Because events are not only great for lead generation, but also for attendees to learn about you as much as other attendees, they’re a hot bed for growth and opportunity. And like all marketing and sales motions, events are even better with partners.

How can we use events to go to market with partners, and what does that even look like?

That’s what we’re covering in our first episode of Partnership Unpacked, season two!

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

I’ve been hosting massive online conferences virtually every quarter since 2018, and they’re a tremendous amount of work. Countless hours building agendas and assets and driving attendees.

But they’re also extremely valuable and rewarding. Our annual Agency Summit, for instance, attracts over 3,000 marketing agency owners and technicians every year, and features dozens of speakers and dozens of partners.

How can you integrate events into your go to market strategy, and how can bring partners along to make these events even more effective?

That’s exactly what Kabir Uppal is going to talk to us about.

"My definition of go to market is really finding your customers where they are. With the right messaging and positioning that shows them that your product or service can help them achieve a goal or overcome a challenge and to try to keep it as simple as possible."

Kabir Uppal

Partnership Unpacked host Mike Allton talked to Kabir Uppal about:

♉️ What a GTM co-marketing event partnership might look like ♉️ Different kinds of events partners can employ ♉️ Best practices for ensuring event success

Learn more about Kabir Uppal

Connect with Kabir Uppal on LinkedIn
Connect with Kabir Uppal on Twitter

Resources & Brands mentioned in this episode

Airmeet
Chili Piper
How To Drive Successful Content Partnerships w/ Josh Bernoff
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-go-to-market-with-partners-using-events-w-kabir-uppal/

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Music by Jumbo, "Peripheral" (feat. Plum Soul)

Produced and Hosted by Mike Alton

How To Go To Market With Partners Using Events with Kabir Uppal