
Loading summary
A
Welcome to Pablo Torre finds out I am Pablo Torre. And today we're gonna find out what this sound is.
B
I am. And I want to word this very carefully, but I would say I'm like, just on the line right before you become a furry.
A
Right after this ad.
C
You're listening to Giraffe Kings.
B
Charlotte's like, we can talk about my luscious hair.
A
Really, Whenever the hair is.
B
Is more.
C
I don't think I brushed it, though. It's all right.
A
It is shiny.
C
Thanks, Pablo.
A
I. I feel. I feel unqualified to compliment a woman's hair on. On a tape recording. So I already feel like I made a mistake in wading into these waters.
C
Well, Pablo, looks amazing. Are you still not washing it?
A
Absolutely.
C
Okay.
A
Yeah.
C
How's your scalp feel?
A
It's, you know, I become more self conscious about it.
B
That's the first step, though, is being aware that maybe you should do something differently and then eventually getting to doing that thing.
A
Counterpoint. I'm going to do nothing. What is, Wait, Sarah, what's your. What's your conditioning routine?
B
I shampoo every. Every, like two days and conditioner pretty much every time. I also have, like, mostly fake hair. I've revealed this on television before, and it is like a very cool kind where you can just take it in and out on a little wire. It's not even like attached to your head.
A
This is.
B
I gotta say, this ish that separately.
A
This part is news to me. Yeah, I didn't know that I'd be finding this out so soon into this episode.
B
Yeah, it's called a halo. I would show you by taking it out, but then I'd have to try to put it back in. And then the rest of the episode, there'd be clips that people are what's happening here, but it is precarious. I did go during Pride Fest here in Chicago, out till the wee hours at a club, and my one friend wanted to leave, so I decided to encourage her by dancing even more aggressively, which involved whipping my head around, which did then throw the weave onto the dance floor. At that point in the night, I knew that that was a real possibility and I went for it anyway. And she did indeed stay because she saw the sacrifice that I made in order to keep her. But yeah, I wash that separately. I do that like every like month or so because it's not, you know, connected. It doesn't get dirty, but I need to still condition it for lushness and shine.
A
Wait, wait, just the origin though, of whose hair that once was.
B
I don't know, Pablo. And you know what's weird about it is one of my only things I get creeped out by is other people's hair touching me. Like, specifically at concerts or sporting events. When someone's in the seat in front of you and then they, like, do this thing.
A
Oh, yeah, I've gotten over the back.
B
Of the chair and then your, like, bare knees are now against. And I have many questions. For instance, are they like Pablo and do they never wash their hair? So it's a weird thing for me to have had that lifelong problem and then literally just put. I have like six of these. I have tv, braid, swimming, you know, variety of different styles. The crappier they get, the further down the line. There's like hooks on the wall, right? Far hook is nice as tv. And then they move down the hooks as they get progressively crappier and then eventually have to buy a new one and start moving them again. But I don't know whose hair any of them are. And indeed, it is creepy. This, like, some of this is mine. Some of this is just somebody else's hair.
A
Which one did you grab off the. The. The hair rack for today's proceedings?
B
This is tv. Since I'm not on TV regularly anymore, you qualify as the highest level of quality hair required to.
C
Stop it. This is the pinnacle of media right now, Sarah.
A
That's right.
C
This is the mountaintop.
B
What I heard is, I believe, the big lead, best podcast of the year.
A
That's right.
C
Hell yeah.
A
Follicular peak of sports media is right here. That's right. And whoever is responsible, I'm bringing you.
B
Only my best hair.
A
Whoever is responsible for Sarah Spain's hair, thank you for your sacrifice.
B
Yes, thank you. To some girl who's probably seven and like, cuts her hair every three months and it keeps growing like this.
A
That little.
C
It looks beautiful.
A
Okay, we've never done this. Two debuts simultaneously. Two reporters that we brought into our newsroom. Sarah Spain, Charlotte Wilder. Hello to you both.
C
Sarah.
B
Hi.
C
I'm so happy to see you.
B
I know. I miss you guys.
C
I miss you. I think the last time we saw each other was at Gronk's beach party in 2020.
A
Oh, man.
B
That is correct.
A
Just brief summary of Gronk's beach party. For those who missed, like myself, Gronk's beach party.
C
It is just a large party with a lot of techno and Gronk dancing on stage for eight hours, shirtless, like spraying water on the crowd.
B
Very fratt. Obviously Flo Rida was there. Wouldn't Be a grog speech Bass. Without him, I ate a slice of pizza roughly the size of my head. My friend got an iv which was part of the offerings there. Mid party, Char posted with a bunch of bachelor folks in a tent that we were pretty fired up about discovering. And it rained, so everyone was wet also.
A
I'm not gonna say it, but continue.
C
Yeah, don't say it. I want you both to know, especially Sarah. The next year I went back to Gronk's beach party. This time at the NFL draft in Las Vegas.
A
And what was it like?
C
I went to Gronk's beach party and all I got was Covid. So.
B
Oh no.
C
It felt, but I knew it. You know, it's the kind of thing where you walk in and you're like, I know exactly what I'm getting myself into and I'm gonna leave.
B
It was gonna be that or hep.
C
C. And I would prefer, honestly, the vid. Yeah.
A
I have follow up questions that I'll hold for deeper into this episode when we talk about what it means to be friends with each other. Because I feel left out, honestly. But I wanna start with journalism. I wan with an investigation because as you guys know here Pablo, Tori finds out, we get. I don't like to call it mailbag questions, but we get inquiries for our detective agency to solve. And here was one of them.
D
Hi Pablo, I would really love for you to find out the story behind the Pop Tart mascot. If you could sit down and interview that Pop Tart mascot, that would be even better. But just finding out who the marketing team is, how they put it all together, that would be amazing. Love the show. Thanks.
A
The amount of time that we have spent trying to figure out who the is in the Pop Tart and and why will they not talk to us? Has been actually depressing. Even sadder, I think might be the possibility that there are some people out there who actually don't know even what we're talking about. And so we need to jump in the time machine back to December 28th when this happened. Oh yeah.
B
I mean the Taylor Swift music.
C
Are you ready for control?
B
Oh, here he comes. Or she. Or it. Or they.
C
Wow, look at that reveal.
B
So this is like a little hands.
A
This is an actual bowl game. Like nationally ranked NC State against nationally ranked Kansas State began with a very smiley, excited thrusty Pop Tart.
C
The fact that they chose Taylor's reputation era to match this energy is just.
B
Chef did not clock that pyrotechnics giant toaster. They spared no expense. Like, you said from the beginning that all the buildup to the Pop Tart spool was worth it. I am one of those people that you could stick googly eyes on a fork and call it Frank and take me on a journey, and I will be in tears within minutes. And that is not a joke. You could anthropomorphize literally anything, and I will root for it, cry over it. And I. When I saw that there was a mascot being eaten, I was not excited.
A
I was worried you were empathizing with the Pop Tart. You're like, what? You were. First off, I like that Sarah Spain is one of those little animals that, in order to rec. In order to, like, recreate what it's like for them to be fed by their parents, has, like, a sock puppet. Like, a poorly designed sock puppet. Like, feeding crumbs into Sarah Spain's mouth. But speaking of feeding things into mouths, this was how the award ceremony went. The sign holding a little. A little, like, made it okay, Looney Tunes.
B
The fact that this mascot, the entire time, the energy was, I can't wait to be eaten. Like, that made it okay for me. When he met his untimely toaster, death.
A
Dreams really do come true, is what that sign said. With a little heart.
C
How much money did they spend on licensing music for this? I have so many questions.
B
I know, right?
A
The victorious coach, victorious player.
B
Player waiting.
A
Waiting for the. The gurney to slide out of the toaster.
B
Yeah, they slid his just murdered body, and it's still warm. I like from both the toaster and death.
C
I like to think he was at least cooked, you know, like, well, this is.
A
This is how we got here is because this was the most viral thing arguably the entire college football season.
C
Yeah.
A
College football is the second biggest sport in America. This seemed to be the thing the Internet was most invested in. And so I took this responsibility seriously until I realized that I was getting nowhere. And it turned out that Sarah Spain had had a beat on what the truth actually might be. So, Sarah Spain, please explain your exclusive reporting.
B
Well, I'm glad that you called on me, because I am perfectly fit for this role. I am. And I want to word this very carefully, but I would say I'm, like, just on the line right before you become a furry. Love mascots so much. And I am not ashamed to admit that I do sometimes find them a little arousing. Not sure why.
C
Most arousing mascot is it Big Red.
B
Big Red.
C
Who.
A
Who's Big Red?
C
Western Kentucky's.
A
Oh, the Hilltopper. The Hill.
C
Big Red.
B
Oh, no.
A
Oh, man. Okay, okay, Go on.
C
No, go on.
A
Totally normal.
C
Let's move on.
B
Yeah, there's, like, a very particular set of qualities. It can't actually be too human. Like, it can't actually be, like, muscular. I don't want, like, a man thing. Like, the Chicago sky mascot is this, like, sky guy, and he's got, like, abs, and he's like, part man, part Rocket or something.
A
Like Bolt man. With the Chargers, too. Too much man.
C
The Purdue guy.
A
Yeah, right. Yeah. Also too much man, to be fair.
B
Now it feels a little like it's inching toward beastiality, too, because I said it had to be full animal.
A
This is a no judgment zone.
B
I mean, remember, like, we're. We've all been attracted to cartoons. Like when that, like, Fox, Robin Hood guy, everybody was into that.
A
We can all agree that that fox was up to some stuff.
C
That hot fox. Also the Goofy movie. The sun in the Goofy movie.
A
Oh, no, I need to dip into that. Anyone else?
C
Yeah, yeah, yeah, yeah, I do, Sarah. I want you to know, though, that you couldn't be speaking to. I'm honored to be on here with you as a fellow mascot enthusiast and someone who took a picture of a leak the other day that I was cooking and then drew eyes and a mouth on it because the hair, the roots like hair.
B
So we're. We're own kind of sickos. I don't know what it is, but we have our own special fantasia.
A
For the record, for me, made me feel a lot of feelings that I've never unfelt. Really, there are just some scenes for the broom. Well, I really shouldn't continue.
B
Anyway, the point is, I am uniquely qualified to embark on this investigation. And let's just say I heard from multiple sources that the person inside the tart was, in fact, someone I knew, someone I had met before, someone I had admired and potentially lost it after when he was dressed as none other than Benny the Bull.
A
Okay, so you need to explain. You got to explain Benny the Bull, who he has meant to you in your loins and also in your fandom.
B
Yeah, yeah. So Benny the Bull is up there with the greatest mascots in all professional sport.
A
Absolutely.
C
Yes.
B
The athleticism, the ability to pull off all the big tricks that you need. The lowering from the rafters, the dunking, the half court backward shots, all of that.
A
Yes. Chicago Bulls games were punctuated.
B
Gymnastics still are, in fact. Like, if you go, there's a full Benny cam, everyone stops watching or doing whatever they're doing, and they're ready to see Benny do a variety of things, one of which is carrying the world's most giant bag of popcorn, pretending to look for his seat, tripping and spilling it all over the entire section. People go wild for it. They embrace having hot popcorn dropped into their laps and purses. So I have always loved Benny. I actually shot a local news hit with Benny and unlike many, was able to see what was going on under the suit.
A
What was going on under the suit?
B
Now, listen, a mascot never speaks. A mascot never takes off his head.
A
They're like a Mandalorian.
B
Unless the cameras are off and the job is done. And you discover, surprisingly and delightfully, that the man inside Benny's pretty cute. Not what she expected, in fact, of athletic, good, dancing, attractive man in there. Which only makes your problem with mascots a little bit more complicated.
A
What you're saying is that inside of this mascot there is a creamy filling, if you will.
C
Oh, my God.
A
That. I mean, I'm.
C
I didn't know this is where we were going to go today. And I'm. I'm honestly excited to be on this journey.
B
Yeah, well, because sometimes when you think about mascots too long and how much you're touching and hugging them, or let's say, like at a haunted house, when someone gets to jump out and scare you, but then they hold you for too long, and then you think somebody's in there choosing to hold on to me and whatever parts they first grabbed for this long.
A
Right.
B
And you don't want to think about who's in there. You want to assume they all look like the guy that's inside Benny, and then you're like, hold me closer. Anyway, the point is, when you. When you. This is.
C
This is.
A
This is a. A particular firsthand experience you have with the person who is both the now number one ranked mascot in the mascot power rankings. Clearly. Pop Tarts.
B
Viral sensation.
A
Viral sensation. And when you watched Pop Tart, did you see Benny? Now, when you connect the dots, does this all actually make sense to you?
B
Well, so I didn't see it at the time. I was too enthralled with the tart to think about anybody else. It was. I was a one tart woman for the entire game, even after his death.
C
Can I ask you a question? Were you. Were you attracted to the tart?
B
Yes.
C
Okay. Sorry. I just wanted to be leg.
B
And also, just to complicate things further, his little hands and the way they poked out, only really at the elbow length, reminded me of raccoons. And I also love Raccoons. Not sexually, but I love their little hands. And when he came out and did the, like, ding with the spirit fingers, like, with the little hands, I was just like, I love this thing. It. And so anyway, I wasn't nearly as attracted as, say, Benny. That's just a different vibe altogether. But there was something about the tart that was drawing me in. There was a chemistry there. So after the fact, when I find out via the first source, someone who knows both Barry, which is his name.
A
Wait, wait, wait, wait. Yeah, Benny's Benny the Bull's real name is Barry.
B
Was.
A
Was.
B
This is not the current Benny. This Benny left a couple years ago to be replaced by someone who's doing a fine job. But honestly, it ain't the same. So Barry was inside Benny no longer. Now Barry was the tart. Now, somebody who knew Barry and me posted something alluding to the fact that we might recognize some of the Pop Tarts moves due to the Benny connection.
C
Wow.
B
I immediately needed to know more. So I went to a couple sources. Now, let me tell you, Big Pastry was not interested in cooperating in the least. In the least. They completely flaked on me when I first tried to reach out.
A
Well played.
B
And it was a rising problem the longer I tried to get information. And honestly, I believe they were protecting their dough, which standard. The problem is I also couldn't go to the source because mascots famously don't speak. And also this one was dead. So unless I planned a full seance with Whoopi and Patrick Swayze and you in danger, girl, I was not going to find this tart to be making.
A
Pottery with the Pop Tarts. Tiny raccoon hands.
B
I just pictured it. So please, can you please Photoshop that?
A
If there's anything we do in this episode, make that Photoshop with the little hands.
B
With the little tart hands around me. Anyway, the point is, I could not get confirmation from either Big Pastry or the deceased tart itself. But I felt comfortable going ahead with the reporting based on multiple sources. And I do think now looking back and rewatching the tape over and over and over again, that there was a mischievousness, an impishness to the tart that was very much Benny. And then the spin move really sold it. Like that spin move in the end zone was straight Benny. The athleticism, the playfulness with the ref, the dancing. Really, the only difference was that through line of the tart bowl was that wanting to be eaten was very key to the character. That was a real departure that I had to put Aside when connecting the two. But that was all Benny. It was pure Benny.
A
As Sarah was on one investigative track, we were hitting that PR firm hired by Pop Tarts with an S. Relentlessly. So we asked a couple questions, right? Like, can you confirm or deny Strawberry the Pop Tart was played by the former Benny the Bull of the Chicago Bulls. They responded, quote, we are very grateful to the individual inside the mascot suit who helped bring Frosted Strawberry to life.
C
Frosted Strawberry.
A
That's all they would give us.
C
Okay.
A
We then followed up trying to isolate some variables. Did Strawberry identify as a certain gender? They responded, frosted Strawberry is a Pop Tart.
B
Non binary.
C
The two genders, absolutely untart and tart.
A
A construct all around. Last question. Is it possible for Strawberry the mascot, to be resuscitated to Sarah's point, If so, how? And they said simply, that specific Frosted Strawberry Pop Tart is deceased and in mouth heaven.
C
Jesus.
A
This is where I am. I am mindful of the economic opportunity for Barry. I just feel like if I was Barry, I would want the world to know that. That's right.
C
No, listen, guys. The thing about mascots, the thing about people who are mascots is they take enormous pride in not being known. This is like they get to be famous without the hassle of being fam. This. I once did a story on the Syracuse Orange at the ACC tournament. He was a senior, and he was finally ready to reveal his identity. He. His roommates didn't know that he was the Orange. He would. He said he was a part of the Spirit team, like, behind the scenes. And he would sneak out at night for his Orange rehearsals. And I don't even know if his parents knew. And he. He was like. He was so proud that he had not betrayed his. Because the Orange is its own thing. For. For all intents and purposes, no one is inside these. These mascots.
B
One of many reasons I'm not a mascot, but namely, not at all mysterious. No one has a single question about me. I've got nothing to hide. I have never been mysterious. I talk too much.
A
After you establish that you wanted to that Pop Tart, I'm pretty sure America agrees.
B
Honestly, like, wow.
C
I. I just. I admire the. Your transparency, Sarah. Always. Thank you.
B
I admired that you were willing to stand with me as a near beastiality.
C
Well, so I do want to clarify. I am not attracted to the mascots.
B
Wow. But she steps it back.
C
Sorry.
A
This is. This is a classic. A classic political pivot.
C
Are you accusing me of waffling?
A
I'm Waffling. Let's get it now.
B
I'll tell you what a waffle mascot. All those nooks and crannies for the syrup. I am in.
C
This is not safe for work.
A
All right, So I did not expect this all to be this horny, quite frankly, but I'll roll with it. Charlotte, what did you bring us?
C
We are here to talk about the stanley thirst quencher 5000 mega max quench machine tumbler.
A
That's how I was feeling trying to get you guys off of your horniness. Where is the thirst quench.
B
Quench.
C
Yeah, so, okay. The thirsting. Yeah, so this is. Right. This is perfectly perfect aligned.
B
These are essentially thirst traps, these Stanley mugs.
C
She's good.
B
She's good.
C
So, yeah. So they. So saw an article about the Stanley craze. The Stanley cup craze.
A
You're going a long way to not say Stanley cup because there is also.
C
An entire Reddit thread devoted to people who are confused as to why a lot of women are drinking out of the Stanley cup trophy. People are confused. People think that when you say Stanley cup, which honestly, of course, no, this.
A
Story, this thing, it's kind of like the Michael B. Jordan of cups. It's like it shouldn't be its own entity. I have no idea what the story is about. I just know that this is everywhere. Also. Also omnipresent on the Internet.
C
If you are not familiar with this tumbler, this is a large tumbler. It comes In, I believe, 30 ounces, 40 ounces. They have a 64 ounce one, which is just. Just entirely too large for. I think it weighs like two pounds and it is insulated and it has a handle and it comes with a customizable top. They have a straw option. They have an open mouth option. You can close it completely. It fits in a car cup holder. And I think this is key. I think this is crucial because how many water bottles. I mean, I had at one point a yeti, which I will also get into. I actually still have it. I don't know why I said past tense. It is not in mouth heaven. It's dead to you with frosted strawberry.
A
Yeah, Mouth purgatory.
C
But a of these don't fit in a cup holder. So Stanley came along. But this was not originally a. A viral product. It has gone viral. I'm sure I. I bet a bunch of you have seen the video.
A
My only exposure to this is watching. What was it? It was that fire. It was like a.
C
A woman's car caught on fire. And after the Fire. She goes into the car. The Stanley cup is in the cup holder. She takes it out, opens it up, and there is still ice inside.
B
About. And the cup's, like, almost untouched.
C
Looks pretty good.
B
It's impervious to fire.
C
Ready? Check this. I love that part.
B
Fire yesterday still has ice in it.
C
Hear that?
A
That's ridiculous.
B
That woman is owed millions by Stanley.
C
Well, they did offer to buy her a new car.
B
Oh, nice.
A
Never let a tragedy go to marketing waste.
C
Exactly. That's what I.
B
It's all content Pablo. But this is Content Brain.
A
But is that where it starts?
C
Where does this all know this started? Stanley is a heritage brand. Stanley is like Abercrombie and Fitch. How. How? Abercrombie and Fitch was like in the 1910s. They sold hunting gear. Stanley has sold camping gear forever. If you've camped, you might have used their little cookware sets or they've had sort of tumblers or I guess thermoses they used to be called. They introduced this product. They've had it for a little while. It's not doing great, so they decide not to restock it. Little do. Does Stanley know that there is a blog. Three women have this blog called the Buy Guide. I think they started it in 2017, and they've been linking to the Stanley Flow state thirst quencher 5000 mega max million water bottle since the beginning, and every time it sells out. And there are these women. There's Ashley Le Sueur from California, Taylor Cannon from New York, and Lindley Hutchinson from Utah.
A
How are we spelling Ashley?
C
A S, H, L, E, E. Of course we are. And Lynley, of course we are. With no S. Yeah, yeah, yeah.
B
If you had asked me which state Lindley came from, it's Utah and nowhere else, I wouldn't give you a second.
C
And Utah factors into this story because these women, they're promoting this. They have all of a sudden, Stanley stopped selling them, and they're like, well, what are we going to do? So they go to Stanley and they say, hey, if you let us sell these, we promise that they will sell out. Ashley, I believe, said, we promise you it will sell. We will introduce this cup to an army of other influencers on Instagram, and it will blow your mind what women selling to women looks like. So Stanley is initially a little bit like, I don't. We're sitting down with these blogger women. Okay? So they. They end up having a meeting with them. The Buy Guide women come away with 5,000 thirst quencher 5 thousands from Stanley that they. They only have to buy the product, but they have to pay for the warehouse, the shipping, everything else. They sell it through their site. These things absolutely sell out. So they, they meet with Stanley and they say, if you keep producing them, we will sell them and give us a revenue share of the affiliate links because we're gonna, these are gonna sell out. And they pedal them out to their influencers. Once it hits. The Utah moms just absolutely takes off because they were like, we need to market this to moms. We need to market this to nurses, to people who want to have basically two women. And this is, this was very interesting to me because in 2016 I wrote an article called the Cult of Yeti. Because this is when yetis were taking over.
A
Right. I had known about yeti long before I'd heard of the brand, before Stanley as a non camper.
C
Yes.
B
Right.
C
But Yeti was this very male, very fratty, very macho brand. It was for men who fished and camp women to. But you know, this is how it was sort of marketed. And, and the bottom line on both of these products, I do want to say is that they work like we saw that woman.
A
They hold water.
C
They hold water. They keep it cold.
B
They keep it cold though.
C
They'll keep your fish cold, they'll keep your dead deer cold. Whatever you need to keep your beer.
B
Whatever your beer.
C
So this. So yetis took off with college kids and I, I just started seeing this, that people were using Yeti as a identity, as a way to say this is what kind of person I am. It was either, you know, you're fratty, your old money Nantucket kid, you're a hunter. And there was also this dark underside of it where they had these, they had something called yeti butts where women would sit in very skimpy bikinis on.
A
The yeti, in this case, a well lit underside.
B
Is this a cooler at this point.
C
Or this is a cooler. This is a cooler.
B
Just confirm.
C
Sorry. True. Good point. They would sit up, they'd sit on.
B
The cooler different because again, I wanted to know which mouth attachment we were working with.
C
Oh my God, this is a horny episode. So they're sitting on the cooler from. And take pictures from behind so you can see their butt on the cooler. But sometimes they would have like machine guns propped up against it. They would often be draped in an American flag.
A
Yep, sure.
C
So it took on this whole. So, so now Stanley comes along and these women are like, wait a second, we think you can have a much bigger market share than what Yeti's got even and now I don't see anyone talking about Yeti. Everyone's talking about Stanley. It's a Stanley cup.
A
But also like the, the, the, the other Stanley cup or the, now the dominant Stanley Cup. It's. There are these like stampedes. Yeah, like, like they can't stock it enough. Right. Like Target.
B
Well, they created that. That's part of the magic. So a couple weeks ago I posted about this after I saw a young girl crying over her pink Stanley for Christmas. And I was like, what's happening? Like, someone explained to me how we've gotten to 8 year olds crying over a water bottle. Like, what's the deal? People sent me all the content and one of the things was they did basically the shoe drop form for water bottle.
A
Yes. They went with scarcity sneakers.
B
They said, they said here's we're only going to make X number of this color, this collab, this kind. And then people have to buy multiple, I guess, water bottles. Even though the point is kind of to like not use multiple.
A
To Sarah's observation, like part of the reason why ostensibly this is a thing and why 2024 has been proclaimed unironically the year of the water bottle and why they are quote, this year's most covetable, most fashionable accessory is also because there is like an ecological conservation thing of like hey, plastic, like forget all that, all of the, the footprint of that. This will save the planet.
C
Right. Which is funny because it takes like seven times more energy to make something out of steel than plastic. And, and if everybody just had one and use that, great. But people are collecting these things, as you said, like sneakers. And it's taken on its own way of, of saying who you are. It's a piece of your identity. I think that it's so fascinating to me that the most basic need drinking water is now a way of saying the thing that I'm going to drink water out of is going to tell you what kind of person I am to the point that I needed to buy a water bottle recently and I was like, oh my God. I was like, this is a massive decision that what is this going to say about me if I'm seen with this? I ended up, first of all, I don't like very cold water, so I didn't need.
A
Charlotte was in here drinking a cup of just hot water.
C
I was freezing. Pablo, it is so cold in here.
A
It's very cold in this.
C
It's gotten a little bit.
B
He really wanted to wear that cardigan pullover jumper.
A
It's Just very nice. A Japanese cardigan that I got in Japan.
C
Beautiful.
A
But I digress.
C
Yeah.
B
So specific.
C
So I. I went with a Nalgene with the. The small mouth because this is what I'd had in college and I loved it. But also I wanted it to say about me is I am someone who is not following a trend. I'm going with the og. I'm doing what I've always done. I'm not going influenced.
B
I am about to make a statement. I'm so sorry, but I'm Hydro flask.
A
Oh. So, okay. I was.
C
Here's what that says about you.
A
Yeah. I was looking at this. Was it. I think it was like the Washington Post or another. Another esteemed newspaper that called that Charlotte, the populist bottle.
C
Yes.
A
The people's bottle.
C
Four years ago, Hydro flask was it. Four years of a hydro flask was cool. I think Stanley is actually even in danger with Gen Z of not being that cool anymore. Because I think once millennials like something, it's the death now. And I don't fully understand when our liking something killed something. But I mean, I guess you get to be in your 30s because you're.
B
Kind of old now.
A
Yeah. Yeah.
B
It feels like everything I get sent promotionally is in water bottle form. So I have witnessed the evolution. Not only do I have multiple branded yetis that were sent to me when yeti was the thing, including two coolers from various brands, but then I started getting. This is from the World Surf League. Then I started getting Hydro flask sent to me and this one just stuck because hydro flask keeps your water colder than anything I've ever used before. It's simple. It fits.
C
Becoming a sponsor because people become evangelists for the water bottle that works. They're like.
B
This actually works is it always tastes better. It's always colder, it's always crisper. It fits in everything. It fits at like a. In a spin bike. It fits in a car. Anyway, the point is then I went Nalgene because I went to the Grand Canyon. And it has the screw off top that's connected to the bottom. So you can screw it through the side of a backpack and you can travel with it without needing its own space inside a bag. It can be connected to any bag you're already carrying. So now I have two distinct identities. Home Sarah. I'm Hydro Flask all the way travel. Sara is old school Nalgene with four Seasons Grand Canyon guides on it. Which is very crunchy. Very char, actually.
C
Thank you.
B
Like. Well, yeah, you are an algene.
C
Yeah.
A
I contend that both.
C
I take that as a compliment.
B
I mean it as one.
A
I contend that both of you guys have one identity and that is water bottle shill. What are we doing? What are we doing here? There is nothing.
B
We're not drinking out of plastic bottles, Pablo.
A
Let's just start with that cold water and the differences. Like even when I was collecting pox pogs, when I was collecting pogs, I had a collection, right? And at least they did me the courtesy of pretending like there was something super like art. I'm collecting bits of art. You guys are just collecting like colors and vaguely different shapes.
B
The fact that you're surprised at this point that anything can be commodified is what's most shocking to me. Like the idea that we would turn drinking water into something that gives makes people money is the least surprising news ever.
A
It feels just like, like the last bastion of something to be commodified is the most basic thing that all of us need from Memorial. Yes, that'll be breathing.
B
Which I think aren't people like taping their mouth shut when they sleep?
C
Pure mist machine some. You know you can breathe through a straw. I do think you're right, Pablo. I think this is also an, an example of how influencer marketing has now just touched absolutely everything. These are selling out because people that other people follow tell them to buy them and they buy them.
A
I, I, there was one art, there was one article with a quote that I did reluctantly relate to, which is that there's a 26 year old Anonymous who, who said after she was accosted by the reporter on her way to grab dinner about her, you know, hydro flask, nuclear energy, 5 million. I've gotten like 5 comments on it today. People don't usually stop you for your water bottle. And it reminds me of when you look up any product that you're contemplating buying, a lot of the feedback is like, I got so many compliments on this. And it's just people testifying to other people, having said nice things to them in real life. And that's what really we're all looking for. What's the thing that's going to get someone to ask, hey, where's that? Where's that? Where's that? Where's that cardigan from that you're wearing?
B
Japan. Thanks for asking.
A
Japan. You're welcome. So I underestimated when I invited both of you guys here. Your previous non, Pablo Torre finds out related friendship and it made me contemplate the decline of the friend as an American institution. And I want to cite some. Some research here. This was a survey published in the Wall street journal that said 4 in 10, 40% of Americans say that they don't have a best friend at all. This is a 2020 survey. This is up from 25% in 1990. So we have fewer best friends now. This was a poll by the survey center on American Life. And we're just spending more time alone. And it also relatedly, went into this whole notion of, like, in order to create a close friend, you got to spend time. And so there is a study here that cites about. You got. You need about 200 hours together to. To. To really get to that level of. Of friendness, or you can sort of create very. And I'm familiar with this invasive conversations that are emotionally intimate and sort of accelerate the timeline.
C
Yeah, same.
A
But it just made me get paid for it and get paid for it on the DraftKings network. But for me, it made me reflect on, like, I don't know what my depth chart of friends is, maybe because I'm using all of them for content perpetually, but also because I look at Sarah Spain's Instagram account. Charlotte, Dude, Yes. And no one has more friends in the world. She goes on these trips for people who don't know her. And you should follow her on all her social media accounts, unless you're a real creep or you are into the kind of creep that she is, as previously established. But a mascot. A mascot.
C
Unless you're Barry. Barry, yes.
A
But it's a thing where, like, you go to see who's tagged on a photo, and it's like, so many names that you can't tell what any of them say. Yeah, that's Sarah living a social life unlike anybody else that I know really, in my life. So, Sarah, where are you on the friendship curve at this point?
B
I think we were just talking about collecting water bottles. I literally collect friends. Like, when my husband and I got married, it was part of our speech to the guests, was that having everyone in the audience, in the crowd for our wedding was proof of the thing that we valued and cared about the most. And when I met my husband, we didn't get married for seven years, which is a long time for most people, but in that seven years.
A
Shout out to Brad.
C
Hey, Brad.
B
Shout out to Brad. We went to 40. No, 58 weddings, I think.
A
Oh, my God.
C
Oh, my God.
B
That was only counting once we met each other. So not the weddings we went to before we met each other and not once we got married, it was somewhere around 50 something weddings just in that seven years. And we both realized, oh, wow, we're bringing in like full squads. This isn't like a, hey, let me introduce you to my two people I hang out with all the time. All right, here's my 2. Let's see if everyone gets along. It was like, here's roughly 50 people that I tend to spend a fair amount of time.
A
Here's a baseball, a baseball roster full of friends.
B
I overdo everything. Like everything has to be done to the fullest. And I think also I'm not good at relaxing. So when I'm not working, I'm like putting my all into having fun. I can't sit still and just do nothing. I have a major productivity complex. And so being out with my friends throwing costume parties. I just threw a. Me and LeBron threw the same birthday party this year, same age too. And I had like 55 people in full disco wear on roller skates. A lot of them in their 40s. Like for a birthday that's not even like a big one.
A
A Gronk beach party for you, in other words, is like a relaxing Sunday. Like that is not high on the list of costume driven events that you have thrown.
B
I guess I'm an introvert is what I'm saying, clearly.
A
But I'm starting to realize there's this other wrinkle in this Charlotte. Right? So there is, okay. There is the vastness of one social network and Sarah is one end of the spectrum, which I love and appreciate and I'm honestly horrified by. But also a lot of people are so many people. But. But on the other side of the spectrum, there are people for whom there is a best. Best friend. I don't know the idea of like, who's your best friend? Do you have an answer?
C
Yeah. Shout out to Hillary.
A
What. What does a best friend mean to you? And why is it that people are having fewer of them according to this research?
C
I mean, I think, I think the pandemic changed a lot. It certainly did for me. I think, you know, it's actually, I think we're the two perfect people to have on to talk about this because I'm on the far other side of the spectrum. I think that I feel recently, you know, my, the people that I hung out with the most before the pandemic left New York and I'm still here and so they're sort of scattered. So I feel like I have, I have family here and I have, I'm very close with my Family and extended family in a way that feels like if I'm not working, that's who I'm spending time with. Or, you know, a select few people who feel like family. And I. I don't know whether it's. I used to be much more social, and I used to be much more like you, Sarah. Like, I'd want to go out, I need to be doing so. And. And I think I've become a little more insular lately. But I. I think part of that is the pandemic changed a lot of habits. I also think it's getting older. And I'm. I really admire you, Sarah, that you can keep that many friends. And. And you're also a glue person. Right? Like, I think there are people who are glue people, and then there are people like me. Like, invite me to the dinner, I'd love to go, but I'm not gonna plan it. Like, my husband and I got married in September, and there were 10 people there. We were like, our. Our style is we don't normally throw big things anyway. So for us, the. The sort of least stressful, most intimate, sort of beautiful way for us to do it was very small.
A
I want to know because I'm thinking about who my best friend is. And, like, maybe it's my friend Pietro from high school, my friend Jaime from high school I went to college with, or my friend Russ, who I spend most time with in real time now, outside of the work context. And I'm like, I don't actually know, like, who would get the championship belt of my best friend, which is a strange thing that I am now sort of self conscious about. But, Sarah, amid all of that vastness, do you have someone that is number one with a bullet?
B
Yeah. It's funny you said that, because it has changed. And that's why I think it's okay for you to say, like, in high school, this was my best friend. In college, this was my best friend. I have a best friend when I lived in LA for six years, who I still hang out with all the time. She's not my best friend now. I don't see her enough. We don't know enough about the daily intricacies of our lives. So now I have four best friends.
A
Oh, God.
B
My husband Brad, and then Kylie, Kara and Leah, who are the ones in all my photos that people meet them when I bring them to events, and they're like, I feel like I know you already.
C
Wrong speech party.
B
Yeah. You met two of them.
C
I know Sarah's friends.
B
Yeah. Like, the three of them. The four of us are. We're almost always together. And if we don't see each other, we're literally. We have a Marco Polo thread where we're talking to each other almost every day. Like, if we don't talk to each other for a day, we're like, we feel estranged. What did everyone have for lunch? Like, it's an aggressive familiarity that we really love.
A
I'm so bad at aggressive familiarity in that way. In terms of just, like, updating. Like, hey, in case you wanted to know, here's where I am.
C
Yeah.
A
Where I am in the world or mentally, Like, I will. No, I am. I am. I just for me, like, bestness also means a privilege that I enjoy, which is. We're good, right? Yes, we're good.
C
Yeah. I get extremely. But you can do that, too. I get very stressed out in friendships that are that communicative because I'm always like, oh, my God, if they text me, like, when I take my phone out and I don't have anything on it, I'm like. Like, they got. Like, I have relief. And. And for me, like, my. My relationship with my best friend is we don't live in the same place anymore, but she's, you know, since we were five years old, we've love that. Been best friends and been in every aspect of each other's life. So it's sort of. There's a unspokenness of, like, you know, I can text her right now with something very intimate or something very banal, having not spoken in a week, and it'll be like, yeah, cool.
A
It raises this question of, like, what. What are we here for when it comes to? What do we get from it? And so there's a related story I wanted to bring into this conversation. I've been doing all of this reading. This is from the Guardian, and it's about the buddy boost, and it's about accountability partners. Right. Like, so what do we want from best friends? Char mentioned there is a certain ability to go to someone when you're in either need or you want to. You just want someone you can trust. A confidant. There are also people for whom friendships, buddies are a practical concern. They want to be, in this article's parlance, healthy, happy, and more successful. And so there are accountability partners. And there is one particular accountability partner that this article mentions who happens to be the new speaker of the House, the just perfectly named Mike Johnson and his accountability.
C
Bringing it full circle on the horny.
A
His accountability partner.
C
Wow.
B
I thought we left the horniness behind. But we are very much right back here.
A
It. We're getting into it in ways that only Mike Johnson's teenage son can fully appreciate.
E
So Covenant Eyes is the software that I, I. We've been using a long time in our household. I was. I first learned about it at, I think, a Promise Keepers event in the early 2000s. I think it was developed in about the year 2000. But it's the largest accountability software that there is. When your kids become teenagers, especially if you have boys, dads, they're talking to the kids. Guys, at this event, you might want to think about doing this with your sons. And so we've been doing that. And so what it does real simply is it has an algorithm and software. It's way above my head how it works, but it. It scans you. You obviously opt into it, but it scans every. All the activity on your phone or your devices, your laptop, tablet, what have you. We do all of it, and then it sends a report to your accountability partner. So my accountability, accountability partner right now is Jack, my son. Right. And so he's 17, so he and I get a report of all the things that are on our phones or all of our devices once a week. If anything objectionable comes up, your accountability partner gets an immediate notice. I'm proud to tell you, my son, he's got a clean slate, all right?
A
But.
E
But we get. We get a report, and it says, hey, no. No activity of concern. And it's really, really sensitive. It'll pick up almost anything. It looks for keywords, search terms, and also images. And it will send your accountability partner a blurred picture of the image.
B
It's called a burner phone, dude. Yeah, Symbol. Symbol fix. So use your friend's phone for your porn.
A
A remarkable. A remarkable thing to be like, hey, son, gross. You and me, we're gonna know everything, right? That we are.
B
You get a ding on your phone, and you're like, son, are you actively jerking off? Just wanted to call you real quick.
C
Sorry to interrupt, son. I saw. I saw you went to. You search the hashtag yeti. Buzz, is everything okay?
A
You've been Googling.
B
Yeah, dad just wanted to look at some guns. All right, we're good. Yeah.
C
Seriously? Oh, yeah. Beautiful.
A
You've been Googling a lot of Benny the Bull spin moves. What's up?
B
I am never living this down.
A
All right, so I'm still kind of reeling from the hormones of. Of all of this. What did we find out today? Who wants to go first? Oh, that's a. That's a Sarah Spain. Lob is what Charlotte just.
B
Yeah, I was gonna say. Yeah, that's over. To me, I was surprised to learn that Charlotte is on the opposite spectrum of friendships, because I find her so delightful. And every time we've, like, hung out or spoken, she is just like. So I just, like, love her, and everyone I've ever spoken to loves her. So usually it's people that feel a little more anxious and at a distance that tend to say that. So she's a surprising and delightful combo of easy to get along with, and everyone likes her, but also, like, maybe she doesn't want to hang out with them.
C
Oh, my God, I'm blushing so hard. You are such a nice thing.
A
You're listening to the podcast, not on YouTube. DraftKings Network. Charlotte Wilder is blushing. Genuinely blushing.
C
But, yeah, if anyone wants to be my friend, I'll. Charlotte, I'll probably not hang out with you that much.
A
What I found out today is that it's possible to literally sell anything to people. I have. I have just heard an extended series of pitches for. For water bottles, as well as. Yeah. The. The eroticism of. Of what feels like generally childlike manifestations of. Of. Of animals.
B
Yeah.
C
I learned. Well, I already knew that. You're both lovely, so, I mean, I'll be from friends with you guys.
A
Correct.
C
Yeah.
A
Good job.
C
Pablo's like, no. I learned that Sarah and I both like to anthropomorphize things. Very cool. I also learned that Benny the Bull, the guy inside is named Barry, and he is. I learned that Barry possesses a skill as a mascot that few can only hope to. To reach the pinnacles of the profession. Of their profession, the way Barry reached the pinnacle of his.
A
Yeah. I guess what I learned is that according to two of my female friends on today's show, whoever's inside of that Pop Tart is hot. Figuratively. Also literally. This has been Pablo Torre Finds Out, a Meadowlark Media production, and I'll talk to you next time.
Episode: The Pop-Tarts Mascot, Unmasked: Share & Tell with Sarah Spain, Charlotte Wilder, and Pablo
Date: January 18, 2024
Guests: Sarah Spain & Charlotte Wilder
In this lively, comedic, and unexpectedly sincere episode, Pablo Torre welcomes journalists Sarah Spain and Charlotte Wilder for a “Share & Tell” session. The trio dives into an investigative quest to unmask the Pop-Tarts Bowl mascot, riffs on the viral Stanley Cup tumbler phenomenon, and unpacks the fragile state—supercharged and splintered—of American friendship. The hour overflows with clever banter, personal confessions, mascot lust, and a knack for connecting pop culture obsessions to questions about identity and social belonging.
“I went for it anyway. And [my friend] did indeed stay because she saw the sacrifice that I made in order to keep her.” (01:40, Sarah Spain)
“This seemed to be the thing the Internet was most invested in.” (07:31, Pablo Torre)
“I heard from multiple sources that the person inside the tart was in fact someone I knew… who I had admired and potentially lusted after when he was dressed as none other than Benny the Bull.” (11:54, Sarah Spain)
“I do sometimes find them a little arousing. Not sure why.” (09:57, Sarah Spain)
“I want to clarify. I am not attracted to the mascots.” (20:37, Charlotte Wilder, as laughter erupts)
“‘Frosted Strawberry is a Pop Tart.’” (18:51, Pablo Torre) “‘That specific Frosted Strawberry Pop Tart is deceased and in mouth heaven.’” (19:07, Pablo Torre)
“The most basic need—drinking water—is now a way of saying, the thing that I’m going to drink water out of is going to tell you what kind of person I am.” (29:52, Charlotte Wilder)
“40% of Americans say that they don’t have a best friend at all. This is up from 25% in 1990.” (35:56, Pablo Torre)
“I literally collect friends. Like, when my husband and I got married…having everyone in the audience…was proof of the thing that we valued and cared about the most.” (37:49, Sarah Spain)
“Do you have someone that is number one with a bullet?” (41:51, Pablo Torre)
“Now I have four best friends: my husband Brad, and then Kylie, Kara, and Leah. ...If we don’t talk to each other for a day, we’re like, we feel estranged.” (42:33, Sarah Spain)
“A remarkable thing to be like, hey, son—gross—you and me, we’re gonna know everything, right?” (46:40, Pablo Torre) “Sorry to interrupt, son. I saw you searched the hashtag yetibutt. Is everything okay?” (46:56, Charlotte Wilder, as they riff on the theme’s absurdity)
“Charlotte is a surprising and delightful combo of easy to get along with—and maybe she doesn’t want to hang out with them.” (47:45, Sarah Spain)
"It's possible to literally sell anything to people... the eroticism of what feels like generally childlike manifestations of animals." (48:35, Pablo Torre)
“Whoever’s inside of that Pop-Tart is hot. Figuratively. Also literally.” (49:45, Pablo Torre)
For listeners and non-listeners alike, this episode is a smart, delightfully weird meditation on the things we love, the things we buy, and the ever-evolving nature of friendship—punctuated by the enduring, burning question: who’s inside that Pop-Tart?