Welcome to episode 60 of the Passive Income Musician Podcast! In today’s episode I talk about a powerful marketing tool, scarcity, that will help you increase your revenue on your online music courses. One great way to generate more sales is to make your product offering scarce to encourage students to enroll now. I’ll talk about how scarcity works and 4 different kinds you can employ.

Listen to episode 60

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One challenge of selling online music courses to your prospective students is getting them to take action right after you’ve presented your offer to them.

So perhaps you brought them through some kind of sales funnel where you gave them some free value and now they’re taking a look at your online music course to see if it is right for them.

But they may leave the page and think, well, that’s something to think about. Maybe I’ll take action on that later. Or they may forget about it or they make up some excuse for why now is not the right time to enroll in your music course.

Well, in today’s episode, I’m going to be talking about a really powerful tool, the tool of scarcity, how to use it, different kinds of scarcity you can use in your different offers for your music courses, so you can get more students and make more money.

In this episode:

1. Scarcity 1: Sales and scarce sales

2. Scarcity 2: Open and closed door course

3. Scarcity 3: Scarcity of resources

4. Scarcity 4: Disapearing Bonuses

Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren’t already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Awesome Online Music Teaching Business Plan

Episode 60: Make More Money From Online Music Courses With Scarcity