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In this episode of Paradigm Playbook, host Steve Cook sits down with Dean Altes to explore his journey from gymnastics club owner to trusted consultant in the sports business industry.

Dean shares the realities of owning and operating multiple gymnastics clubs, investing in real estate, and navigating the financial highs and lows of entrepreneurship. He opens up about how the COVID-19 pandemic reshaped his career path and ultimately led him to focus on helping other business owners build stronger, more sustainable operations.

This conversation is packed with real-world lessons on leadership, financial decision-making, and long-term planning for anyone in the sports or fitness business. Whether you’re a gym owner, consultant, or aspiring entrepreneur, Dean’s insights offer a valuable perspective on adapting, evolving, and finding success in a changing industry.