Podcast
Passle CMO Series Podcast
Hosted by Passle · EN
The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
22episodes
Episodes
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Episode 13 - CMO Series Digital Masterclass: Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline
Mar 1100:20:39Tap to summarizeThe smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought leadership into media opportunities. In today’s episode of CMO Series Digital Masterclass, Yasmin Zand sits down with Ryan Evans, Director of Public Relations and Communications at Jones Walker, to learn all about how to grow a world-class PR pipeline. In this conversation, he shares the PR success gained from a small Passle pilot in 2022, the steps they took to turn content into ready-to-use PR material for media outreach, and how to connect content, PR, and attorney engagement into one seamless strategy. He also dives into: His own career journey into Jones Walker How Passle posts successfully helped to empower attorneys PR success stories that built firm-wide buy-in The importance of training attorneys in the power of thought leadership Practical steps to transform thought leadership into media outreach
Transcribe →CMO Series REPRESENTS: International Women’s Day 2026 - How to Give to Gain in Professional Services Marketing
Mar 500:18:22Tap to summarizeTo mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from across the legal sector to focus on one thing. How firms turn intent into action for women in law. The conversation centres on advocacy and access, who is in the room when decisions are made, who gets named in the room when they are not there, and who is given real exposure to clients, leadership and opportunity. Our guests discuss how progress doesn’t happen by chance. Firms must create structured pathways to influence, move beyond informal networks and back women with visible sponsorship. Flexibility and parental support also need to be real, not theoretical, if firms want talent to thrive. The episode offers practical advice on building open, transparent cultures where equity is embedded into how firms operate. We’re so grateful to all of our guests for joining this special episode: Raj Aujla, Director of Communications and Corporate Affairs, Charles Russell Speechlys Aubrey Bishai, Chief Innovation Officer, Vinson and Elkins Sarah-Jane Howitt, Business Development & Marketing Director and Partner, Weightmans LLP Susan Kurz, Chief Marketing and Client Development Officer, Calfee, Halter and Griswold LLP Laura Louw, Director of Business Development, Norton Rose Fulbright Laura Ottley, Chief Marketing Officer, Addleshaw Goddard Susanne Pugsley, Director of Business Development and Marketing, Carpmaels and Ransford Clare Quinn-Waters, Chief Growth Officer, Edwin Coe Anna Steinberg, Chief Marketing Officer, Tressler LLP Kerri Vermeylen, Chief Marketing Officer, Sidley Austin LLP
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