Vic Elizabeth Turnbull, the founder and CEO of MIC Media, recently shared her story on the Purposely Podcast with host Mark Longbottom.

The conversation delved into her journey, showcasing how she has leveraged podcasting to create meaningful social impact.

Vic’s connection with audio began in childhood. Growing up in the UK, she was captivated by radio broadcasts, a fascination sparked by listening to her father’s car radio. This passion grew when she received a cassette recorder, which she used to produce makeshift shows featuring her brother and even her pets. These formative experiences laid the groundwork for her career.

After studying media and production, Vic faced challenges breaking into the radio industry. She persevered through internships and part-time jobs, including working in bars to sustain her ambitions. A turning point came when she joined a youth radio project, which significantly boosted her confidence and skill set.

Despite her efforts, securing a stable media position proved difficult. This led her to the charity sector, where she worked with organisations like Noise and Uprising. These roles ranged from organising festivals to presenting to government officials, and they deepened her understanding of media's potential to drive change.

In 2019, Vic established MIC Media, a podcast production company with a social impact focus. Her vision was to combine her love for audio with her drive to make a difference. MIC Media helps organisations create podcasts that amplify their stories, offering both production services and accessible training.

One of the company’s standout projects was the “Strong Manchester Women” podcast for Manchester City Council. This series highlighted eight women making significant contributions to their communities and earned a nomination for a British Podcast Award. This project exemplified MIC Media’s ability to craft content that connects with audiences and spotlights important issues.

MIC Media also emphasises training, having taught podcasting skills to over 2,700 individuals. Vic’s workshops are designed to be straightforward and free of industry jargon, empowering participants to confidently share their stories.

With clients like Amnesty International and Oxfam, MIC Media continues to expand its reach. Vic’s goal is to position the company as a leader in podcast production and training for the social impact sector. Her journey underscores the power of persistence and the potential of podcasting as a tool for change. Through MIC Media, Vic Turnbull not only produces engaging content but also equips others to harness the medium for meaningful impact.