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In this SHORT episode of Purposely, we revisit insights from Kirsten Kilian-Taylor, Head of Philanthropy at Perpetual Guardian.

Kirsten reflects on how giving in New Zealand is evolving, from traditional, tightly controlled models of trusteeship to approaches that allow more experimentation, partnership, and trust. Using the growth of Give A Little as an example, she explores peer-to-peer giving, donor choice, and what it really takes to back new ideas while still protecting donor intent.

The conversation also digs into what funders look for in strong applications: clarity of purpose, honesty about need, evidence of impact, and the human story behind the numbers. Kirsten shares why unrestricted funding is still challenging, how professional trustees weigh up risk, and where tools like AI can help or hinder when charities are seeking support.

This episode of Purposely is brought to you by Benevity, the all-in-one software solution that benefits employees, customers, nonprofits, and society.