Hosted by PaintEd Podcast · EN

Stop obsessing over lead generation and start building a real marketing machine. In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing—from strategy and systems to for contractors and smarter, higher-quality leads. If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever.

Your biggest expense is labor. If you aren’t tracking it accurately, your job costing is a lie. In this episode, Derrik Shakespear (CRO of AlignOps) reveals why most contractors bleed profit through inaccurate time tracking—and how to fix it without micromanaging your crew. If you’re still using paper timesheets or trusting the "honor system," you’re likely losing thousands in unbilled hours and slip-ups every single year.

If you don't know your numbers, you don't know your business! Knowing which numbers to watch is also only half the equation. In this episode of the Elite Business Advice Podcast, Chris Moore breaks down the 5 KPIs every painting contractor needs to track: Gross Profit Margin, Net Profit Margin, Net Cash Flow, Closing Rate, and Marketing ROI. We go beyond just defining each metric, we share what to actually do with the data so your business keeps improving. Whether you're just starting to track your numbers or ready to level up your management game, this episode gives you a clear, actionable framework built specifically for painting company owners. Tune in and find out where your business really stands. Schedule a Free Business Analysis meeting with us at www.elitebusinessadvisors.com to learn more about how we help our clients use these KPI’s in their day to day business!

Chris Moore is coming off of vacation with a hard truth for painting contractors: if your business can’t run without you for a week, that’s not an excuse to skip the vacation, that’s the whole problem. In this episode, Chris breaks down 3 reasons why disconnecting from your business makes you sharper, more productive, and a better leader. Everything in this episode is backed by real research and his own experience finally unplugging. You didn’t build your business to be a slave to it. This episode will remind you why, and give you a simple action step to start scheduling real time away. If you’re looking for someone to help think through your decision point marketing plan for your business, schedule a free business analysis meeting with us at www.elitebusinessadvisors.com

Over 33% of new hires quit... ...in just 33 days. How do you stop your contracting company from becoming a revolving door and actually retain skilled workers? Mike Matalone’s take: Proper onboarding systems. Detailed hiring processes. Crystal clear vision. It's not always the most fun part of business. But developing retention strategies is not negotiable. Check out Mike’s book here: https://www.amazon.ca/Hire-Train-Retain-People-Things/dp/0578551438

In this episode of the Elite Business Advice Podcast, host Chris Moore talks about Decision Point Marketing, one of the most overlooked principles in building a marketing plan. What is Decision Point Marketing? Speaking to customers based on where they are in the buying cycle. Two stages exist: awareness/interest ("should I paint?") versus active buying intent ("who do I hire?"). The channel determines the message you should be creating. The Takeaway Match your message to the moment. When you understand where your buyer is mentally, you stop wasting ad spend and start having real conversations. That's Decision Point Marketing. If you’re looking for someone to help think through your decision point marketing plan for your business, schedule a free business analysis meeting with us at www.elitebusinessadvisors.com

Most contractors believe you have to choose: be the "nice guy" and lose money, or be the "tough boss" and lose your team. Blake Butry, owner of Churchill USA, proves that is a myth. Since joining Breakthrough Academy in 2022, Blake has doubled his revenue while hitting an incredible 30.8% net profit. Even more impressive? He did it by building a culture centered on "emotional generosity." In this episode, we break down exactly how he balances strict financial accountability with genuine care for his team, and how you can apply this "fair but firm" approach to your own contracting business.

If you’re a contractor who is constantly butting heads with your business partner, psychologist Dr. Matthew Jones is here to help you save the relationship. Learn how to navigate the "cofounder conflict" trap and turn endless arguments into productive strategy. Check out Cofounder Clarity to learn more about Dr. Matthew’s work: https://cofounderclarity.com/

EXPO 2026 PaintED Podcast - Danny Kerr by PaintEd Podcast

If your painting company isn’t showing up online, you’re losing jobs to competitors who are — plain and simple. In this episode of Elite Business Advice, Chris sits down with Adam McChesney, CEO and Founder of Builders of Authority, to break down exactly what residential painting contractors need to do to dominate their local market online. Adam has built a 7-figure digital marketing agency from the ground up and has worked with hundreds of contractors, so he knows what works — and what’s a waste of money. In this episode, he shares the step-by-step playbook on Google Business Profile optimization, local SEO wins you can get without a big budget, what your website needs to actually convert leads, and how to run paid ads without flushing cash down the drain. Whether you’re just starting to think about digital marketing or you’ve been burned by agencies in the past, this episode will give you a clear picture of where to focus your time and money to get the best return. In this episode, you’ll learn: • How to fully optimize your Google Business Profile to rank higher in local search • The easiest organic SEO wins painting contractors can do right now • What most contractor websites get wrong — and how to fix it • When to start running paid ads and how to avoid the most common mistakes • How to allocate a limited marketing budget for maximum ROI Connect with Adam: buildauthority.com | @adam.mcchesney on social If you’re looking to grow your business or professionalize it more, schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!