The most expensive resource in any small business isn’t capital—it’s time. And increasingly, that time is being swallowed up by something owners never set out to manage: payments.

The last thing business owners want to do is devote more energy to managing payment processes. Many small businesses have discovered business management software with embedded payment capabilities that remove much of the friction associated with reconciling multiple systems and statements while uncovering a wealth of valuable customer data.

Worldpay for Platforms, now Global Payments’ annual Merchant Insider Report examines trends like these that are driving payment innovation and reshaping the small business landscape. In a PaymentsJournal Podcast, Matt Downs, President, Integrated and Platforms at Global Payments, and Don Apgar, Director of Merchant Payments at Javelin Strategy and Research, explored the findings and opportunities these advanced platforms present for embedded finance.

The Payment Trends

Worldpay for Platforms’ data shows that customer expectations around payments have shifted from a “nice to have” feature to a mission-critical capability. Across the three years of this research, one of the most consistent trends has been the growing importance of software. Indeed, 85% of small and medium-sized businesses say software is more important today than it was three or five years ago.

In 2018, roughly 40% of buying decisions included payments and software as a bundled package, according to Downs. Today, that figure has climbed to 70%, meaning that when businesses switch payment providers, they increasingly want software included as part of the solution.

What’s driving this increase is the growing importance of integrated workflows. Software is becoming specialized across industries, fueling demand for bundled payment and software solutions that streamline operations and reduce complexity.

“We’re seeing the same in our research,” said Apgar. “Merchants want a holistic platform that that they can run their business on. Consumer expectation with regard to ease and a lack of friction have significantly increased. Business owners today are looking for an easy to use, all in one package of software and payments together that can run their business and deliver a superior customer experience.”

The Biggest Concern: Friction

One of the most surprising findings in this year’s Merchant Insider report is that the payment experience itself is not the primary driver of customer retention. Instead, friction remains the biggest obstacle. Wherever friction appears, it serves as an early warning sign that churn may follow.

More than 80% of merchants surveyed said they would switch platforms for better payment capabilities. At the core, what they’re looking for is a truly seamless experience.

Businesses have come to expect payments to be invisible. Take Uber, for example. It’s difficult to tell where the transportation experience ends and the financial experience begins. Drivers don’t have to worry about whether passengers will pay or whether they’ll have enough cash to cover expenses, because they know they’ll be paid quickly and reliably.

Business management software aims to provide a similar experience for small businesses by handling payments while providing merchants with visibility into cash flow and business performance. The latest improvements have gone beyond integrating payments into business software to a level that makes them not just functional but much more useful to the merchant.

Integrated payments simply connect payment processing to software, pushing transaction data back into the platform and recording reconciliation. Embedded payments go much further. They encompass the entire workflow—from customer onboarding and payment acceptance to reconciliation, reporting, and even chargeback management within the software itself. Worldpay for Platforms’ research shows that 99% of respondents are willing to consider embedded finance capabilities.

“Instead of having to pivot out to look at your online banking portal or log out and log into your merchant processor for portable reporting, they want it all seamless right there in that software,” said Downs. “Seamless, flexible, full reconciliation. That is the definition of embedded payments, and they can get the full experience without leaving the vertical software. This is being done at scale around the globe. If you’ve missed part of that design, you’re set up to lose.”

The Rise of Vertical SaaS

Merchant acquirers have enabled businesses through horizontal solutions for years, but newer vertical SaaS providers understand the unique operational challenges within specific industries.

When a merchant operates on a SaaS platform, the fintech provider has access to data. They can see seasonal fluctuations, peak periods, and revenue patterns. These insights allow them to understand not only which financial products a merchant may need, but also when they are most likely to need them.

As fintech companies continue expanding into banking and delivering more services under one roof, they are likely to challenge traditional banks’ ability to maintain relationships with their depositors.

“Banks are getting into the software services, but they’re not doing a good job of leveraging the data that the software generates,” said Apgar. “Being able to bolt on POS software to a bank account is not the same level that the fintechs are bringing through their embedded finance model.”

Worldpay for Platforms’ embedded finance solution serves as an orchestration platform that allows software companies to build these experiences with minimal development and go-to-market effort. The orchestration layer allows providers to combine multiple financial products and create highly tailored experiences for specific use cases. Looking ahead, AI-powered capabilities for areas such as dispute management are expected to further enhance the platform experience.

“We’re helping our partners think about future-proofing,” said Downs. “We’re thinking about how they can differentiate from their competitors by creating a richer payments and embedded finance experience right there natively in the software.”

Time to “Pick a Lane and Go”

At the end of the day, increased competition is driving innovation, and small businesses stand to benefit the most. While many of these advances are still in their early stages, that doesn’t mean business owners can afford to wait.

“Now’s the time to pick a position,” said Downs. “With embedded payments and more specifically embedded finance, you’ve got to pick a lane and go, because it’s going to get hypercompetitive out there. If you want to provide value to your clients and drive that net revenue retention and the ability to grow, now is the time. At the rate that AI is going to move, either you better serve your customer—or your customer is going to find a way to get served themselves.”

Final Takeaways

Across the 2026 Merchant Insider Report, the story is consistent: software is more critical, payments are more central, and expectations are higher than ever. At the end of the day, this is about helping merchants grow revenue, operate more efficiently, and scale their business — so platforms can too.

If you want the full picture, this year’s report breaks down where platforms are winning—and where they’re falling behind. Download the full report on Worldpay for Platform’s, now Global Payments, website today.