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In this episode of People in Sales, Not Sales People, Matthew Terry speaks with Martin MacArthur, known as "The Outbound Sales Guy." Martin shares his 15-year journey in outbound sales, having made over 250,000 cold calls and speaking to a diverse range of businesses. Despite being totally blind since the age of seven due to juvenile retinitis pigmentosa and recently undergoing a kidney transplant, Martin continues to inspire others through his resilience and success in sales.

The conversation dives into Martin’s "why"—his passion for positively impacting everyone he encounters. They discuss the evolution of cold calling, overcoming objections, and how staying curious and having meaningful conversations is key to success. Martin also offers insights on the importance of tonality, pacing, and the mindset needed for cold calling, reminding listeners that rejection is part of the learning process. Through his story, Martin exemplifies that no challenge is too great when you have the right attitude and dedication.

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