Exclusive: Bill Belichick, Jordon Hudson and the Carolina Blue Box of Palace Intrigue

Summary

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Pablo Torre Finds Out

Episode: Exclusive: Bill Belichick, Jordon Hudson and the Carolina Blue Box of Palace Intrigue
Date: October 17, 2025
Host: Pablo Torre with correspondents Katie Nolan and Michael Marty

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Episode Overview

This episode is a deep-dive “talkumentary” into the swirling palace intrigue around Bill Belichick’s disastrous tenure as head coach of University of North Carolina football, the influence of his partner Jordon Hudson, and the bizarre, high-drama media maneuvers (including failed docuseries and in-fighting) at the heart of Carolina’s downfall. With exclusive behind-the-scenes audio from the ill-fated “Coach” show and new details from a network of sources, Pablo Torre pulls back the curtain on the power plays, branding debacles, and personal frictions now defining one of the highest-profile collapses in college sports.

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Key Discussion Points & Insights

1. Setting the Stage: UNC’s Collapse and “The Blue Box”

• UNC Football’s Plummet: After investing $59.3 million in Belichick for a 3-year, $10-million-a-year deal, UNC has become “statistically one of the worst teams in college football.” (05:18)
• Belichick, the state’s highest-paid public employee, is forced to deny rumors he’s seeking a buyout just 5 games into his contract. (05:53)
• Visual Intrigue: The team fixates on a mysterious “Carolina blue” gift box at the center of their studio table—an allusion to internal secrets and the aesthetics of the Belichick-Hudson circus. (04:00–04:41)
• Quote:
  “This collapse, this curve, represents ‘the desecration of their university.’ Alumni and boosters are, quote, sick about this.”
  — Pablo Torre [07:31]

2. The Inner Circle and New Power Dynamics

• Belichick’s Advisors: At 73, Belichick reportedly listens only to two people: GM Mike Lombardi (the “business of football”) and girlfriend Jordon Hudson (personal life and branding). (09:49)
• Mike Lombardi’s Influence:
  • Highest-paid GM in the sport ($1.5 million/year), helping rebrand UNC as the "33rd NFL team". (10:08)
  • Notably disliked in the NFL: “He’s in the top five all-time of despised people in the NFL.” (11:14)
  • Flew to Saudi Arabia with assistant GM Lance Thompson to fundraise weeks before the season opener—sign of unconventional (and desperate) strategies. (12:11)
• Jordon Hudson’s Role & “Banned” Necklace:
  • Hudson, with pageant but little branding experience, orchestrates personal branding—and leaves cryptic breadcrumbs (e.g., wearing a “BANNED” necklace to the first game, a callback to rumors she was blacklisted from UNC facilities, which school officials denied). (13:06–14:53)
  • Hudson’s power is covert and controversial; a disputed ousting rumor is revealed to have been started by Lombardi himself. (15:21)

3. Media Manipulation & The Failed Docuseries

• “Hard Knocks” to Hulu—Then Nowhere:
  • Plans for a Hulu all-access docuseries (meant to replace “Hard Knocks,” which Hudson had killed) collapse; the production company pivots to a film to be released (possibly) after the season. (08:32–09:38)
  • The “need to control the narrative” is a constant; Belichick and Hudson want their own show—one they own. (20:55)
• Parallel to Patriots Docuseries “Dynasty”:
  • Belichick felt “tricked and betrayed” when Patriots owner Robert Kraft controlled the IP, making Belichick out as the villain in Apple TV’s “Dynasty.”
  • “They want to own… Bill’s version.” — Michael Marty [20:58]
  • Latest media efforts are another attempt to seize the story.

4. Inside “Coach”: Dysfunction, Tension, and Hudson’s Ascendancy

• The “Coach” Project:
  • Conceived and filmed inside a converted escape room (now a studio run by Article 41, an influencer/athlete agency).
  • Planned as a X’s and O’s weekly breakdown with Belichick and Lombardi—though originally involved former Patriots DC Matt Patricia as primary co-host. (21:54–24:22)
  • Jordan Hudson “immediately” assumes a managerial, self-appointed “boss” role, overseeing both personal and show-related logistics—often to the irritation of staff and co-hosts. (38:10–44:20)
• Revelations from Exclusive Behind-the-Scenes Audio:
  • Power Struggles: Confused roles (“I suddenly woke up one day and realized I’m working for Jordan Hudson”).
  • Production Drama: Heated, circular debate about graphics quality and style; Hudson bluntly critiques staff, budgets, and proposes changes (“I could do that in three minutes with Adobe Photoshop…”). (39:00–41:07)
  • Professional Tensions: Staffers unsure who Hudson is or why she’s in charge; her comments and lack of awareness exacerbate tensions. (44:41–47:46)
  • Hudson’s Naivete: Fails to realize her mic is live—her running critique is piped into the entire NFL Films control room. (56:08–56:46)
  • Quote:
    "You have Jordan Hudson coming in with all of this self-proclaimed expertise... That video was, was something that was truly listened to live by an entire control room."
    — Pablo Torre [56:08]

5. Fallout: “Coach” Implodes, Carolina Sinks, Everyone Moves On—Except UNC

• Show Never Launched at Carolina:
  • Months of prep for a relaunch at UNC collapse due to operational chaos, loss of control, and TCU’s season-opening blowout victory over the Tar Heels. (62:05)
  • Quote (on the failed postgame show):
    "No amount of graphics would have saved the recap of that game."
    — Katie Nolan [62:12]
• Meanwhile, Success (and Joy) Elsewhere:
  • Matt Patricia, pushed aside, lands as Ohio State’s defensive coordinator and is thriving ("emanating joy"). (63:02)
• Insight on Belichick’s Current Situation:
  • Kuy, chaos, and staff fear dominate Belichick’s world; his deference to Hudson redefines the program’s (and his own) fortunes. [60:54, 61:24]

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Notable Quotes & Memorable Moments

• On the spectacle:
  “This story was made in a lab to piss me off.”
  — Michael Marty [12:14]

• On power dynamics:
  “What those 12 sources tell me is that Bill Belichick, the greatest football coach of all time, at age 73, he now listens to two people.”
  — Pablo Torre [09:49]

• On branding gone wrong:
  “Mike Lombardi believes he specializes in part in branding… Carolina football’s new identity, which is—oh, God—the 33rd NFL team.”
  — Pablo Torre [10:51]

• On creative tension:
  “Should it say red zone instead of end zone?... That feels like a pretty ballsy question to ask…”
  — Katie Nolan [36:45]

• On awkward authority:
  “You’re saying to the guy, as you’re criticizing what he does for work, ‘I know this, and I don't know about this industry,’ and the guy's like, okay and... see, the thing is, I do.”
  — Michael Marty [50:49]

• On Belichick’s deferral to Hudson:
  “She says air cast. We could just air cast it. And you know, he’s like, well, whatever the f--- that is, God damn it, brilliant.”
  — Pablo Torre [60:54]

• On the “coach” show atmosphere:
  “The defining feature of this dynamic was that Lombardi, Jordan, and Patricia all disliked each other, and they all were kissing Bill Belichick’s ass.”
  — Pablo Torre [25:34]

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Important Timestamps

• The "Carolina Blue Box" and setup: 04:00–04:41
• UNC’s $59M Belichick bet & collapse: 05:43–07:16
• Belichick's inner circle (Lombardi & Hudson): 09:49–10:51
• Jordan Hudson’s "BANNED" necklace and context: 13:06–14:53
• Exclusive: Behind-the-scenes “Coach” audio starts: 35:11
• Intense graphics/production debate & friction: 38:10–48:17
• Hudson’s open-mic gaffe and staff frustration: 55:00–57:07
• UNC show fails, Patricia’s Ohio State joy: 62:05–63:17
• Bittersweet “culture” signoff: 63:57–65:20

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Tone, Humor & “Palace Intrigue” Vibe

The episode maintains Pablo’s trademark blend of sharp reporting, irreverence, and disbelief at the real-life absurdity on display. Banter between Pablo, Katie, and Michael mixes gallows humor with exasperation and genuine insight, especially as they pause to unpack the layers of egotism, naivete, and mismanagement at play.

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Summary Table: The Main Players

| Name | Role/Connection | Power/Influence | Notable Drama | |---------------------|---------------------------------------|----------------------|------------------------------------------------| | Bill Belichick | UNC Head Coach, ex-Patriots | Diminished, insulated| Only listens to Lombardi & Hudson now | | Mike Lombardi | GM, branding “guru” | $$$, deeply disliked | Initiated rumors, fights Hudson, Saudi trips | | Jordon Hudson | Partner/“COO” of Belichick Productions| Branding, control | Branding chaos, open-mic criticisms, insecurity| | Matt Patricia | Ex-co-host/Patriots DC | Sidelined, succeeded | Now excelling at Ohio State; "happiest man" |

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Final Takeaways

• The disaster at UNC football isn’t just about losing games or failed coaches—it’s a story of ego, media weaponization, shifting alliances, and a culture riven by confused leadership.
• As Pablo concludes, the power structure around Belichick now runs on drama, optics, and palace intrigue—delivered with the trappings of corporate branding speak and influencer ambition, but resulting most often in confusion and collapse.
• The episode’s exclusive audio cements the sense of a mystery box—only instead of secrets, it’s packed with dysfunction.

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For those who haven’t listened:
This episode is a must-hear for sports and media junkies. Pablo and team peel back the layers on one of the strangest experiments in college football history—juicy, hilarious, and deeply revealing of today’s sports/media industrial complex.

Transcript

[Pablo Torre]

Welcome to Pablo Torre finds out. I am Pablo Torre. And today we're gonna find out what this sound is. He told you so right after this ad.

[Michael Marty]

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[Katie Nolan]

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[Michael Marty]

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[Production Staff / Graphics Team]

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[Pablo Torre]

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[Pablo Torre]

But with this camera, everything looks better. Especially me.

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[Pablo Torre]

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[Michael Marty]

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[Production Staff / Graphics Team]

You know how everything's a subscription now.

[Michael Marty]

Music, movies, even socks.

[Katie Nolan]

I swear, if to continue this ad, please upgrade to premium plus platinum.

[Michael Marty]

Uh, what?

[Production Staff / Graphics Team]

No.

[Michael Marty]

Anyway, Blue Apron.

[Katie Nolan]

This is a pay per listen ad. Please confirm your billing.

[Michael Marty]

Oh, that's annoying. At least with the new Blue Apron.

[Production Staff / Graphics Team]

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[Pablo Torre]

Wait, no subscription?

[Production Staff / Graphics Team]

Keep the flavor.

[Michael Marty]

Ditch the subscription.

[Production Staff / Graphics Team]

Get 20 off your first two orders with code APRON20. Terms and conditions apply. Visit blueapron.com terms for more.

[Michael Marty]

Are you morphing into Mr. Beast? Where you just take unwitting people into a room and make something bad happen to them?

[Pablo Torre]

In a week of inspiration have suffered that is that. That. That's the worst.

[Michael Marty]

And then someone locks a door, right? And then we're. And then they show us a man eating out of a tub. Tell me that's not torture.

[Katie Nolan]

And the room's filling with water.

[Pablo Torre]

Hello, by the way.

[Michael Marty]

Hi. Is there chocolate all over my face?

[Pablo Torre]

Did you also have a protein bar of some kind?

[Michael Marty]

No, just a Snickers. We, I. I called this a protein bar. I said this is a granola bar.

[Pablo Torre]

I had an espresso and a protein bar within five minutes of each other. And I'm a little woozy. This is a matter of just, like, what's going on up here.

[Katie Nolan]

Thank you.

[Michael Marty]

What's happening? And why is it sitting like that? Also, you know what I don't like about this?

[Pablo Torre]

Yeah.

[Michael Marty]

Is now we don't get any off camera stuff we can't say on camera time.

[Pablo Torre]

I know which.

[Michael Marty]

There's so much stuff we can't say off camera. On camera.

[Pablo Torre]

There's a lot of. There's, there's. I, I, I respect. I know and respect that you both are a bit frazzled.

[Katie Nolan]

Not me. Not me.

[Pablo Torre]

Michael has his hands on the table like he's taking a lie detector test, and Katie is.

[Katie Nolan]

I'm going to absorb the negative energy of the room.

[Michael Marty]

I'm doing my own hair and makeup, digesting a Snickers. Do it all.

[Katie Nolan]

She's a 90s woman and she can do it all.

[Michael Marty]

I was just going to say I'm sucking the nuts out of my teeth. Can you imagine if I had said that?

[Pablo Torre]

I'm so glad you didn't say that. Me too.

[Katie Nolan]

Can you even imagine?

[Michael Marty]

I couldn't even imagine.

[Pablo Torre]

There is a bit of an escape room vibe today.

[Katie Nolan]

I love an escape room when I.

[Michael Marty]

Can see the puzzles.

[Katie Nolan]

Yeah, if I could see the puzzles.

[Michael Marty]

What if they're all puzzles I don't know how to solve?

[Katie Nolan]

Show me the puzz.

[Michael Marty]

Are you going to chew gum the whole time or just for the beginning?

[Katie Nolan]

Here, Just pack it away.

[Pablo Torre]

Good to have you both back here.

[Michael Marty]

I don't know yet. I reserve my right to say how I feel about being here.

[Katie Nolan]

I'm excited. I know that it's going to be fun and good.

[Pablo Torre]

It's been a while since I've done this to you guys. You know, the whole thing of, like, there's something on the table and. And immediately Katie's pointing at it.

[Michael Marty]

Is it moving? Why is it up? See how it's up on the sides?

[Katie Nolan]

It is up on the side.

[Michael Marty]

What's that about?

[Pablo Torre]

It's just a wonderfully wrapped package.

[Katie Nolan]

It's a little. It's a little like.

[Michael Marty]

It looks like if you pull it and it's attached, it's going to be attached to, like a. Yeah, there's a.

[Katie Nolan]

Human hand in there.

[Michael Marty]

Yeah.

[Pablo Torre]

For those who are not watching on.

[Michael Marty]

YouTube, it's Tiffany Blue. You know what it is? But the ribbon isn't from Tiffany's because it's a different blue.

[Katie Nolan]

It's got dots.

[Pablo Torre]

What kind of blue would you say it is?

[Katie Nolan]

Well, I'm colorblind.

[Michael Marty]

Literally just said it was Tiffany blue.

[Production Staff / Graphics Team]

It's teal.

[Pablo Torre]

I. I personally would say it's perhaps a little Carolina blue.

[Production Staff / Graphics Team]

Oh, Christ.

[Michael Marty]

What's happening?

[Pablo Torre]

The ribbon is a special color for a special occasion. We're doing it again, guys.

[Katie Nolan]

Oh, my God. Oh, my God. What is there to do?

[Michael Marty]

A lot going on this week. Okay.

[Pablo Torre]

I just think it's been too long since we did an old fashioned Bill Belichick, Jordan Hudson, and now North Carolina football episode. Have you guys been paying attention to what's been happening at the University of North Carolina?

[Katie Nolan]

I know they're not doing good, but.

[Michael Marty]

Like, they're not a foot. They've never been a football school. What did people think he was gonna turn it all around in a year with Mike Lombardi's help? The guy uses a typewriter.

[Pablo Torre]

Okay, hold on, hold on, hold on. We're talking about, for those not familiar, one of the crown jewels of the American public education system, University of North Carolina in Chapel Hill. And it has been about five or six months since we did a version of this.

[Katie Nolan]

I thought we were done every five or six months.

[Michael Marty]

I was done.

[Pablo Torre]

If you learn anything from this show, we are never done.

[Katie Nolan]

And that's great.

[Pablo Torre]

It's never over. Carolina, to Katie's point. I mean, just doing the math on this. They made, according to the athletic, what amounts to a $59.3 million bet on Bill Belich.

[Katie Nolan]

Okay.

[Pablo Torre]

The team has been, in fact, so terrible that on Monday, the highest paid public employee in the state of North Carolina, Bill Belichick, making $10 million a year on a guaranteed three year contract, had to go and stand behind a podium to reiterate that in fact, he is not seeking a buyout on his contract. Five games in.

[Matt Patricia]

Last game was 28 to 3 after the first quarter.

[Pablo Torre]

People clearing out after halftime. Statistically, UNC has gone from a perennial bowl contender to statistically one of the worst teams in college football right now. And people in this building are upset, fans are upset.

[Katie Nolan]

The people that brought you here stuck their necks out to bring you here.

[Pablo Torre]

I mean, can you acknowledge you're telling.

[Matt Patricia]

Me that you believe this process is working 100%?

[Commercial / Ad Voice]

Yeah, absolutely. Yeah. It's a learning curve. We're all in it together, but we're making a lot of progress, and the process will eventually produce the results that we want to produce. Like they have everywhere else. I've been. So I'm very confident in that. Players are working hard, they're getting better, and we're going to continue to do that and improve.

[Katie Nolan]

It's like one of those learning curves where the arrow just goes straight down.

[Michael Marty]

But it curves a little. Yeah, it's a little bit.

[Katie Nolan]

Someone's curve. Yeah, it curves itself a little more. A little more down.

[Pablo Torre]

The great depression of learning curves.

[Katie Nolan]

It's never good when the Question you're being asked is like 40 straight minutes of all the horrible things that are happening.

[Pablo Torre]

Shout out by the way, to that reporter from WRAL who was essentially doing what I wanted to do here, which was point out that UNC has been outscored 120 to 33 their three laws.

[Michael Marty]

Wow, that's a lot.

[Pablo Torre]

One prominent UNC booster told me that this collapse, this curve represents quote the desecration of their university. Alumni and boosters are, quote, sick about this. And to speedrun through it, this is the fallout from the rebranding of a guy who was once upon a time Katie, considered the greatest football coach of all time. You remember those days. This was a rebranding that was orchestrated, I would dare say with an iron fist held of course by our old pal, a 24 year old named Jordan Hudson who had little to no branding experience beyond competing in beauty pageants. But I digress. There have been so many embarrassing leaks that it would in fact make for an excellent docu series about this program. Unfortunately, the All Access docu series that Bill Belichick and Jordan Hudson had announced was coming to Hulu.

[Michael Marty]

Done.

[Pablo Torre]

Yeah. Was supposed to replace the Hard Knock series that Jordan Hudson in her quest for general control had derailed. As previously discussed on this show, that Hulu thing is not going to come out.

[Michael Marty]

So much for the documentary of it all. The point is to document what's happening. You're not supposed to cancel it when it's not a good. When it doesn't make you look good.

[Pablo Torre]

When it documenting so bad that it's now unbelievably compelling.

[Michael Marty]

We would all watch it if that.

[Katie Nolan]

Was the extremely watchable.

[Michael Marty]

We would all watch it.

[Pablo Torre]

Click on it so fast.

[Michael Marty]

I would absolutely watch it.

[Pablo Torre]

I am concerned that we would have been in it and now we may never see that actually Carolina apparently. Yeah. Look, the program didn't want to do, I am told episodic, you know, docuseries approach. So Hulu pulled out of it. Ever wonder which is a big production company that has been making it is still shooting it. I am told they're just pivoting to being a film to come out after this season supposedly. So there's just that looming in all of it and this whole question of why is all of this happening like this? Why is it so messy? Why is it in fact the biggest mess in college sports? It has led me to re investigate the inner circle that I first started studying about six months ago with you guys.

[Michael Marty]

Oh no. What oh no, I don't like this.

[Pablo Torre]

You don't want to come here. You don't want to hear about my now 12 sources.

[Katie Nolan]

Yes, give me 12 sources.

[Michael Marty]

Oh, God, I'm gonna be so sick.

[Pablo Torre]

What those 12 sources tell me is that Bill Belich, the greatest football coach of all time, at age 73, he now listens to two people.

[Katie Nolan]

Okay, two is more than before.

[Pablo Torre]

Two people above all else. Sitting on one of Bill Belichick's shoulders is the man who manages the business of football at North Carolina, Mike Lombardi.

[Michael Marty]

Oh, my God. Oh, my God. It's worse than we thought.

[Pablo Torre]

Mike Lombardi is the highest paid general manager in the entire Sport. He makes $1.5 million a year. He worked with Belichick at the Cleveland Browns, at the Patriots. Katie, you have a physical reaction as a die hard Patriots fan and also perhaps a person who works in sports media. Do you know Michael Marty?

[Michael Marty]

I know of him. Obviously. I know him vaguely. We, I think, worked maybe at Fox Sports together for a time.

[Pablo Torre]

Yeah.

[Michael Marty]

That's all I'll say on that.

[Pablo Torre]

Yep. Okay, very good. We're gonna put a pin in the. Of pregnant pause.

[Katie Nolan]

I'm feeling strong negative reaction, but I'm not. I'm not familiar with the oeuvre of Mike Lombardi myself.

[Pablo Torre]

Well, what you should know is that Mike Lombardi believes he specializes in part in branding. And Mike Lombardi developed Carolina football's new identity, which is. Oh, God, the 33rd NFL team.

[Matt Patricia]

Everything we do here is predicated on building a pro team. We are, we consider ourselves, the 33rd team because everybody's involved with our program, has had some form of. Form of aspect in pro football.

[Pablo Torre]

And Moses, the brief scouting report here, longtime sports media guy Mike Lombardi is, who knows a lot of the same people that I do that Katie Nolan does because he has been a host at various stops in sports media of being like a legitimately really good storyteller, but also this, I would say, serial exaggerator whose relationship with Bill Belichick is also the biggest reason for his sustained credibility and employment, despite those backstage things, which again, were, we will return to. In fact, as one NFL source told me about Lombardi, quote, he's in the top five all time of despised people in the NFL, end quote. And to just give you a sense of what Carolina's general manager has been quietly up to, this was, I am told, two weeks before the season opener against tcu, what multiple sources tell me is that Mike Lombardi, with his assistant general manager, Lance Thompson, was in Saudi Arabia.

[Katie Nolan]

Oh.

[Pablo Torre]

To try and fundraise over there.

[Michael Marty]

Come on. This story was made in a lab to piss me off.

[Pablo Torre]

You didn't hear about the Riyadh College Football festival?

[Michael Marty]

Oh, my God.

[Pablo Torre]

Bill Belichick's other shoulder, of course, is Jordan Hudson. The parallel here. Jordan's relationship with Bill Belichick is also the biggest reason for her sustained credibility and employment. She continues to manage her boyfriend's personal branding, his personal life, his personal vendettas, while also doing this sort of Taylor Swift cosplay thing where she keeps dropping a series of breadcrumbs for, I guess, yeah, me. For us. Us, Hansel and Gretel for us to notice. And one example of this is that Jordan showed up to the first game of the season, that 48 to 14 blowout lost to TCU wearing something that. I'm not sure a lot of people noticed.

[Michael Marty]

Her cheer ring.

[Pablo Torre]

No, it was necklace. It was the necklace. What are we looking at? What are we looking at here? You just describe what we're seeing.

[Michael Marty]

A photo of Jordan.

[Pablo Torre]

Yeah.

[Michael Marty]

Walking. She's got a, a blue tank and blue jeans that have some sort of. Maybe that's.

[Katie Nolan]

I think it's. I think it's like a kind of pants that. Where the, the, like the snake skin appears starting at the legs.

[Pablo Torre]

Like an animorphs kind of.

[Katie Nolan]

Yes, exactly. Like she is morphing.

[Pablo Torre]

Yes. Let's zoom in on, on, on the neck though. The word in this slide deck that I hope you can make out is what?

[Katie Nolan]

Banned.

[Pablo Torre]

That's right.

[Michael Marty]

Like B, A, N, N E, D. Yes. B, A N, D. That's right. There's many homophones.

[Katie Nolan]

Yes.

[Pablo Torre]

This is, this is a necklace with the word banned that Jordan Hudson is wearing to the first game of the season. Notably, this is not a reference to the fact that this football administration has banned New England Patriots scouts from attending and scouting Carolina football games this season. Which is a thing.

[Katie Nolan]

She's reclaiming it. Well, you called me banned. Well, well, I am. I am banned. How about that?

[Pablo Torre]

It is, to Michael's point, a reference to something that happened at this desk back in May of 2025.

[Katie Nolan]

Another twist in the back and forth media saga. Sports journalist Pablo Torre reporting that Hudson is being blacklisted by the university' program. Was Bill Belichick's 24 year old girlfriend just banned from University of North Carolina's football facilities?

[Pablo Torre]

Bill Belichick's family.

[Katie Nolan]

Oh.

[Pablo Torre]

Is extraordinarily concerned. There is deep worry for how detrimental Jordan can be for not just North Carolina, but Bill's legacy reputation. The Carolina athletics department tells ET Jordan Hudson is welcome and, quote, will continue.

[Katie Nolan]

To manage all activities related to Coach Belichick's personal brand.

[Pablo Torre]

The ban, of course, was, as they mentioned and those in those various news clips, it was disputed by Carolina. The school clarified that she's going to continue to manage Bel's personal life. She's not involved at all on the football side, is not an employee of the university in any way, but is very much welcome in the building. But one thing that I do want to report publicly now, which I've been waiting to report, can't wait.

[Michael Marty]

She could hold hands.

[Pablo Torre]

There was this disputed whole, like, thing that I was blamed for. The person who had told multiple people around the program that Jordan was no longer involved with the football program and was no longer allowed in the building, was, you guessed it, North Carolina general manager Mike Michael Bardi.

[Commercial / Ad Voice]

Whoa.

[Katie Nolan]

The other Game of Thrones up in.

[Pablo Torre]

There, the other advisor on Bill Belichick's shoulders. Wow. I don't know if Jordan knows that.

[Katie Nolan]

You think we're breaking news to her right now.

[Pablo Torre]

So that's the sort of episode we're in for.

[Katie Nolan]

This is palace intrigue.

[Michael Marty]

I can't believe this.

[Pablo Torre]

It's an episode about tension and territorialism between the allegedly separate football life of Bill Belichick and his personal life, Mike Lombardi and Jordan Hudson, allegedly, respectively. I just consider this a bit of the decoder ring that explains what the is happening at Carolina right now.

[Michael Marty]

Shout out to coder ring.

[Katie Nolan]

Shout out to coder ring.

[Pablo Torre]

Kids decode things with rings anymore?

[Katie Nolan]

Absolutely. A million percent not.

[Pablo Torre]

The other thing I want to decode here, though, is that, you know the Hulu docu series, which has been reported. Yes, that is dead. But it's also not the only North Carolina football show that Bill Belichick was supposed to star in, which also has not seen the light of day. There was another show, this second show idea that was to be hosted by Bill Belichick. And that story, the story of that show, is gonna bring us right back to this package at the center of the table after the. So are you guys actually familiar with escape rooms?

[Katie Nolan]

Of course.

[Michael Marty]

Wait, what? Yes.

[Pablo Torre]

I can't tell. So I can't tell if Katie is, like, the greatest or worst escape room teammate.

[Michael Marty]

I love doing them. I hate having to work as a team.

[Pablo Torre]

That is why my scouting report is as such.

[Katie Nolan]

Okay, great.

[Pablo Torre]

This story starts inside what was once actually an escape room on Franklin Street. This is the main drag in Chapel Hill, N.C. over this past summer, the escape room got turned into a studio. A studio that is not totally unlike the one we're sitting in right now. I dare say the space was operated. It was operated, this whole thing by an influencer management agency that works with UNC on its name, image, likeness, stuff called Article 41. And I should say that the founder of Article 41, a guy named Ben Gilden, declined comment to PTFO for this episode.

[Michael Marty]

Oh, that too.

[Pablo Torre]

But what I can tell you as me, according to multiple other sources, is that before week one of the college football season, Bill Belichick and Jordan Hudson wanted to create a media property that would preempt what they felt was one of the great injustices from Bill's time in New England. Katie, are you familiar with the part of Bill's beef with your team that I'm about to mention here?

[Michael Marty]

I. I don't think so.

[Pablo Torre]

Did you watch Dynasty?

[Michael Marty]

No, I didn't.

[Pablo Torre]

So Dynasty. I hate this Dynasty, which is the 10 part Apple TV docu series.

[Michael Marty]

Too many parts for me. I didn't want to know. I enjoyed the experience. I didn't need to know more.

[Pablo Torre]

I felt so the reason Belichick has this current distaste for the Patriots, at least one big reason. Also the reason it seems that he banned those Patriot scouts from North Carolina. And also I should say, the reason why Jordan's most recent tweet as of this recording, is this.

[Katie Nolan]

It's a screenshot Copyright Kraft Dynasty LLC, 2024. All rights reserved. The copyright holder is the author of the cinematographic or audio visual work for the Purposes of Article 15 parentheses of the Berne Convention and all national laws giving effect there too.

[Michael Marty]

What are we talking about?

[Katie Nolan]

What is this what we're talking about, by the way? Thank you.

[Pablo Torre]

The Berne Convention, Obviously it's the fact that Jordan Hudson's last retweet on September 6, 2025 is a screenshot of what you see at the end of an episode of Dynasty, the Apple TV series aforementioned Crash Massage Coordinator, which is the username which I do not co sign for legal reasons. That person screenshotted this and the implication here, the actual story here, is that Robert Kraft, the owner of the Patriots, owned the rights to the book that the Dynasty docu series was based on. This is something ESPN had actually previously reported. But to spell it out, according to my sources, Bill Belichick sat for this far too long in Katie Nolan's book docuseries, and he didn't know that Bob Kraft controlled the intellectual property at the root of the project. And according to my sources, Bill Belichick felt tricked and Betrayed, which I kind of understand, because in that docu series, what you see is that Belichick's kind of the villain of it, relative to Kraft, at least. And so what Bill Belichick and Jordan Hudson wanted to do was make a Carolina football centric show that Belichick's company, with Jordan Hudson running it, obviously would own. They wanted to own this new Carolina media project themselves. Is this all making sense so far?

[Katie Nolan]

I dig that. Yeah, sure. Okay, so take control of the narrative.

[Pablo Torre]

They're content creators.

[Michael Marty]

They want to own parentheses. Bill's version.

[Pablo Torre]

Bill's version. Nice. And part of this plan to make Bill's version, which came together this summer, was to have Carolina GM Mike Lombardi do media again. He was gonna co host a weekly video show with Bill Belichick, which the two of them would break down handpicked plays from that week's Carolina football game, as well as, kids, some other NFL footage, some film they selected from those games. And so in order to turn this escape room that I want you to envision into a studio, thousands upon thousands of dollars were spent on monitors and switchers and cameras and a graphics package and telestration technology. And if the premise for this Belichick co hosted show seems at all familiar, it is because a version of that same show had already existed. In fact, it is online. And that show is incredibly important for us to understand.

[Matt Patricia]

Hello, I'm Michael Lombardi and this is coach Bill Belichick. And this is the series called Coach, where you and I get to do something special. We get to recreate our meetings after the game where we, you and I would sit in my office, or I'd sit in your office and we would discuss what happened in the game from a general manager standpoint, from a head coach's standpoint, compare our notes and move forward. And Coach, I'm really looking forward to being able to recreate those memories. Hopefully you have a better team than we did your first year in Cleveland, but I'm looking forward to it nonetheless.

[Commercial / Ad Voice]

Yeah, so am I, Mike. I. I love those meetings that we had so many times and, you know, to come into your office and talk about personnel, talk about, you know, changes, Justinson need to make trades, things like that.

[Michael Marty]

Yeah, I was getting bored too. Thanks.

[Pablo Torre]

So that Joe was named coach. It was produced by the sports gaming.

[Michael Marty]

That's already a show.

[Pablo Torre]

It's this show. What do you mean? Oh, you mean.

[Michael Marty]

Sorry, the scripted show. Sorry, I was being silly. Go back to start again. Sorry.

[Pablo Torre]

Are you trying to put Craig T. Nelson in this Episode.

[Michael Marty]

Yes.

[Pablo Torre]

You're unilaterally always Craig T. Nelsoning. I'm so sorry. I got.

[Michael Marty]

I got bored. Go back to it.

[Pablo Torre]

Coach was the big podcast project that Bill Belichick started during the 2024 football season. This was the months before he got hired by Carolina in December 2024. And so the picture here for me to paint for you as Katie is cradling her guts because girding my loins. We're in Mount Laurel, New Jersey. Okay. That's right. I don't know. It's the home of NFL.

[Michael Marty]

I appreciate that.

[Pablo Torre]

It's the home of NFL Films and studio.

[Michael Marty]

Nice office and flanking.

[Pablo Torre]

Bill Belichick, who's the host of this show on set pretty much all the time, according to my sources were Mike Lombardi, who was instrumental in this show's conception as well. Jordan Hudson, who very quickly became the self appointed boss of this whole enterprise. And there was also a third person in the inner circle at this point in the timeline. It was actually the primary co host of the show ahead even of Mike Lombardi on the depth chart. And Katie might recall this person as well from her Patriots fandom.

[Matt Patricia]

Welcome to Coach.

[Katie Nolan]

I'm Matt Patricia and this is coach Bill Belichick.

[Matt Patricia]

We're going to step behind the scenes into the coach's office and coach, we're.

[Katie Nolan]

Going to talk every week, game plan.

[Matt Patricia]

Must Tuesday players, situational analysis and a.

[Katie Nolan]

Special segment called the Library.

[Matt Patricia]

Coach, I'm excited to be Katie.

[Pablo Torre]

Do you want to explain who Matt Patricia is to people?

[Michael Marty]

Matt Patricia was the longtime defensive coordinator of the Patriots and then he was the head coach.

[Pablo Torre]

Why are you whispering?

[Michael Marty]

Because I don't want to do any of this anymore. This is like. Yeah, I remember these people. They were pretty closely associated. Some of my favorite sports memories. Let's go ahead and drag them out here and show Katie their buttholes. Like, I hate this. This is making me feel ill, Pablo. I feel ill.

[Katie Nolan]

Wait, Matt Patricia was also the head coach of the Detroit Lions. Lions, right.

[Pablo Torre]

Yes. Matt Patricia, in fairness to Matt Patricia was the only rocket scientist coaching in the NFL.

[Katie Nolan]

He was actually a rocket science.

[Pablo Torre]

He went to rpi. Oh, Rensselaer Polytechnic Institute.

[Katie Nolan]

Yep.

[Pablo Torre]

He graduated from the School of Engineering's mechanical, aerospace and nuclear engineering department. Also an undersized offensive lineman for the football team. He's the guy with the pencil behind his ear. That was part of his thing. And in this coaching tree of Bill Belichick is a bit of the teacher's pet. Just to give you a sense of what we're about to get into here. But the defining feature of this dynamic, right, which is palpable on this at NFL Films at this time, was that Lombardi, Jordan, and Patricia all disliked each other, and they all were kissing Bill Belichick's ass.

[Michael Marty]

This is so such a pathetic visual.

[Katie Nolan]

It's kind of like a King Lear situation with the. You got your Regan and your Goneril and the third one.

[Pablo Torre]

Aren't there three of them, Steve?

[Katie Nolan]

Steve. I believe Lear's three daughters.

[Pablo Torre]

So on this set, Mike Lombardi visualize it. He's rolling his eyes at Jordan. Lombardi privately is meanwhile telling multiple sources who spoke to me that Matt Patricia was the least respected of all of the branches of Belichick's coaching tree. And if you do not believe that private scouting report. This is Mike Lombardi describing Matt Patricia in 2020 years before they started working together on this coach show, right after Patricia was fired as the head coach of the Detroit Lions.

[Matt Patricia]

I mean, Matt went in there, and I've said it on this program many times. I've said it on GM Shuffle many times. He went in there with the wrong. Wrong way of handling it. You can't not be. No one can be Bill Belichick. No one. And when you wear a pencil behind your ear and you're looking at a laminated sheet, you're not selling yourself as an authentic leader. And I believe that's truly been the case. And I think that was the case when he went there. And defensively, which is supposed to be the strength of his ackerman in terms of coaching, never proved to be correct in Detroit.

[Michael Marty]

So when you use a laminated sheet and keep a pencil behind your ears, that's a pretty good.

[Pablo Torre]

That's pretty good.

[Michael Marty]

I was gonna say. What is this, the burn convention?

[Katie Nolan]

Nice. Holy screenshot that, guys.

[Pablo Torre]

Katie has arrived.

[Katie Nolan]

I got your dynasty right here back.

[Pablo Torre]

All right, so Matt Patricia, perhaps unsurprisingly, would in turn privately insult Michael Lombardi's intelligence as the rocket scientist or just a guy. He also, Patricia did complained to multiple sources that Jordan Hudson was a big reason why Bill Belichick was less obsessed with football over his last two years running the Patriots.

[Michael Marty]

Oh, yuck.

[Production Staff / Graphics Team]

Oh, yucky.

[Pablo Torre]

You remember what we found out in the thing six months ago, that Jordan was in Belichick seats at Gillette stadium in the 2021 NFL season.

[Michael Marty]

And do we know how old she was? Did we remember, or is that still the part we're nailing down?

[Pablo Torre]

24 in 2025. So doing some math, that was four years ago. Okay, 20.

[Michael Marty]

Getting close, but not there. Right.

[Pablo Torre]

All I'm here to report is that the last two seasons that Bill Belichick had in New England were 2022 and 2023. She shows up in the fan cam footage in 2021, meaning that Jordan Hudson, over the prior three years to this assemblage of talent at NFL Films in Mount Laurel, New Jersey, she had leapfrogged both Mike Lombardi and Matt Patricia and cultivated the most direct line, of course, well, to Bill.

[Katie Nolan]

And there's a little like triangle of. Triangle of distaste going around among the three of them. Just underneath. Underneath Bill.

[Pablo Torre]

And this is when I want to direct you, Michael.

[Katie Nolan]

Oh, wonderful.

[Pablo Torre]

To the package at the center of the desk.

[Katie Nolan]

Okay.

[Pablo Torre]

We'll.

[Katie Nolan]

We'll agree that it's the center for now.

[Pablo Torre]

Can you describe what you're reaching for? An opening.

[Katie Nolan]

Okay. Blue paper. You know the paper? You know the paper that's inside the things?

[Pablo Torre]

Yeah, that's what's in there. Tissue paper.

[Commercial / Ad Voice]

Yep.

[Katie Nolan]

Okay, another one. Now this one looks like there's another package inside here. I would like.

[Pablo Torre]

I would like Katie to open this box.

[Michael Marty]

Oh, my God.

[Pablo Torre]

This is the stupidest.

[Michael Marty]

I refuse.

[Pablo Torre]

This is for you instead of a band necklace Katie Nolan Jordan was wearing on the field of Carolina. Based on our reporting year. What do we have inside of that box?

[Katie Nolan]

I'll tell you, that was easy to. To untie, by the way.

[Michael Marty]

Yeah, it certainly was. Thank you, boys.

[Pablo Torre]

Classy.

[Michael Marty]

More tissue.

[Pablo Torre]

Deliberate.

[Michael Marty]

Okay.

[Pablo Torre]

This is.

[Michael Marty]

I mean, filthy Tiffany box. I don't understand what's happening here. Oh, my God. What is. What is this?

[Katie Nolan]

It's like a thumb drive. What is that?

[Michael Marty]

Should I be wearing gloves? What is this?

[Pablo Torre]

That is a thumb drive.

[Michael Marty]

It sure is. It's a thumb drive on a ribbon.

[Pablo Torre]

For all of the episodes and conversations and posts and magazine covers about Jordan Hudson, it is worth pointing out that we've never actually really heard a lot of her talking.

[Michael Marty]

Oh, boy.

[Pablo Torre]

CBS News, you may recall, decided to show just a snippet of that behind the scenes footage of Jordan Hudson interrupting Belichick's interview.

[Michael Marty]

Oh, boy.

[Pablo Torre]

He's promoting his book on CBS Sunday Morning. That's even though, by the way, multiple sources at CBS have told me that there is roughly a half hour more of such footage of Jordan Hudson that they could have leaked. The only thing we heard in response to a question for Bill, though, of how'd you guys meet? Was simply Jordan's command of not talking about this.

[Katie Nolan]

No.

[Pablo Torre]

And then we heard from her briefly at the Miss Main Pageant where she finished second runner up this year. But what Pablo Torre finds out has exclusively obtained for the first time. If you want to plug that thumb drive Katie into this computer, it would be an honor.

[Michael Marty]

Wait, first? But yeah, it would be an honor, I think so.

[Pablo Torre]

What we have here is behind the scenes footage from the set of Coach at NFL Film Studios. Fall is planting season and did you know that many plants and trees actually do better when planted around this time of year? Well, you have to know where to start. And that's why I love fastgrowingtrees.com doesn't matter if you live in the sunny south or if the air is getting chilly. Wherever you are, their plant experts can help you find the perfect fit for your space. Now, if you're like me, you don't have a ton of time. Between raising, you know, this kid and investigating billionaires, it can be hard to find time to go to a garden center. Even if plants are in fact central to my life. Which they are. But fast growing trees makes it easy to get your dream yard or if you're like me, apartment. So order online and get your plants delivered directly to your door in just a few days without ever leaving the store. No dirt in your trunk, no awkward Uber from the garden center. No fuss at all. And all their plants and trees are grown locally in the United States, ensuring that they will thrive in your yard. For instance, I've just added a spider plant and eucalyptus to my cart and I cannot wait to see them in my living room. And if you aren't already a tree and plant expert, do not worry, they've got you covered there as well. With a full resource center, growing zone finder and plant experts ready to help you, you'll know exactly what will thrive in your backyard. Plus, every plant comes with instructions and tips on how to best care for it. And this fall they have the best deals for your yard. With up to half off on select plants and other deals. Listeners to our show also get 15% off their first purchase when using the code PTFO at checkout. That's 15% [e-mail] using the code PTFO at checkout now is the perfect time to plant. Use PTFO to Save today. Offers valid for a limited time. Terms and conditions may apply. Check out the link below or in the show notes and support the show. Feeling safe in your home is one of the most important things in life. You might be scared of fire or burglary, or, you know, maybe there are somewhere between zero and three active federal investigations related to your reporting going on at the same time. Whatever it is that keeps you up at night, Simplisafe is there to help you sleep better. Simplisafe isn't just a home security system that responds. It is actually designed to stop crime before it happens. They utilize AI powered cameras that detect threats while they are still outside your house and they alert real security agents. And this is the real game changer. The agents take action while the intruder is still outside. They confront the intruder. They let them know they're being watched on camera and that the police are on their way. They can even play a loud siren and trigger a spotlight. That is real security. But don't just take my word for it. Simplisafe has been named best Home security system by the U.S. news & World Report five years running with no long term contracts or hidden fees. You are free to cancel anytime. Plus there's a 60 day money back guarantee so you can try it and see for yourself. I know I'm excited for my system to show up and the 247 protection it's going to provide. And right now listeners can save 50% off on SimpliSafe home security [e-mail] Pablo that's S I M P L I S A F e dot com Pablo Pablo.

[Katie Nolan]

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[Pablo Torre]

Bill Belichick and Matrish are sitting at the table. Yeah September 2024 in between takes of episode one in front of a monitor that has a list of keys that you'll eventually see here for the Browns defense against the Cowboys And Jordan Hudson is doing what?

[Michael Marty]

Flipping through a big binder.

[Katie Nolan]

Yeah, it looks like she's going through.

[Pablo Torre]

A script, maybe a giant binder that.

[Michael Marty]

She'S holding with a lot of tabs.

[Pablo Torre]

And so there's Belichick, there's Patricia, there's Jordan Hudson. There's my voice cracking.

[Michael Marty]

See, we could take that again if you want. No one's gonna check.

[Pablo Torre]

We're gonna leave it in, and I think you'll get here a pretty decent sense of the dynamic at play.

[Production Staff / Graphics Team]

Is it necessary to say keep them out of the end zone? Because I feel like that's pretty self explanatory on defense. I don't know if there's like an additional point.

[Katie Nolan]

Yeah, they'll be.

[Commercial / Ad Voice]

It's a 100. 100. Well, no, but we just said that the Cowboys offense is the best offense in the league. They have the most yards per game. Okay. So they're gonna get the ball down there. We know they're gonna get the ball down there. Preventing touchdowns and forcing the field goals is gonna be. Is gonna be a key to the game.

[Pablo Torre]

Yep.

[Commercial / Ad Voice]

I mean, we could say it differently.

[Production Staff / Graphics Team]

Conceptually. Well, should that say red zone instead of end zone?

[Commercial / Ad Voice]

Well, there's explosive plays involved.

[Pablo Torre]

Okay.

[Commercial / Ad Voice]

Yeah.

[Production Staff / Graphics Team]

So you guys haven't reviewed these before this moment here at the graphics?

[Commercial / Ad Voice]

Not the actual graphic itself.

[Katie Nolan]

No, stuffed hype is what I said last night.

[Pablo Torre]

So the visuals on that Jordan Hudson leaning over the desk with some questions, with some.

[Katie Nolan]

Truly, I don't think that first question is an irrational question.

[Pablo Torre]

Right.

[Katie Nolan]

Should. Why keep that? Of course, you always want to keep everybody out of the end zone. That's, That's. That's. I mean, I'm not a football player, but that feels like one of the big things you're trying to do.

[Pablo Torre]

Yeah, I think that's a fair take.

[Katie Nolan]

But I think. I think Bill's response is also pretty fair. That it's like, you know, you can let him get. Get pretty close, but you can't let him score touchdowns. And then it feels like when she says, should that say red zone? Then I'm like, wait, maybe we have to.

[Michael Marty]

I think he knows the difference.

[Katie Nolan]

This guy. This guy for sure knows. I'm. I think she's got a valid question. I think he gives sort of.

[Pablo Torre]

She did say conceptually, yes, before pushing back on the greatest football coach of all time. But the point being that it's not a bad question. It's simply, oh, this is like the beginning of this show. And here comes Jordan Hudson, Bill Belichick's girlfriend and she's like, not afraid. She's just not afraid to ask questions. And that's cool. I think that's cool.

[Katie Nolan]

There were two things I did not like. One was, should it say red zone? That to me seems like kind of a silly question now. And then the other one was, have you guys not reviewed these graphics before? Right now that. That feels like a pretty ballsy question to ask. So I think to be like, why don't you review the.

[Michael Marty]

Why don't you like, now you're just button in. Now you're really trying to involve yourself. Now you're going from offering helpful questions that might make someone go, hey, good point. Now you're stepping into. How is this the first time you're seeing this? You're inserting yourself into the workflow of the.

[Pablo Torre]

I think she's taking a managerial role almost immediately, setting the stage for, I would say a very detailed conversation between Jordan and Bill and a couple producers on the show talking at length about graphics.

[Production Staff / Graphics Team]

And you have the PowerPoint on here or what? Nothing. Must feel like that's a little bit easier. I thought for these like game plan loss and whatnot that they were going to end up with like, really, you know, know, custom looking graphics, call it, for each section to coat them by section. You know, like the background on here is honestly, like, for gameplan, I thought this was going to end up looking like a, you know, scribbled into a playbook rather than like a typed font and whatnot. Like, I thought that that was what was taking them the time that it was. This feels like a. How many people does it take to screw in a light bulb situation? Editors at NFL Films did something and then turned it around to their guys. And this, that and the other thing. It's like, yeah, it's a lot of salary for this.

[Commercial / Ad Voice]

And Matt just shows it on his screen, which would take five minutes to put it together.

[Production Staff / Graphics Team]

Were these the deliverables that Ali said that she wasn't going to work on the. That we asked her for because she wanted to do this instead?

[Katie Nolan]

No.

[Production Staff / Graphics Team]

Okay.

[Commercial / Ad Voice]

All right, so going forward, we're gonna.

[Production Staff / Graphics Team]

Build hundreds of those. I mean, not hundreds, but we. If we're gonna stuff, we're gonna use show to show. We can definitely build out, but I just wanted to make sure we were gonna use stuff. So we're not spending things we're not gonna use, right? I mean, damn. Yeah, it's not cheap. If somebody puts on a clock, I could create this in five minutes. So you can make two grand to do that.

[Commercial / Ad Voice]

So you think we're better off doing this than taking a PowerPoint, which, like. Like, Matt doesn't need to be doing PowerPoints, but just the concept of a PowerPoint and putting it up on the screen, like, what's the difference?

[Pablo Torre]

I mean, I think these look better than the PowerPoint.

[Commercial / Ad Voice]

I don't.

[Pablo Torre]

I don't.

[Commercial / Ad Voice]

The PowerPoint, like, your.

[Michael Marty]

Really.

[Pablo Torre]

I mean, these are brutal.

[Production Staff / Graphics Team]

So we can change things. Yeah, for sure. Well, I gave Ally. I sent her a text and could pull up the email and said that there was a certain way that we wanted these to look to have a certain influence based upon what it was. They're talking about that in the playbook, that this would have graphics that would almost look like they ripped the page out of their book and slapped it on this screen. And that maybe it was, you know, like, you know, game most necessary. It looked like it was like under underlined in red pen. And that that was going to be the. Call it, like basic idea theme throughout all of the graphics. And she typed back to me, like, oh, we already have stuff that we're putting out there.

[Pablo Torre]

These are not.

[Commercial / Ad Voice]

So look, we'll try it.

[Pablo Torre]

We'll have new designs.

[Commercial / Ad Voice]

We'll create new templates.

[Production Staff / Graphics Team]

Can we do that with them and sit there and say as they're doing it, no, that's wrong.

[Commercial / Ad Voice]

Yeah, we'll give you guys one.

[Production Staff / Graphics Team]

More samples. Yeah. Can we set up a meeting with like, the entire graphic se and anybody that has anything to do with this? Yeah, graphics.

[Michael Marty]

Let me get them all. Let me just go grab them all. What? Can I just ask for a little clarity? Can I ask for a little clarity?

[Pablo Torre]

Clarity. I would like to offer is.

[Michael Marty]

Is this the filming time for this show? Like, are we at the. She's at the. We are now within the time that we need to be filming. Capturing. We are at that stage. Capture. And she is bringing up stuff that is from the planning process. We are. It's not the time to fix the graphics.

[Pablo Torre]

I would point out, without full granular detail about the timeline, you ask when you watch episode one, they are wearing the same clothes that they're wearing.

[Michael Marty]

Goodness.

[Katie Nolan]

In this clip, now that I'm seeing this, I. I understand her graphics question differently because I thought the graphics question before was, you guys weren't prepared to do this. But now I think she's saying, did you see this before and not know that they had failed to deliver what we had all discussed.

[Pablo Torre]

Right.

[Michael Marty]

I mean, listen, what she's basically saying is, this looks like a thing that you could type up in, in PowerPoint, I believe is what I'm understanding her to say. It's like I thought it was going to be a graphic that like animates or whatever. This is just a list of things, plan musts. And that part is bolded because it's obviously the headline underneath it says keys for Brown's defense. And then there's a list of things, they're all in caps. I mean, an interesting artistic decision. It doesn't matter.

[Pablo Torre]

Michael, can you read the list?

[Katie Nolan]

Yes. We've got Stop CD Lamb, keep Dak Prescott in pocket, Crush run game and make them one dimensional, disrupt timing of passing game and keep them out of end zone.

[Pablo Torre]

And there's a big, you know, orange Browns helmet behind it.

[Katie Nolan]

I mean, it's totally fair to say, like that's not the most creative graphic I've ever seen. I could see 100%.

[Michael Marty]

Looks like a page in a PowerPoint.

[Katie Nolan]

Absolutely. And it's also a totally functional graphic as well. So I think like I, I would imagine the varying levels of budget affect what we're looking at right now.

[Michael Marty]

We have one that says Brown's Top ranked defense, 2023 defensive stats and their NFL rank. So it says that they ranked first in yards per game two, 270, yada, yada, yada, so on, so on with a picture of the Browns helmet.

[Pablo Torre]

Right, right. I mean, look, I, I, I would say, I would say this just from.

[Michael Marty]

Set is also fine. It's all fine.

[Pablo Torre]

I think a key contextual detail here is that this is September 2024 and this show is like the way that all of the people working on it, the various professionals who work on the show are meeting. The person who has been introduced initially as this is Bill's girlfriend.

[Michael Marty]

Oh, that's also an interesting point that this is not, she was not brought in as like creative advisor.

[Katie Nolan]

She's not a producer on the show.

[Pablo Torre]

Oh, I should clarify, like the reason why this is a thing for the people on set was that she showed up and they didn't realize why she was doing any.

[Katie Nolan]

I thought she was a producer on the show.

[Michael Marty]

She runs his media company. But was his media company involved in this or is this him being paid?

[Pablo Torre]

And I think this exact question is where she has a very clear view of what her job was and everyone else was like, I suddenly woke up one day and realized I'm working for Jordan Hudson. And they had no idea who she had been.

[Michael Marty]

It's also what makes part of that clip that made me so upset was when she Brought up how much money people were being made to do certain tasks. When she goes, can I have $2,000? I could do that for you. And. And you want to go, yeah. Had you gone in through the door, you know, that everybody else came in through? But that's not the door you used.

[Pablo Torre]

And I think an underrated subplot of this dynamic, again, is just Matt Patricia, because Matt Patricia is again, at all times trying to, like, go along, get along. But in this next clip, I just would like you to focus perhaps on him, because the graphics conversation is not over yet.

[Michael Marty]

Oh, man. More.

[Pablo Torre]

You want to create. Yeah.

[Commercial / Ad Voice]

Editable, editable templates that Matt can just plug numbers into. Well, we'll get somebody else to do it.

[Production Staff / Graphics Team]

We could use Adobe Photoshop. And honestly, this is, you know, something I've done before with, you know, what you're calling a template. Okay, so Adobe Photoshop, you know, and we have last week's thing. And then you literally just go back and say, oh, rather than Joe Montana, you just go click, click, click, click, click on the delete button and then type in a new name. It's already formatted. It's already this. And you just upload it. You take a screenshot of that screen and then just upload it. And it takes literally, like three minutes to do it. I mean, I was able to build out his, you know, entire website with animations, with all these things. I have zero, you know, real graphic experience. And he's a live website with all of these things on it. It was just a matter of, you know, pressing some. Some things around.

[Matt Patricia]

It's like, oh, well, adjusting the info.

[Pablo Torre]

Yep.

[Production Staff / Graphics Team]

So couldn't we, like, you know, it's pretty elementary. Do something. Could the power presentation just be, you know, if it's before slides? I mean, this is. Isn't very many. And he just clicks the arrow when he's ready, the same way that he does on here.

[Matt Patricia]

I mean, honestly, we could turn it into a segment and just lean into it. That's true, I don't think.

[Commercial / Ad Voice]

Lean into.

[Matt Patricia]

Lean into the PowerPoint presentation. Hey, here you want to know what it's like to be in a. In a Patriots?

[Commercial / Ad Voice]

Well, that's a whole other conversation.

[Production Staff / Graphics Team]

But isn't that the point of this whole segment is that they're sitting here teaching the stuff that they would be, in other words, otherwise in the office, like, that's what they would be doing in the office is clicking a button. The way that he has this in front of him, we're just gonna kind of click it to the side. It's not like it's not in the screen that they have computers in front of them.

[Matt Patricia]

100% agree. I think the point of the graphics package is to have a uniform look.

[Production Staff / Graphics Team]

Are they gonna be different segment to segment? Won't that be part of the ability to decipher them?

[Matt Patricia]

Well, in general, shows have fields, right? Show shows have a similar looking background. Shows have similar looking fonts.

[Commercial / Ad Voice]

We're more than happy to use them.

[Pablo Torre]

Yeah.

[Production Staff / Graphics Team]

Can they create graphics that, you know, we actually plug into a legitimate PowerPoint? Like if they're gonna come up with something that we can edit in real time, that if it's gonna look a certain way and that we want to need to use a certain font, then we just basically create a copy of it and then. And run with it that way. I mean, if they're gonna do the graphics, like, I don't know.

[Matt Patricia]

I don't know enough about that. That would be a question more for them.

[Michael Marty]

Oh, my. This is brutal. This is a brutal.

[Katie Nolan]

When she says, you know, I don't have any real graphics experience, it's like, that's kind of the beginning and end of this, my boy.

[Michael Marty]

That's kind of what we're. It's crazy. Why is everybody just letting her go and go without somebody going, hello, we are all creating something. And you're. While your input seems very important to you, it's less important to me. The guy whose job it is to finish making this thing that you are actively getting in the way of right now. So we'll try to fix the things you're asking for, but I need you to get out of here so we can record with these two. Cuz I only have an hour left of this studio.

[Katie Nolan]

It also seems like Bill trusts her inherently in a way that's like. In a way that's like. That's like. But it's. I think it's really like. Like she figured out how to reset his. She figured out how to reset his capital one password. And he's like, she. She knows everything.

[Michael Marty]

She knows everything.

[Katie Nolan]

She knows she can do everything.

[Michael Marty]

She knows everything. Yeah, but Matt, Patricia, stand up. Like, put your shoulders back and go, can we get on with it, please? Somebody has to say, can we get on with the taping, please?

[Katie Nolan]

It's got to be Bill.

[Pablo Torre]

Bill's got to be welcome.

[Michael Marty]

He's never going to be Bill.

[Katie Nolan]

I know, but that's who it's got to be.

[Pablo Torre]

Welcome to Belich Productions.

[Michael Marty]

This is nuts.

[Pablo Torre]

This is what these things are. That's the Power dynamic is a lot of people standing around afraid to make him feel like he's not in charge or whatever.

[Katie Nolan]

I think like, in fairness to Jordan, I think the questions about like, I wish the graphics looked different. Totally. That's totally fine.

[Michael Marty]

It's their dog graphics. That's what I was saying. The studio kind of also. You're like, what is that, Jersey? What are we doing?

[Pablo Torre]

Sure.

[Michael Marty]

It's clearly not, but that's not. It's kind of because the people that it's going to appeal the most to are going to be people who do not care about the window dressings of it. They want to hear those two talking about what they know and what they, how they work.

[Katie Nolan]

And they're also operating within a budget of some kind. And if you look at like the graphics for the. The last thing that we saw I think was the Browns defense. The like, it's not like the most ornate and beautiful graphics I've ever seen, but it does appear at least like some things are in different. The fonts like are in different sizes. For example. There are like little things happening here that she's maybe not aware of.

[Michael Marty]

And when she kept saying Adobe Photoshop, I was like, I think they know what that is. I think they know what that is. You don't have to keep calling it by its full name.

[Katie Nolan]

And she's like, I made his website with little or no talk about the.

[Pablo Torre]

Website for a second. If you go to Bill Belichick.com oh brother. This is what you see.

[Katie Nolan]

If anything, it looks exactly to me in the style or quality of the graphics that she's criticizing.

[Michael Marty]

It also says via giphy all over it, which I feel like means it's all she didn't like actually invest any money into.

[Pablo Torre]

The website seems to be a three across scroll of Bill Belichick GIFs from Giphy.

[Michael Marty]

Graphic design is her passion.

[Pablo Torre]

Can I draw your attention to the title of in the browser, the tab?

[Michael Marty]

Oh yeah, it says Bill Belichick but with2ks.com.

[Pablo Torre]

Yeah.

[Michael Marty]

Why is that?

[Pablo Torre]

I think I would ask the webmaster.

[Katie Nolan]

I think the idea of like, I want the show to look better and there's another level for this. I think all that is cool.

[Michael Marty]

It comes from a good place.

[Katie Nolan]

You just gotta have a little bit.

[Michael Marty]

Of humility and a little awareness of yourself. A little awareness of like. Because you're saying to the guy as you're criticizing what he does for work, you're saying, I know this and I don't know about this industry. And it's like the Guy's like, okay, and. And see, the thing is, is I do. So if you could just let me do my job.

[Pablo Torre]

I feel for those people.

[Michael Marty]

Me too.

[Katie Nolan]

They're like producers in the room.

[Michael Marty]

Yes.

[Pablo Torre]

Oh, yeah.

[Michael Marty]

The guy who made the graphic isn't some guy that's not around. He's probably there.

[Katie Nolan]

What about the hot guy leaning over the chair? What's his deal? He probably just shut up.

[Pablo Torre]

Seemed dismayed. Yeah.

[Katie Nolan]

I felt so bad for him.

[Pablo Torre]

It was Matt. Patricia looking straight down at the des was what Michael described fairly as the hot guy.

[Katie Nolan]

There's a hot guy just standing there.

[Pablo Torre]

Also silhouetted, same angle of skull at desk.

[Katie Nolan]

Yeah. And it's like I'm supposed to go fishing after this. I don't want to talk about graphics with this lady. I don't even know who she is.

[Pablo Torre]

And so when I talked to the many people who were around this set at NFL Films Studios working on Coach, this ill fated show from Bill Belichick, one of the funny things that did become clear is that nobody was even sure whether Belichick was aware of like this degree of just general tension and dysfunction emanating through this whole enterprise. Right. So map Patricia looking the way he did. Lombardi being off somewhere off screen, Jordan Hudson, all of that. People were not sure whether it was because human emotion isn't Belichick's strong suit. They weren't sure if it's just because all of them kept on just kissing Belichick's ass in person. But the thing that came across, as exemplified by this next clip of Jordan Hudson leaning in and attempting to have a private conversation with her boyfriend slash business partner slash boss on tape, is that they did enjoying on other people.

[Production Staff / Graphics Team]

Oh, that looks great.

[Michael Marty]

That was awesome.

[Pablo Torre]

Let's go back.

[Production Staff / Graphics Team]

Let's get back.

[Commercial / Ad Voice]

Okay, thanks.

[Katie Nolan]

Good.

[Production Staff / Graphics Team]

We should have had Tony built this thing.

[Commercial / Ad Voice]

No kidding. Thank you for helping solve this.

[Production Staff / Graphics Team]

You should send him one of those texts. Like, even when I'm working, even when I'm with somebody else, I'm thinking of you. I was thinking of you the whole time. You want to something? We should actually. We should get Tony in here.

[Commercial / Ad Voice]

You would make this place better than what it is. I'll tell you that.

[Production Staff / Graphics Team]

On like a really serious note, on some of the things that we want to have mounted and whatnot. I mean, there's some things that fall through the cracks, but for the most part, everything is actually well done. You don't have to give Tony every single little detail.

[Katie Nolan]

No.

[Production Staff / Graphics Team]

Figure it out.

[Commercial / Ad Voice]

That's right. He needs very little Help.

[Production Staff / Graphics Team]

I almost think that you should have Joe Neely. I don't know if that's who you were talking about. If you guys could actually have somebody, rather than try to talk through what it is you want to happen to say, like, this is what I was.

[Commercial / Ad Voice]

Trying to get to.

[Pablo Torre]

Right.

[Production Staff / Graphics Team]

But I think that that's. We're going to take care of this because it needs to be done a certain way and we literally, honestly, you're better air casting up there. Just like up to the television. And even if he's not physically here, if you guys. If you say like just be available to connect with us during this period of time. I mean, you guys have done the screen sharing thing. He would show you the graphics and say here's what it is that we want to have done. And then you review it in real time. He makes the changes. And then honestly, then if he sends it to Matt and it's projected on screen, I'm like, that would be so much faster.

[Michael Marty]

I don't know.

[Production Staff / Graphics Team]

They have four that graphics people I can't do. Right.

[Commercial / Ad Voice]

That's not really Joe's thing. That's what Matt. I was talking about. Some of they. Joe, like, could we teach him to do it? Yeah. But then he becomes a graphics guy and we need somebody who did that for us and we have to figure out who's available to do that, you.

[Production Staff / Graphics Team]

Know, who knows how to arrange the stats.

[Michael Marty]

Cuz I have a graph.

[Production Staff / Graphics Team]

I have a graphics person who helped.

[Pablo Torre]

Me with the women.

[Commercial / Ad Voice]

We need a football person.

[Production Staff / Graphics Team]

I think they're using all of the underdog people from the other things that don't know how to do anything else aside from what they do on all the other shows, which honestly, frankly really isn't that good. The same thing that we ran, like the final thing for the coat logo that we ended up with was like white letters on a black background. I was like, I'm not doing that. Like make it leather. Like make it something.

[Commercial / Ad Voice]

I'm in the whole thing.

[Katie Nolan]

T. Did she say make it leather background? If the have the. I think she means to have the background be textured leather.

[Pablo Torre]

Mic. It's something.

[Katie Nolan]

Okay, here's what I'm. Here's what I want to say about this. I think actually this is okay because it's just the mistake is you're on mic. But I believe personally you should be allowed to talk. You could talk. They don't think anybody else is listening to them.

[Michael Marty]

Say, I'm feeling pretty conflicted about having access to this.

[Katie Nolan]

Like I don't agree with what they're saying. But you should be able to talk. You should be able to talk at.

[Michael Marty]

People'S work, though, when they're working, when the job is supposed to. Like, she came in during work hours and said, I don't like this grocery store. Grocery store runs like this. And then is talking about the grocery store on the grocery store's microphone.

[Pablo Torre]

But I, but I want, I want to be fair, maximum fair in all of these ways, as Michael is helpfully doing. Because I think a key part of the context I want to add is of course, that you have Jordan Hudson coming in with all of this self proclaimed expertise about how to do the jobs of the people around her better. And that's okay if she wasn't also totally seemingly unaware that part of the job of working on a set is that you're talking into microphones pinned to your chest. And so what that video was, was something that was truly listened to live by an entire control room of people at NFL Films. Damn, yo.

[Katie Nolan]

I mean, yes, it is absolute evidence of the contrary of her conception of herself. Yeah, right. It's like you think you're an expert. Guess what? We're all listening to you on these live microphones. That part is kind of inexcusable. And I think I'm sort of of two minds in terms of the, like us listening to this, which is the control room at. Someone in there could be like, by the way, we can hear you in here to help them out.

[Michael Marty]

Yes.

[Katie Nolan]

But the energy of it. I'm reminded, of course, of the great choreographer Jerome Robbins. I'm sure they're both thinking of Jerome choreographed West side Story, et cetera. There's a story about Jerome Robbins in Jerome Robbins Broadway. He's choreographing. He's an incredible chore. He's backing up as he's talking and he's getting very close to the lip of the stage and everyone can see that he's gonna fall off the stage and they just let him fall. I don't know if this is a true story or not, but it's one that I was told. It has this kind of energy to it where it's like someone could have stopped this recording from being made altogether, but they don't. They're just like, we don't like you.

[Pablo Torre]

Are you comparing Matricia to Leonard Bernstein?

[Katie Nolan]

Leonard Bernstein? I think probably Bill would be Bernstein and she's Robbins.

[Pablo Torre]

Oh, okay.

[Katie Nolan]

I think she's our. She's our Robins in this case, backing.

[Michael Marty]

Up, trying to choreograph yeah, if this.

[Katie Nolan]

Story turns out to be completely non existent, just that's fine.

[Michael Marty]

Just cut it right out and then loop it and then we'll lift.

[Katie Nolan]

But then you can release this on a thumb drive for Jordan to play.

[Michael Marty]

On her podcast in this same in the same Tiffany's box.

[Katie Nolan]

Monday Sidekick the AI agent that knows you and your business, thinks ahead and takes action. Ask it anything seriously. Monday Sidekick AI you'll love to use. Start a free trial today on Monday.com.

[Michael Marty]

Looking for pieces that go places and last decades? Discover the Fall Edit from Banana Republic Founded in 1978, Banana Republic creates classics with character that carry you from adventure to the city and everywhere in between. Think shearling lined leather that feels lived in sweaters spun from the finest wool and cashmere, and effortless pieces designed for the journey, grounded in heritage, reimagined for today and made to last. Explore the Fall edit [e-mail] if you.

[Katie Nolan]

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[Pablo Torre]

This is like the first glimpse anyone has as to the dynamic here. The reason I'm showing it to you and to now everyone is not man, let's cancel Jordan Hudson for her comments on graphics design and leather aesthetics. It's this is what the power dynamic is like around Bill Belichick. Like what she is showing us inadvertently is, I am told, not dissimilar from what it's like at Carolina right now. It's what it's like at every stop, including the CBS interview, which we did see in that glimpse. It's kind of a consistent pattern that everybody who encounters Belichick Productions has attested to in my reporting. And also amusing is the fact that, yes, it's just like the greatest coach of all time. Who is this total hard ass truly to your observation before, like, deferring to the council.

[Katie Nolan]

She says. She says air cast. We could just air cast it. And you know, he's like, well, whatever the that is, God damn it, brilliant.

[Pablo Torre]

But that dynamic of like, here's someone you just met. It's Belichick's girlfriend also. She's doing all of this now. And that's like the. That's episode one.

[Michael Marty]

She thinks everything you did sucks and is bad and she's gonna go talk to him privately about how to replace you with somebody else.

[Pablo Torre]

And also she's the COO of Belichick Productions, a job that you did not know existed before.

[Michael Marty]

And she calls it Adobe Photoshop like the Lord intended.

[Pablo Torre]

All of this is the vibes of the inner circle.

[Michael Marty]

That's a bummer.

[Pablo Torre]

And it's a bummer. One year later to the month. They're trying to relaunch that show at Carolina, but none of it, of course, came to be. So there were months of discussion. There was this mad scramble to be ready for the season opener against tcu, but there were operational problems, production problems, distribution problems, in part because Jordan, sources tell me, had wanted the show to live on The Coach Show's YouTube channel, the One that she had controlled with Bill in the way that we just saw behind the scenes. But the biggest problem you could argue was simply that TCU beat the out of Carolina by more than 30 points.

[Michael Marty]

I mean, if you stopped filming after the first play. Yeah, then it was a great game.

[Katie Nolan]

No amount of graphics would have saved the recap of that game.

[Pablo Torre]

So one sort of poetic part of this whole dynamic that I want to observe here is that one person has, in fact achieved great success this college football season. It is the only rocket scientist in football that I know of who had been holding out for a defensive coordinator job in the NFL. If Bill Belichick got an NFL head coach job again, which he didn't in large part because I am told NFL teams did not trust which people Belichick would surround himself with. But now Matt Patricia is the defensive coordinator of number one Ohio State. He's running an apparently all time defense. He's living a dramatically happier life than the one at North Carolina. Can we see there? Look at that.

[Katie Nolan]

Oh, my God.

[Michael Marty]

It's like truly a different man.

[Katie Nolan]

He's emanating joy.

[Michael Marty]

He just seems like he's comfortable, he's happy, he's. You'd grab a beer with him if that was something he'd be into. Yeah, he's jolly. He's got a jolly man's hat on.

[Pablo Torre]

He has one of those hats that they wear in Peaky Blinders.

[Michael Marty]

I was gonna say Scally Cat, but is that wrong?

[Pablo Torre]

But there is in all of this, with the Carolina postgame show that we talked about. Dead. And the Hulu docu series Dead. This one is from a year ago this month. It's October 2024. It's after the New York jets happened to fire Robert Sala, their head coach. And over in Mount Laurel, New Jersey, at the NFL film set, Bill Belichick, Mike Lombardi and Matt Patricia, under the supervision of Jordan Hudson, gathered for a quote, raw and real conversation about Salah's firing and what it feels like to be in the hot seat.

[Commercial / Ad Voice]

We all know that culture is such an important part of an organization all the way through. And honestly, that's what I love about being at this table with you two guys. Yeah, just our culture. Just being able to talk football, to talk about whatever it is, whether it's, whether it's offense, defense, special teams, draft, building a team, accountability, teamwork, it's just a great culture. And when everybody's, you know, pretty much on the same page, has the same vision, has the same passion and wants to work at it, it's just so much fun to be around and do. And I, and I can't thank you guys enough for all the times that we've had together through the years. When you think about culture, I think about how lucky I've been to be part of it. And I kind of see in the jets organization, you just kind of tell it's not there. And so I've been really lucky to have guys, people like you. But for this show, for you guys to be here, I appreciate it.

[Matt Patricia]

I think we've been lucky, too. Right. And I think to me, I don't want to speak for Matt, but for me, I can't really survive in any other culture but this. That's the one thing I've learned through my failures, is I need this. Whether it's doing this TV show or being in the NFL or doing anything, is that this culture that I learned from you and how to behave and how to act and how to think is really the way it's become a way of life. It's become my operating system. And without it, it, it. It's really no fun.

[Commercial / Ad Voice]

Well, we'll be back to talk about it again next week.

[Matt Patricia]

Thank you for joining us. Please make sure you rate, review and subscribe to the Coach CH.

[Katie Nolan]

They did change the set. The set. They did. The set's different now. Instead of looking like a boardroom in like a non descript video game, we're applied now it looks like your granddad's man cave.

[Pablo Torre]

I'm not trying to tell everybody in college football I told you so.

[Michael Marty]

It does sound like you are trying to say that. In fact you kind of just said it. Do you want us to say it?

[Pablo Torre]

He told you so he told you.

[Katie Nolan]

So one he told you so.

[Pablo Torre]

Nailed it.

[Michael Marty]

Yeah, you're welcome for that.

[Pablo Torre]

Pablo Torre finds out is produced by Walter Averoma, Maxwell Carney, Ryan Cortez, Juan Galindo, Patrick Kim, neely Loman, Rob McRae, Matt Sullivan, Claire Taylor and Chris Tominello RStudio Engineering by RG Systems Sound Design by Andrew Bercik and NGW Post Theme Song as always by John Bravo and we will talk to you next time. Dude, did you order the new iPhone 17 Pro? Got it from Verizon, the best 5G network in America. I never looked so good.

[Commercial / Ad Voice]

You look the same.

[Pablo Torre]

But with this camera everything looks better. Especially me.

[Commercial / Ad Voice]

You haven't changed your hair in 15 years.

[Pablo Torre]

Selfies check please.

[Michael Marty]

With Verizon, new and existing customers can get the new iPhone 17 Pro, designed to be the most powerful iPhone ever. Plus a new iPad and Apple One with eligible phone trade in and unlimited ultimate best 5G swords Root metrics data United States 12025 all rights reserve, trade in and additional terms apply for all offers. See verizon.com for details.

[Pablo Torre]

The longer you stay alive, the longer.

[Commercial / Ad Voice]

You can enjoy Boost Mobile's unlimited plan with a price that never goes up.

[Pablo Torre]

So here are some tips.

[Commercial / Ad Voice]

Do not parallel park on a cliff.

[Pablo Torre]

If you want to enjoy an unlimited plan with a price that never goes up.

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Do not mistake a wasp nest for.

[Pablo Torre]

A pinata if you want to enjoy.

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[Pablo Torre]

Do not microwave a hard boiled egg if you want you want to enjoy an unlimited plan with the price that never goes up, stay alive and enjoy Unlimited Wireless for $25 a month forever. With Boost Mobile, after 30 gigs, customers may experience slower speeds.

[Commercial / Ad Voice]

Customers will pay 25amonth as long as they remain active on the Boost Mobile Unlimited Plan.

[Michael Marty]

Looking for pieces that go places and last decades? Discover the Fall edit from Banana Republic. Founded in 1978, Banana Republic creates classics with character that carry you from adventure to the city and everywhere in between. Think shearling line leather that feels lived in sweaters spun from the finest wool and cashmere, and effortless pieces designed for the journey, grounded in heritage, reimagined for today and made to last. Explore the fall edit [e-mail].