Local elections shape how our communities actually function, from the safety of our streets to the quality of our parks and schools. In this episode, DSPolitical’s Director of Business Development MaryEllen Veliz joins Topher Williams to talk about why those races deserve more of our attention and how democrats can start showing up differently. Why do so few people vote in elections that affect their lives the most? What would happen if campaigns treated voters like real people instead of targets in a spreadsheet?

MaryEllen shares how growing up in San Antonio taught her the value of neighborhood involvement and why she believes connection, not perfection, drives political impact. She and Topher break down what’s missing in most political ads, how audience-first storytelling reaches voters where they actually are, and why cultural nuance and language matter more than ever. The episode will leave you thinking about the everyday power of local elections and how small, consistent action can reshape the political landscape.

Episode Breakdown:

00:00 Why Local Elections Matter More Than You Think

03:59 What Most People Get Wrong About Texas and San Antonio

06:32 Understanding Municipal Ballots and Voter Confusion

07:20 MaryEllen Veliz on Finding Her Path Into Politics

10:41 The Moment That Sparked Real Political Involvement

15:29 How Democrats Can Build Better Political Ads

17:01 Reaching Latino Voters Through Language and Culture

23:01 Making Political Messaging Personal and Relevant

29:58 Finding Hope and Inspiration in Local Organizing

33:28 From Protest to Action: How to Create Real Change

Connect with MaryEllen Veliz: