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In this episode of Payne Points of Wealth, we sit down with Songe LaRon, a dynamic New York City tech entrepreneur, Co-Founder and CEO of SQUIRE Technologies—the world’s leading all-in-one barbershop business management system. Songe shares his remarkable journey from growing up in Manhattan with artist parents, to earning a J.D. from Yale, practicing law at a top firm, and ultimately making the leap from a more certain future in corporate America to launch a tech company that’s transforming an entire industry.

We explore how his upbringing shaped his relationship with money, the entrepreneurial spark that led to founding SQUIRE in 2015, and the challenges of breaking into tech without a technical background. Songe reveals how he and his team scaled SQUIRE to serve over 32,000 professionals across three continents, raised nearly $150M in funding, and built a culture of innovation that now integrates AI to revolutionize barbershop operations.

This episode is packed with insights on funding a startup, lessons from running an actual barbershop, personal wealth philosophies, and the mindset required to turn an idea into an industry leader. Plus, Songe shares his thoughts on the future of AI in business and the importance of resilience in entrepreneurship.