Nextdoor Marketing for Contractors: The Local Referral Engine for Plumbing, HVAC & Home Services

Summary

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Owned and Operated Podcast: Nextdoor Marketing for Contractors

Episode Theme:
This episode explores how home service businesses—particularly in plumbing, HVAC, and electrical—can leverage Nextdoor as a local referral-driven marketing channel. Host John Wilson and guest Sam Preston (CEO of Service Galers) dig into why Nextdoor works, how to get started, the real tactics that drive results, and what pitfalls to avoid. The conversation focuses on actionable approaches, emphasizing authenticity, organic reach, and the differences between paid and organic strategies on the platform.

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Key Discussion Points & Insights

1. What is Nextdoor, and Why Does it Matter?

• Definition & Appeal:
  • Nextdoor is a neighborhood-specific social platform. Only nearby residents can join, making it hyper-local ([01:45]-[02:01]).
  • People frequently request local recommendations for home service trades—painters, electricians, plumbers, etc.
  • “Literally every customer I have is on this platform. They're constantly asking for recommendations.” — John ([01:14])
• Community Dynamics:
  • Neighborhood drama and banter are common, but recommendation requests present a lucrative opportunity for contractors ([02:12]-[03:00]).
  • Statistics: John counted 3-4 plumbing, 4-5 electrician, and 1-2 HVAC recommendation posts in just one week in a small neighborhood ([03:29]).

2. The Three Pillars of Nextdoor Marketing

• A. Organic Posting

  • Narrative, personal content outperforms salesy posts ([05:01], [08:52]).
  • Regular posting about real work—job photos, before/afters, personal stories—drives engagement.
  • “It’s kind of wild. It’s just this, like, ‘here’s what I’m doing’…Everyone’s like, ‘Oh my God, come out to my house.’” — John ([06:26])

• B. Outreach through Comments

  • Monitor the platform for recommendation requests. Comment your own or a friend/family member’s endorsement—including your profile link ([06:42]).
  • “I saw this guy whose wife would always comment his handyman business, and that's how he would get so much business.” — Sam ([07:07])

• C. Paid Ads

  • Nextdoor ads resemble Facebook (visuals, text, less like Google or PPC).
  • Ad performance is mixed:
    • “I've talked to people...the things that felt less salesy did better. They're looking for recommendations, something that has high social proof.” — Sam ([08:54])
    • Ads must be closely tracked—most leads may be unqualified ([07:56]).
    • Must link to a business profile and ensure you post organically for best results ([18:48]).

3. What Actually Works (and Why)

• Personalization & Storytelling:

  • Nextdoor’s audience cares about authenticity and local reputation, not hard sales ([09:45], [10:46]).
  • Strategies that show the people behind the business (owners, field staff, families) get the best traction ([10:46]).
  • "People don't buy from businesses. People buy from people.” — John ([10:57])

• Viral Moments: Do Good, Show Good

  • Posts about community-oriented deeds can go viral (e.g., helping a neighbor for free) ([12:14]).
  • “He did a lawn for free from this older lady...and he posted about it and it blew up.” — Sam ([12:21])

• Reputation Monitoring & Response:

  • Nextdoor is a hotspot for both positive and negative mentions.
  • Actively monitor and respond quickly to any references or complaints ([05:28], [21:23]).

4. Practical Implementation Tips

• Claim & Build Your Business Profile:
  • No downside—everyone should claim/set up a Nextdoor profile ([11:46]).
• Repurpose Content:
  • Share job photos or testimonial stories used elsewhere (like Google Business Profile) onto Nextdoor for efficiency ([11:46], [22:04]).
• Incentivize Staff Content:
  • Encourage field techs to document and share work; this feels more authentic and is scalable ([15:51]-[17:24]).
  • “I bet there's one guy or girl in every department that...would think it's super fun to take videos every day.” — John ([15:51])

5. Common Mistakes to Avoid

• Inauthentic Advertising:
  • Salesy ads/coupons are ignored; organic, narrative posts work better ([22:04]).
  • “No one gives a [expletive] about that coupon. Not even me, and I’m running the ads.” — John ([22:24])
• Neglecting to Respond:
  • Failure to respond quickly to leads or comments means wasted opportunities and ad spend ([21:23]).
• Ignoring Community Rules:
  • Stay within guidelines to avoid banning ([21:23]).
• Not Tracking Results:
  • Tie leads and calls back to revenue; ensure ad spend produces meaningful ROI ([07:56]).

6. Is Nextdoor Worth It? The Hosts’ Ratings

• Effectiveness Rating:
  • For small operators: potential is very high—can be a core revenue driver ([25:33]).
  • For medium-sized firms: value may not justify effort until a dedicated resource is available ([24:51]-[25:33]).
  • “If you could do good organic content, my guess is it's like a 7 or 8 [out of 10]. Like, it's a very high potential for viral, deep, direct interaction with customers.” — John ([24:15])
  • Sam scores it "4" due to market and size dependency, but says it “could be the entire enchilada if you want it to be” ([24:50]).

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Notable Quotes & Memorable Moments

• “Organic storytelling and personal storytelling—Nextdoor and Facebook groups are kinda the same. People don't buy from businesses. People buy from people.”
  — John ([10:46])

• “When I talked to people, they said that the things that felt less salesy did better. They're looking for something that has a high level of social proof.”
  — Sam ([08:54])

• “If you're not responding to comments fast enough or if you're not responding to leads fast enough, it doesn't matter what platform you are on, like, you're not going to win.”
  — Sam ([21:23])

• “For the right person, this could be like the entire enchilada if you want it to be.”
  — Sam ([25:33])

• “I'm like actively documenting this because I feel like this is exactly what I'm going to go work on. This is going to be dope.”
  — John ([25:33])

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Suggested Action Plan for Contractors

1. Claim your Nextdoor business profile now ([11:46])
2. Monitor and respond to brand mentions
3. Share narrative, organic, photo-rich posts regularly
4. Encourage your team to document jobs, incentivize participation
5. Experiment with ad creatives—focus on authenticity over polish
6. Be quick to reply to leads and stay within community guidelines
7. Track leads to confirm ROI before scaling up ad spend

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Important Timestamps

• [01:14] — The opportunity and scale of recommendation requests
• [03:29] — John’s informal data on trades mentioned in a week
• [06:42] — The three primary ways to use Nextdoor (organic posts, outreach via comments, ads)
• [08:54] — What works in Nextdoor advertising (high social proof, less salesy)
• [10:46] — The value of narrative, storytelling posts
• [11:46] — Claim and set up a business profile
• [12:21] — Community/charity post goes viral
• [15:51] — Incentivize field staff for content creation
• [21:23] — Common marketing mistakes on Nextdoor
• [24:15], [24:50] — Effectiveness ratings and summary thoughts

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Overall Takeaway:
Nextdoor is a powerful, underutilized marketing engine for home service businesses—when used as a platform for authentic storytelling, local engagement, and reputation building. Focus on being real, responsive, and consistent with content, and you’ll likely outpace larger competitors who overlook these personal touches. For small operators, Nextdoor can be transformational; for larger ones, invest in the narrative aspect before running standard ads.

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Transcript

[Sam Preston]

We were talking about the girl next door. And really what I mean by that, I mean next door, the platform.

[John]

I counted the amount of times that someone asked for a Recommendation by trade. 3 or 4 for a plumber and like 1 or 2 for H vac. That's a lot.

[Sam Preston]

I've got clients that swear by it. They're like, this is like one of our best marketing channels. When I've talked to people, they said that the things that felt less salesy did better. They're looking for recommendations. They're looking for something that has, like, a high level of social proof.

[John]

It reminds me a lot of the people don't buy from businesses. People buy from people.

[Sam Preston]

It doesn't really matter who you are right now. You should go claim or, Or. Or set up your nextdoor business profile. It doesn't hurt you at all. It can only help you.

[John]

Welcome back. Welcome back to owned and operated. I'm on with Sam Preston, CEO of Service Galers. And today we're talking marketing. What do we have up for us? What do we have cooking?

[Sam Preston]

We were talking about the girl next door. And really what I mean by that, I mean next door, the platform. And so how can you market on nextdoor? Drive phone calls and leads that drive you revenue, and how can we maximize that platform to get the most out of it?

[John]

Yeah, Nextdoor is an annoying platform, I think, for a number of reasons. But from like, a home service entrepreneur's perspective, it feels like it should work. Right? Like, it's. It's one of those, like, literally every customer I have is on this platform. They're constantly asking for recommendations, and it still feels like it's hard to get to function. So. This will be fun. I've got some thoughts. I'm. I feel like I'm just here gonna learn because I don't know that we've cracked the code. I see what other people are doing, though.

[Sam Preston]

Yeah. I mean, if you don't know what nextdoor is, Nextdoor is an app that people sign up for in nextdoor neighborhoods too.

[John]

Right.

[Sam Preston]

It's like, yeah, nextdoor.com. and you can only be a part of that group if you live in that neighborhood.

[John]

Yeah, they, like, send you a postcard to verify your address. And.

[Sam Preston]

Yeah, my. My wife and I were both a part of our own, and people are talking about all different types of things.

[John]

Like, I lost my dog.

[Sam Preston]

Kids that are.

[John]

Why didn't they this morning? Yeah, yeah. Who? Someone broke my window.

[Sam Preston]

Yeah, exactly. You know, the youngins are driving way too fast, or, you know, we're in an hoa. So you know, people are always complaining about some nonsense.

[John]

It's roughly as petty as you think it would be.

[Sam Preston]

It really.

[John]

Yeah. Next door and Facebook groups I feel like have really opened my eyes as to like who the people are that live near me and, and I wish that my eyes weren't opened.

[Sam Preston]

You could either sit down and watch Love is Blind or you can just get on Facebook groups or next door and just as much drama either way.

[John]

Yeah, yeah.

[Sam Preston]

But also included in all that drama, there's a way to make money and that's what we like to do is find, you know, those money honey pots. And so. And that is the recommendations. So keep Karen. My next door neighbor will post something like which her name really is Karen. Hey, I. My plumbing's out. Anybody know a good plumber around here? So I would say often.

[John]

Yeah, often. So I, I did this thing in 20, 22 or 3 and I haven't done it since. But I, I opened up next door and I counted the amount of times that someone asked for a recommendation by trade. So it was like there was 11 requests for a painter in a. It was a week like a seven day time period. Four or five requests for an electrician. I think there was around that for a handyman to three or four for a plumber and like one or two for H vac and that's a lot for a week. Like that's a lot of just like. And that's just the neighborhood that I could see, which is like not a big neighborhood. So yeah, it was, it was really interesting. Like people are actively on there looking for you or me or whoever. Which is pretty cool. Are you tired of paying money on leads that don't convert With Pay per Call IO you only pay for a lead when your phone rings. No junk leads, no bots and no guesswork. Just real calls from real customers. Pay per call IO helped our company achieve a 5 times ROI in just 60 days. If you're ready for marketing that actually delivers, head to Pay Per Call IO and book a free demo today. That's pay per call.IO get more calls, not excuses. Click the link in the description to get started.

[Sam Preston]

Yeah. And another. And it's, it's kind of like Google in the sense that you can find intent, whereas there's not a lot of other places that you can find intent like that.

[John]

Yeah.

[Sam Preston]

From an ad space perspective. So it is one that you, you know, you absolutely can drive. And everyone's different in every area. Right. Like some people are way More active in it in certain areas. Some I've got clients that swear by it. They're like, this is like one of our best marketing channels there is.

[John]

Yeah.

[Sam Preston]

And others that hate it and won't go touch it because it's the devil. So you have to figure out what it is for your. For your market.

[John]

So right now we use it primarily for like, reputational, like monitoring. Because if someone's going to complain about your business, they're going to complain about it on Nextdoor or in a Facebook group or in a Google review. But, like, more likely than not next door or a Facebook group. So you want to make sure you're like monitoring your reputation on these platforms because, like, someone can mention you and like, it might not be good. So then you want to respond and like, make sure you handle that. What I see people doing well, and this is not what we're doing well is, is a very like narrative, interactive, almost like storytelling marketing. There's this guy and he's like a one or two truck plumbing operation. And every day I think next door is his primary marketing channel. Every day he's like treating it like his, like, public Instagram, you know, he's like, hey, here's a job I did today. It's a toilet or it's a shower replacement or it's whatever. And dude, people eat it up. It's kind of wild. It's just this, like, here's what I'm doing. It's. It's crazy to read the comments. Everyone's like, oh my God, come on out to my house. Like, do that here. And like it. It's a really interesting style of marketing versus, like, we've tried paying for it. I'm curious what you think about this. We've tried paying and it's never been that good.

[Sam Preston]

Yeah, I mean, it's extreme home makeover, except the, you know, reverse, you know, exclude the extreme part. It's like literally, people love seeing it. Anyways. So, yeah, when I think of marketing on Nextdoor, I really see it in the three different places. One is posting, two is outreach via posts. AKA you did what you did. You search in the search bar for plumbing and you see all the time people are asking for plumbing and you comment your profile or better yet, use somebody else. I saw this guy who's like, his wife would always comment his handyman business, and that's how he would get so much business. And you're right, they're like one truck handyman company. And then the third is ads. So those are the Three, from an ad perspective, I have not run ads on this platform so I can't come in and say like this is like how successful the ROI is. But I've talked to people that have preparing for this podcast. I wanted to make sure I was able to bring something. And the thing that they were saying is one, you have to make sure it goes that you're getting clicks back to your website. Obviously you have to make sure you're tracking and that tracking goes in not just from how many leads and phone calls and clicks am I getting to my website. But is this turning to actual revenue and can you tie it back to a, you know, an roi? That makes sense, but then you are going to get a lot of people that are unqualified because it's not as targeted as something like ppc. And so you are going to have to sift through those people that are coming through ads and make sure that that cost per lead actually makes sense for what you're doing.

[John]

Were they doing like highly visual? I don't know much about the ad platform. So like I think about like TikTok where hey, it has to be a video. It has to be like, it doesn't have to be that amazing like, but it like the hook has to be good. Like as by amazing I mean like video quality, the hook and all that has to be really good. Like what about next door? Is it like very photo based? Is it text based? Like what is it?

[Sam Preston]

Yeah, I think it's both. Like, I think you can go in and do visual. I think it's, it's much more set up like Facebook than it is Google from like a visual standpoint. When I talked to people, they said that the things that felt less salesy did better. So just like, you know, the before and after pictures type of things. For one, somebody that's looking for your services, like just showing them what it was and what it is now, like, I think that works really well. And things that felt more like an organic post, like you're talking about like the narrative story. I think that's going to work out better for you in this instant because of the intent that somebody has on that group. Like they're looking for recommendations, they're looking for something that has like a high level of social proof they don't want to be sold. That's why they went to Nextdoor. They went out of their way to avoid something like Google.

[John]

Yeah.

[Sam Preston]

You know, because they wanted to find that local. Oh, my neighbor had a really good experience with them. Let's do this again.

[John]

It's the elevated yard sign. Okay. If I was starting on Nextdoor, I think I would probably. So actually we started doing this on Facebook, where we started doing this. And we're using like a. I don't even know what they call themselves, like a narrative storytelling agency or something like that. But. But they're just posting every day on Facebook. And it's like a very personal. Like, you can see it. We're like, hey, it's me. I'm John. I'm Brandon. Here's my family. We run a plumbing company. Here's the different services that we have. And it's like just pure organic posting into Facebook group, which is a. I think Facebook groups and Next door are like really similar. It's ridiculous. Like reading one to two, three leads a day and people are like, hey, like, yeah, my electrical panel needs switch. And that's like a big job, right? But yeah, so it's working, this organic storytelling and like personal storytelling. And I think it. Nextdoor and Facebook groups are kind of. It reminds me a lot of the people don't buy from businesses. People buy from people. So this like, hey, here's me, here's my wife, here's my kids. Like, we run this plumbing company. Like, here's the services that we offer, and here's some pictures of like us as human beings. It's hilarious how much it's working. Like, we're having to figure out, like, what do we do with these Facebook DMs, which isn't a problem that we really thought we were going to have. But like, we have it.

[Sam Preston]

Nextdoor really feels like Facebook groups and Google. My business profile had a baby called next door, 100% because it has like the big like social element of groups. But then you also get your business profile.

[John]

Well, and you get rated. Like we've been the next door top rated for five or six years now. So like they rate you and there's this award system and you put it on the window of your business and. Yeah, no, totally. Yeah. That's a great comparison.

[Sam Preston]

Yeah, absolutely. It. I mean, first off, it doesn't really matter who you are right now. You should go claim or. Or set up your next door business profile. It doesn't hurt you at all. It can only help you to have that profile set up. And then the second thing I would say is I would treat it like its own platform, similar to that you do to your GMB and focus on. On posting to it on a regular basis. You could probably post the same stuff that you do to your GBP to your next door. But then also if you really are seeing a good number of leads and you want to focus like John is talking about, starting to come with that narrative basis type of post. I saw a guy who, who did a post where he did a lawn for free from this older lady who had a lot of health issues and he posted about it and it blew up like viral type of posting.

[John]

Right.

[Sam Preston]

And I was just talking to a friend who did something similar with roofs. I would try to play that game if you're going that route, doing some, you know, you know, just socially good narrative, good Samaritan type of, you know, things in, in your neighborhood and try to get that to go viral.

[John]

I think that makes a lot of sense. All right, so really showcasing your work, pretty narrative, a lot of photo, as personal as you can get, which I think is harder for larger businesses. And yeah, definitely reputation monitoring because that's important. It reminds me a little bit of Reddit where like Reddit, like no, I don't know, like if someone's listening and they market successfully on next door, let me know because I would love to hear about it. I feel like I would love to understand how it works because again, it feels like it should work. Like all my customers are on there, right? But it feels like Reddit where like Reddit as a culture. Reddit hates advertising and it's really hard to advertise on Reddit because they're all like anti capitalist. Like they don't want to see it, they don't want anything to do with it. So you have to be like very, very narrative and storytelling in order to drive Reddit, which we don't drive Reddit successfully. But like that's just what I how I understand that platform to work. So maybe that's the case with all these social platforms is it's a lot less. It's a lot less like here's my coupon and a lot more. Here's my story. A lot of home service companies rely on referrals and they just don't have a great way to manage them. Most customers are pretty happy to recommend you, but without reminders or tracking, those referrals kind of disappear. So Referrer Pro helps keep that from happening. It automates referral collection, attribution and payouts so your customers actually follow through and you can focus on the work that matters. Referral leads convert faster, cost less and help your business grow without buying more ads. You can see how it works and book a [e-mail] or through the link in our show notes mention owned and operated for 20% off and a discounted onboarding because most people are willing to refer you. They just need a little help, remember?

[Sam Preston]

And I think there's a lot of these platforms, right? You have so many now that are very much like that. You've got TikTok, you have your Facebook groups, you have your next door, you have your, you know, maybe Snapchat, I don't know. But you have a lot of these places that are. Or Instagram would be another one that are looking for that narrative based communications on like why we should work with this, this company. And I think if you're big enough it like if there's like an awkward stage where you're like when you're small enough you should absolutely be taking advantage of that because bigger companies can't. It's hard to pay somebody and to get them to do it well at a certain size and then suddenly you get big enough to where you probably should be paying somebody to create that narrative because what you want to do is you want to be the first person that people think of when they're in your specific area. So I think it's at some point you do get to that size where you are, hey, we are, we're actively going to go after all these social platforms and we are actively going to be paying somebody whose job is to post and create narratives and create content for them.

[John]

Yeah, I mean I wonder if there's a way to do it internally where because like so we have content creators and they're like on the marketing team. But as I'm thinking about this I think the person personal side of it is interesting and I bet a lot of the likes, you know, like fast paced time lapse type content would be interesting which we do. But I bet you could just like incentivize your field team to do this. So like hey if like I bet you could find like I bet there's one guy or girl in every department that we have that would love like they would think it's super fun to like take videos every day. And I think that that would probably do way better than sort of like a controlled thing because I think that that's the stuff that probably works is like hey, here's what I did today and like just take a picture and like you could probably, I don't know what the comp plan is to set that up but like that would be sweet.

[Sam Preston]

100 yeah. Or maybe just like create you know, some sort of an Award for the person that did the best that month or something to that effect. But yeah, I think the organic, it doesn't have to be perfect, specifically with the younger generation. As we are getting older, John, that younger generation is not worried about as much of perfection, and they're worried about more of volume and something that looks real, because AI can do, AI can give you perfect, and so they want to see the real thing. So, yeah, I'm seeing, I think that would work really well.

[John]

Yeah, I just wrote that down because I think I like that idea a lot. And I think it could be as easy as, like, an extra, like, incentive if you're a content creator on the team or. I don't know. I, I, I feel like there's, like, a way to do it where people would be into it. Yeah, this is a funny idea. Okay. I like this a lot. All right, I'm, I'm gonna, I'm gonna run with this. But, you know, I've, I followed some of those. Yeah, we'll report back. But I mean, those channels get humongous. Like the direct trades person channel. Like, there's some Instagrams where there's these, like, electricians. It's literally just them doing their job or like, septic pumping like that one. Those ones always go big. And obviously, I think that's an easy way similar to the whole roofing thing that you said or the lawn care thing. Like, if you can just make content a part of, like, not the marketing team, but a car, a part of the actual field operations. I think that's the ticket for nextdoor Facebook groups, Reddit, where it's like, just, it's pure content creation and not really paid ads.

[Sam Preston]

Yeah. Because, you know, like any other organic strategy, you have to be posting content on a regular basis for it to work.

[John]

Yeah.

[Sam Preston]

And so you have to have enough content to make it work.

[John]

All right, so people want to do next door. What do they do? Like, what's the, what's the things that people are, like, typically messing up on.

[Sam Preston]

Yeah. So first off, again, just to take it back, there are the three different ways that you can win at nextdoor or market at nextdoor. One is going to be ads, two is gonna be posting organically, and three is going to be posting or commenting on other people's posts to about your business profile or having others comment about your business profile. Right. So those are the three things. One mistake that, that we've seen is obviously running ads without a business profile. Yeah. Or running ads and not posting organically. Again, this this, this, this community is about being real. It's not about ads as much. So that seems to be something that I keep seeing there. When you are running ads, making sure that you are testing creatives. Right. And so we, we run lots of ads for ourself but we also run it for our clients. And that ad copy always has to be changed and we always have to test new ad copy to see what is going to get us the best click through rate and what's going to get us the best conversions, what's going to get us the quality clients or customers. So like you have to be able to change those.

[John]

You're guys not doing nextdoor, right. Like Nextdoor is like a self managed platform.

[Sam Preston]

It is but like it is relatively close to GBP and so like I wonder if we could. So what we couldn't do is that narrative based stuff. That's hard.

[John]

Yeah, yeah, yeah, yeah, that's hard. I mean it has to be good. And I think that's what makes, I think that's, that, I think that's what makes it high ROI is like the narrative based like because it's hard, it's hard to do. And because it's hard to do, I bet it works better.

[Sam Preston]

Yeah, it would be hard and very expensive for me to do for other people. And so and honestly like even at that point we probably still wouldn't do as good of a job as someone on your internal team or like your tech actually making content about something.

[John]

I agree. And I think even the smaller the business like the better. Like that one guy would probably kick my butt. The guy who's like the plumber, like he would, he would eat my lunch all day on Next door.

[Sam Preston]

Exactly, exactly. So but like some of the basic stuff like just posting because you know people are pushing their photos into their CRM, we're able to grab those CRM photos and post that to next door. Not a problem. And if we can monitor like the ads and like posting like I bet you that's something we could do. But you know, I guess this is a, what is it? Foreshadowing to what could happen.

[John]

Yeah.

[Sam Preston]

But going on some of the basic stuff like this is, this is pretty much everywhere. But like if you're not responding to comments fast enough or if you're not responding to leads fast enough, it doesn't matter like what platform you are on, like you're not going to win. So if you're like running ads on, on Next Door but you aren't watching for those leads coming in, you're just wasting money, so don't do it. Yeah. And I think. I think that obviously the last one would probably be, like, breaking the rules. Don't get kicked off of Nextdoor because you've broken some sort of community guideline that would suck and be wasteful. So. Yeah. Yeah, I think those are the common mistakes we're seeing, and hopefully that's helpful.

[John]

No, I. I think it is. And I think, like, that one guy's probably doing a million dollars off next door, like, literally just, like, posting pictures of what he did that day, which. That seems. Yeah, really powerful. So I think the juice is worth the squeeze if you can figure out how to make good content. And, like, the way we've historically approached it, I just think is fundamentally wrong. It's like, hey, here's a coupon. Here's a whatever. I don't think anybody gives a. About it. Like, I. I don't even give a about that. And I'm the ones running the ads. I think, like, I think the best way to do it is this look. Organic content creation. So, yeah, this was helpful. I think my big takeaways that I'm gonna work on after this is like, can I get. Can I incentivize texts to be content creators? Like, pay them extra an hour or, like, come up with a way to do that so I can get better content? Can I post regularly? And you just brought up a good idea of, like, yeah, posting, like, pulling photos from the CRM and just doing before afters. That's what that one guy's doing. And like, yeah, honestly, like, we do that with our GBP all day. It's, like, automated, where it's like, pull stuff and puts onto the Google. Why couldn't I do that with Nextdoor? That makes a lot of sense. And that's literally all that guy's doing. So I. I think those are my big takeaways here. So, yeah, this. This was helpful. This was helpful. I think I'm gonna go wreck some next door, see if I can. See if I can eat somebody's lunch.

[Sam Preston]

Do it. All right, so if you had a rank next door and your current status, not this dream status of you doing it and wrecking it, but, like, for.

[John]

Us, it's like, what is it for you? It's like a zero or like a one. Like, it's important. Like, we get a lot of leads from it, but we can't control it. We get a lot of leads because the neighborhood recommend recommends us, which, like, that part's really good. But, like, I can't grow it or scale it and it's more like monitoring. I see what it could be, but the lift is high to get there. And so like we don't do it but like obviously we should do it. So I want to say it's a one, I think, but it's because we're doing it badly. I think it's one because like we're not executing well. Whereas I think, you know, like I have friends that are absolutely delivering on like tick tock right now or direct mail.

[Sam Preston]

Yeah.

[John]

And like we're not. So like we're also doing that really badly. But like, you know, we deliver in other areas. So I, I think if you could do good organic content, my guess is it's like a seven or eight. Like it's a very like high potential for viral deep like direct interaction with customers or potential customers. Like it's really good.

[Sam Preston]

Yeah, I, I would probably agree. I would probably rank it higher at, at the very least higher than you are. Mostly because of the community factor. I think those, those leads that come through are actually going, going to close at a better clip.

[John]

Oh yeah.

[Sam Preston]

Because it feels like a referral. So now the reason why I'm going to bring it down, I'm gonna give it a 4. The reason why I'm going to bring it down is because it's so situational. So it's, it's not just about your location because your location and your community will matter whether they use Facebook groups or whether they use this, you know, next door. But it's also about your size because there's a certain small enough size where it, it matters and it can crush for you. But then there's like that middle side where like it's not actually worth your time to go do it until you are big enough to where it's worth your time to pay somebody else to go do it. So I'm going to give it a four. But like for the right person, this could be like the entire enchilada if you want it to be.

[John]

Yeah, I mean I think for that one plumber, like this is all he does and it's probably a million dollar business. Yeah, I'm, I'm like actively documenting this because I feel like this is exactly what I'm going to go work on. This is going to be dope. Good episode. If you like what you heard, hit like hit subscribe and give us a five star review wherever it is that you listen to podcasts. Thanks.