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Welcome back. Welcome back to Double your profit. Today's kind of a funny one. This is a topic that I'm currently holding near and dear because we are actively dealing with it and it is don't over invest in technology. Kind of the opposite of what everyone's saying in the industry right now. But I think it is worth noting and there's two different ways that we can take this. So one is don't over invest and the other is don't be the first adopter. Early adopters of technology may be able to get an early advantage, but they also could just be blowing money. Something that we've seen specifically in the trades is hey, the trades are kind of a gold rush right now and because of that people are building for the trades. I mean there's a new app every freaking hour of something that's going to grow our business and drive our profits. But you can't use everything and eventually you just have to build a good business and all often like continue driving new initiatives and software into the business does the exact opposite. Some of the best operators I know are using spreadsheets that might not be simple, it might not be scalable, but SaaS fees can really add up. And if you're not implementing it not just from like a cost but also the distraction of the implementation, technology will continue to adapt and evolve, especially as AI becomes a bigger and bigger part of our everyday lives. There will be a new AI feature or tool every day. But if you're the early adopter or if you over invest without the capacity to implement, all you're doing is reducing profit. I think my final and maybe most important thought here is more tools don't solve bad process. If you have a clunky process, then some new fancy tool probably is not going to solve that for you. So you don't need that tool in order to scale. Might help, but it also might just hold you back. Make sure you like and sub if you like this video and drop in the comments a piece of technology that you bought but didn't use. My list is pretty long.
Podcast: Owned and Operated – A Plumbing, Electrical, and HVAC Business Growth Podcast
Host: John Wilson
Release Date: August 29, 2025
In this episode, John Wilson discusses the pitfalls of over-investing in technology for home service businesses, especially in the plumbing, electrical, and HVAC trades. Contrary to prevailing industry wisdom which encourages constant tech adoption, John urges listeners to be cautious: avoid being both a first adopter and an over-spender on new tech that may not actually deliver returns. The episode is packed with practical advice on balancing innovation with business fundamentals and maintaining profitability.
John highlights that the trades are in a “gold rush” period, attracting numerous tech solutions tailored for the industry.
He points out the overwhelming frequency of new apps, suggesting that not every tool is necessary or even useful.
"There's a new app every freaking hour of something that's going to grow our business and drive our profits. But you can't use everything and eventually you just have to build a good business."
— John Wilson (00:35)
Over-investing in unproven technologies and being an early adopter can backfire by draining resources and distracting from core operations.
Not only is there a danger in sunk costs (money spent on tech that goes unused), but also in the disruption caused by trying to implement too many new systems at once.
"Early adopters of technology may be able to get an early advantage, but they also could just be blowing money."
— John Wilson (00:19)
John mentions that software-as-a-service (SaaS) fees can accumulate quickly and may not always be justified by the value delivered.
Implementation itself can be a distraction as much as a benefit, often diverting attention from fundamental business practices.
"SaaS fees can really add up. And if you're not implementing it not just from like a cost but also the distraction of the implementation, technology will continue to adapt and evolve..."
— John Wilson (01:20)
Some top operators in the field rely on robust, well-designed spreadsheets rather than complex, expensive platforms.
Simpler solutions can sometimes be more effective and less costly.
"Some of the best operators I know are using spreadsheets that might not be simple, it might not be scalable, but SaaS fees can really add up."
— John Wilson (01:35)
The rise of AI is accelerating the pace of change; there’s “a new AI feature or tool every day.”
Business owners should assess whether they have the capacity to implement and leverage these tools before investing.
"There will be a new AI feature or tool every day. But if you're the early adopter or if you over invest without the capacity to implement, all you're doing is reducing profit."
— John Wilson (02:40)
The episode's key takeaway is that more tools won’t fix a broken underlying process.
Businesses should focus on solidifying their workflow and operations before turning to new tech for solutions.
"My final and maybe most important thought here is more tools don't solve bad process. If you have a clunky process, then some new fancy tool probably is not going to solve that for you."
— John Wilson (03:15)
On the flood of tech options:
"There's a new app every freaking hour..." (00:35)
On overspending for little gain:
"All you're doing is reducing profit." (02:49)
On fundamentals vs. flashy solutions:
"More tools don't solve bad process." (03:15)
John wraps up by inviting listeners to reflect on their own experiences with unused tech:
"Drop in the comments a piece of technology that you bought but didn't use. My list is pretty long."
— John Wilson (03:40)
This episode provides a grounded perspective on technology investment for home service entrepreneurs, urging listeners to make deliberate, process-driven choices rather than chasing every new tool. The core argument is clear: before spending money on new tech, ensure you have strong business fundamentals, and don’t assume more tools will solve deeper operational issues.