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In this episode of Paradigm Playbook, Steve Cook sits down with Reece O’Hara, Ninja department leader at Kids First, to break down what it takes to build and scale a successful ninja program.

Reese shares how Kids First developed a 10,000-square-foot ninja gym and grew from just 40 students at launch to a thriving program. The conversation dives into coaching strategies, the balance of strength and skill development by age, and why ninja training keeps kids engaged by making fitness feel like play.

They also explore the business side of growth, including effective marketing strategies, the impact of video content, and how ninja programs can create cross-sport benefits.