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LinkedIn Advertiser
Flowing ad budget on metrics that look great till the CFO sees them. That's bullspend and marketers are calling it out in dashboard Confessions.
Marketing Professional
I remember telling my boss it'll be good for the brand when leads were slow.
Marketing Colleague
Yeah, it it wasn't.
LinkedIn Advertiser
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Susie Welch
I'm Susie Welch, the host of Becoming youg, a podcast where I help you stop living by default and start living by design. Listen to Becoming youg wherever you get your podcasts.
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Sean Pendergast
Sports Radio 610 presents Payne and Pendergast question on the text page. Can John Harbaugh give a two hour speech about the difference between AM and fm? I would say no. He could barely give a one minute speech about the season starting with his football team. So no, say he can't.
Marketing Colleague
Yeah, no, he.
Brandon Scott
That that would go something like this is the beginning.
Sean Pendergast
This is the beginning.
Brandon Scott
This is the start.
Sean Pendergast
Hey, the start was with this am.
Marketing Colleague
Yeah.
Sean Pendergast
Now you're moving over to fm.
Brandon Scott
On this FM station it's going to
Sean Pendergast
be clear, which means that the signal is clearer. It's easier to hear on your radio dial. On your radio.
Brandon Scott
Turn us on.
Sean Pendergast
Oh my God.
Oregon Lottery Announcer
Listen.
Sean Pendergast
People are just dogging him right now. That sounds like Michael Scott as a football coach.
Brandon Scott
Yes.
Sean Pendergast
That would be great to reenact it. But with Steve Carell doing it as Michael Scott.
Brandon Scott
Oh that he should do it.
Sean Pendergast
Yeah, he should.
Brandon Scott
So Steve Carell should spoof this.
Sean Pendergast
Yes.
Brandon Scott
Or somebody. Somebody funny should spoof somebody funny.
Sean Pendergast
Yep, yep. A lot of people, we get this quite a bit. I don't want to relate delve into the political thing. This is purely. This guy's voice sounds like X. Yeah. People point this out. John Harbaugh does sound a little like Joe Biden.
Brandon Scott
Yeah, he does.
Sean Pendergast
He sounds. He does Sound like Joe Biden. He sounds even more like Joe Biden when he's giving a speech like that. Yeah, he's just kind of, like, meandering a little bit.
Brandon Scott
Yeah, no, he. He sounds like. Like he's closer in age to Joe Biden than he is.
Sean Pendergast
Right, right. Byron, do you still have that speech handy? The John Harbaugh speech? Okay. Yeah. Byron will go find it. Yeah. So. And now we know why the Ravens sucked. That's a text. That's a text message. It could very well be. They were really good when John Harbaugh first got there, and they, you know, they. Then they had some other moments. Yeah, I just want to play, like, a few seconds of it. Does John Harbaugh sound like Joe Biden?
State Farm Announcer
Welcome, man.
Brandon Scott
Good to see everybody here. You excited?
Marketing Colleague
Yes, sir.
Brandon Scott
Little nervous? No, nervous.
Sean Pendergast
Nervous, man. Nervous, Excited, nervous. You know, nervous like a full of game almost. Mason, get this thing kick off. Standing up here in front of the New York Giants. The New York Giants.
Brandon Scott
This is a New York Giants sitting in this room.
Sean Pendergast
Okay, you can stop there.
Brandon Scott
Yes.
Sean Pendergast
I can't see Biden doing the screaming part at the end.
Brandon Scott
Yeah, not at this stage, but now I can't unhear it.
Sean Pendergast
Right.
Brandon Scott
I can't unheard.
Sean Pendergast
Exactly.
Brandon Scott
Like he sounds like him to a tea. Like he almost sounds like he's spoofing Joe Biden a little bit. Like he might be doing.
Sean Pendergast
I was thinking the same.
Brandon Scott
A Joe Biden impersonation.
Sean Pendergast
Yep.
Oregon Lottery Announcer
Yep.
Brandon Scott
Yeah.
Sean Pendergast
All right, so I want to get. I definitely wanted to get Brandon Scott's thoughts on this, because I think, as most of our listeners know, in addition to your voice frequently being on the station, you are responsible for all of our social media and digital platforms.
LinkedIn Advertiser
Yes.
Brandon Scott
In one way or another.
Sport Clips Fan
Yes, I am.
Sean Pendergast
You, Your fingerprints on. Are on all of that. Our Twitter, our Facebook, our Instagram, our YouTube, our Twitch.
Brandon Scott
Yeah. I always say I either am doing it or I'm allowing it to be done.
Sean Pendergast
Yeah, there you go. You're overseeing it at the very least.
Brandon Scott
Correct.
Sean Pendergast
So. So I'm definitely curious. This LeBron James situation where there was a post, a link posted to the Miami Heats YouTube page, and the link was for a LeBron James introductory press conference a couple of, like, overnight, like in the evening, I think, like a couple of days ago.
Brandon Scott
Yeah.
Sean Pendergast
It came to light like, I first heard about it yesterday morning listening to a show driving in.
Brandon Scott
It happened Tuesday.
Sean Pendergast
It happened Tuesday. Okay. So today's Thursday. So it happened on Tuesday. And it was quickly deleted. The Miami Heat, when asked about it they responded by saying it was a mistake from their social media team in preparation for a potential LeBron James signing.
Brandon Scott
I feel for these people.
Sean Pendergast
Okay. And the Twitter account I'm looking at says, absolute madness. All right, so you're in your highly educated digital platform opinion. Is LeBron James gonna become a member of the Miami Heat? Should this be sending me, Sean Pendergast running to the windows at the betting kiosks to bet on LeBron James becoming a member of the Miami Heat? Is this accidental thing just some sort of subterfuge to throw people off the scent?
Brandon Scott
Well, so I don't think it's to throw people off the scent, but I would absolutely not do that. I would not run to bet on this just based off of what happened here.
Sean Pendergast
Okay.
Brandon Scott
Like, if you already thought that LeBron was going to Miami, by all means, go with it.
Sean Pendergast
He was the. Miami was the favorite as of before this happened.
Brandon Scott
Yeah.
Sean Pendergast
So even money favorite.
Brandon Scott
Yeah. So I don't think that, however you felt before, I don't think that this should impact it one way or another. Either you believed it in or you didn't make your bet. However you're going to make it, this has nothing to do with it. This is a very unfortunate but easy, easy, easy mistake to make almost feel like I know ex, literally exactly what happened here. Because this is easy to do where you plan out something that is supposed to publish later, but you accidentally make it public. So. So here's the simple thing. When you schedule out a YouTube video, schedule to go live, or just schedule it to. To post. What you want to do is check the public slash privacy settings. Every video that we have here at Sports Radio 16 that y' all see on our. On our YouTube page has an option. When we publish it, the producers and myself, all of us, we have an option to either make it private or make it public. And so obviously, we make ours public because it's already happened. It's a. It's a replay of a video. But say we were doing a press conference, an introductory press conference or something that we wanted to plan for. We absolutely would want to check the settings and make sure it is not public yet.
Sean Pendergast
So we didn't do that. Are you buying. Are you buying that they were just doing this? We don't know what LeBron's doing, but we're creating this link for next Monday because that's when the press conference, in this mythical world where that link would get activated, it would be Monday, the 27th. This coming Monday.
Susie Welch
Yeah.
Sean Pendergast
Are you buying that? It was, we were just doing this preemptively just to get this work out of the way and we don't know where he's going or are they lying about that? Does his LeBron in your opinion, like is that something that you would do as a, as a, a, a digital expert would be. You know what, we're not sure what LeBron's decision is but just in case, let's create this link and then it's done and it's out of the way
Brandon Scott
the time and just tells me that they are informed. So here's what I would.
Sean Pendergast
They're in the mix.
Brandon Scott
Maybe they're, they are informed that a decision will be made by a set amount of time. Right. Like we' just on LeBron James watch. We have no idea when this is actually going to happen. I would say that the, the closest thing I would get to intel on this or this appearance to be intel is they have a sense for one way or another. If it's going to happen, it'll happen by said time. Or at least I'm going to schedule this out so far in advance that I know that it's not going to happen after this.
Oregon Lottery Announcer
Yeah.
Brandon Scott
Or I can also go in and just rechange, reschedule the timing, certain changes. So yeah, that all of that is completely normal. This is definitely something that I would have done. I just hope that I would have known to put it on private.
Sean Pendergast
There are reports that LeBron James in this particular ramp up to a decision is not liking being rushed by people and his behavior would seem to indicate that. Like the fact that we're three weeks removed from the start of free agency. I mean free agency begins on June 30th. Yeah, it's, it's. What is it today? July 23rd.
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LinkedIn Advertiser
Blowing ad budget on metrics that look great til the CFO sees them. That's bullspend. And marketers are calling it out in dashboard confessions.
Marketing Professional
I remember telling my boss it'll be good for the brand when leads were slow.
Marketing Colleague
Yeah, it wasn't.
LinkedIn Advertiser
Cut the bull spend. LinkedIn lets you target by company job Title and more. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com Campaign terms and conditions apply.
Sean Pendergast
There's only one Ozempic.
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Sean Pendergast
There's only one Ozempic. We're over three weeks removed from the free agency. The window opening.
Brandon Scott
I thought we were going to get something within a week and maybe, maybe not even that long. I'm shocked that it is played out.
Sean Pendergast
And I saw reports yesterday and again, it's on Twitter, so you never know if it's one of these troll accounts or whatever. But I saw multiple people and I thought I saw it from reputable places that LeBron didn't really like Adam Silver. Kind of Adam Silver did publicly say, like, yeah, we, we kind of need him to make a decision to put our schedule together. You know, we'd like to know what team he's going to be on so we can have him play on Christmas.
Brandon Scott
Right. I mean, but that's real. And LeBron knows this.
Marketing Colleague
He's.
Brandon Scott
I mean, he's only been in the NBA for what feels like a thousand years, but this is 20 plus.
Sean Pendergast
This is his last chance to let the entire league dangle on a string off of his fingers right now.
Brandon Scott
It is insane.
Sean Pendergast
He's savoring it right now, man.
Brandon Scott
But, but this is very relatable for me. I was telling you about this story. So when, when George Bush passed away several years ago, I believe I was 2018 now, if I'm, if I'm remembering right, maybe 20. But yeah, 2018, I was working at KHOU at the time and we had a little bit of intel that things weren't going great. That, you know, it was close to the end and we had obituaries and things ready to go for the George Bush passing that we were anticipating. This would have been like, if I had published George Bush, not exactly like, because death is involved, but this would have been similar to Publishing the George Bush obituary before the man dies, it
Sean Pendergast
would have been way worse. Right. But it's in the same neighborhood.
Ozempic Announcer
I get what you're saying.
Brandon Scott
It's in the same neighborhood. And then it also would have, I mean, we're talking about a former president, so that would have raised red flags. What's wrong with, is George Bush about to die? What are they doing? That kind of thing? So it's very, very, very important that all of that stuff stays close to the vest. And it's very clear that they had somebody working on this that was not familiar with the public versus private YouTube settings.
Sean Pendergast
Here was Rich Paul. This is LeBron James agent Rich Paul and longtime friend with Max Kellerman. He's on Max Kellerman show and talking about how all the reports out there, all the shifting odds of where LeBron could end up, nobody knows anything.
Marketing Colleague
I'll say it again. None of these people know anything. Nobody knows nothing. And I say that respectfully because we haven't made it to where anybody knows anything.
Brandon Scott
But let me take your temperature on something.
Marketing Colleague
Sure. But no, let me finish, let me finish. So I think it's important for people to understand we're not making this about attention and a spectacle. It's not about a decision or anything like that. He has a choice to make. He has a business choice to make. We're not going to sit here and decide or allow someone else to decide when he makes that decision or that choice. It's a business choice that he's making. And I think as an athlete, why is it that an athlete has to rush his choice? Okay, I want to answer that from a business perspective. From a business perspective, you are making a choice between jobs, high level jobs, and you have the, and you've earned, earned the right. You're a big time executive. That's, with a unbelievable, arguably the best resume in the history of your job. Who's rushing you?
Sport Clips Fan
Okay.
Marketing Colleague
Nobody.
Sean Pendergast
Okay, well, the commissioner's kind of trying to rush him a little bit. I guess my question would be, and maybe Max Kellerman asked this, I obviously pulled that clip from social media there because I thought it was good. What's left? You know, what's, and I'm not asking, I, I, I know my tone is kind of dismissive when I say that. Like I'm asking for, I would be asking LeBron what is left for you to have to vet in order to make a decision. And the fact of the matter is he still has a daughter who's, I think, in high school or something like that. So maybe that's factoring. Maybe there's family things factoring in. One of the options is Cleveland, which is where he's from originally. Another one is Miami, where he played a bunch of years. So maybe he is struggling somewhat with some of that. But I, I could see where people are getting some fatigue over this in those cities. Like, come on, man, let's go make a decision.
Brandon Scott
So I thought he was going to make a decision very early on in the process. This is before Jalen Brown gets traded to the Philadelphia 76ers. So I thought there was going to be a decision before that. Once Jaylen Brown got traded to the 76ers, I actually thought that the answer for him was very clear. Like, it immediately took like. I thought there was a discussion to be had about go to Philly or something. Yeah, I thought there was a discussion to be had about Miami versus Cleveland versus that long shot idea of going to the Golden State warriors and doing like an ARP type of thing where everybody's 40 years old and they go for broke for the last couple of years of their careers. I thought that was a legitimate option once Jaylen Brown goes to Philly and joins Joel Embiid and Tyrese Maxey. But, oh, by the way, they can also bring in LeBron James on the cheap, which is actually what makes this round of it so fascinating and so much more interesting. It's not just that it's LeBron James, but it's that you can get LeBron James now at the ultimate discount because we've never seen anybody be this great or this good at this age. Normally by the time somebody's 41, 42 years old, no one really cares where they go to play.
Sean Pendergast
We. We are, we are in a unicorn territory now.
Brandon Scott
Absolutely. So this is unprecedented. It's arguably the greatest player of his, certainly of his generation, and still good in, like, the next generation. What does that even look like? So you can just plop LeBron James on any team. He's affordable in that way. So the fact that that's even possible made to me, Philly, the obvious and clear choice. He hasn't made that choice. So I don't know what it is that he's evaluating.
Sean Pendergast
That would be a hell of a starting five in Philly, man. I mean, a front line of LeBron James, Jalen Brown, and if healthy, which is a huge, if size 72 font. If healthy, Joel Embiid with a backcourt of Tyrese Maxey and in Edgecomb. Yeah, Baylor kid.
Brandon Scott
I mean, otherwise you're doing the if healthy thing with Miami. If Giannis is healthy.
Sean Pendergast
Yeah.
Brandon Scott
Right. You're certainly doing that in Golden State to some degree. You'll be doing it with Cleveland because, I don't know, the James Harden things. A weird fit.
Sean Pendergast
Yeah.
Brandon Scott
So, yeah. I mean, there's a risk everywhere, but that's the team.
Sean Pendergast
I asked. I asked Seth this yesterday, and I'm curious your take on this. If you were making the decision for LeBron and you had to pick based on the. Based on the following marquee player for each of the teams. Okay. And I'm. I'm. I'm citing specific players. You're. You are making your decision based on playing with the following. Giannis in Miami, Embiid in Philly. I know Jalen Brown's there, but I'm basing on. Basing it on Embiid in Philly, Steph in Golden State, and Harden in Cleveland. You're basing your decision on playing with that guy at that place. Who would your decision be?
Brandon Scott
So, just the way you framed it, it'd probably still be Steph, which is. Which. Which hurts me to say, as a Rockets fan, and obviously, Steph has heard a lot of dreams here in Houston, but it would probably be Steph, and I only say probably just because of the age factor. If he was obviously younger, it would be easily.
Sean Pendergast
He's had some. He's been banged up the last couple
Brandon Scott
years, but three of them have.
Sean Pendergast
I mean, Giannis. Steph. Yeah, Giannis. Stephanie Harden is the safest choice, just from purely an availability standpoint.
Brandon Scott
Yeah, exactly.
Sean Pendergast
James plays, but.
Brandon Scott
But he would be the oddest fit, I think, because him and LeBron kind of have a lot of crossover in terms of what their actual game is, and I think Giannis is a little bit of that as well. So, yeah, I think the. The answer. I would rank the answers as Steph, Embiid and Giannis actually last.
Sean Pendergast
Okay. See, I had Giannis. I think Seth had Giannis. I had Giannis.
Brandon Scott
He's the best player, and I.
Sean Pendergast
Yes. Yeah, right. He's healthy. He's a top five player.
Brandon Scott
Yeah. He's easily the best player of the group. I. I do wonder about the fit, and I would be concerned about the injury.
Sean Pendergast
I would, too. The one I want to see as a fan would be Harden. Just purely for the theater of the whole.
Brandon Scott
Yeah, the. You know what's in giggles.
Sean Pendergast
Yes.
Ozempic Announcer
Yes.
Sean Pendergast
Yes. All right, coming up next, do the Astros hold the key to the trade deadline in Major League Baseball? We will discuss.
LinkedIn Advertiser
Are your ad campaigns lighting up the dashboard but not the pipeline. That's bullspend and marketers are calling it out in dashboard confessions.
Marketing Professional
My boss asked for results so I opened my dashboard for the only positive sounding metric I had.
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Sport Clips Fan
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Brandon Scott
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LinkedIn Advertiser
Blowing ad budget on metrics that look great till the CFO sees them. That's bullspend and marketers are calling it out in dashboard Confessions.
Marketing Professional
I remember telling my boss, it'll be good for the brand when leads were slow.
Marketing Colleague
Yeah, it wasn't.
LinkedIn Advertiser
Cut The Bull Spend LinkedIn lets you target by company, job title and More. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com campaign terms and conditions apply.
Brandon Scott
Gone south has been a podcast about crime in the American south, but for our new season, we're widening the lens. Follow and listen to gone South Season 5. Wherever you get your shows.
LeBron’s Agent Rich Paul Says Nobody Knows Anything About LeBron’s Decision
In this episode, Seth Payne is absent, and Sean Pendergast is joined by Brandon Scott. The episode centers around the LeBron James free agency saga, the mishap involving a premature Miami Heat YouTube link for a potential LeBron press conference, and Rich Paul’s public comments emphasizing secrecy around LeBron’s decision. The hosts break down how the digital snafu happened, speculate on LeBron’s landing spots and motivations, and discuss why the basketball world remains transfixed by his decision at age 41.
Rich Paul (on Max Kellerman Show, via Sean):
Brandon (on scheduling mistakes):
Sean (on LeBron’s leverage):
The episode is classic Payne & Pendergast, mixing humor with informed, behind-the-scenes analysis. Leveraging Brandon Scott’s digital expertise, the hosts demystify how viral “leaks” can happen innocently. They validate that no one (outside maybe LeBron’s tiny circle) knows his intentions, reinforcing Rich Paul’s point about rampant speculation. The segment closes with honest, imaginative conversation about what LeBron’s next basketball chapter could or should look like, maintaining sports-radio’s approachable, upbeat stream of consciousness.
For Houston fans, the key message: don’t buy into every rumor, enjoy the drama, and recognize the uniqueness of this LeBron saga at 41.