
He has been a lawyer, an instructor at the F.B.I. Academy, the owner of a frozen-yogurt chain, and a winner of the TV show Survivor. Today, Kwon works at Google, but things haven’t always come easily for him. Steve Levitt talks to Kwon about his debilitating childhood anxieties, his compulsion to choose the hardest path in life, and how Kwon used game theory to stage a victory on Survivor. This episode originally aired in two parts on January 29th and February 5th, 2021 and was updated on April 4th, 2025.
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Today's episode is an encore presentation of a conversation I had with Yul Kwon way back in January 2021, not long after I started the podcast. It was such a good conversation that we turned it into two episodes, the first time we'd ever done that. Today we've condensed those two episodes back into one, keeping just the very best. I hope you enjoy it. Yul is an absolutely amazing human being. My guest today, Yul Kwon, has done a little bit of everything. He's got a law degree from Yale, taught courses at the FBI, hosted television shows on PBS and cnn, started a frozen yogurt chain, and held high level jobs at Facebook and Google. He even won season 13 of the TV show Survivor.
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You don't want to tell people that you're using game theory because then that starts freaking people out. They're like, oh no, what's going on? Like oh, you're manipulating me. Welcome to People I Mostly admire with Steve Levitt.
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I first met Yule a few years back. A mutual friend introduced us saying Yule was the smartest person she had ever met. We said hello. Yule asked me what I was working on and I told him about a new project using GPS technology in the criminal justice system. Just so happened that Yule had worked for two years on GPS and he gave me great advice that really shaped that project. Then he asked me what else was I working on and I mentioned another project. You just happen to know exactly the right person to help me get that project implemented a third project. You will have thought about that issue as well.
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And.
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And he had three great reasons why the project was going to fail. He convinced me to drop the project. So since then, I make it a point to run all my new projects past. Yule. Yule, it's so great to have you here with us today. You were a high achieving teen valedictorian in high school, varsity water polo and track and field athlete before going on to Stanford, where you graduated Phi Beta Kappa, a highly selective honor society. It sounds like things came pretty easy to you early in life.
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Yeah, I guess if you look on paper, it looks like I did lots of good stuff. But, you know, the reality is that I felt like certainly my childhood was a struggle. My parents immigrated here from South Korea back in 1970. They didn't have a lot of money. I think my dad had something like $200 in his pockets. I grew up being a very introverted, shy kid, but I think as I grew older, they kind of evolved into some more significant liabilities. I really struggled with social anxiety for most of my life and also was bul quite a bit when I was a child. And I think that led to some long term challenges for me.
B
And so that doesn't sound like the ingredient for a kid who was going to be Phi Beta Kappa Stanford. Did something happen along the way? What happened to turn you into such an achiever?
A
You know, honestly, I think a lot of it was I just wanted to be normal. Growing up, I had a lot of anxiety. I had pretty severe OCD to the point where I would wash my hands like 20 times a day. I had this obsession with even numbers. And I think the thing that probably was the most debilitating was when I was in elementary school, a lot of the older kids would pick on some of the younger kids, and it got to the point where they would hide in the bathroom. And when one of the younger kids would come in, they would try to grab the kid and hold him against the wall while the other boys would take turns urinating on them. And, you know, that was just like a crazy traumatic thing. In my case, I never got caught, but it instilled in me this deep fear and anxiety around going to the bathroom. And it developed into this thing called paruresis, which is an inability to relax enough to go to the bathroom around other people. It doesn't sound like much, but the practical constraints are pretty immense. It basically meant that I couldn't go to parties or ball games or to the mall or to movies. Or anything where I didn't know that I would be able to access a private bathroom. I would spend 50% of my day worrying about this. And so all these different things, all these different anxieties that I had really, I think, limited my ability to function normally and to really have a happy life as a kid, I wish I had the courage to open up and ask for help, but I didn't know how. Especially in the Asian community, things like mental health and psychological well being, those are taboo subjects and they're often seen as a source of embarrassment for the family. So I think for me, just more out of desperation than anything else, I thought about how my life would unfold. And I realized that if I didn't start changing now, then it wouldn't lead to a happy ending. At that point I just really started thinking, like, what can I do? How can I change myself? Like, what are the things I can put into place now? And it was such a daunting challenge. But I tried to tell myself I didn't have to change overnight. Just break things down into manageable chunks like, what can I do today, what can I do tomorrow? Just to push myself a little bit outside my comfort zone. So for example, I told myself, okay, today in school, I'm going to raise my hand in class, you know, something I'd never done before. It would just scare the crap out of me. Or today I'm going to sit next to someone I don't know and say hi. And I didn't always do it and it didn't always end up having a good outcome. But. But I generally found that a lot of times if you try, good things come out of it. And even if they don't, it's not the end of the world. I did some other things too. I knew that it's really hard to change yourself just through sheer willpower. It's often easier to change when you change the environment. So I started doing things like signing up for a drama class, which would have never occurred to me when I was younger, but if you're in drama class, everyone's kind of scared.
B
First, let me say I feel tremendous empathy for little Yul and the suffering we're going through. It sounds awful. How old were you when you came to this realization that these incremental changes could transform your life?
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I think it was sometime in middle school. I think that was the time where I really remember having this conscious decision that I wanted to not be like in five years or in 30 years. I didn't want to be this person that I was.
B
You know what's interesting about that, Yul, is that I did something very similar. It was in maybe 8th grade I also decided that I despised the person that I was. Interestingly for me, I had a sister Linda, who was five years older than me. And I was able to turn to her and she was an incredibly talented and creative person. And I said to her, I just want to remake myself. I want to be a different person. She was exactly the type of person who took that kind of challenge as her ultimate being. So she invested incredibly heavily in helping me to transform who I was. It's interesting. I think my path was simpler. I didn't have as many of the really hard built in challenges that you had. Do you have any recollection of how it was you actually committed yourself to stay on this incredibly difficult path?
A
You know, it's really interesting that you raise a point about your older sister. I actually had a similar conversation with my brother that was for me pretty pivotal and I think addresses your point. My brother was someone who had built this confidence that I felt like I was always lacking. Growing up, my brother was very angry at times. He basically explained that a lot of his anger came from fear and insecurity. He basically decided, look, if I don't have confidence, maybe the thing I can try is to pretend to be confident. And he found that the more he acted confident, the more positive reactions he would get from other people and would actually in turn build reaction, real confidence. And I think that's the thing that allowed me to stay committed to this program. I saw that over time it was having real impact. It's not that people are infinitely plastic. It's not like you can completely change fundamentally who you are. But it is more flexible than I think people often think.
B
You're essentially talking about the idea, fake it till you make it. And research has actually shown that this works. That just acting extroverted can lead to a higher well being. So knowing what you know now, do you have advice for a kid or even an adult who's struggling with these kinds of issues?
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Yeah, totally. You know, eventually went into therapy and I found that to be enormously useful. And I just wish I had found that sooner. Beyond that, I think the things that I did for myself are things that are still applicable, which is don't try to change yourself all at once. Like there is a possibility of change. I know because I went through that process too. The important thing is that you just keep on doing it.
B
So part of your strategy of self improvement is to put yourself in difficult situations. What would you say the most difficult situation you ever managed to put yourself into was?
A
Once I had gotten into college, I eventually got to a point where I felt like I had sort of plateaued. And I was thinking, like, what is the hardest thing I could do? And then, sort of fortuitously, I opened my mailbox and I got this flyer saying, hey, join the Marine Corps. Boot camp for the Marine Corps is super hard. And even within the Marine Corps, the really hard thing was called Officer Candidate School for ocs. Not only do you have to go through a lot of the hard emotional challenges of boot camp, but you also are really stressed physically because the Marine Corps really believes that officers have to set an example for the people that they're leading. So I applied, I got in, and, oh, my God, that was crazy. I had many nights when I was weeping in bed thinking, oh, my God, what did I get myself into?
B
Yeah, I'm really curious to hear. So what do they do to you and how did you respond?
A
Oh, man, it was unlike anything I'd ever experienced before. You know, you go there and as soon as you get off the bus, they're just screaming at you. You're, like, disoriented. You have no idea what's going on. And the whole thing is kind of like that. I mean, the basic idea is that they're trying to break down any sense of ego or self identity and eventually try to build you back up into a unit. And that breaking down part was just incredibly painful. I also got a lot of crap from the other guys for, you know, being too well educated. Like, they thought I was kind of weak and they were wondering what I was doing there. The other thing, too was I was the only Asian American in my platoon. So I also felt sort of marginalized from that perspective. But again, for me, it's just one of those things. Like, I knew that if I dropped out, this would eat at me. There was this one incident that actually helped me figure it out. You sometimes do sentry duty, so you're essentially standing guard. What you're supposed to do when you see a superior officer is that you're supposed to stand up straight, you know, kind of stick your chest out and you sleute them. And in my case, I was stressed out. I was tired. I was kind of scared. And then the commander of the base comes walking by. The major. He's like the big head honcho for the whole thing. And when I saw him, I just totally freaked out. I was like, oh. And so I immediately just bowed to him. Like, I literally bowed to this guy. And he stops in his tracks and he looks at me and goes, candidate, did you just bow to me? And I'm like, uh, yes, sir. This candidate did bow to you, sir. He's like, why the hell did you do that? I'm like, uh, this candidate does not know why this candidate bowed to the officer, sir. All right, you idiot, give me 100 push ups. So I'm like, oh. So I'm doing like these push ups and I go, one, two. And in my head I'm just like, what happened to me? No one ever taught me to bow to a superior officer. And I'm like, push up number 40 or something. This light bulb goes off in my head. I was raised in a very different environment. I grew up as part of a very traditional Asian family. And in Korean culture, if you're talking to a superior or like your father, the proper posture is one of deference. You basically lower your head, you bow your shoulders, you look kind of down, and if you're asked a question, you speak in a very soft voice. And what I realized is that I'd been raised in this tradition, this set of cultural norms all of my life, and under conditions of stress, I automatically resorted to these instinctual behaviors. So, you know, in this case, when I was tired, stressed out, and I saw this really high level officer coming at me, I just bowed. Because that was just a thing I'd been taught to do ever since I was a child. And so I realized, hey, you know, all the criticism that people had of me, that I was lacking discipline, you know, at the time, it didn't make sense to me because I knew I was working my butt off. What I realized is that it's not a lack of discipline per se, it's just that these people didn't understand the cultural norms that I grew up with, and they interpreted that as a lack of discipline. So I realized, hey, you know what? I have to change my behavior. I have to learn the right mode of interacting and overcome these natural instincts that I have. And so from that point on, it really just locked in for me. Like, I started. I started being an asshole. I just realized I just had to harden up and just mimic the behaviors of the people around me and learn to project myself. I started becoming more aware of the way that people perceived me and the mannerisms that I had that would often cause people to jump to conclusions about who I was and what kind of person I was. And that itself was such a valuable Insight because it made me learn how to change myself in order to be successful across different environments.
B
I think this next question I'm going to ask you is going to be the hardest question that I ask. So after you graduate from law school, can you just list off, in order the set of organizations you've worked for over the last 20 years?
A
Okay, let's see. After law school, I went to work at a law firm in Silicon Valley. Then I worked for Joe Lieberman in D.C. after 9 11. Then I worked at another firm. Then I went to clerk for a judge in New York on the second circuit. Then I went to work in McKinsey as a management consultant. And then I went to Google for a hot second. Then I went on Survivor. Then after Survivor, I did a lot of nonprofit work. I also started a frozen yogurt chain, did that for a few years. Then I went back to D.C. to work at the Federal Communications Commission. Then I left to host a miniseries on PBS on technology. one point I worked as an adjunct instructor at the FBI Academy. I went to work at Facebook. I was there for about five and a half years. And then I left to come back to Google, where I've been for the last two and a half years.
B
So unlike most people, you seem to be quite good at quitting something when it's not right for you and finding something better.
A
Yes, I'm a quitter. That's exactly right.
B
Steve, do you have any advice for folks who are stuck? What are your strategies when you're feeling stuck?
A
I guess the fact that I've had so many different jobs is partly intentional and partly coincidence. I've always felt the need to challenge myself and push myself because I'm naturally a very timid and anxious person. I'm left to my own devices. I have a tendency to collapse into myself. So I think whenever I feel a little bit too comfortable, I know it's time for me to start pushing myself again. The other thing, in terms of my career, I've always tried to find the holy Grail, the one job that gave me everything I was looking for. Job satisfaction challenged me. Working with great people, financial security, working at a place where I believe in the mission. And I've generally been pretty disappointed. And so what I concluded at some point in my career was what if I took kind of a longer term view, a portfolio theory of my career, so that over time and over the cumulative experiences, I will have gotten all the things that I'm looking for. So, you know, at different points in my career, I've optimized for different things. I think taking that view has been really helpful for me, and taking that approach for the most part has given me a pretty high level of career satisfaction that I think I otherwise wouldn't have had.
B
So you've made a lot of changes in your life. So I'm curious, do you have more regrets about the changes you have made or about the changes that you never made but you wish you had?
A
I would probably say that maybe I switched too many times. Like I generally think that it's good to challenge yourself and to put yourself into different environments that will force you to grow and develop new skill sets. As I've gotten older though, I generally feel like I don't know a lot about any one thing, but I know a little bit about a lot of things. There have been times in my career where I wish I was the expert in the room because it can be kind exhausting, ramping up from scratch. So I think there's probably a happy medium and a balance to be found. One thing that I've found to be helpful as I'm thinking through my choices in life and my career, I do this thought experiment. I'll look back and see how I've changed over the last, say, four years. And I'll put myself back into the shoes of me of four years ago. And I'll ask myself if the Yule of four years ago could look ahead into the future and see me as I am today, what would that person think and would I be happy with that?
B
We'll be right back with more of my conversation with Yul Kwon after this short break.
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It's that simple. Log in now and enjoy our odds boost token to help you create another memorable season of college ball. BetMGM and GameSense. Remind you to play responsibly. See betmgm.com for terms 21 only. This promotional offer is not available in Mississippi, New York, Ontario or Puerto Rico. Gambling problem. Call 1-800-GAMBLER or 1-800-MYRESET For New York, call 877-8-HOPE and WIN or text Hopeny 467-369 For Massachusetts, 1-800-327-5050 For Iowa, 1-800-BETS OFF. For Puerto Rico, 1-800-981-0023 Subject to eligibility requirements in partnership with Kansas Crossing Casino and Hotel. So it's December 2005. You've cycled through, I don't know, 712 jobs already since you graduated from law school. You get a phone call or knock on the door, who is it and what happens?
A
My friend had met a casting agent for a reality show, Survivor, and I talked to the casting agent and they basically told me, listen, we've interviewed thousands of people, but we want to interview you. Can you come down to LA this weekend and go through the final casting call? And for lots of different reasons, I thought, yeah, why not? Why don't I go forward with this?
B
Why would they want you, you nerdy guy, doing consulting?
A
Yeah, I had no idea at the time. As I found out later on, once the game actually started, the producers had this kind of crazy idea to divide the tribes based on race. So essentially they were going to have a race war. And for this they were looking to create a tribe of Caucasian people, African American people, Latinos and Asians. And back then you just didn't get a lot of Asian people planning to be on reality shows.
B
I've always been curious, how hard is it on Survivor? Walk us through the process of how you get from the door of the plane to, in your case, one of the Cook Islands. And then can you tell us how hard it is physically and what Makes it not so hard or really hard.
A
Physically and emotionally, it's pretty daunting. So what happens is you go to LA first, and then you stay in a hotel. You're not allowed to have any interaction with any of the other contestants. At some point, they take your phone away, and then you get onto a plane and you're zipped off to wherever you need to go. They do some basic training. They give you some basic survival skills, like, don't eat this fish that's poisonous. And then they'll start the game. And then for my season back then, they had a marooning. We had to get into a small boat that was blacked out, and then we were just waiting in the ocean for hours. And you're incredibly, like, claustrophobic. I get terribly seasick sitting there, and I almost had a panic attack because I was, like, not feeling well. You know, I still had the shy bladder syndrome, the paruresis. So, you know, I couldn't go pee, and I just felt like my bladder was going to explode. I think we're at that point in time in the middle of a storm. And so the seas were really rough, and we're all throwing up left and right. We're just like, ugh, it was so bad. And then finally, finally, finally, finally the game starts, the cameras roll. Jeff Probst, the host, comes out and he says, all right, you have, like, two minutes to grab as many suppliers on the ship and get off. And then just all pandemonium breaks loose. Like, you're grabbing all the things that you can, trying to throw them overboard onto these rafts that you're supposed to get onto with as much gear as you can collect. And by this time, we had kind of figured out we were divided into racial tribes. So I was with my Asian tribe on this boat, along with all the other tribes fighting for resources. And there's this one guy named Cowboy who's like this older gentleman. He was essentially cast and fit another stereotype. I was the Asian nerd. And then he was sort of like the. I don't know, the crazy kung fu master type person. So Cowboy runs up to me, and this is the first time we've been able to talk to each other. So he's like, you. You go get that chicken. I'm like, what are you talking about? What chicken? And it turns out there was a chicken that had been on the ship that had flown off the ship and was, like, bombing around in the ocean. And, you know, in my kind of confused state, I didn't think anything of it. I was like, okay, I jumped off the ship into the water, and then as soon as I hit the water, I had this, like, moment of clarity. I'm like, what the am I doing? Why did I just jump off the ship? And how am I going to get back on? Like, I had no idea. So, you know, I'm now kind of struggling in these, like, bobbing ways. And I look up and I see all these cameras on me. I'm like, oh, my God, I'm going to drown in the ocean. A Survivor. So I'm like, all right, well, I guess I better go get that chicken. So then I'm like, swimming back to the ship with this chicken in one hand. And then when I get to the ship, this other guy, cowboy, like, reached down and takes the chicken. And I spent most of the time that everyone was getting resources slowly crawling my way up the side of the ship. And by the time I got back on, I was completely exhausted. I couldn't move. And then as soon as I got on, Jeff Probst says, all right, it's time to get off. Get off the ship. Everyone has to get off the ship. And I'm like, oh, no. Oh, this is terrible. So at that point in time, I went looking for the chicken, and I see someone from the White Tribe had taken my chicken and was running away with my chicken. And it just occurred to me, like, that entire ordeal was completely for naught. That was probably the closest I got to quitting because I was so exhausted and I just did not feel physically or mentally well, emotionally. And I always say, like, I don't think I can hack it. But again, going on Survivor itself was another instantiation of this kind of lifelong commitment I've had to putting myself in situations that made me uncomfortable. It was the most frightening thing I could possibly imagine, being exposed in front of millions of people. So at that moment, I said, I have to do this. Like, if I quit now, I'm going to revert back to my old ways because I have lost confidence in myself. So I just kept through it. And fortunately, that was the worst probably day I've had. There are other lots of bad days. I mean, the reality of being on Survivor is it really sucks. There's no food, there's no bathrooms, there's no soap. It was pretty rough.
B
And how many calories do you think you consumed on average on a day on Survivor?
A
Man? I don't know. Not a lot. That season, they did not give us any food. In subsequent seasons, they at least give you a Small allotment of rice just to let you subsist. But back then, I think they were saying, you know, there's enough natural food out there that if you can't figure it out, then you probably don't deserve to be here. So occasionally we would get some fish. For the most part, we lived off of coconuts, and that was pretty much it.
B
What was your plan as you started the game?
A
I had a pretty good sense of how you should play the game. So, you know, one thing that you always see people doing over and over again is acting like a jerk. It just happens every season. And you keep thinking to yourself, like, why do these people act like idiots? I think the answer to that is, I found out, is that if you're in an environment where you're miserable and it's just arduous and you're dirty and you're scratching all these bites, it's hard to kind of keep a lid on your emotions. But that's one obvious thing. Just generally be a pleasant person. Another lesson learned at a high level is like, you don't want to be too much of a leader. You don't want to be the person who's telling people what to do, because generally people don't like being told what to do. And if you happen to be a good leader, then you're a potential threat. Right. At the same time, you can't go too far under the radar. So it's that fine line, and at the same time, pulling enough moves that are subtle and in the background, but are visible enough that when you make your case to the jury at the very end, you can build a compelling case.
B
Did you have a particular set of strategies in mind as you launched into the show?
A
Yeah. So from a game theory perspective, I was always a fan of Robert Axelrod's work around the evolution of cooperation. He was a political scientist who's really interested in trying to figure out what is the optimal strategy for praying prisoner's dilemma.
B
So for people who don't know what we mean by the prisoner's dilemma, let me just say it's a situation in which there are two players, and if they can cooperate, they'll both be better off. But the private incentives are such that they want to cheat on the other person, and in the end, that typically leaves both of them worse off.
A
Yeah. So one thing he did back, I think, around 1980, was to host a tournament where he invited some of the most prominent researchers, economists, political scientists, computer scientists, to submit a strategy for playing iterated prisoner's Dilemma in the form of a computer program. So he set up a tournament where all of these programs would essentially compete against each other in a round robin tournament of iterated prisoner's dilemma. And each time they played against each other, it would be like something like 200 rounds. There were lots of different strategies that were submitted. Some were pretty complicated. The thing that ended up winning was one of the simplest programs. I think it only had something like four lines of code. And it was submitted by this mathematical psychologist named Anatol Rapoport. His strategy was something called Tit for Tat. It starts off cooperating, it starts off being nice, and then it just copies whatever the other guy did the last time. So if the other program cooperated, then the next time Tit for Tat would like, okay, I'm going to cooperate too. If the other program backstabs, then Tit for Tat is like, okay, I'm going to backstab you. I'm going to get retribution. But then if the other program starts cooperating again, then Tit for Tat would cooperate. So super, super easy program. And Tit for Tat ended up getting more points over the course of the tournament than any other program by a wide margin.
B
I teach a class to the undergrads that is an economics course for non econ majors, and one of my lectures is on game theory and in particular on the prisoner dilemma. And indeed, I try to tell them at the end of the lecture that Tit for Tat is a pretty good strategy for life and basically says, start out being kind and giving people the benefit of the doubt. When they betray you, react fiercely and punitively and let them know that it's not okay to betray you, but then give them immediate forgiveness and to repeat. And actually, if you only have a few rules for life, I think that's enough. The worst set of rules to carry around. So you took this theory that Axelrod had developed so seriously that that became the basis for how you lived your life on the island in this Survivor setting, which is about as close in the real world to a game theory setting as we're going to see. Can you give examples of how you played the strategy?
A
We started off as four different ethnic tribes, and then there was a tribe swap up where we got divided into two tribes that had equal numbers, six to six. And. And then it gave everyone the opportunity to mutiny and to defect to the other tribe. And in this case, I had developed an alliance with the two Caucasian people in my tribe, this guy Jonathan, and this woman named Candace. And when given the opportunity to defect, the two white people basically backstabbed us by flipping sides and joining the other tribe such that they had this massive numbers advantage, 8 to 4. At that point in time, it seemed like for the most part, we had virtually no shot of getting farther in the game. What ended up happening was we went on this crazy run of winning challenge after challenge after challenge so that we ended up getting down the numbers from 8 to 4 disadvantage to a 5 to 4 disadvantage. So in terms of tit for tat, first of all, we tried to penalize them for defecting against us. For Candace, it was very clear that there was no signal she was providing that indicated an intent to cooperate. So we just kept on punishing her. Jonathan was still open to the idea of potentially cooperating under certain circumstances. I realized, hey, look, I should continue to work with him. That's from basic game theory, as it turned out, that ended up ultimately sealing the deal. He was eventually able to come back to our tribe cooperating with me, and I would cooperate with him. We got the numbers advantage, and then we booted out the rest of the opposing tribe.
B
So one key element of tit for tat is, as you said, is you need to be able to communicate to your opponents that that is your strategy, both to prevent them from defecting in the beginning and also from letting them know once they've made a mistake that there's a chance for redemption. So did you actually, literally, with words, try to communicate that to the people around you, either directly or indirectly?
A
You don't want to tell people that you're using game theory and that using this thing called tit for tat, because then that starts freaking people out. They're like, oh, no, what's going on? You're manipulating me. Yeah.
B
I think the general rule of economics, which is that. But if you're interacting only with economists, you can be very explicit and you can tell them what you're doing, but when you're acting like an economist with non economists, it's often better to disguise the fact that you're an economist for fear of frightening them.
A
Yeah. Yes. At some point I tried to tell them what my strategy was, and Jonathan, I think, kind of got it. And I think Candace just made her nervous and helped kind of push her over the edge to defect. So lesson learned is, yeah, use game theory. Use tit for tat, but don't tell people so explicitly. That's what you're doing.
B
So let me just interrupt the interview here, because the way you will use game Theory there was amazing, but we glossed over it so quickly in our conversation that what was neat about it got lost. It wasn't until after the interview when I went back and I sat down with pencil and paper and I worked through the math that I understood exactly how brilliant it was. So let me take a minute to walk you through those calculations more carefully. So to recap the situation, everyone remaining in the game is now in one tribe. There are nine players and they'll be voted off one by one. Two strong alliances have developed. One has five members, the other has four members. Yuul is unfortunately in the smaller of those two alliances, but he does have the hidden immunity idol which provides its owner with a one time protection against getting voted off. Without going into all the details, if both alliances hold strong and the dominant alliance plays its cards right, Yuel has almost no chance of winning. The alliance with more members will simply vote the people in Yule's alliance off one by one. There's one series of events involving the immunity idol that can save Yuel, but it's statistically unlikely. So mathematically in this scenario, when I compute the chances of Yuel's winning, it turns out to be only about 1 in 32 or about 3%. Then yul hatches his scheme as payback to Jonathan's treachery. Yul tells Jonathan that every member of Yul's alliance will vote for Jonathan in every round. And he tells Jonathan that he Yul has the immunity idol and he'll randomly pass it around within his alliance before every vote. Yule then walks Jonathan through the map showing him that if Yule's alliance follows through on this strategy, Jonathan's probability of surviving the next few rounds isn't very good. Well below 50%. But then you will mix Jonathan an offer. Come join my alliance. If Jonathan switches alliances, then this new alliance will have the majority and the immunity idol together. They could proceed to wipe out Jonathan's former alliance, giving Jonathan a straight shot to the final five and some reasonable chance of winning the game. In game theoretic terms, Yule has used a version of what's called the mutually assured destruction strategy on Jonathan. Cooperate with me or I'll make sure we both go down together. It makes complete sense in light of this for Jonathan to switch sides, but the real winner from Jonathan switching is Yul. Now Yul is guaranteed to make the final five, but he also keeps his hidden immunity idol and doesn't have to share it with anyone, giving him a huge advantage later in the game. Game when Jonathan switches. The math gets tricky, but by my calculation, Yule's chance of winning jumps to about 50 50. So this one brilliant piece of game theory took Yule's likelihood of winning roughly from 1 in 32 to 50% with a prize to the winner of $1 million. That's worth almost $500,000 in expected value for Yule. Plus all the perks of winning. That is what I call economics in action. You're listening to people I mostly admire. I'm Steve Levitt, and after this short break, Yul Kwon and I return to talk about his second stint on Survivor.
A
Oh, joy. Another day, another buzz delayed. Look on the bright side, you can finally catch up on podcasts. You don't mind. What?
B
What's your deal? What's my deal?
A
I saved at Metro with no activation fees. I got one line of 5G for just $25 a month, kept the phone I love and a 5 year price guarantee for my talk text and data. Only $25. I'm going to Metro when we hop off. Get that more for your money feeling only a Metro by T Mobile. Just bring your number. $30 first month and $25 after with auto pay price guarantee exceptions apply. See site for details. And Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Music. Even if it means sitting front row at a comedy show. Hey everyone, check out this guy and his bird. What is this, your first date?
B
Oh, no.
A
We help people customize and save on car insurance with Liberty Mutual together. We're married. Me to a human, him to a bird. Yeah, the bird looks out of your league anyways, only pay for what you need@libertymutual.com Liberty Liberty Liberty.
B
Liberty presents in the red corner, the undisputed undefeated weed whacker guy, champion of
A
hurling grass and pollen everywhere. And in the blue corner, the challenger, extra strength Hanaday eye drops that work
B
all day to prevent the release of histamines that cause itchy allergy eyes.
A
And the winner by knockout is Pataday Hataday. Bring it on.
B
I know that you've suffered from migraines your whole life and that one way that you've gotten respite from them is wearing a mouth guard. But someone told me that they didn't let you bring the mouth guard on the show.
A
So if I don't wear the mouth guard and I grind my teeth at night, then I will usually wake up with a migraine. I also had this bad tendency to literally chomp down on my Tongue, which would give me this kind of bloody tongue, which was really gross. So, yeah, for me, one of the transformatives things that allowed me to function in life was having a mouth guard. So I got a doctor's note saying, no, no, no, no. I really need this. It's like a medical necessity. They're like, nope, no mouth guard. So I was wondering, I'm going to get a migraine every day. I'm going to chew up my tongue. Like, I'm not going to be any good.
B
I can't believe you win. I mean, what kind of a person are you who goes into a situation like survivor knowing that you're going to suffer from migraines every day? I mean, are you crazy?
A
You know, again, it's this thing that I've had my whole life. If there's something that I feel like I can't do, I'm too scared to do it. I feel like I have to force myself to do it.
B
So the first night you go to sleep, and then when you wake up in the morning, you have a terrible migraine. What do you do?
A
Well, the really surprising thing was, which completely confounded me, I was so convinced I was going to go and grind my teeth and chew up my tongue, wake up with migraine. And the first night I woke up, I didn't. I'm like, whoa, this is kind of weird. I feel fine, you know? And then the next night, the same thing happened. I did not get another migraine. I didn't grind my teeth for the entire length of time I was on the island. The other surprising thing was as soon as I came back, I started grinding my teeth again and getting migraines.
B
So you came off the island, you thought, oh, my God, I finally solved my problem with grinding migraines. You don't wear your mouth guard, you're back in civilization, and you're right back where you started, right?
A
You know, at the time, I didn't really think about it too much because I just thought maybe it was kind of a fluke. When you're living on an island and you don't have any flashlights or lamps or anything like that, you wake up when the sun comes up, and you go to sleep when the sun comes down. So your sleep habits are perfectly aligned with your circadian rhythms. I think another thing is the diet makes a big difference for migraine sufferers. There are typically a lot of dietary triggers, and in modern society, you're eating so much processed food, and I think that actually ends up being a real trigger for Me. So I think diet played a big role.
B
What about screens and computing which dominates modern life?
A
Oh, yeah, yeah, yeah. So I work in technology and I'm a fan of technology and generally I'm an optimist. But in my normal life, I spend most of my time in front of a screen and I'm kind of squinting and I'm looking at these tiny little things all day. Whereas if you're on an island, you're very rarely straining your eyes to look at just something right in front of you and you're not locked into this one posture all day for hours and hours at a time. I think another thing that's really interesting is when I was on the island, I felt like I was whole in a way that I hadn't felt in a really long time. What I mean by that is we live in such a fast paced society that you're constantly bombarded by all sorts of different stimuli. I'm giving a fraction of my attention and myself to this particular issue or this incoming email or to this person. When you're on an island, you don't have any of that, literally. It's just you and your thoughts. And there was something about that that I found to be really kind of refreshing. When you're on an island, there are concrete, tangible action you can take in order to address stressors. If you come back here to modern life, there's so many things that you have to deal with but you can't concretely do anything about. It also becomes overwhelming. The thing that's actually been super interesting for me is I went back on Survivor pretty recently and it had been like 13 years. That's the 20th anniversary of the show. The producers decided to do something they'd never done before, which was bring back the winners and have an all winners competition. And I went back on the island and I stopped grinding my teeth.
B
Was it a tough choice to go back?
A
Yeah, it was really hard. I honestly never thought I was going to go back. I thought the chances were basically zero. First of all, I have two young kids and I'd also started a new job. But I talked to my wife and she was surprisingly in favor of it. And at the same time, and this is just coincidence, one of my close friends from the first time I went on Survivor, his name was Jonathan Penner. He and I became close friends after the show ended and I became close with his family, including his wife, Stacey and their two children, Ava and Cooper. He's a fascinating person, incredibly accomplished. He's a writer, he's an actor, producer. The thing that really drew me to him, though, was he was incredibly devoted to his family. And in 2017, his wife Stacy, started exhibiting these weird symptoms where she would start stumbling when she was walking, she'd start slurring her speech. She was ultimately diagnosed as having als. That's more commonly known as Lou Gehrig's disease. It's a neurodegenerative disorder that slowly robs you of your ability to control your muscles. It's a terminal disease, and at some point, you are going to die. But the way that it progresses is just a horrifying process and experience. You slowly lose control over your body, while at the same time, you retain all of your sensation. A year after she'd been diagnosed, she'd lost pretty much all of her motor function. She couldn't walk. She was on a ventilator in a feeding tube, and eventually got to the point where the only part of her body she could still control were her eyes, and that was how she communicated. An electronic device would track her eyes, and she could look at a computer screen and slowly spell out one letter after another. The other thing that was even more tragic about their situation is that Stacy has a relatively rare form of ALS that's genetic in nature. So each of her two children, Cooper and Ava, have a 50% chance of inheriting the genetic disorder that causes ALS. It was right when all this was happening that I got the invitation to go back on Survivor. And it occurred to me, maybe I can use this as an opportunity to share Stacy's story to try to raise awareness and funding for ALS victims. My plan had been, if I did win, I would basically donate the earnings to ALS research. So after I had that realization, it became an easy decision for me to go back on.
B
So you did go back on, and unfortunately, you didn't win. But CBS really did embrace that vision you had about trying to further ALS research. Can you talk about how that worked?
A
They filmed a PSA that aired during one of the episodes where I talked about Stacy and Jonathan to the other competitors. I didn't win, which was a bummer, but I fortunately made it long enough that I got at least some amount of screen time. I had pledged to match the first $50,000 in donations just to try to get people to start giving. And it seemed like it was the worst possible time to try to fundraise in the midst of this global pandemic when everyone's freaked out, but amazingly, people actually gave. We ended up raising over $250,000 for ALS research and to support ALS families.
B
Did it make it worth the exhaustion and the hunger and the obvious physical pain that goes with being on Survivor?
A
Yeah, I think so. One thing you always forget is how hard the darn thing is. For 13 years you look back with rose tinted glasses and you just remember all the cool stuff. I will say that the actual experience of going on Survivor was really hard and it was emotionally just draining, but at least making a small difference towards something that could actually help other people. I think that alone was priceless.
B
That was my 2021 conversation with Yul Kwon. Since I know Yule is always doing interesting things, I asked him what project had him particularly excited lately.
A
Hey Steve, for the past year I've been working closely with one of my colleagues at Google Blaze, Aguera Yarkos, to start a new research team called Paradigms of Intelligence. Blaze was on your podcast last year, of course, so you know him well. But he's the CTO of Techno Society at Google and one of the leading researchers in AI today. And what we're trying to do is bring together an interdisciplinary group of researchers, including computer scientists and neuroscientists, engineers, philosophers, evolutionary biologists and others in an effort to really understand the nature and origins of intelligence. Right now, a lot of AI research is focused on developing larger and larger foundation models that use increasing amounts of compute and training data. But we're kind of going back to the basics and taking inspiration from the fact that the best example of intelligence we know of today is the human brain, which doesn't use a lot of energy and is kind of slow compared to modern computers, yet is capable of these incredible feats of intelligence that computers have only recently begun to approach. So we're exploring the fundamental building blocks of intelligence and the conditions under which complexity and self replication life and ultimately intelligence itself can emerge in both natural as well as potentially digital contexts. We're also exploring topics like artificial life, the emergence of complex and cooperative behaviors, the predictive social and collective nature of intelligence, cognition and consciousness, and lots of other interesting questions that have yet to be solved. If you want to learn more about our team, you can find our GitHub page by googling the words paradigms of intelligence in GitHub, Blaise is also writing a new book on AI that describes the conceptual underpinnings of our research. It's going to be published this fall under the name what is Intelligence? But you can find a preview online now by googling the words what is Intelligence? And Blaze okay, that's it for me. Steve, I wish you the best and I'm looking forward to listening to more of your terrific interviews this year. Take care.
B
As always, thanks for listening and we'll see you back soon.
A
People I mostly, mostly admire is part of the Freakonomics Radio Network. All our shows are produced by Renbud Radio. This episode was produced by Morgan Levy and mixed by Greg Rippon. Our theme music was composed by Luis Guerra. We can be reached@pimaeeconomics.com that's P I M A reconomics.com thanks for listening. Oh, hello. Did I lose you?
B
No, I'm laughing. I'm just laughing.
A
The Freakonomics Radio Network. The Hidden side of everything. Oh joy. Another day, another buzz delayed. Look on the bright side, you can finally catch up on podcasts. You don't mind running late.
B
What's your deal? What's my deal?
A
I saved at Metro with no activation Fees. I got one line of 5G for just $25 a month. Kept the phone I love and a 5 year price guarantee for my talk text and data. Only $25. I'm going to Metro when we hop off. Get that more for your money feeling only a Metro by T Mobile. Just bring your number. $30 first month and $25 after with auto pay price guarantee exceptions apply. See site for details. And Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Mutual. Even if it means sitting front row at a comedy show. Hey everyone. Check out this guy and his bird. What is this, your first date?
B
Oh no.
A
We help people customize and save on car insurance with Liberty Mutual Together. We're married. Me to a human, him to a bird. Yeah, the bird looks out of your league. Anyways, only pay for what you need@libertymutual.com Liberty. Liberty. Liberty. Liberty. Why have I asked my H Vac guy I found on angie.com to change my grandpa's trachea tube? Because I was so amazed by how quickly he replaced our air ducts, I knew I could trust him to change Pop Pop's tube while I was on vacation. Make a quick young man.
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Aw. See?
A
Pop Pop trusts you. I think we should call a doctor. Connecting homeowners with skilled pros for over 30 years. Angie, the one you trust to find the ones you trust. Find pros for all your home projects@angie.com.
Podcast: People I (Mostly) Admire
Host: Steve Levitt
Guest: Yul Kwon
Episode Title: “Don't Try to Change Yourself All at Once.” (UPDATE)
Publication Date: March 21, 2026
Episode Theme:
This episode features an in-depth conversation with Yul Kwon—Survivor winner, Yale Law grad, tech executive, and all-around polymath—about personal growth, the power of incremental change, navigating anxiety and social pressures, quitting, game theory, and using reality TV as a platform for advocacy. Levitt and Kwon explore the lessons from Yul’s eclectic career and his journey from shy, anxious outsider to bold, adaptable achiever.
“All these different anxieties ... really, I think, limited my ability to function normally and to really have a happy life as a kid. I wish I had the courage to open up and ask for help, but I didn’t know how.” (04:09, Yul)
“Don’t try to change yourself all at once. Just break things down into manageable chunks.” (06:57, Yul)
“The more he acted confident, the more positive reactions he would get from other people and would actually in turn build real confidence.” (08:18, Yul)
“Yes, I’m a quitter. That’s exactly right.” (15:34, Yul) “I’ve always tried to find the Holy Grail ... and I’ve generally been pretty disappointed. So... portfolio theory of my career.” (15:43, Yul)
“You don’t want to tell people that you’re using game theory ... because then that starts freaking people out.” (31:44, Yul)
“If I did win, I would basically donate the earnings to ALS research.” (43:21, Yul)
Yul Kwon’s episode is a masterclass in resilience, self-experimentation, and strategic thinking. From candid discussions about social anxiety to the elegant application of game theory, the conversation reflects both vulnerability and exceptional achievement. Through intentional discomfort, broad career exploration, and advocacy, Yul embodies the idea that growth happens neither all at once nor by accident, but in honest, incremental steps.
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