← People Magic: How to Build a $1M Community
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Software can now do the hard work that is exhausting us as human beings to just try to get a group of people together. The businesses that are going to be created based on the power of software to build and cultivate and grow relationships is profound. Hey, I'm Gina Bianchini, and this is People Magic. How to build a $1 million community in the absolute easiest way possible.
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Hi, Gina. This is not my first attempt at building a community. However, this is my first time doing it alone. My partnership wasn't a good fit for me, but it was really nice to have somebody to bounce ideas off of. And now that I don't have that extra person, I'm finding it so much harder. Please tell me I'm not doing it wrong.
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So you are absolutely not doing it wrong, but you are making it harder on yourself. So here's a few thoughts. Number one, find a co host. And maybe it's somebody that isn't necessarily a 5050 equal partner, although I'm a big believer in 5050 equal partners. That's fun. Or 51%, 49%. But find somebody to do this with that might also be your founding members. So maybe this is the kind of situation where you take a little bit extra time, you take a little bit extra effort with your founding members. So it's like, hey, we're going to go build this together. And I think whenever we feel like we're doing something alone, things get more stressful. They just do. It's just easier to get a little bit overwhelmed. Introduce the complexity trap, anchor on either the Knower trap, or even, even, sadly, the victim trap. I think what's better is to basically say, okay, who would I want in a founding team? Who would I want to do this with? Is there anybody that you can recruit into it? Or is it how you just set up your community of like, we're going to go build this together? And one thing to remember in that, hey, we're gonna go build this together that I've seen is I don't know if anyone who's listening has ever been in a situation where you're out with a group of friends and everybody's deferring to each other about where to go to dinner. This has happened to me more than one or ten times where it's like, I don't know, wherever you wanna go. And it really does actually require somebody to step in and be like, okay, we're gonna go. We're going to go to the Hard Rock Cafe. I don't know why I just chose The Hard Rock Cafe. Actually, I do know why I just chose the Hard Rock Cafe. I was thinking about a very specific situation from spring break 1994. So, anyways, what you want to do is to have a point of view. Here's why we are here. Here's what we're doing together. These are my ideal members. The transition that I have raised my hand and I am bringing people together to navigate as a community so that we can get our best year ever. That is results, plus memorable details that just make it feel like this incredible North Star. That's highly motivating and a little exciting and definitely novel so that we can have our big purpose, which is the formula for I bring together who you bring together so that we can have those results in memorable details that are in our big purpose. And so as you think about having a point of view on that, first of all, lean into those nine steps of people magic and people Magic profit. Because that is definitely designed to make it easy for one person to create a community. And then as you think about your founding members, we're building this together. I'm going to have a point of view, I'm going to guide us, and then we're going to adjust together. I'm hoping that you all are actually meeting and building relationships with each other. And we're using our monthly themes, our weekly calendar and our daily polls and questions that can be absolutely automated through the power of advanced technology and yes, AI for creating something really special here so that we can get our best year ever. We can do that. And then the final step is, is find a co host. You don't have to do it alone. And I would even encourage you to join us in Mighty Community, where there's lots of people creating amazing communities and then monetizing them with courses and memberships and challenges and events. So there's lots of options for you to build a community with other people, even if it's not a direct partner. Think about having co hosts and the power of co hosts and what it is that you can have with co hosts and or the role that your founding members play. And finally, just be gentle on yourself. Make it easy. If you're finding yourself overwhelmed, it's typically because you've added a layer of complexity that is not required for you to be successful. It's always easier and better to make really good decisions at the beginning of your community and also at the beginning of your business around who you serve. Why are they motivated and really getting clear on their motivation and really clear on the results they're looking for what it looks like to be on the other side of that transition and then sprinkled in with memorable details that just makes the whole, the whole thing fun. There's a lot of gurus that are out there that say software is a commodity. They say software doesn't matter, don't get caught up in the software. And it comes from a really good place, which is trying to help people who are new business owners or new community designers or new course creators not try to create complexity in like a funnel and to the squeeze page to a vsl, like all the stuff. And so it comes from a really good place. But here's what I know to be true as a technologist is that software is fundamentally changing not just how easy it is to build a $1 million digital business, but the kind of $1 million digital businesses that you can build. And what software, and specifically, yes, AI is increasingly going to allow any of us to do is not just use AI for content and infinite content creation, but with the kind of software and the kind of AI that we're deploying at mighty networks. And I think that we will lead the charge in more and more people being inspired by this approach of utilizing software to create people magic, to create relationships where the most relevant people are surfaced to each other. That software is what breaks the ice. That software is smart about how to bring people back to each other, around the things that are most important to them and what they want to accomplish in that specific community, and ultimately how to use software to get more and more members taking on quests together, participating in workshops, taking on challenges together, being able to show up at an event, and ultimately understanding the right time in the right place to encourage members to nominate or bring in new members. And the time and the place and the message to get those new members to join. That type of viral growth that happened that brought the first wave of social media platforms to the forefront of our time. Attention, energy, and really impact on culture. And so I'll just give this very simple example of what software very easily will allow, even in the next 12 to 24 months, which is this idea of, let's call it a dynamic meetup. And so when we think about what becomes so hard today in terms of bringing people together is we're just distracted. We have 50 different notifications coming at us at any point in time. And we are so used to just any moment of downtime pulling out our phone and looking at whether it's Instagram or Twitter or LinkedIn or whatever. So because we are more and more distracted. Human beings don't have the time or the attention span to do what it takes to get people to a location and meeting and building relationships with each other. On average today, to get somebody to take an action requires 20 to 30 messages. As human beings, we're good with like five or 10. And then we're like, oh my gosh, I totally spammed people. Our level of comfort with what it is going to require to get people to meet and build relationships with each other is disconnected by what it's actually going to take. And that's why software has such an important role to play in terms of getting smarter and better and more effective at bringing people together. So now imagine you run a community and you've got members all over the place, but you can start to see that they're clustered in different locations, different geographies. And now imagine that there was software, people, magic software that knows where those clusters are and can start to get to work, to get a couple of members to just raise their hand and say, yeah, I'll co host something, and I'll co host something in two weeks on a Thursday night and be able to pull in data from APIs around what are locations for, let's say, 30 people to be able to meet up in person in X geography in, for example, Palo Alto, California. And then those two people that are like, yeah, this will be fun. I'll, I'll, I'll co host. And it doesn't require any money and it doesn't require any, you know, invite lists, it doesn't require any reminders. It doesn't, it doesn't require anything other than saying, yeah, that sounds good, and I like that place in two weeks, I'm free two weeks from now on a Thursday night. Software can do everything else. Software can play the role of hype squad. Oh, my gosh, Gina. 10 people have already RSVP'd for this event. This is amazing. We have like 30 people out. We're going to get 100% attendance rate. All of those messages, all of those connections, that is what is coming. And what's the end result? Everybody shows up and instead of looking at their phone, they've like, they know who's going to be there. They've probably messaged with them already. They know something about the people because you have this shared community and the most relevant members in the community already know each other again, because software can now play this role of amazing host. Software can now do the hard work that is exhausting us as human beings to just try to get a group of people together. The businesses that are going to be created based on the power of software to build and cultivate and grow relationships is profound. The most valuable businesses in the world today are all based on creating people magic. Creating a network of people that gets more valuable to every member. With each new person who joins and contributes that you want to be a part of that network. That is people magic. And now with AI and yes, advanced software and advanced technology that is only now possible because of AI can be AI and AI adjacent. What is going to be possible next is profound and at its core, any of us as business owners, the more time and energy we invest in relationships, creating relationships between people who are on the same path, the more valuable every hour invested in that will be towards ultimately achieving our hopes and dreams, our Northstar, our purpose as entrepreneurs, as community designers and as business owners. It's not about content, it's about relationships. I spend a lot of my time living in the near future. That's what it means to build software and be a technologist. And what I know to be true is that the business owners investing in relationships, the thing that we actually have gotten worse and worse at, they're going to be the ones that ultimately create the first billion dollar solo entrepreneur business. Because software that builds and creates this people magic is just around the corner and it is ready to help you build something absolutely amazing that isn't going to be made by content businesses, by forums, by single event platforms, and certainly not standalone horse and email. This is a moment of great change. And if you're just starting to feel it or listen to what I'm saying and think to yourself, I don't see exactly what's happening, but this kind of does make sense. Or you want to live in this world of people magic, now is the time to really start to look at how do I think about relationships in my, in my professional life, but also personally and how good am I at being a host? And how can I get a lot better now when I talk about AI and advanced technology? It can be scary to think about. AI is now my, I think I want to say fourth major platform shift, fourth major technology innovation that has had a massive impact on culture, which also just speaks to how fast technology is going to continue to move. But here's the thing that I will say. We can use technology in whatever ways we want. It's up to us. And so if we choose to use AI to make connections between people, to play the role of host and help us get better at facilitating relationships amongst people who are on the same path. We will find a use case for AI that is more valuable to each and every one of us and more positively impactful in the world than anything that's going to be created with content alone. It's just fact. And so, rather than be afraid of the future, I want to encourage you to create your own future story. The world that you want to live in. The things that you want to be able to do 12 months from now, or 24 months from now, or three years from now that you can't do today and start to spend some time, Even if it's 15 minutes a day, thinking about the things that are going to be possible that aren't possible today. What am I excited about in the future? What am I able to do? What do I want to be able to do, let's say three years from now that I can't do today? And will it be possible? And what would it look like? It is an incredibly powerful question for us to feel not just engaged in the world, but in the rightful place we have as builders of the future. We get to decide that the future doesn't happen to us unless we choose to abdicate responsibility for being a part of creating a future. This is absolutely true for everybody, but it is especially true for us as entrepreneurs and business owners. Every one of us can paint the picture of a future we want to live in. It's incredibly energizing and I hope if you take nothing else away from this podcast, you spend time with that question, you form a future story. The results are incredible. I'm Gina Bianchini. Thanks for tuning in. This is People Magic. Thank you for being a part of People Magic. If you want more of a deep dive in any of these topics, but certainly having the framework of People Magic profit, head on over to the website. The link is in the show notes. Have your own burning question about creating People Magic? Well, I want to answer it. So here's what you're going to do. You're going to just drop your question in the review section, wherever you're listening to this podcast and keep tuning in.