Perpetual Traffic Podcast Episode Summary
Title: 3 Astonishing Ways Tier 11 Is Using AI Right Now
Host: Ralph Burns
Release Date: June 3, 2025
Introduction
In Episode 3 of the Perpetual Traffic podcast, hosts Ralph Burns and Lauren Petrullo delve into the innovative applications of Artificial Intelligence (AI) within Tier 11. The episode provides an exclusive behind-the-scenes look at a private team call where three groundbreaking AI strategies are unveiled. These strategies are designed to enhance various aspects of digital marketing, from media buying and reporting to creative development and website management.
1. Leveraging AI for Google Ads Campaigns
Speaker: Lauren Petrullo
Timestamp: [03:47]
Lauren demonstrates how her team utilizes ChatGPT to streamline the creation and optimization of Google Ads campaigns. Faced with a client's request for a quick campaign setup, Lauren employed ChatGPT to generate a comprehensive Google Ads build.
Notable Quote:
"Any keyword should be grouped by theme and intent because I could have gone to Keyword Planner and found just plugged in the website, but I would not have known how to group all these terms into intent or at least not know how to do that quickly."
— Lauren Petrullo [03:47]
Process Overview:
- Input Collection: Lauren provided ChatGPT with the client's URL, competitor information, and a detailed report.
- Keyword and Ad Copy Generation: ChatGPT suggested campaign structures, extensions, site links, and analyzed competitor positioning.
- CSV Creation: The AI generated CSV files for easy import into Google Ads, including categorized ad groups and tailored ad copy.
- Efficiency: The entire process took approximately 30 minutes, significantly reducing the time spent on manual setup.
Lauren highlighted minimal required human intervention, with only a few headline adjustments needed based on client feedback.
2. Enhancing Creative Development with AI
Speaker: Josh (Creative Team Lead)
Timestamp: [09:11]
Josh shares how the creative team at Tier 11 employs AI to generate imagery and develop custom GPTs tailored for creative strategy. This approach allows the team to produce high-quality visual assets without relying on extensive resources.
Notable Quote:
"With Creative, it's great to actually showcase new ideas that we want to have. So if you're working on ads and you want to think outside the box, like, I would definitely let us know because I think right now it's been so great."
— Josh [09:11]
Key Applications:
- AI-Generated Imagery: Creating visual assets for clients who lack product shots, enabling creative flexibility.
- Custom GPTs for Creative Strategy: Developing specialized GPTs that encapsulate Tier 11's creative frameworks, allowing for rapid strategy development and concept generation.
- Process Streamlining: By feeding the GPTs with specific client information and creative guidelines, the team halves the time spent on research and planning.
Team Collaboration:
Donna emphasizes the efficiency gains, stating, "You definitely saved me a lot of time now, which makes me love you." ([14:18])
3. Data Analysis and Reporting with AI
Speaker: David (Data Analyst)
Timestamp: [17:04]
David introduces a pre-existing GPT tailored for Data Analysis and Report AI. This tool automates the consolidation and visualization of ad spend and customer acquisition data, replacing traditional manual reporting methods.
Notable Quote:
"Normalize weekly new customers and ad spend align weeks and this is the chart between what we've been spending and the amount of new customers from a top line perspective."
— David [17:46]
Functionality:
- Data Importation: Uploading customer accounts and ad spend data from Google Ads.
- Automated Reporting: The GPT merges and normalizes the data, generating clear and insightful graphs.
- Efficiency: This method provides a swift alternative to creating PowerPoint presentations, saving valuable time for analysts and marketers alike.
4. Building and Refreshing Web Pages with AI
Speaker: Mattie (Web Developer)
Timestamp: [18:06]
Mattie outlines a three-step AI-driven process for creating and updating the Tier 11 careers page. This method leverages speech-to-text dictation, deep research tools, and master prompts to generate high-quality web content efficiently.
Notable Quote:
"Once you're not restricted to a keyboard, it suddenly becomes a much more integral part of how you interact with these tools and you start to really understand it and you start to really leverage these tools more so in your day to day."
— Mattie [21:29]
Step-by-Step Process:
- Information Collection: Using dictation and speech-to-text to brainstorm and outline ideas creatively.
- Deep Research: Employing AI tools like ChatGPT and Claude to conduct thorough research, enhancing the knowledge base with relevant industry data and best practices.
- Master Prompt Creation: Developing comprehensive prompts that guide the AI to generate HTML code for the careers page, incorporating Tier 11's branding and strategic goals.
Outcome:
- Iterative Refinement: Mattie mentions creating 16 iterations to perfect the webpage, demonstrating the flexibility and precision of AI-assisted development.
- Final Implementation: The AI-generated HTML was handed over to the marketing team to implement without the need for coding, showcasing the practical application of AI in web development.
Conclusion
Ralph Burns wraps up the episode by emphasizing the transformative impact of AI on Tier 11's operations. The discussed AI strategies not only save hours each week but also enhance productivity and quality across various departments. From automating ad campaigns and creative processes to streamlining data analysis and web development, Tier 11 demonstrates the profound benefits of integrating AI into digital marketing practices.
Final Thoughts:
"Some of these hacks, some of these AI-induced techniques that we talked about here today we're talking about hours being saved per week and increased productivity and being able to do our best work."
— Ralph Burns [24:58]
Listeners are encouraged to explore these AI tools and consider how they can be implemented within their own businesses to achieve similar efficiency and effectiveness.
Note: For a visual walkthrough of the AI strategies discussed, visit Tier 11’s YouTube Channel.