A (0:00)

If you are stuck and you're like, oh, my gosh, how am I going to launch? Where's my content? What kind of audience? I just want to take all of those things, put them in a box, and set that box on fire. Hi, I'm Gina Bianchini, and this is People Magic, where I show you the absolute easiest way to create a $1 million community that has an impact and that you can be proud of.

B (0:31)

Hey, Gina. The last three years, I've been trying to build a community, but keep getting stuck. I've tried three different things and never get it up and running. I feel like I'm always starting from zero. This year, I'm committed to making it happen. Any advice for someone starting from scratch?

A (0:45)

Let's break down what is happening here. First of all, let me offer this. So many people get stuck at zero, and. And it's so easy to get stuck at zero. First of all, I just want to, like, grab you and say, all right, we've got this together. We're going to go do this together. You are not alone. And when you're starting with zero, the single best thing that you can is get really, really clear on your ideal member. Who is the person that needs a community the most right now? And who are you the most excited to bring together? When you can answer that question with the same person, with the same profile, you've got something, and you've got something incredibly special. So if you are stuck and you're like, oh, my gosh, how am I going to launch? Where's my content? What kind of audience? I just want to take all of those things, put them in a box and set that box on fire. Because the only thing that matters is who you are bringing together and finding the most motivated people to meet and build relationships with each other. People who are on the same path, specifically people who are in the same transition. That is literally 90% of what you need to create a successful $1 million business today. It's not about your content. It's not about your ad funnel. It's not about your video sales letter. It's not about your social media following. It's not about the number of email addresses that you have. You can start with your network to your people, the people that your people know. And as you start to bring together those. Just those first 10 people, the people that those 10 people know. And the whole point of People Magic, this, this, you know, combination of strategy and software is that that is the only thing you need. That is the only thing you need. And it's so, like, people don't believe me because most of us, if we're aspiring entrepreneurs or if we're business owners who are spending a lot of our time on, you know, whether it's Twitter or whether it's LinkedIn or whether it's Instagram or whether it's, you know, the 47 newsletters you're getting all around business ownership or entrepreneurship, it all makes it so much harder than it needs to be. Because, number one, as people, we are drawn to the stories, experiences, and ideas of other people. We want to learn from other people. We want to build relationships with other people. Value comes from relationships. It doesn't come from content. And yet, if you listen to all the gurus who are out there, they're like, where are you building your content? Where are your lead magnets? Where is more content? You need to be posting on six different platforms five to ten times a day. And by the way, you need to learn all of these different video styles and text styles and all this stuff. How do I know this? Because this is what the gurus are telling me. I've hired them. I know what is out there and what I'm, quote, unquote, supposed to do. And here's the thing that I know. If you would drop me anywhere today and asked, okay, Gina, what is the fastest way to $10,000 a month in revenue? All of that audience funnels, social media posts. All of that is noise. The thing that I would do is start with, who do I know what transition? Am I the most excited to bring people together around today? How do I help people build to their best year ever? How do I go and take the simple formula of a big purpose I. Or we bring together so that we can and start to just bring together 10 people to bring value to each other and recruit new people in? That is what I would do. The rest is noise. Now, is this a controversial perspective? Absolutely. There is no question that this is controversial. However, I also have the data of about a million, no joke, a million online courses, challenges, paid memberships, and events behind me. And what I know to be true is that we are in a moment of fundamental change. Why? Because the software that is driving things like connections between members, the ability to build relationships between people, it is getting more and more sophisticated. And because of that, it is getting easier and easier for you to create a business that is fundamentally based on creating relationships between people, or what I call people magic. And because of this, it is more important for you as a business owner, as an entrepreneur, to Understand people's motivations, especially people's motivations when they're in a transition. Because when someone is in a transition, they are most likely to pay money, they are most likely to join something, they are most likely to contribute. They are most likely to bring in new people who might be going through that same transition as well. And so this is different. This is controversial. I am not saying things that you're going to hear from a lot of other people who, even when they are believers in community, they're giving really bad advice. Like the difference between finding your niche and choosing somebody in a transition. I've now taught this to over 10,000 people. And what I will tell you is when you focus on a transition, you will be successful faster, full stop. The whole riches are in the niches. Like, I get it, it sounds good. But the reality is it's still too hard for people. So that's why I'm even doing this podcast. Cause I want more people to see the power of starting with somebody in a transition. Especially when you're starting from scratch. So if you are sitting there at zero, I want to point out that you are in a transition too. And the transition that you are in is someone who is motivated to go from 0 to 10. That's all you have to do. You don't have to worry about what happens at 100, just go from 0 to 10. And you're one of the people that I'm making this podcast for because I want to help you step by step, action by action, go from zero with your people and your people's people, and show you how easy it is to pitch your new community, which again, can be monetized through online courses, paid memberships, challenges and events, and the power of building a digital business. Bringing people together, introducing them, making it really clear that we are going to go through this transition together. We are going to be able to have our best year ever together. If you're in that transition, I am so glad you are listening because that's what People Magic is here to do. Thank you for tuning in. This is People Magic. Sa.