For most of his 20s, James Beshara tried to go big as a startup founder in a hot category where he burned tons of money in hopes of getting big fast. Instead, he ended up with a heart condition and a fire sale. So he decided to radically rethink his approach, and start with a problem that he actually had. With coffee off the menu due to his medical condition, he began asking what he could use to stay alert throughout the day. Suddenly, the idea for Magic Mind was born. In this episode, Mike Maples, Jr. of Floodgate speaks with Beshara about his early days founding the fintech company Tilt and what went wrong, the stress that landed him in the hospital, the origin story behind the mental performance shot company Magic Mind, and why solving your own problem makes you a domain expert likely to find yourself inside a community of people with the same issue.