Welcome to episode 58 of the Passive Income Musician Podcast! In today’s episode I walk you through my free masterclass strategy for launching an online music course. I recently launched an online music course that has broken all of my revenue records even before launch month is over. Offering a free masterclass was a big part of my marketing strategy for my launch.

Listen to episode 58

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I’m really excited for today’s episode because I’m going to share with you the most effective strategy for marketing and launching my online music course that I have come across to date.

And this is fresh on my mind because I recently launched a jazz blues course and we’re not even quite done launch month yet and I’ve already done multiple 5-figures revenue, easily breaking all the records for my launch months already using this strategy.

And that strategy is using a free masterclass to sell my online course.

So, today, I’m literally going to walk you through the exact formula for how I created my free masterclass, how I’ve built it out and how it’s been incredibly effective in driving sales to this new course.

In this episode:

1. State the transformation

2. Build authority

3. Command attention

4. Break down the transformation

5. Tease until the end

6. Part 1: establish the why

7. Part 2: establish the what

8. Part 3: establish the how

9. Start your close by asking a question

10. Present your product, aka the solution

11. Establish your ideal customer

12. State the value, aka what’s included

13. Value stacking- break down value of features and bonuses

14. Reveal the price

15. Reveal the access link

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren’t already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Episode 29: How to Create and Launch an Online Music Course

Episode 58: Free Masterclass Music Course Launch Strategy (Inside my Multiple 5-Figure Launch)