard to keep up. Quick staffers helps home service companies build reliable virtual teams that actually understand the trades. Quick staffers provides vetted remote staff who are pre trained on service titan and use best in industry sops. These are team members ready to integrate into your business on day one. Handling roles like customer service lead, follow up, scheduling support, and more. We're actively hiring an offshore assistant controller right now through quick staffers. I can't recommend Quick Staffers enough. They've helped us scale our business without a headache. Head over to quick quickstaffers.com for more. Okay. You were apparently exactly right. And I'm stupid. Yeah. All right, so all right. Yard signs are dramatically cheaper per impression than billboards. Dramatically. By the way, it wasn't like they're cheaper. They're like, hey, Sam was. Sam wasn't just right. He was. He was dramatically right.

[B]

After all this time, I gotta be right at least once.

[A]

That's nice. That's gotta feel good. Often by 10 to 100 times. What the fuck? Okay, but there's a. But there's a con.

[B]

I'm a big yard sign guy, so I know my numbers.

[A]

Yeah, he knows his yard signs, but they have less reach and maybe most importantly, prestige.

[B]

Yeah.

[A]

Which I actually do think there's something to that where, like, if you're. If you're on a billboard, I actually think that's kind of why some home service contractors do it. It's like, you know, it's like if. If you're like a. A theater actor, you want to see your name on Broadway. Right. If you're a plumber, you want to see your name on a billboard. It's like my name in shining lights, you know, And I. This is it. This is it. Yeah. So I do think there's a prestige factor where, hey, if I. If you're on a billboard, like, you know, maybe I'm a real business, whereas if I'm on a yard sign, am I a real business or am I just like, not. Not a real, you know, not. But.

[B]

Or.

[A]

Or is. Is that the perception? Because obviously there are very large businesses that do a lot of yard signs. But I do wonder if that's like a part, you know, the prestige thing. I think what is kind of interesting, I think some.

[B]

Some businesses, it makes a lot of sense and some it doesn't. We can go into there.

[A]

Yeah.

[B]

But I do feel like if you've already wrapped your truck, like you spent the 30 grand to get your truck wrapped, it feels like it's redundant and not.

[A]

Not worth it maybe. I mean, I think it depends on the business. All right, let's do a little bit of economics here, because now I'm still inside chat GPT. All right, so the cost per sign is five to 15 bucks. That doesn't feel bad. You know, when I looked into this, like 10 years ago, it was like $30. So I don't know if technology got better or what. The lifespan is 30 to 90 days. Daily impressions, 20 to 200. So pick your street corner. Well, the estimated cost, CPM, which I think that's impressions, right? Yeah, impressions. 50 cents to 5 bucks per thousand impressions. You can drop below a dollar cpm. I don't know what my CPM is on, like meta or.

[B]

I don't know. I mean, it just depends on how good you run at ads.

[A]

All right, billboards. 1500 to 10,000amonth. That's a lot. Five to 20 bucks per thousand impressions. Okay, That's a lot. Okay. Yeah, that's Interesting. I think the businesses that it would work well on. So we just got my driveway sealed, and honestly, it was a terrible experience. It was kind of funny, like, if that part wasn't funny, but, like, it was not great.

[B]

Yeah.

[A]

And hilarious. Yeah, hilarious. I absolutely loved losing 3, $500. So we. So we had our driveway sealed and awful experience. And, like, I'm walking, and they just, like, it didn't look good. I had to have them come back out a second time because I was like, my guy, like, this looks insane. And so I'm walking around the neighborhood, and, like, three or four other neighbors had also just gotten their driveway sealed. And in my head, I was like, I wish they had a yard sign, because I would have called whoever the hell these guys, because this looks good, and my guys looks insane. And I got them off thumbtack or something. I think the three there's a good one.

[B]

Yeah. Yeah, go ahead.

[A]

Well, like that. That's a good one. Landscaping, I think, is another good. Very. Like, hey, we're in your neighborhood type of, you know, outside aesthetics, windows, roofing maybe are good ones.

[B]

Yeah. Any landscapers? For sure. Because every single time I have somebody in my neighborhood that's getting their. Their. Their yard landscaped, and I get out of the idea that I have to do it myself to be a real man.

[A]

Yes.

[B]

I literally walk over them. I'm like, what is your card? Because I just want to hire somebody that's already going to be in my neighborhood. Oh, you're in my neighbor's house. Okay. When you get done with theirs, just come. Come do my yard.

[A]

Yeah, Yeah. I think that. That. I think that that makes sense. So I. I think that's sort of like why they still work is I'm walking around my neighborhood. I like what my neighbor's driveway looks like. I'm jealous of it. You know, I've got that Keeping up with the Joneses thing going on. I'm like, well, your driveway looks great. My driveway has to look great. Otherwise, I'm falling behind.

[B]

Life sealed, bro.

[A]

Yeah, I know. I know. Yeah. So, yeah, I think it. I. I think it still works. And if you haven't. If you're a new listener to the show, we have a couple examples of it working. There's a guy we met, and I still have to have him on the show. I think I. He. He reached out somewhere. I got to get a hold of him. But he built his entire business somewhere. I think, like, 5 or 6 million, which seems outrageous, but 5 or 6 million on the Back of yard signs. Like, that was the only advertising they did was hundreds of yard signs a week. Just went out and built this five or six million dollars business, and they did that in three years, which is crazy. Like, that's a. That's a. Yeah. I mean, epic is a great word for it. That's absolutely epic. So it still works. And I think there's, like, a neighborhood repetition. So I'll give another example. We were shopping for landscaping companies to, like, you know, do our yard. And there's, like. My neighborhood has, like, three landscapers, and, like, it's the same three landscapers. Everybody's got one of these three landscapers. And I think. I like, they don't use yard signs. And that's not really the point of it. It's more like, reputation inside a neighborhood builds trust in that neighborhood. Like, we have some streets that we've worked in. Every single house on that street. No exaggeration. And, like, we have neighborhoods that we. We cover 70% of that neighborhood, our core zip code. We've worked in, like, 50 to 60% of the homes over the past 50 years. It's kind of crazy. But, yeah, I think the more they see the truck, the more they see the name, the more they see the yard sign in that neighborhood. It does build trust. Where, hey, well, everybody uses Wilson, so I'll use Wilson. And I think a yard signs are kind of an extension of that.

[B]

Yeah, no, I think that makes no sense. I think that there are. It has its place, though. It is not the. The main job. It's your side gig kind of thing.

[A]

I really want to know what happened with that guy that, like, is that all he's still doing? Like, I want to know. I. I need a status update. Like, have we added more marketing? Have we not? Is it still working? Like, because that's fucking awesome. Like, if he can get to $10 million purely on the back of yard signs, that dude won life as far as I'm concerned. Like, that's the coolest thing I've ever heard. His marketing spend was, like, 1%. It was just like. Yeah, just yard signs out here doing hilarionism. Yeah, dude, this is awesome.

[B]

Yeah.

[A]

But I do want to know. I need a status update. Are we still only doing yard signs? Are we locked in on that? Have we added anything else? There's no right or wrong answer. I just need to know.

[B]

Please let us know. Service might start offering a new service.

[A]

Yard signs. Yeah, Sam's out there

[B]

just placing them for you.

[A]

Anything for the client, man. Anything Anything.

[B]

Exactly.

[A]

All right, so what do you think? What do you think makes them effective? What do you think makes them work?

[B]

It's got to be simple. You have to have. I mean, you either have to go the branding route or the offer route. Right. You see all those, like, yard signs? The. We buy houses, you know, call here, you know, that works. Or, you know, we buy cars or something like that. We'll buy your car.

[A]

We buy plumbing companies.

[B]

Sigin.

[A]

I said we buy plumbing companies.

[B]

We buy yard signs all over, everywhere.

[A]

It could work. It could work.

[B]

I mean, don't knock it till you've tried it. Yeah. That's why I tell my son while I'm trying to get him to eat his dinner.

[A]

Broccoli. Yeah.

[B]

Again, you know, just eat it, bro. But yeah, like, I think you have to have either a very clear, short offer or it's gotta be just a branding gig. And I think you have a number. Don't get crazy.

[A]

Yeah.

[B]

You know, if you are putting a bunch of text on there, no one's going to read that. They're barely going to read the. Your offer and your phone number. So you better, like, if you put anything else on there, I think you're in trouble.

[A]

I think the offer. That worked for a couple people. So we had Isaac Zimmerman on the show maybe in November. And so he and I were both. We met that guy because we did, like an event in Isaac Shop and we met. We. That's where we met the guy from Michigan. So Isaac was like, dude, I'm gonna totally go do this. It's a hilarious story you got. We got a lengthy episode. But so he. He goes in and he like, prints out 500 yard signs like, the next day. And this is just like, very Isaac. Like, he gets an idea. He's like, nothing. No other idea has ever existed. Like, he can only pursue that one thing. And so he, like, has these 500 yard signs and he's like, you know what? Instead of, like. Instead of like, sort of balancing out, I'm gonna do 500 yard signs in one neighborhood. And. And he was so excited about that idea. I remember him, like, texting me about it the night before. He's like, dude, this neighborhood's gonna bleed Jay Bland. It's gonna be awesome. I'm like, all right, like, we'll see how it goes, man. And like, and then he got, like, so many calls. He got a sale the first day. He's like, yeah. And then immediately it was like, people were like, dude, you ruined our neighborhood. Remove these signs. So so, you know, yeah, don't put 500 signs in one neighborhood, but it, but his offer was like 99 off a plumbing repair. And I think that, that, I think that that worked. And I believe that was the offer from that one company up in, up in Michigan too, I think so. I talked to a lot of home service business owners and if you are anything like the many shops that I know, you're getting flooded with AI pitch right now, most of them sound great, but then they fall apart the second they hit the real world. The one that I've kept coming back to is Avoca. What impressed me is they actually get how contracting businesses run. And it's not just some AI answering service. Avoca is going to handle inbound calls, outbound, follow ups, texts, web leads, dispatching, and Even coaching your CSRs inside of one system that's built for growing home service companies. And if you're on service titan, this matters. Their integrations go deep so you're not duct taping five tools together and hoping nothing breaks during your busy season. I also like that they're honest about what AI should and shouldn't do. When a call needs a human, they have a 24, 7 live transfer built in. No drop balls, no awkward customer experience. Owners using Evoca are seeing hold times basically disappear and booking rates jump, sometimes by more than 30%. And that is real revenue, not just a vanity metric. If you're looking for the one AI partner that actually helps you book, book more jobs without creating more chaos. This is worth taking a look. Book a demo at the link below.

[B]

So are there any legal things we need to be aware of or hoas or anything like that that we need to like, know before we get.

[A]

I mean, I, I think that if you're doing yard signs, you're probably going to get complaints and I think prepare for that. Maybe be thoughtful about where you put them. Don't put them inside people's yards. Like that would probably be bad. Put them inside like public land, maybe like the Devil strip, which, that's an Ohio thing, I guess, but yeah, I don't know. Corners. Yeah, I wouldn't put them in like people's yards because I'm sure that would be trespassing or something. Yeah, besides that, I don't really know of any laws prohibiting it and I don't mind complaints.

[B]

You know, that's going to happen every once in a while. I will hate it if you're getting negative reviews on your gbp.

[A]

That'd be bad.

[B]

So you start seeing that, you know, get that out there.

[A]

Yeah, you know, we don't get that for canvassing, which is kind of interesting. I would have imagined that something like that would happen, but it just never did.

[B]

Maybe it's just too hard to go find somebody online. Like they search for it and they can't find it.

[A]

Okay. I think some common mistakes that I see when I hear people trying to do yard signs, probably the most, most common mistake is expecting their technicians to do it because they just won't. So everyone's got, there's a, there's a strategy called the clover where you go and do a job and then after the job's done, you go put a door hanger on the house in front of that job, next to that job, other next to that job behind that house. Clover you clover the house. No one has ever succeeded in their technicians consistently performing. A clover. Like that has never been a thing. Someone, they might have done it once, they might have done it twice, but like, no one's like, yeah, dude, five straight years we clover every tech, every day, like hell no. And I think that that's, I think that's the same thing here. Like your techs have a million other things on their mind. They're not going to be trying to clover or yard sign neighborhoods. So if the best way to do it, salespeople as they're going out, if they close a sale, hey, can I put a yard sign? Have a marketing team go do it. Yard sign. But what you, what you want is you want it to be consistent instead of like a one off project where you go put 500 signs in one place. You want it to be like, like the, the guy you described, I mean, maybe he didn't do a good job, maybe he chose the wrong things or whatever. But, but hey, every Friday from 12 to 4, I put in 10 yard signs or whatever. That's a system and that's like likely to over time be more and more effective. So I think that's one of the more common mistakes is like making it one off or like expecting team members that already have a lot on their plate to like just do it. Oh yeah, they'll totally remember to do it, same as the 30 other things I want them to do. So I'd be finding a different way to make sure it's consistent.

[B]

Why do you think it's so hard to get techs to do that? Is it just that they have so much to do and they're already rushing off to the next appointment or what is it?

[A]

Yeah, I think pick your Battles. So, like, what do you want, what do you want from a, a technician? You want a good, a great customer experience. You want a five star customer experience. You want customer to be happy, you want a sale to be made, you want them to collect, you want them to be a master technician. You want them to be all these things. And I, a common mistake in smaller companies is like sending more and more for your tech to do when really you should be aiming at less and less. Like your, your tech should be like, how can I do five things or four things instead of 30 things? Because they're already walking in, they're trying to build rapport, they're trying to explore, they're trying to figure out options. Like, there's a lot going on and I would much rather they focus on that. Then remember to, you know, clover the neighborhood we can find, we can figure out somebody that's not, you know, their compensation to do that.

[B]

Yeah, I think that makes sense.

[A]

So that's, I'm, I'm, maybe someone out there is like totally mastered it and their plumbers are canvassing geniuses. But I, I do think if you can make it a more consistent, just hire a part timer or you could do it yourself or whatever. But sometimes it's the install manager on the follow up, sometimes the installers. But I found that that tends to not be very consistent either.

[B]

Cool. No, I think that makes sense. I mean, I dealt with the same thing in my own business where I had somebody who was just trying to do too many things. And so when we siloed off, like, hey, this is your only job and do this as often as possible and get really, really good results with this. Yeah, we saw a lot better performance.

[A]

Yeah, you want to be scorecarded. Like, I don't want to be pipping a tech because, hey, you didn't put your yard signs out. Like, come on, like, right. I, I don't know. I, I, I would find that annoying. I would find that conversation to be annoying. All right. When they work best, I think they work like we, we sort of use this a little bit. But in a, in a neighborhood you're pretty dense in or in a neighborhood you're visiting, I think that's like the best pairing. Like, everyone knows the three landscaping companies in my neighborhood. Like, they're all the same. So like, I do think it pairs pretty well with the truck wrap thing. Like, if it's a bra, if. Do you have a brand? Do you have brand? Ideally, it's a differentiated brand. Refer to that episode. But ideally It's a differentiated brand with a lot of local reviews and you're pushing on a neighborhood that you want to be in. I don't know what, what are, what other thoughts do you have on yard signs? Do it. Yay. Nay.

[B]

I mean, I think you do it. You know, I know you're mentioning this guy who had a ton of success. I still feel super skeptical that there's not something else behind that than just yard signs. But obviously people have been doing it with, you know, loads of success and other things like buying cars that I can think of or yeah. Buying houses like the Flippers. They do it with success. So it's got to work. Um, but like if you're going to do it, make sure it's, you know, a bold service line, a good offer, a very clear call to action like free estimate or same day, you know, service or you know, here's my phone number or QR code. And I think it's most often going to work in things that are outwardly visible. I like, you know, landscaping gutters. Yeah. You know, spraying the house. You know, that stuff is going to work more and I think it's going to work more often when you're there. So yeah, they're on site. You've got your sign in the yard. The neighbors are like, oh look, they're mowing the lawn. I'd like my lawn looks, you know, overgrown. Guys come over my house after you're done.

[A]

Yeah, yeah, yeah.

[B]

I think that's where it's going to work the most versus something that's inside that you just don't see them doing. You know, if you're, yeah, if you're putting down floors, like just hard to see the difference versus on the outside you're like, oh, I could see a visible. Yeah, difference in that. So I think that's where it lies the most success. And it's got to be paired with other things that are driving you leads.

[A]

Most marketing agencies will show you clicks, impressions and maybe even traffic. But, but none of that really matters if the phone's not ringing. And that's why we partner with service scalers. They are built specifically for home service companies and they focus on one thing which is driving real high quality calls and book jobs. This is a no brainer. They're offering a 60 day money back guarantee on LSA management, Google business profile optimization and website builds. If you don't get more visibility, more calls and better leads then you, you don't pay. If you want more book jobs without the marketing headache, click the Link below and book a free strategy call with service scalers. We started using it with canvasing, so we have our canvassing team put them out, and it works. I'm actually. I'm texting our field marketing major right now and, like, trying to get more information, like, how well does it work? But we've been putting them out, and supposedly it is driving some results inside plumbing, which is pretty cool. I think we're just using the $99 off a plumbing repair coupon and. But yeah, it seems to be working, which is pretty interesting. And the way we're doing it is like, we have a canvasser just go out and knock doors, and at the end of each neighborhood, they pop. Pop a little yard sign. And I think we're putting out like, 20, 30 a day. I mean, I think a lot of it is brand. I think a lot of it is. But there is leads. Like, there's direct leads coming from it. That's why we did that 99 off thing. But it is working. So I don't have the. I don't have the number. I should have brought them. I don't have the numbers in front of me on, like, how much sales or how much whatever. But it seems to be. He says we are driving sales from that channel. Direct quote.

[B]

It does work.

[A]

It's enough information for me.

[B]

I mean, to be honest, like, I'm still in doubt. Like, I feel critical of that idea, but that's one of the things I love about Dude.

[A]

I mean, that one guy up in Michigan is like, 0 to 6 million or whatever with only yard signs. I need. I need him to go to, like, a hundred million just yard signs like that. I think. Honestly, I think the industry needs it. I think the industry needs that because he would both be successful, extremely rich, and it would be hilarious. Like, it would be. This would be the. It would be the best. He'd build an awesome business, and it'd be funny the whole way.

[B]

Yeah, yeah, yeah.

[A]

If you're listening again, please reach out. I would really love to fly you down and have you on the show because I need to know more.

[B]

Let's go. Let's go.

[A]

All right, well, thanks, everybody, for tuning in as we rift on yard signs. If you have any experience on yard signs and you think it's like, the best or worst channel ever, comment below. I would love to hear it.

[B]

I've got to know that somebody else is doing this with success just because I feel skeptical, and maybe that's just because I'm a digital guy. So if you're a digital man.

[A]

Your digital, like. Yeah, maybe this is analog, Sam.

[B]

I don't. I don't like the physical world. I just want to. Ready, player one. Go into my virtual reality right now.

[A]

This is the real world. This is real as it gets.

[B]

Yeah.

[A]

I'm on a boat. Don't you ever forget. All right, thanks, everybody, for tuning in.

[B]

Peace.