CEO and founder of the Canadian foundation Shorefast, Zita Cobb is also the creator and innkeeper of the Fogo Island Inn. Located in the subarctic on an island off an island, or as Zita says, “far away from far away,” the Fogo Island Inn remains one of the most captivating hotels in the world. A daughter of a local fisherman, Zita grew up on the island and returned home after paving a successful path in business with the aim of giving back. The powerful, wild geography of the Labrador current, the unique culture of the island and a forward-thinking business model has shaped the hotel’s identity. In this Passport to Everywhere archival episode, Zita shares her inspiring hospitality vision, what one can expect on Fogo Island, her thoughts on AI and her approach to regenerative tourism.

Zita says that Fogo Island is “genetically predisposed to hospitality,” and if you want to experience the magic of Fogo for yourself, explore our Insider Journey happening in 2025.

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