5 AI video tools you can’t live without with Ian Garlic

Summary

Perpetual Traffic Episode Summary: "5 AI Video Tools You Can’t Live Without with Ian Garlic"

Hosts: Ralph Burnham & Lauren E. Petrulo
Guest: Ian Garlic, Founder of Mongoose Media
Release Date: March 25, 2025

In this enlightening episode of Perpetual Traffic, hosts Ralph Burnham and Lauren E. Petrulo welcome Ian Garlic, founder of Mongoose Media and the esteemed Video Case Story show, to delve deep into the evolving landscape of AI in video production. The discussion centers around the integration of AI tools in creating compelling video content, the challenges faced, and the future trajectory of AI-driven video marketing.

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1. Introduction to AI in Video Production

Lauren opens the conversation by highlighting the novelty of AI in their discussions, noting that while they've teased topics around AI in previous episodes, this episode marks a more in-depth exploration. Ralph briefly shares a success story of a lifestyle brand using Tier 11’s data suite to significantly boost their revenue by reducing unattributed traffic and uncovering hidden revenue streams.

Notable Quote:
Lauren E. Petrulo [03:19]: “And we're going to talk today about AI and video. There's nobody better than we can get on Perpetual Traffic like that.”

2. The Current State of AI-Generated Videos

Ian discusses the advancements in AI-generated videos, emphasizing their increasing indistinguishability from real footage. He shares observations from working with YouTube channels where AI-generated content is finely tuned, making it nearly impossible for viewers to differentiate from human-made videos. However, he cautions that platforms like YouTube might begin filtering AI-generated content to maintain authenticity and engagement quality.

Notable Quote:
Ian Garlic [05:35]: “I mean, I'm already seeing stuff that's indistinguishable. Like you can't tell because I've been working with some people and have YouTube channels and like, oh yeah, this one is because they've got it so dialed in.”

3. The Implications for Content Creators and Marketers

The hosts draw parallels between the current AI video revolution and past SEO tactics that saw rapid adoption followed by platform-driven backlash (e.g., link farms, content spinners). Lauren reminisces about how certain SEO strategies provided short-term gains before being penalized by search engines, suggesting a similar fate could befall AI-driven video methods if not managed carefully.

Notable Quote:
Lauren E. Petrulo [09:18]: “Everyone goes and tells it to everyone else. And then it gets in there. AI is doing the same thing.”

4. AI Tools in Video Editing and Production

Ian shares insights into the suite of AI tools he and his team employ:

• Adobe Premiere: For high-quality editing, including transcript creation and color correction.
• Descript: To remove filler words like "ums" and "ahs," enhancing video flow.
• HeyGen & Synthesia: For generating AI-driven B-roll and specific video elements.
• Airtable: Utilized for content structuring, recall, and automation, ensuring organized and efficient content management.
• Custom AI Agents: Developed to perform specialized content analysis and hook generation beyond the capabilities of standard models like ChatGPT.

Notable Quote:
Ian Garlic [14:39]: “We still use Premiere because it does transcripts and you're going to have higher quality. The Adobe suite's really good.”

5. Challenges and Limitations of AI in Video Creation

Despite the advancements, Ian highlights several challenges:

• Authenticity Issues: AI-generated scripts and cuts can lack the natural flow and human touch, leading to dissonance between speech and facial expressions.
• Hook Generation: AI struggles to identify compelling hooks consistently, often missing the mark despite sophisticated prompting.
• Over-Optimization Risks: Excessive reliance on AI for content optimization can attract the wrong audience segments, diluting the effectiveness of marketing efforts.

Notable Quotes:
Ian Garlic [19:17]: “I just can't help but see a content explosion. And this is where I think it's going to flip.”
Lauren E. Petrulo [22:49]: “It's not like a huge shift. It's like they were very much on the vanguard of AI and installed AI tools very quickly. It was kind of pretty impressive.”

6. The Future Trajectory of AI in Video Marketing

The conversation turns to future predictions, with both hosts and Ian anticipating a balanced coexistence of AI and human creativity. They foresee AI playing a significant role in aspects like B-roll generation and initial content drafts, while humans will focus on refining narratives, ensuring authenticity, and maintaining viewer engagement.

Notable Quote:
Ian Garlic [21:24]: “I think you'll be able to have a guesstimate if you have enough data in there structured the right way, you'll be able to talk to a version of your customer. But it won't have the humanity.”

7. Maintaining Authenticity: The Human Element

A critical point of discussion revolves around the irreplaceable value of human elements in video content. Ian emphasizes that genuine facial expressions, natural speech patterns, and authentic storytelling are essential for building trust and relatability with audiences. Over-reliance on AI risks creating content that feels mechanical and disengaging.

Notable Quote:
Ian Garlic [25:07]: “The ums and odds make us more impactful as communicators. When we see someone not being perfect, we get more endeared to them.”

8. Practical Applications and Tool Integration

Lauren and Ian discuss practical ways to integrate AI tools without compromising content quality. They advocate for using AI to augment human creativity—such as automating tedious editing tasks—while ensuring that final content retains a human touch. This hybrid approach leverages the strengths of both AI and human input to produce high-quality, engaging videos.

Notable Quote:
Ian Garlic [17:34]: “Separating out all the content and analyzing the content and getting it into an Airtable. So within Airtable you can have automations that automatically happen and say, okay, go find me this or analyze this for hooks or give me a summary of this.”

9. Conclusion and Key Takeaways

As the episode wraps up, the hosts and Ian reiterate the importance of balancing AI efficiency with human authenticity in video production. They stress that while AI tools can significantly enhance productivity and content quality, the human element remains paramount in creating relatable and trustworthy video content. Listeners are encouraged to explore AI tools thoughtfully, integrating them into their workflows to complement, not replace, human creativity.

Notable Quote:
Lauren E. Petrulo [27:49]: “If you're doing it the old school way, it's still the right thing. The second question is how can I use AI to accelerate or at least use tools.”

Final Thoughts and Promotions

The episode concludes with light-hearted banter between Lauren and Ian, sharing personal anecdotes and promotional content for their respective platforms. They encourage listeners to check out Ian’s work on YouTube and Video Case Story, as well as to leave reviews and engage with the Perpetual Traffic community.

Notable Quote:
Lauren E. Petrulo [29:30]: “We haven't read reviews in quite some time. We need to start reading our reviews again. So we will make that as part of our pledge in the next month of shows.”

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Key Takeaways:

• AI's Role: AI tools are revolutionizing video production by automating tasks and enhancing content quality.
• Human Touch: Authenticity and human creativity remain crucial for engaging and trustworthy video content.
• Tool Integration: A balanced approach, combining AI efficiency with human oversight, is essential for optimal results.
• Future Trends: Expect continued advancements in AI video tools, with platforms potentially regulating AI-generated content to maintain user trust.

For more insights and to access the tools discussed, visit perpetualtraffic.com and explore Tier 11’s offerings.

Transcript

[Ralph Burnham]

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[Lauren E. Petrulo]

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[Ralph Burnham]

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[Lauren E. Petrulo]

Hello and welcome to the Perpetual Traffic Podcast. This is your host, Ralph Burnhams. I'm the founder and CEO of Tier 11 alongside my amazing co host, Lauren.

[Ian Garlic]

E. Petrulo, founder of Mongoose Media.

[Lauren E. Petrulo]

And we're so glad you joined us here today. We are in Casa de Garlic in person.

[Ian Garlic]

In person, in person.

[Lauren E. Petrulo]

Not AI, but we're also here with a special guest, Eye and Garlic. And we're going to be talking today about AI and video. There's nobody better. Well, there's nobody better that we can get on Perpetual traffic like that.

[Ian Garlic]

I love it.

[Lauren E. Petrulo]

To talk about AI and how it's used. We really haven't talked about this at all on this show.

[Ian Garlic]

That's crazy.

[Lauren E. Petrulo]

Yeah, it's nuts. I mean, we have teased an episode, I believe a few episodes ago this might have been one that we sort of rebroadcast From a Tier 11 live where we talked about a test we're doing right now, which is real video with real humans versus AI generated video with AI generated humans and what that test is going to be. So we're going to reveal that in a future show. So make sure that you hit the subscribe button wherever you listen to or watch Perpetual Traffic. Well, I'm so proud and happy and honored to be the host of the Eye and Garlic Show. I've always wanted to be 7 foot 2, strikingly handsome like you.

[Ian Garlic]

Strikingly handsome, yeah. So that's AI that's AI generated.

[Lauren E. Petrulo]

I could be, you know, 6 foot 4.

[Ian Garlic]

In AI world, you can be whatever you want in AI world, whatever it is.

[Lauren E. Petrulo]

Well, like, when I think about video in all seriousness, like, you're the guy that I think of and because you're so good at what you do. If you're not familiar with what Ian does, video Case Story is his company. We've had him on multiple times here. We'll leave links in the show notes. And we really haven't talked about this much. We've talked about AI and a lot of the tools that we're using and so forth. But in video right now, I think that's like the final. I wouldn't say it's the final frontier, but it's the frontier that still people are trying to figure out.

[Ian Garlic]

Yeah.

[Lauren E. Petrulo]

And I don't think people really know exactly what tools to use. I know there's obviously editing tools that you and your team probably Use so we can talk about that here today, which I think will be helpful and useful for a lot of folks that are listening. But really it's like, what is the future of AI? Like, is it going to, at some point, is it going to be indistinguishable between like talking head videos and AI generated stuff? What's your sense as to where the puck is going, so to speak?

[Ian Garlic]

I mean, I'm already seeing stuff that's indistinguishable. Like you can't tell because I've been working with some people and have YouTube channels and like, oh yeah, this one is because they've got it so dialed in and so much of it is like the prompting, the connection, obviously the quality of what you put in with AI. But I just can't help but see a content explosion. And this is where I think it's going to flip. I mean, here's number one thing, I'm being really careful with what I use AI in YouTube channels because I feel YouTube's still going to be the future. But YouTube will start to filter AI videos. It has to. Yeah, it has to go, do you want to see humans or do you want to see AI? Because there's going to be such an explosion of content that people are going to be like, I want the real person. Because I mean, we filmed and this is an AI video. But we, for the Florida Bar association, we filmed a training for young lawyers on chat cbt. I think we might be able to put it public and put in the show notes. But you'll see that lawyers in it because they're getting so nervous because they had a real judge doing this and we're shooting it and you can see the lawyers get nervous because the lawyers that used it completely went down the rabbit hole. ChatGPT had all these hallucinations, fake cases, told the attorneys it was real, they brought it to a judge. When they found out it was a fake case, they didn't tell the judge. Which now is something you can go to jail for. Not just lose your license, you can go to jail for lying to a judge. Right, right. And so this comes back to the idea of the hallucinations. And we talked about it because it happens in people, right? Where we say this is dogma, this is marketing dogma. And if it's a really tall, good looking guy that we know that is out there telling on stage now everyone goes and tells it to everyone else. And then it gets in there. AI is doing the same thing.

[Lauren E. Petrulo]

Right.

[Ian Garlic]

So the information can quickly get Diluted. So if it's information from visually though, I mean it's crazy. You can't tell the difference. And I'm seeing ads for agencies are like, hey, do you want to start your only fans channel with just AI? And they're like showing the videos and like, oh my God, this is crazy. What's going on. So their tools are out there, you can do it. But right now it's like wielding a chainsaw to cut a cake. Right. It's going to get messy. So I see the future of it. I mean, you're using AI, we're all using tools like HeyGen AI agents that are building out AI agents. I mean it's just crazy how fast it's moving. I do think you need to be know about it and you need to be thinking about it and using it, especially in your content development. But I would be careful from a YouTube and SEO side of making it in your entire channel.

[Lauren E. Petrulo]

Yeah, yeah, I think it's like you bring up a good point, is that whenever there's a new trend that multiplies the effectiveness I think of, you know, backlink building or content spinners. Remember those way back when? Link farms, link farms, all of that. And that exploded. And that's kind of when we got out of SEO, for example, because like all those tools, it was so easy to use them and rank, but there was a finite lifetime of that. And what I always say is, one of the great examples is that when I was in the affiliate world, I ranked for almost 90 days for a website using, I think it was called like the ultimate spinner. And then a bunch of link farms and all this other fake content. And I ranked number one in Google for how to lose weight fast with an exact match domain. So like remember the exact match domain thing?

[Ian Garlic]

Yeah.

[Lauren E. Petrulo]

And it was great. Like those 90 days were amazing. I made a lot of money with a bunch of scammy affiliate products, which, you know, I'm sort of embarrassed to admit that I sold. But the point was, is like I got on that and then at some point Google figures it out. This is the same thing.

[Ian Garlic]

People would always come to me and go, oh, here's this new thing. One of it was, you know, oh, we've got it. So we can change the keyword suggest. Like when you're typing something, I'm like, you're messing with Google's keyword suggest. They employ 25,000 of the smartest people in the world. They use 1% of the world's energy. And you think that guy, you just met from wherever, who just started. SEO is outsmarting those people. That one thing, right? My parents, they own restaurants, and at one restaurant they had super valuable flatware and it would just all disappear. And I was like, I remember telling the story of it. And she goes, I'm thinking about a thousand different things. All that person's thinking about is getting that thing out of the building. So how am I going to beat them? But Google, you've got the reverse. And that's where I think I'm like, how are you messing with Google? And YouTube has such a good thing going. They're being really, really careful with it because TikTok can go away. You never hear anyone complain about YouTube.

[Lauren E. Petrulo]

It's amazing. Yeah, it's true.

[Ian Garlic]

No one goes, oh, I hate everything on YouTube because they're just over there silently taking over TV, taking over everything.

[Lauren E. Petrulo]

And it's so dialed in, it's become like my personal habits. It's like when I turn on my smart tv, it's like I either go to like the channel that I watch, like local sports, and then the next one over is YouTube. Because I'm like, whatever. I click there, there's going to be something that they're going to automatically, based on my previous history, something that is fundamentally super exciting for me to watch. And then I stay and I watch and that's what I watch.

[Ian Garlic]

Like, it's not helping my add.

[Lauren E. Petrulo]

No. Or then I click over to the shorts. The shorts are all stuff that I'm interested in. It's crazy how much it's dialed in. It's taken away such a share of so many of the other platforms, at least me personally, and you're right, nobody's talking about it because they know the algorithm works so well. And if you can keep people watched and engaged. And I think AI generated stuff is going to alienate that platform. And that is anathema for them. Like, that is the worst thing that they could ever have happen is all of a sudden engagement rates go down because AI takes over because the algorithm allows it.

[Ian Garlic]

Yeah. And they have to be really careful. I think there's going to be some backlash. And that's where like you were saying, you know, I saw so many people with doing all the SEO tactics and then what was it? Penguin? You know, for those of you that have been doing SEO long enough that they used to name the updates, they don't do that anymore. Right. Yeah.

[Lauren E. Petrulo]

Matt Cuts.

[Ian Garlic]

Matt Cut. I mean, you'd watch Matt Cuts be like, oh, Matt Cutts had a Diet Coke. Today we, we're in for it.

[Lauren E. Petrulo]

People like there was like a mattcutts.com and who is Matt Cutts? Like people monitoring.

[Ian Garlic]

You don't know who Matt Cutts is?

[Lauren E. Petrulo]

Yeah.

[Ian Garlic]

Back in the SEO, he was the head of Google. SEO? Yeah.

Okay.

And like whatever Matt Cutts did, you watched Gotcha. I guess that dates it co reference.

I was like, they name the Google updates people?

No, they named it for animals. So then the penguin.

I remember that, I remember that being part of the updates, but I didn't understand the Matt Cuts.

Yeah. So Matt cut and then one day penguin comes along and shuts every. And there's so many businesses get shut down because you can build up the YouTube channel and you can build it up fast. And here's the other problem I see with it is if you don't get the data from the hooks and if you're just optimizing. Right. And AI is just going to optimize for any type of data. If you are going after bigger clients, you're not going to get any data because they don't provide any data. They might subscribe a little bit. So your channel can go really down, attracting the wrong people. I've seen this too because I've been in a couple groups and they're like, oh, I want someone more like you. And I'm like, well, you're not marketing to us. I just made the logical leap that I want to work with you. And I'm like, but all your other stuff is optimized for the diy, right? Not the person who I want to learn enough to talk to someone and hire someone.

[Lauren E. Petrulo]

Yeah, makes sense. So I think just that unto itself, if you think like you've missed out and you should be producing more content using AI or Hey Jen. Or Synthesia and all these platforms that are pretty damn good right now, it's still the stuff that you actually have to go and shoot and do. What we're doing right now, physically we're in a studio, you know, shooting this thing which is going to go on YouTube and then it's going to go on all our social channels and like that's the work that you have to continue to do. So I think for a lot of people who are listening or watching, it's like in the back of your mind, am I doing the right thing? Well, if you're doing it the old school way, it's still the right thing. The second question to that is how can I use AI to accelerate or at least use tools and maybe giving some Examples here of the stuff that you guys use as a professional video agency. What are the AI tools that you use to increase productivity of those. Right. Types of videos? What's your go to right now? Maybe even like a tool list to a certain degree.

[Ian Garlic]

I mean, we still use Premiere because it does transcripts and you're going to have higher quality. The Adobe suite's really good. We are playing around with some of the OpenAI video generation, especially for B roll. Definitely. As far as, like color correction, fixing things, you know, taking weird stuff out. AI is amazing. Like, hey, I don't want that person to be there. Boom, that person's gone.

[Lauren E. Petrulo]

Right.

[Ian Garlic]

I don't want that bug that's flying around. It's Florida. Welcome to Florida.

[Lauren E. Petrulo]

Yeah, that bug just got edited out through Premiere.

[Ian Garlic]

Yeah, so we use Premiere for that and a few of the other ones that Firefly, I think is one of them. Obviously we use descript. I love descript. But also I've been building out our own AI agents because I have not found a good way. And I've used all the models on the AI agents and building out LLMs, so large language models and rags to analyze, but for very specific analysis. Because I can't put something into ChatGPT and it'll pull out good hooks. It just won't still. Yeah. And I'm like, oh, it missed this, missed this, missed this, missed this. No matter how much I'm building the prompt out. And because of the way ChatGPT is set up. So I'll switch out the models which are connecting to that for the analysis. But we're using airtable a lot. Airtable a lot for the content and the content structure and the content recall. I think that's the big, big opportunity is as we build out the content, being able to connect all the content quickly and properly and go, hey, you should. Now that you did this, I talked about this here. And we kind of do it mentally in our podcast episodes, right? And we're like, oh, I refer to this one, this one. But there's no way you remember all of your podcast episodes, right? Whereas it could go, and if you structure properly, find the right clips and go. That's what we're doing more of. Like, hey, here's a little bit of this. Go watch this here and know more and figure out that user journey and more analysis. And that's where the case story piece comes in too, is because as we're collecting more of the case stories for clients, we can use the AI to analyze what these people are really thinking. Because right now it's using like the generality of. And you know, one thing that I still cringe a lot is because people still, you like, you have to use an ICP idea. But I think you're losing out by saying ICP because you're not telling the story of the person. But if you know the story of the person, that's where it's like, that's what I'm getting big into. It's like what does this person want to know and how quickly can I generate that and test that out?

[Lauren E. Petrulo]

Interesting. How do you use airtable? In what way? Like I understand Premiere Adobe. Like I think most people know that. And that's what our producer uses.

[Ian Garlic]

Yeah.

[Lauren E. Petrulo]

And I know that that's what our video producer chair 11 uses for like our whole staff uses that. But I haven't heard Airtable, like what is, how do you guys use that?

[Ian Garlic]

So separating out all the content and analyzing the content and getting it into an airtable. So within Airtable you can have automations that automatically happen and say, okay, go find me this or analyze this for hooks or give me a summary of this. And so I can have columns of it. So it becomes faster then for the AI and less chance of it to have a mistake. Right. Because the bigger the AI prompt gets and the more information it goes through, the better chance of a hallucination or just a simple little mistake or missing something. So it analyzes it better. And then we're using things like Pine cone and Supabase, which are vectorized content tables. So even make it faster for it to find the information. But that's bringing everything together. And so it still comes back to like, hey, you've got to have your core for converting videos and then we've got to have the case stories around it and then you have your big idea videos and once you what I call the green zone, you know where you really own that area, where you really have all the information that someone needs to make a buying decision. And you really do that because everyone goes straight to cold traffic way out here and they're not owning this area where you can be answering everyone's questions. So once we do that now we go, okay, what along this user journey does someone, what other content does this person want to hear? What problems are they not asking about that they're thinking about. And that's where doing that content analysis with the case stories and then going, hey, generate me 20 questions they're thinking about but not asking anyone.

[Lauren E. Petrulo]

Okay, makes sense. How about the short Video editors, like, take a long video and then throw it in. What are your thoughts on any and all of those? Do you guys use those for like, the TikTok type formats?

[Ian Garlic]

You know, I don't use any of the et cetera. We use descript. And I'm very specific on the hooks because I still don't see it finding the great hooks. And I'm like, I know I haven't gotten to the point yet.

[Lauren E. Petrulo]

Yeah.

[Ian Garlic]

You know, and I said, auto generates.

[Lauren E. Petrulo]

It, thinks it knows what the hooks are and it's right. Maybe 10 or 20% of the time.

[Ian Garlic]

It seems like I just.

[Lauren E. Petrulo]

We.

[Ian Garlic]

We just onboarded a new client and they went through our discovery process. Like, yeah, we've been spent. We spent 30 grand last year on YouTube and I went through. And I'm like, it was 100% AI generated. Because it's like it made no sense. Yeah, there was no user journey in it. But they don't know that as a client. And I only know that because it's an industry I'm very well versed in.

[Lauren E. Petrulo]

They think I'm putting out video content. That's what I need to be doing.

[Ian Garlic]

Yeah, they film it and it was AI generated script.

AI generated cuts.

[Lauren E. Petrulo]

Cut.

[Ian Garlic]

Okay, like, so they filmed it. Yeah. But it made no sense. And you still have to have the human in the machine. But I think that's where the tool comes in. It's like, this is where I think across the board, you're in more trusted authorities that are going to be running AI tools, but you're going to still need that. You're going to still need like delorean running all the AI tools and the RALPH looking at and going, no, that really doesn't work. And just that human aspect of it.

[Lauren E. Petrulo]

They have to have that marketing mindset. It's really like a tool that could figure out, like, what your ICP is actually thinking. When we say icp, it's ideal customer profile if you don't know what that is. But that would be an add to those types of editing tools. I just don't see that happening, though. Like, it's. You need inferences. You need to be able to sort of go to a whole other level. Granted, AI is the technology behind what we're seeing right now is just quantum leap forward every other month. The point is, will it actually get to that point? My ICP has these particular issues. Figure out what hooks based upon those issues inferences, and then make shorts out of that. I haven't seen that happening. Do you think something like that will eventually happen. Because the hook is the things.

[Ian Garlic]

The hook is the thing.

[Lauren E. Petrulo]

Yeah.

[Ian Garlic]

I think, I think the testing of it will happen. I think it'll be a rapidly scale with ads and go, here's 10,000 different hooks. Let me spend $2,000. JotForm just did that. Right. I had them on the show and we released the episode soon. That's what they did to test out their ads. It was like 2000 different hooks.

[Lauren E. Petrulo]

Really? Yeah.

[Ian Garlic]

And I think that's the where it's going to go. But I still think you won't get the where's the beef? Right. You won't get the. Everyone laughed at me until I sat down and started playing.

[Lauren E. Petrulo]

Right.

[Ian Garlic]

You have to have a sense of the environment.

[Lauren E. Petrulo]

AI would not pick up that.

[Ian Garlic]

No, no, it wouldn't. And also it's weird. On top of it all is I'm noticing speech patterns becoming circular because I listen to so many things and then I actually notice myself talking. If I watch enough AI videos starting to talk like AI too, which is. I think we're going to start to be able to sense that more so than ever before. I think it's really. Yeah, but I think you'll be able to have a guesstimate if you have enough data in there structured the right way, you'll be able to talk to a version of your customer. But it won't be have the humanity. But I mean, I don't know.

[Lauren E. Petrulo]

Yeah.

[Ian Garlic]

I think if you're talking to anyone doing any of this stuff that's just doing AI, you're gonna have a problem. And if you're talking to anyone that's not touching the AI, you're gonna have a problem. I think it's somewhere in the middle. Somewhere in the middle, yeah.

[Lauren E. Petrulo]

So the tools are still sort of the same tools in a lot of ways. Like descript. Descript. I never know how to pronounce it, but I mean I use it on the weekly video I do for my agency. It just takes out my odds and my ums and separates everything. And all of a sudden a seven minute video is now a six bit like it's the me. It's such a great tool, but that is more nuts and bolts. But I mean at the end of the day it's like it's Premiere, it's Adobe, it's Firefly, it's that kind of stuff which are tools that most videographers, most producers have been using for years. So it's not like a huge shift. It's like they were very Much on the vanguard of AI and installed AI tools very quickly. It was kind of pretty impressive.

[Ian Garlic]

Yeah, well. And you can look at films that they're pushing against, even the computer generate, because you can still feel it. And which one call. It was wicked. Most of it was practical effects. Wicked was all practical effects. And it shows. And I think we're going to notice that. I do think there'll be places for a lot of this AI, especially in testing, to happen. But like I said, I think it's going to have to be filtered. But to your point with the script, I do think that editors that were good at visual editing owned more of the editing process than they should have. And now we're going to see great copywriters owning more of the video editing process. That's a good point, because that's what I used to have to do is I'd have like our old system was I'd come back with all the footage. I'd have them batch it out into different angles. And then our storyboards were different angles. I'd look at all the footage at each angle, and then I'd be like. I'd have someone hand transcribe it sometimes. And then eventually we got the regular transcriptions. But I would look and say, okay, we want that clip. That clip. That clip. That clip. That clip. That. So as the copywriter, I could do that. And it's like film, you know, because the editor does off, but the directors, they're watching it.

[Lauren E. Petrulo]

Right.

[Ian Garlic]

Because he's really kind of the copywriter of it.

[Lauren E. Petrulo]

Right. He knows which things.

[Ian Garlic]

Yeah.

[Lauren E. Petrulo]

The important things that move the narrative forward, which is the same thing you're trying to do in video.

[Ian Garlic]

And pacing, too. Yeah, basic. One other thing. The ums and odds. Getting rid of the ums and odds. I'm reading this awesome book I think it might have been. Adam Grant's Give and Take is about communication, style. And actually, the ums and ahs make us more impactful as communicators. Interesting, because when we see someone not being perfect, we get more endeared to them. It's an interesting thing.

[Lauren E. Petrulo]

I could totally see that.

[Ian Garlic]

Yeah. He talked about one attorney who starts stuttering, and they thought he was going to lose the case. It was a big litigation, and he ended up winning because everyone's like, oh, I really liked him because he become approachable. So there's that aspect, too, when you come to AI and it's like you got to think about all these things. And also facial expressions. We read facial expressions. Humans are born to Read micro expressions. You're like, I know someone's lying because you can see, like, you don't read it.

[Lauren E. Petrulo]

There's some dissonance that's happening. The words don't match what you. And your database of faces and facial expressions and nonverbal communication. You're like, there's something not right here. I don't.

[Ralph Burnham]

And then you get that feeling in.

[Lauren E. Petrulo]

The back of your head. You're like, something's not right with that guy, or whatever it is. Yeah.

[Ian Garlic]

And that's where. I mean, with case stories, like, that's why I always tell people not to have an interview style and not have scripts and not ask for testimonials because we read the faces. But if they're either reading a script or they're nervous, the nervous comes across as lying.

[Lauren E. Petrulo]

Interesting. Yeah.

[Ian Garlic]

And we go, that's a super good point, actually. And that's where, like, we've got to make that person comfortable because we think that they're lying in the back of your head. You might never be saying. It's just like, there's something off about what they're saying. And I think that can do more harm, too.

[Lauren E. Petrulo]

And it becomes so much more natural.

[Ian Garlic]

Yeah. And it's so easy, I think AI the, like, just doing purely informational stuff. This is what you need to learn. And I think the training video. Training videos.

[Lauren E. Petrulo]

Yeah.

[Ian Garlic]

Yeah.

[Lauren E. Petrulo]

I could see it there.

[Ian Garlic]

Yeah. And I've been watching a lot of stuff and I'm realizing, oh, this. This is the AI version of that guy. And I actually found myself as I was talking about it, actually talking like, the A.I. i'm like, whoa, that was weird.

[Lauren E. Petrulo]

That's wild. So anyways, well, that's cool. It's been great being the host of the Eye and Garlic show today. And AI is going to make me six foot five like I said before. I said seven foot two. I think that's just too tall for me.

[Ian Garlic]

Depends.

[Lauren E. Petrulo]

Jen wouldn't like it all that much. That's the most important part. So.

[Ian Garlic]

Yes.

Your wardrobe would suffer.

[Lauren E. Petrulo]

My wardrobe would suffer. Yeah.

[Ian Garlic]

It's difficult to find clothes.

[Lauren E. Petrulo]

I'd have to re. Outfit. Yeah. To go to, like, those big and tall stores. Yeah. Like, I'm the. I'm the average size guy. Five, nine.

[Ian Garlic]

Yeah.

[Lauren E. Petrulo]

Size nine and a half feet.

[Ian Garlic]

Like, they're everywhere. It's everywhere.

[Lauren E. Petrulo]

Yeah, it's everywhere.

[Ian Garlic]

I'm the shortest one at this table.

[Lauren E. Petrulo]

You are. You seem the second tallest to me.

[Ian Garlic]

My ego compensates. Where am I vertical?

[Lauren E. Petrulo]

It's between the stilettos and Sometimes the hair. Yesterday when you came to the not so Mansion. Mansion Mastermind, which was amazing, but was not amazing.

[Ian Garlic]

It was really cool.

[Lauren E. Petrulo]

Yes, it was very cool. Your hair. You looked like seven feet tall. You were like the tallest person there. You're an optical illusionist. I think that's what it is.

[Ian Garlic]

That is how I describe myself.

Yeah.

When I'm like 90% legs.

[Lauren E. Petrulo]

That's true. So make sure you check out ian [e-mail] any other places where people can find you.

[Ian Garlic]

I'm on the YouTube.

[Lauren E. Petrulo]

You're on the YouTube. The real Iron garlic.

[Ian Garlic]

The real iron garlic. I have iron garlic and the real iron garlic.

[Lauren E. Petrulo]

Okay.

[Ian Garlic]

They're two different ones. And video K story and yeah, you can find all my old videos on there. My most successful one is of rare Costa Rican animals that climbed all over me. Really? Yeah.

[Lauren E. Petrulo]

We'll have to find the link in that.

[Ian Garlic]

Yeah. In the show notes. Yeah, yeah, yeah. So it was really interesting because, like, you'll see me like feeding one or two of them and then you look up and there's like a thousand of them all came out of the jungle and they start climbing up me and.

[Lauren E. Petrulo]

I would be completely, completely freaked out.

[Ian Garlic]

Yeah, yeah. So if it was just caught on.

Camera, I would be allowed.

[Lauren E. Petrulo]

Yeah, absolutely. And it's not AI generated.

[Ian Garlic]

It's not AI generated.

[Lauren E. Petrulo]

It's actually real.

[Ian Garlic]

It's real.

[Lauren E. Petrulo]

Well, we'll leave links to all those very cool videos of I am being crawled over by, you know, rare tropical animals [e-mail] and we would really appreciate, wherever you listen to podcasts, leave us a rating or review, a five star rating or review. We would really, really like. Those are good.

[Ian Garlic]

They're our favorites.

[Lauren E. Petrulo]

There are our favorites. But an honest review. We haven't read reviews in quite some time. We need to start reading our reviews again. So we will make that as part of our pledge in the next month of shows.

[Ian Garlic]

Pinky Promise.

[Lauren E. Petrulo]

Pinky Promise. Give us a review on wherever you listen or a comment over on Spotify and we'll read it out onto the air. You'll become podcast famous for 15 minutes or so. So that's [e-mail] someone should leave a review.

[Ian Garlic]

Just be like, oh, my gosh, I love perpetual traffic almost as much as I Love video. Kstory.com videocasestory.com and insert their own free.

[Lauren E. Petrulo]

There you go, right there. It's like a two for one, two for one. Fantastic. All right, so on behalf of my amazing co host, Lauren e Petrulo.

[Ian Garlic]

Ciao.

[Lauren E. Petrulo]

And Ian Garlic for coming on Perpetual Traffic. Thanks for coming on.

[Ian Garlic]

Thanks for having me. Your studio, my studio. Thanks for coming to Garlic Studios.

[Lauren E. Petrulo]

Until next show. See ya.

[Ralph Burnham]

You've been listening to Perpetual Traffic.