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LinkedIn Advertiser
Are your ad campaigns lighting up the dashboard but not the pipeline. That's bullspend and marketers are calling it out in dashboard Confessions.
Marketer
My boss asked for results so I opened my dashboard for the only positive sounding metric I impressions.
LinkedIn Advertiser
Cut the bull spend. See revenue, not just reach. LinkedIn delivers the highest return on ad spend of major ad NETWORKS. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com campaign terms and conditions apply.
Jen Hatmaker
Hey, it's Jen Hatmaker. Here's what I've learned in midlife. Joy isn't the reward you earn after all the work is done. Joy is the work. That's what this new series on for the Love is all about. The sacred yes. It's choosing delight, rest and pleasure on purpose. Because saying yes to yourself, that's the thing that finally lets you fill your table with everybody else. Come find your sacred yes with me. Follow and listen to for the Love wherever you get your podcasts flowing.
LinkedIn Advertiser
Ad budget on metrics that look great till the CFO sees them. That's bullspend and marketers are calling it out in Dashboard Confessions.
Marketer
I remember telling my boss it'll be good for the brand when leads were slow. Yeah, it, it wasn't.
LinkedIn Advertiser
Cut the bull spend. LinkedIn lets you target by company, job title and more. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com campaign terms and conditions apply.
Pain
Here's Pain and Pendergast.
Jimmy Conrad
Hi.
Pain
Pain and Pendergast with you as we head towards the 8 o' clock hour.
Pendergast
All right, so we big announcement at 10.
Pain
Big announcement. 10 o' clock today. Yeah. Be here for that. I'm telling you, be here for that.
Sean
I will.
Pain
You will not be disappointed.
Pendergast
Sean.
Sean
I've been telling you, telling me nagging and nagging.
Pain
Hammer at home.
Pendergast
Seth, stay until the end of the show.
Pain
I'm gonna over communicate with you on this. I'd also like the rest of you to be here for it as well. But dammit, Seth, you'd be here for it too. 10 o' clock today. Big announcement. Can't wait. So one of the stories that last week that really fit in perfectly for the week that was last week, that classic like, oh, there's no baseball and there's no this.
Sean
A lot of people are on summer vacation.
Pain
Yes.
Pendergast
Maybe even taking a trip to Yellowstone or something, you know. Right, right.
Pain
I feel bad saying this and I can Say it now. Because he survived the attack.
Pendergast
Yeah.
Pain
But for content reasons only. It's kind of a good thing that this guy got attacked by a bison. This Carl Ice and. Carl Ice and McDaniel.
Sean
He wasn't. He didn't get Gord to death right now.
Pain
No, no, no, he's alive. If he had died or had been debilitated drastically, I would not be saying these things.
Pendergast
But for those of you didn't see it. Yeah.
Pain
I think most of you have a go ahead.
Sean
A lot of times you got, you know, you hear about somebody getting attacked
Pendergast
by a bison and you're like, oh, this is going to be pretty bad.
Pain
Yeah.
Pendergast
And then you watch and you're like, how is this possibly worse than what I thought it was going to be?
Sean
He went this bison through this. Like, how old is he?
Pain
He's like 75 years.
Sean
75 year old man who's like not, you know, he's got a little extra weight on him. He's not at his ideal body weight. And he's 75 years old. Get jacked 12ft into the air and land pretty hard after. Also, I was worried about him. He was dodging the bison pretty effectively, using the tree trunks as cover for a while.
Pain
He was doing a good job of reading his blocks.
Sean
The guy's ticker probably isn't doing all
Pendergast
that great by that point.
Sean
So he survived though.
Pain
He survived. He suffered some leg injuries getting tossed in the air.
Sean
He wasn't taunting the bison or anything.
Pendergast
It wasn't one of these stories where you're like, oh, you idiot.
Pain
It was him and his grandson.
Pendergast
Yeah.
Pain
So his grandson, he's a teenage grandson who was there in a Dolphins jersey and the two of them were standing literally all the way across the street. He had his iPhone out, just taking a picture. You're right. Wasn't taunting him. Was, you know, barely making, you know, like probably thinking, oh, good, he's not making eye contact with us even.
Pendergast
But it being the beginning of the rut for bison up there, a lot of the males are getting kind of ornery.
Sean
They're kind of agitated.
Pendergast
Yeah. They're headed out to the club.
Pain
Yeah. So he's like, well, that looks kind of like a bison.
Sean
Let's.
Pain
It's got a lot of hair on his face.
Pendergast
Thank God it didn't turn into that.
Pain
Oh, Jesus. So, yeah. Right. The only damage was, was this guy. His name again is Carl Eisen McDaniel. So one of the news stations caught up with him in his hospital bed. So if you're wondering A sort of a first person account of what it's like to get attacked by a bison. Here you go.
Carl Eisen McDaniel
Even though I was on the ground, he could have stomped me, he could have gored me, could have done anything. We saw the bison and he was down. He wasn't showing aggression or anything like that until it picked a target. That target happened to be me at the time. I had my grandson with me. It was like, you need to get up to the amphitheater. I will deal with this. Down here they move faster than you could ever imagine. He just kept coming and he was more aggressive. And as soon as he got off that tree, he launched me in the air.
Pendergast
Yeah.
Pain
Way in the air.
Sean
He sounds. If I had to guess, I would guess that was like a 35 year
Pain
old guy, very young sounding voice.
Sean
No wonder this guy's so resilient.
Pain
He looks super old. Cause he's got one of those long ZZ top.
Sean
Well, he had that long beard. He had like a flannel shirt on. He looked like a guy that might have. Again, even as he's talking about the bison there, it doesn't sound like he's like one of these idiots who thinks
Pendergast
they're gonna go feed the grizzly bears at Yellowstone. Correct. You know, like it does that.
Sean
Like he probably, he sounds like a
Pendergast
guy who's probably, maybe even a little embarrassed that it happened to him because he's probably told other people like, hey, yes, wild animals are. They're called wild for a reason.
Sean
He probably himself has said, hey, they
Pendergast
move a lot faster than you think.
Pain
Yeah.
Pendergast
But then all of a sudden you're like, oh, it really is moving faster than I thought.
Pain
I'm a little disappointed that this guy doesn't like have his own podcast yet. Remember Hawk to a girl? She went viral. Yeah, yeah. She's making millions on her podcast now. Are making a lot of money anymore. She might not.
Pendergast
She had like some kind of a.
Pain
She had a crypto scam.
Sean
Crypt.
Pain
She's got a lot of followers still on social media. She's probably getting a little, some little lagna from Instagram and stuff.
Sean
Guy sounds really young. And I would never guess that's a
Pendergast
75 year old man.
Pain
I don't know what his podcast would be about, but he was the viral thing for like a week.
Sean
I'm.
Pendergast
I'm.
Pain
Go get that money, man.
Sean
I'm reading a book.
Pendergast
Okay. I'm listening to a book, Death in Yellowstone. And it was not about the show.
Pain
Yellowstone.
Pendergast
Death in Yellowstone. You know, that's, that's Stupid show. I used to love it, and then it gored me.
Sean
Like, there's a lot of death.
Pain
That's why.
Pendergast
So no death in Yellowstone. It's an account of various deaths from the 1800s until, like, 2012 in Yellowstone. And so far, I'm early into it, but there's a common theme, which is people doing stupid stuff at Yellowstone.
Sean
And more than anything, just like, people. This is what it sounds like. People, really. They go to Yellowstone and they think
Pendergast
they're at Animal Kingdom.
Coca-Cola Advertiser
Yeah.
Sean
Like, they don't realize. Like, no, they're wild animals will kill you. They'll kill you dead. They don't have a. Like, this is not. And then.
Pain
Oh, you mean like Animal Kingdom at Disney.
Sean
Yes, yes, yes. They really think, like, oh, we ride a tram and then we go. But all these people, like, there's signs everywhere saying, hey, these are not just
Pendergast
hot springs, they're boiling springs.
Oregon Lottery Announcer
Yeah.
Sean
Don't go in them.
LinkedIn Advertiser
And then.
Sean
You know why I got the book?
Pendergast
Because last a few days ago, a
Sean
woman and her child decided to go
Pendergast
off of the boardwalk and start walking up to the edge of this boiling hot spring, which people have died multiple times, as evidenced by the book Death in Yellowstone.
Pain
Death in Yellowstone.
Pendergast
Yeah, but this is the part that pisses you off about the book. How many of these people's families, after they die in Yellowstone being idiots, Sue. Sue Yellowstone or sue the government or whatever.
Pain
Yeah.
Sean
Like, how could you know?
Pendergast
Well, you need to explain further that boiling water can kill you.
Pain
Do they win these lawsuits?
Pendergast
No, no, they get thrown out really quick.
Pain
Okay.
Pendergast
Yeah. It's a kind of. It's one of. It's like with. You know, when you eat raw oysters and you get food poisoning, the courts are like, yeah, that's what happens sometimes.
Pain
Yeah, we know it's an aphrodisiac, but it's also a colon cleanser at times.
Pendergast
But that's the other thing that happens is that people just don't. Like, they think they're gonna. They see.
Sean
Sit their kids on a bear, you
Pendergast
know, like, they think that's a good idea. It'll be a good photo op for the. For the gram.
Pain
Hey, speaking of.
Pendergast
Of.
Boar's Head Announcer
Of.
Pain
Of attacks and stupid things and whatnot, what do you think? This is according to Gemini? So I acknowledge that the numbers may be off the percentage chance of surviving a bison attack.
Pendergast
Surviving a bison attack.
Pain
Just surviving.
Pendergast
Okay. I'm guessing.
Sean
You know what?
Pendergast
The survival rates are always higher than you expect. Even, like a gunshot wound to the head. Head has a higher.
Pain
I'D expect that to be zero.
Pendergast
No, it's not.
Pain
Yeah, yeah, that's.
Pendergast
But it tends to be like you don't want to survive it. It's.
Pain
Yeah. Yeah.
Pendergast
The. I would guess it's like 67.
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Pain
According to Gemini, it's 99%.
Pendergast
Yeah.
Sean
And there's wild animals. If they're not carnivores, they're not trying to eat you.
Pendergast
Or if they are carnivores, they're not
Sean
trying to eat you.
Pendergast
They're just trying to, like, minimum, like get rid of you.
Pain
That's what it says. While bison are incredibly powerful, weighing up to 2,000 pounds and capable of sudden charges.
Pendergast
Yeah.
Pain
As Carl Ice and McDonald McDaniel found out, their attacks typically consist of a single charge, toss or gore, followed by the animal, followed by moving on, rather than a prolonged assault. Do you think that more of the deaths come from getting tossed way high in the air and then just the landing on the ground or getting gored? I bet the gore is when they just jam the horn through you, right?
Sean
They don't like use when I've seen
Pendergast
the tab, only seen a couple of them, but they don't. It doesn't seem like they're trying to thrash you with their horns the way, like a bull would or something. So I'm guessing it's the fall to the ground.
Pain
Yeah, maybe. Fatalities are very unusual according to the National Park Service at Yellowstone.
Pendergast
Yeah.
Pain
Okay, so this book you're reading probably doesn't have many bison related deaths.
Pendergast
Not yet.
Pain
Not yet. Well, it's. If. If they do, it'll be one of two.
Pendergast
Okay.
Pain
Only two recorded fatalities in Yellowstone from encounters with bison. That surprises me a little bit. Yeah, just like only two and there hasn't been one. Boy, this Ice and McDaniel guy almost made history. There hasn't been one since 1983 at Yellowstone.
Pendergast
You think he's disappointed that he wasn't maybe 75?
Sean
It's not like you're setting a record.
Pendergast
It's just the first since 1983.
Pain
Right.
Sean
You want to call that a record?
Pendergast
That's like the Al home run record. You're like, you're manufacturing it, you know?
Pain
Yes.
Pendergast
No. This guy's no better than Aaron Judge, if that's what he's talking about.
Sean
You know what I liked about the
Pain
cut we played of him was him, like, making sure his grandson was okay, you know, I was like, hey, man, get to the. Whatever the amphitheater is. I'm guessing maybe they've got like an amphitheater where they do, you know, shows or whatever up there in Yellowstone.
Pendergast
Again, Sean, it's not Disney. There's no animatronic bear show or whatever, you know?
Pain
No, but. But I. Amy and I went to Theodore Roosevelt national park and they had an amphitheater.
Pendergast
Yeah, no, they probably do. They do their little, like, nature. Their wildlife presentations.
Pain
Animal Kingdom.
Pendergast
Yeah, Disney.
Pain
Yeah, me too. It's pretty cool.
Pendergast
It is.
Pain
The animals do come kind of walking up. If you have the. If your room faces the right way, the animals come walking up there.
Pendergast
Yeah, but you're right.
Pain
They're much more docile, probably.
Pendergast
And hasn't been a single bison in
Pain
Animal Kingdom that I saw.
Sean
Yeah, this other kid.
Pendergast
The other big sports injury news other than the bison attack was this. This player for the A's.
Coca-Cola Advertiser
Oh.
Pendergast
Underwent emergency surgery for a ruptured dude
Pain
testicle after getting a base hit. Yeah, like he got hit in the schnutz.
Sean
He played for. He played for an inning after.
Pain
Yes.
Sean
The. The. The. It was.
Pain
He's like, wow, this still really hurts.
Pendergast
It was Joshua Crota Grauer, however you pronounce his name.
Pain
Yeah.
Pendergast
He underwent emergency surgery to repair a ruptured testicle Monday night, hours after fouling a ball off the region.
Pain
Dude.
Pendergast
The region of his testicles.
Pain
Oh, does he wear a cup of.
Pendergast
I don't. Probably not.
Pain
Yeah, he will now an iron one.
Pendergast
Not as many guys wear cups as people.
Pain
I know. I know.
Sean
People are. There's some people that don't realize that
Pendergast
football players don't wear cups. Yeah, yeah. Like, nobody wears a cup. That'd be the dumbest thing ever. But I like. Like, sometimes. Because it chafes and everything. You got to run around and. Yeah, yeah.
Pain
I remember the first time wearing one, like, in Little League. I'm like, this hurts.
Pendergast
Yeah. No, it's awful.
Pain
Yeah.
Sean
No, because in football, like, if you're playing, it's an. It's an incentive to play with proper paddle.
Pendergast
That's true.
Pain
Yeah.
Pendergast
Yeah. If you're playing low and in a good position, you'.
Sean
You're.
Pendergast
Yeah. You're kind of protected.
Pain
You ever take one in a game, like a knee ever laying?
Sean
No, I don't think I ever have. Not football.
Pendergast
Yeah. I can't remember a single time I took a nutshot.
Pain
You know what that tells me? You play with perfect technique.
Pendergast
No, that's definitely not it. Yeah, it's just. It's not as. It's just not as common.
Pain
Yeah, yeah, yeah.
Pendergast
Everybody's trying to punch up around your torso.
Pain
Okay, gotcha.
Sean
I've never been in it.
Pendergast
I never had, like, a moment in the pile or anything where.
Sean
There was one time where Stories. There was a.
Pendergast
One time where I was fighting for a ball down there at. We used to call it Reliance Stadium back in the day. That's what they're going to do soon.
Pain
Old is new.
Pendergast
We were playing the Chiefs, and there was a. There was a scrum. There was a loose ball, and I was trying to get my hand in and. And grab the football, and I grabbed and squeezed you. And I was like, that's.
Pain
That's not a football.
Pendergast
That's a flaccid forearm. And then I was like, wait a second. Forearms aren't typically flaccid.
Sean
And then I was like. And then all of a sudden, I
Pendergast
felt deep shame and inadequacy. I was like, what the hell is that?
Sean
Oh, my gosh.
Pendergast
And I let go. And the. The person I was doing to wasn't. It wasn't all that thrilled about it. He thought I did it intentionally.
Pain
Yeah.
Sean
And I was like, no, dude, it was exact. But by the way, good for you. Yeah, dude, what the hell? I didn't know that this was. That's not anything.
Pendergast
Of the yeah.
Sean
Of the two that I've now held in my life, that one is by
Pendergast
far the superior one.
Sean
I don't have a lot to go off of, but man, good job.
Pain
Coming up next, I can't wait to find out who it was.
Pendergast
Tony Gonzale well, it's going to be upset that I told everybody.
Pain
That's great. I'll never look at him the same again.
Pendergast
Sorry I divulged your details.
Pain
He's going to sign an Amazon prime deal for 20 years starting today. All right, coming up next, we'll get back to the Astros. We'll talk about last night. Is the percentage chance of these guys getting traded from the Astros as high as Jeff Passon thinks it is?
LinkedIn Advertiser
We'll discuss flowing ad budget on metrics that look great till the CFO sees them. That's bull spend and marketers are calling it out in Dashboard Confessions.
Marketer
I remember telling my boss it'll be good for the brand when leads were slow. Yeah, it it wasn't.
LinkedIn Advertiser
Cut the bull spend. LinkedIn lets you target by company, job title and more. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com campaign terms and conditions apply.
Muscle Milk Advertiser
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Jimmy Conrad
as the U.S. men's National Team takes center stage at a home World Cup. Make sure you're listening to Call it what yout Want, part of the CBS Sports Podcast Network where you can join me. I'm Jimmy Conrad alongside Charlie Davies, Tony Miola, Marcelo Balboa and Benny Fieldhaber throughout this tournament for previews, instant reactions and analysis of every US Match. Then all summer we're back every Tuesday and Thursday covering all things U.S. men's National Team. Download and follow Call it what you want on Apple Podcasts, Spotify and wherever you get your podcasts.
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LinkedIn Advertiser
Are your ad campaigns lighting up the dashboard but not the pipeline? That's bullspend and marketers are calling it out in dashbo.
Marketer
My boss asked for results, so I opened my dashboard for the only positive sounding metric I had.
LinkedIn Advertiser
Impressions Cut the bull, Spend. See revenue, not just reach LinkedIn delivers the highest return on ad spend of major ad NETWORKS. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com campaign terms and conditions apply.
This episode centers around the recent viral story of 75-year-old Carl Ison-McDaniel, who survived a dramatic bison attack in Yellowstone National Park. The hosts break down the incident, share Carl’s firsthand account, and discuss both the rare nature of bison attacks and the frequent tourist mishaps in Yellowstone. The conversation is infused with the show’s trademark blend of humor, banter, and Houston sports references. The second half of the episode detours briefly into a conversation about a baseball player's injury, before teasing upcoming Astros trade talk.
“For content reasons only, it’s kind of a good thing that this guy got attacked by a bison.” — Payne (02:19)
“It wasn’t one of these stories where you’re like, ‘Oh, you idiot.’ It was him and his grandson... standing literally all the way across the street.” — Pendergast (03:28, 03:32)
“Even though I was on the ground, he could have stomped me, he could have gored me, could have done anything... He wasn’t showing aggression or anything like that until it picked a target... I had my grandson with me. It was like, you need to get up to the amphitheater. I will deal with this... they move faster than you could ever imagine. He just kept coming and he was more aggressive. And as soon as he got off that tree, he launched me in the air.” — Carl Ison-McDaniel (04:20)
“If I had to guess, I would guess that was like a 35 year old guy... no wonder this guy’s so resilient.” — Sean (04:55-05:01)
“People... go to Yellowstone and they think they’re at Animal Kingdom... like, they don’t realize... no, they’re wild animals. They’ll kill you dead.” — Sean (06:34, 06:40)
“According to Gemini, it’s 99%.” — Payne (10:12)
“Their attacks typically consist of a single charge, toss or gore, followed by the animal... moving on, rather than a prolonged assault.” — Payne, reading source info (10:30)
“What I liked about the cut we played of him was him, like, making sure his grandson was okay... ‘Hey, man, get to the... amphitheater. I will deal with this.’” — Pain (11:52)
“It’s not Disney. There’s no animatronic bear show or whatever, you know?” — Pendergast (12:08)
“He underwent emergency surgery to repair a ruptured testicle Monday night, hours after fouling a ball off the region.” — Pendergast (13:08)
This episode compellingly blends the viral Yellowstone bison attack with wider commentary on human behavior around wildlife, punctuated by Carl Ison-McDaniel’s harrowing yet admirably calm retelling. The hosts use wit and personal anecdote to examine why people keep ignoring nature’s risks, while also sharing some light banter about sports injuries. The episode serves as both a cautionary tale about respecting wild animals and a showcase of human resilience—and as always, it’s delivered with Payne & Pendergast’s signature irreverence and Houston flair.