How do you successfully scale a partner ecosystem with hundreds of partners?

We talked about starting a marketplace of partners for your business in a previous episode, but what happens when your early success translates into increased demand and a slew of new partners? There are app ecosystems in the MarTech space that have grown to thousands of partners and integrations. How did they get to that level of success?

That’s what Greg Karelitz is here to help us with.

Greg is the Global Director of Technology Partnerships with the mission of helping millions of businesses easily integrate their tech stack with HubSpot. HubSpot recently passed 1,500+ publicly available integrations which means over 1500 partners that Greg and his team have been responsible for sourcing, onboarding, and managing.

Partnership Unpacked host Mike Allton talked to Greg Karelitz about:

♉️How to scale and manage an ecosystem of hundreds of partners

♉️Tools & Tactics for leveraging a MarTech marketplace

♉️Recommendations for maintaining internal alignment

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Learn more about Greg Karelitz

Connect with Greg Karelitz on LinkedIn
Connect with Greg Karelitz on Twitter

Resources & Brands mentioned in this episode

HubSpot
HubSpot App Marketplace
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-one-of-the-largest-martech-marketplaces-achieves-scale-w-greg-karelitz/

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Music by Jumbo, "Peripheral" (feat. Plum Soul)

Produced and Hosted by Mike Allton

How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz