Webinars are back.

According to a recent report from Crossbeam, webinar utilization is now back to pre-pandemic levels and continues to grow.

But as soon as I tell you that, you’re immediately reminded of the fact that your last webinar saw just 25 registrants and only a few attendees, right?

If everyone’s doing webinars again, they must be seeing some success, so how do we get there? How do we drive more qualified leads from webinars, and what’s their proper place in our funnel?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

A few years ago, I was tasked to run a series of webinars with partners for us here at Agorapulse. I’d been hosting large virtual summits with multiple speakers and sessions, but hadn’t really planned one-off webinars.

And it showed in the numbers.

While one of the webinars saw over a hundred registrants, the others were all well below that and were considered a failure. I turned my attention back to massive virtual summits and those work great, but I can’t do more than one per quarter due to bandwidth.

If you’re anything like me, you’re hoping that webinars can be a tool for bringing in new sales leads and funneling existing prospects closer to won-closed. How do we build a repeatable, scalable process for executing webinars that deliver on that promise?

That’s exactly what Justin Zimmerman is going to talk to us about.

Justin has spent years in the partnership world and saw there a huge gap - and potential - for brands who were underutilizing webinars and partnerships. He’d experienced the same pains we all have with underperforming experiences, and then cracked the code. He started seeing more and more success with his initiatives and began to share that knowledge and experience with others. He now consults big brands on their webinar strategy, has playbooks available for others to learn from that we’ll get into today, and regularly takes the stage to share his wisdom with the crowd.

I talked to Justin Zimmerman about:

♉️ Why brands should invest in partner webinars

♉️ How to leverage partners and webinars

♉️ What your webinars goals should be

Learn more about Justin Zimmerman

Connect with Justin Zimmerman on LinkedIn

Resources & Brands mentioned in this episode

PartnerPlaybooks.com
Airmeet
HubSpot
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Full Transcript: https://www.thesocialmediahat.com/blog/driving-more-partner-sourced-leads-from-webinars-w-justin-zimmerman/

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Music by Jumbo, "Peripheral" (feat. Plum Soul)

Produced and Hosted by Mike Alton

Driving More Partner-Sourced Leads From Webinars with Justin Zimmerman