In this episode of the Perfectly Mentored Podcast, Taylor Holiday, Managing Partner and CEO of Common Thread Collective, joins Jason to share some effective e-commerce tips and strategies that everyone in the industry should add to their game plans.

Topics Covered:

What’s in store for e-commerce in 2021? [1:07]
The importance of defining success [8:53]
How important is it to build a brand instead of just selling products? [10:23]
How important is omnipresence now? [12:25]
Thoughts on smaller brands and how they should advertise themselves. [15:22]
What’s the strategy for e-commerce brands to win today, tomorrow, and in the future? [19:54]
How should brands look at their strategies and measure success when every platform is losing money? [24:37]
How do e-commerce brands continue to grow without relying on Facebook? [31:08]
What are your best tips for creating organic demand? [33:37]
If someone’s just getting into e-commerce right now, what’s the plan of attack right out of the gate? [36:46]
What are the biggest mistakes you see e-commerce brands making? [42:07]
What is the most underrated channel for e-commerce brands today? [46:10]
What are the most important metrics for an e-commerce brand to look at? [48:00]
What is the most important advice for ecom store owners to know? [49:22]
What are your top five rules to create a better working culture? [50:08]
What are the must-have apps for managing your teams and clients in a remote working environment? [51:33]

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EP134: Taylor Holiday: The E-Commerce Playbook