Whenever we talk about partnerships, it always boils down to cooperation between two or more entities. Whether that’s a couple of brands, a brand and an influencer, or some other combination.

And while we might enter into these partnerships with the best of intentions and the highest of hopes… what happens when things don’t go as planned? What do we do when, say, one of the partners doesn’t hold up their end of the bargain?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

So, my question for you is this: why aren’t you using contracts and other legal tools as part of your partnership operations?

Is it because you don’t think you need to? It’s too hard? Too expensive? Too confusing?

What do you think might happen if you aren’t considering legal ramifications, and something does go sideways?

That’s exactly what our guest today, Colin Levy, is going to talk to us about.

Colin’s legal career focuses on the intersection of business, technology, and law, and he is a strong advocate for legal technology. He is on a mission to educate and inspire others about the endless possibilities that legal tech has to offer. He is the Director of Legal and Evangelist for Malbek, a leading Contract Lifecycle Management company, and an Advisor for Proxy, a leading legal workflow management platform, and he’s here to help us sort out how legal can be of help in this fast-paced world of technology and partnerships.

Partnership Unpacked host Mike Allton talked to Colin Levy about:

♉️ What Legal Technology is & why CMOs and Partnership Leaders should care

♉️ How Legal Tech helps partnerships

♉️ What happens if we ignore Legal Tech

Learn more about Colin Levy

Resources & Brands mentioned in this episode

Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo

Full Notes & Transcript: https://www.thesocialmediahat.com/blog/why-legal-tech-matters-in-partnerships-w-colin-levy/

Brought to you by Agorapulse: the #1 rated social media management solution.

Music by Jumbo, "Peripheral" (feat. Plum Soul)

Produced and Hosted by Mike Allton