Scott Galloway (38:56)
I think that the church attendance at an all time low or religious attendance or attendance of religious institutions being at an all time low is not good for America and your faith. I won't say I'm jealous or envious, but I respect it. And I would like at some point. When I was younger, I considered myself a scientist, and I was somewhat derisive or disparaging of people. I used to say, I don't have an invisible friend or I believe in one less God than you. I really do respect and admire people of faith. And I think that young people, like I said, I coach a lot of young men. I mean, go to a church group, and I'm like, I don't buy into that stuff. And I'm like, okay, when you say that stuff, it's a group of people getting together that want to be in the presence of other good people who want to love the poor, want to shake each other's hand, want to figure out how to help their community. I was exposed to a lot of religious institutions growing up because my dad was married four times. So I went to temple, I went to church, I went to Unitarian Church. And generally speaking, I benefited from all of it. I generally. I think religion is a bad brand right now because of some unfortunate actions, mostly in the Catholic Church. And what gets reported in the news is basically sometimes people from the extremist side of religions. But I think we're better off for religion. And I encourage young men to find community in religious institutions. So what you have in religious institutions is similar to what you have in in office work. And that is going back to the mating crisis. Right. If you talk to people who've been married longer than 30 years, 80% of them, 4 and 5, say one was much more interested in the beginning than the other, and it was almost always the man. Men have millions of sperm, women have one egg. So we've been taught for millions of years that our job is to spread our Seed to the four corners of the universe. And. And women are taught to put up a much finer filter to pick the strongest, smartest and fastest seed. And that's the reason why every generation is taller and smarter than the previous generation. Although Jonathan and I would argue we're getting stupider. But what men need is a place to demonstrate, a venue to demonstrate excellence. And when you interview these couples, you hear stuff like, yeah, I didn't like him, but we went to church and I loved how nice he was to his parents. I hung out with him and his friends, and I found out he was a great dancer and really funny, and I started getting attracted to him. I worked with him and he was so good at what he did, I found myself drawn to him. Where do men demonstrate excellence? Right now, most people are now meeting through online dating, which distilled down to a number of anodyne metrics, specifically your ability, height and your ability to signal wealth. And everyone else gets shut out and doesn't have an opportunity to demonstrate excellence. And traditionally, when, when people meet, met each other at temple or at the mosque or church, it was kind of like, okay, here are the eight single guys. Here are the eight single women. And they kind of paired off based on, if you will, their attractiveness, weight class, but they had the opportunity to demonstrate excellence. Or men need venues to demonstrate excellence. And when they're not going into work, remote work is a disaster for young men. When they're not going to religious institutions, when they're not connecting through school because fewer men are going to college. Where does have a man have an opportunity to demonstrate excellence? And not only demonstrate excellence, but to fail and learn and iterate? And if a man hasn't been in a relationship by the time he's 30, if he hasn't cohabitated with a woman or been married, there's a one in three chance he's going to become a substance abuser. So men being in the company of others, friends, mentors and potential mates, and quite frankly, falling flat on our face and then getting up and maybe learning a little bit about how to approach someone and express romantic interest while making them feel safe, developing a sense of humor, developing a kindness practice having a plan. You don't have to be a baller. You don't have to show up with a Range Rover and a Panerai, but you have to have a plan. I'm planning to go to junior college, then to vocational school. I want to learn how to install H vac energy heaters. This is a great job. You have to have a plan. Even if you don't stick to the plan, every young man needs a plan. You have to demonstrate economic viability because distinctive with the Atlantic. The New York Times will tell you 75% of women still say economic viability is central or key to a mate. It's only 25% of men. Men effectively don't care. The United States, zero. Yeah, it's that Chris Rock joke that Beyonce could work at McDonald's and marry Jay Z. The opposite is not true. That's right. So. And I've gotten pushback for this. But I say to young man, you have to have a plan to be economically viable. By the way, part of that plan may be you end up with someone who's working at Goldman and for a certain amount of period, you're going to take more responsibility for the household. Fine, maybe you, maybe you're more supportive and get out of the way of your wife, who's better at that money thing than you. But at the outset, you have to assume that at some point you need to take economic responsibility for your household or society's going to judge you harshly, you're going to judge yourself harshly, and you're going to have a difficult time finding a mate.