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Agata Krawiec‑Rokita, co-founder and CEO of sun.store, scaled from a €12M GMV forecast to €100M in just 12 months.

Now she’s facing the next challenge: shifting from doing everything herself to building systems that scale.

In this episode, James Johnson and Agata chat about how she decides when to stay hands-on, when to step back, and why scaling is often harder than starting.

We cover:
• The framework she uses to choose where to stay involved
• Why startup planning breaks down during rapid growth
• The mindset shift from year one to scale-up
• The line between being hands-on and micromanaging
• The one question she asks before major initiatives

The hardest part of scaling isn’t hiring great people. It’s letting go while the stakes keep rising.

Listen now to hear how she’s navigating the transition.

More from James:

Connect with James on LinkedIn or at peer-effect.com