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- [00:00]
Ralph Burns
Foreign.
- [00:03]
Lauren E. Petrillo
You're listening to Perpetual Traffic.
- [00:12]
Ralph Burns
Hello and welcome to the Perpetual Traffic podcast. This is your host, Ralph Burns and the founder and CEO of Tier 11. Alongside virtually in a bowling alley, in a school, in a school somewhere in Virginia is my amazing co host, Lauren E. Petrillo. And we are going to see and you've got to watch this over on our YouTube channel, overtraffic.com YouTube Lauren is going to bowl the first time ever on a live podcast. Here we go. One, two, three. Oh my gosh. That was actually really good. She got like seven or eight pins down. Incredible.
- [01:02]
Lauren E. Petrillo
Solid eight.
- [01:03]
Ralph Burns
Solid eight, Solid eight, definitely. Oh, yeah. First time ever on a podcast on a live show here. Just groundbreaking. Because today's show is all about groundbreaking stuff that we've never talked about before. So we're groundbreaking on bowling alley podcasts. But now we're going to show you and compare notes on some of the stuff that the reason why you're in Virginia is because you're actually going to D.C. tomorrow to meet up with Meta and a bunch of Congress tomorrow on AI in small business. And before we hit record here today, we were talking about all the different apps that we use and we didn't even realize, I don't think, until you actually did a training with Meta just recently, that they have their own AI app, which you went through that training. And tomorrow you're going to have some juicy details on what their overall thoughts are on AI and where things are going, especially with regard to how to use AI for small businesses. And you're a representative for that. So we're getting cutting edge stuff here, not only just the first ever live bowling on a podcast. So tell us about what the Meta AI training was all about and sort of why you're there and we'll get into a sort of a deeper conversation as to where things are going, where you as a small business should be aware of a lot of the investments that Meta is making right now in AI. We've said this multiple times on the show. They're investing $65 billion in AI this year, in 2025, and it's still only May. That's between now and the end of the year that was announced after their first quarter earnings. So the point is, this is where the puck is going, so to speak. This is where the bowling ball is.
- [02:43]
Lauren E. Petrillo
Going and you don't want to strike out with being behind on AI. Full scooter. Everyone knows about Meta. If you've been listening, we've talked about Llama and like I use in WhatsApp, there's a meta AI conversation thread which I've been using for, I want to say, like eight, nine months. Almost. Like, I remember when it came out and like, Mark Zuckerberg had done a live and I was like, oh, I'm all about it. And I keep going back and it has better memory, in my opinion, than other models.
- [03:12]
Ralph Burns
Is it more personalized? Do you get more personalized answers?
- [03:15]
Lauren E. Petrillo
You know, I don't know if I can say if it's more personalized, but because it's connected to my meta account, it's personal to me versus, like, ChatGPT Cloud. Everything else is connected to my work email and I'm doing work stuff related to it. And so, like, I have folders and GPTs that are like, based on work client stuff. So this felt like a severance type of moment for me. Like, this is at home Lauren, not office Lauren.
- [03:39]
Ralph Burns
Yeah, no, that's very cool. That's the reason why I use Gemini so much, because it now knows me and it knows my tone. And I find that it does get better over time. Like, I don't have to give it super detailed prompts anymore because it kind of knows what I'm asking for because of the past history. At least that's the way it seems to me. So, plus, our ChatGPT accounts are a Tier 11 account and I don't want anybody seeing that. So I use that for very specific tier 11 stuff. But my Gemini stuff is tied to my, you know, my Ralph tier 11 email. So you use WhatsApp specifically for really personal stuff. Not, like, how many tablespoons are in a half a cup or whatever. Like, that's what I use Gemini for, stuff like that.
- [04:22]
Lauren E. Petrillo
Oh, yeah, I use chat or like, oh, Gemini will show up because I'm using it in Google and have it there. But yeah, no, it's more of, like, how do I respond to this conversation? This is triggering something in me. What is this revealing about my inner child? Like, it's very deep. Like, the stuff I'm almost too embarrassed to say to a girlfriend. Like, I did this thing called Real Root in Chicago where I was like, doing these, like, matchmaking with, like, friends to make. And like, while, like, you have really good and deep conversations, it was still stuff I wasn't ready to bring to that girlfriend group. So I'm like, Meta AI is my filter.
- [04:54]
Ralph Burns
That's super personal. I've never thought of using any of them for that. I don't know, maybe I'm just.
- [04:59]
Lauren E. Petrillo
It's the Highest use case. AI's highest use case is for personalized therapy. No, but you have to take into agreement, like, you know, like, I've used BetterHelp and like, all these, and it's going to sound like Lauren is mental. I mean, anyone to be in advertising has to be a little.
- [05:12]
Ralph Burns
A little crazy. A little, yeah. There's a little Mad Men and Women in all of us.
- [05:16]
Lauren E. Petrillo
I suppose I like to say the Mad Hatter, you know, and you have at least one impossible idea every day before breakfast. And I enjoy and love what I do, but I want to be a better communicator. I want to be a better leader, and I want to be more in tune to how I react instead of respond to different situations, both personal and professional, so I can just constantly evolve and grow. And it's AI has allowed me to be more efficient in so many areas that I can start now focusing on developing myself as an individual more and more. And so it's like growing up being an athlete in a household of, like, very competitive nature. Like, there was no time for feelings. So now I'm, like, exercising that right to the extreme.
- [05:57]
Ralph Burns
So are you kind of using the meta backed by llama llama 4 now? Llama 4 Maverick, I suppose, I guess, is the most recent iteration. Are you using it as, like, your personal therapist? Do I go that far in saying that, or No?
- [06:13]
Lauren E. Petrillo
I don't think it's a substitute. It's more of like. Like talking to myself, like an inner dialogue kind of component where I'm like, hey, I'm reading conversations with God, or how is this in the code of trust? Right. How do I establish better communication goals for this conversation? Or how do I better relate to this individual? How do I make sure that my conversation is more about them than me? That type of stuff. And then I will feed it scenarios that I'm experiencing or, like, moments where I catch myself being uncomfortable and I want to unpack what made it uncomfortable so that I can sit, understand what that is and not have it, like, build up, like, Catholic guilt, because it's a debt I don't want to pay anymore.
- [06:52]
Ralph Burns
Yeah, well, it's on the spot, too. Like, you know, for therapy, you have to go, like, once a week and you have to sort of remember everything. And it's like, whatever happened that day kind of thing. I've never actually been to therapy. I don't really even know. Although there was a time when I was searching for a therapist and I couldn't get one. But anyway, that's sort of a Whole other thing. I always sort of think, like, if you do that level of personal and deep conversations, you're going to start seeing ads in your newsfeed and on your Instagram specifically because it's crossing that line. But it doesn't sound like that.
- [07:26]
Lauren E. Petrillo
But I haven't. Which is funny because now that you say that, like, I would have expected to see more personalized and relevant ads, but I haven't. And there's like, I am a smut fiction girl all day long. I told you, if you look at my Goodreads, you can be like, oh my gosh, what? Acotar has nothing on the stuff I like to read. But I've been on this journey of like, trying to like, read self development books because I got tired of being the only person in the room who's never read, Think and Grow Rich or like, people keep talking about books. I'm like, I have not read it. I don't know what you're talking about. I hear about it. So I just, I'm trying to diversify what my Goodreads profile says, but also just like, grow. I'm in my personal self development stage of my life, I guess. But I grew up, like, I had a therapist when I was in middle school. I was like, so incredibly bullied as a child that when I was 12, I thought of the worst scenario and tried something that was like, I would never recommend anyone and it was really hard. So, like, I, I saw a therapist to understand that, like, how I was being bullied as a child was a temporary situation that I could control. I didn't want to have to control me. So, like, I grew up where it was like a safe place to go and have. And I believe it's healthy for everyone. I think everyone should have a space where they talk to a professional on this. But I think most of us will still lean into, like, our friends, our partners, and make them be our therapists. And then that's where a lot of disagreements come up because, like, don't therapize me. But anyways, sorry, that's not what this episode's about.
- [08:50]
Ralph Burns
Yeah, I mean, having someone to bounce something off of is different than them being your therapists. Like, for me and Jen, like, I bounce stuff off her all the time, but then it sort of bleeds into like, just complaining and bitching and, you know, she becomes my therapist. She's like, you've already said that. Like, I've already given you a solution. Let's move on. Or you should get a therapist.
- [09:13]
Lauren E. Petrillo
Yeah, like hey, are those unresolved feelings? Like, oh, Lauren, like, you lost your dad when you were very young. Like, and how. How did that make you feel? Do you think that you're echoing the same thing? Like, oh, you know what? You're right. That's not that person's role. So it's like, I think Trevor Noah said it best that he understood that people in our lives end up, like, in this, like, virtual space. Right? We don't have IRL as much as we do since the pandemic, and we put too many hats on other people. And then our expectations grow outside of what's fair. And so we ask our partners to be our mothers, our fathers, our lovers, our best friends, our therapists, our support animal. And it's just too much that we used to have in the office environment. Like, you would have conversations around the water cooler, you would get your office gossip in, but now we don't have that, and we put so much on those closest to us. So that's where I've been like, oh, having used AI for years, I'm like, can I use this as an outlet to not be so demanding of others in my life who aren't signaling that they want to play that role and they shouldn't. They're not professionally trained. Neither is AI, but it is a place where I can vent. Like, before Robby would be like, can you call your mother first before you tell me a lot of different scenarios? Because he's like, get it off of your chest. Tell her. She loves to listen to it. And then I get to hear the brief notes, like the Cliff Notes first.
- [10:40]
Ralph Burns
Ah, okay. He's like, yeah, skim it off the top first and then just, you know, give me the stuff that's underneath that. The heavy stuff. It's interesting, I think. You know, I'd never really thought about it, but I mean, the. The AI models that we sort of think of for Meta, it seems as if they're two separate platforms, really. It's Llama is the true AI, like, large language model. And then we think of Andromeda, which hasn't really been. There's not really a whole lot about it, but that's the thing that sort of powers the ad platform. And it seems like they live in two separate worlds almost. And I think you're an interesting use case because if they did overlap, you would see ads based upon your conversations.
- [11:23]
Lauren E. Petrillo
I'm going to start looking now because the ads that I see are, like, location based more often than not, or there's stuff related to like business connections or social groups, which, where I would. I don't think that leads into it because it's not what I'm using it for in any capacity. But I'm a very active person, right? Like I do a new hobby every month or each quarter. This quarter I'm taking advanced like long form improv classes in Chicago at IO and so like I'm always looking for different activities to do, but the ads that I see are more relevant on what I'm interacting with versus what I'm yielding. But that's interesting. I'm going to ask some people, like, where does that crossover come for? Because I'm not necessarily opposed to it as long as I'm provided personalized, relevant ads for where I'm at in my life all day long. Like if say I were to be ordering ice cream with pickles as the only meal for like six weeks straight, it's presumably that I'm pregnant. I am not pregnant. But if I were ordering pickles and ice cream nonstop, I wouldn't be opposed to getting prenatal or like prenatal vitamin ads or how to mitigate this new life change because it's personalized and relevant.
- [12:31]
Ralph Burns
Right? In that case, I mean, obviously there's the old case of the woman finding out that Google knew that she was pregnant before she was actually pregnant. And there's been so many different cases of that I have to assume that still is the case. It's funny, like 9 weeks ago I went vegan just for the hell of it because I had already done sort of one meal per day that was non meat, which, which is strange because I've been doing like I've been a meat addict for 50 some odd years, but I haven't seen any ads, I haven't seen anything in my socials about veganism. It's the strangest thing. So I was like, I wonder if they're still listening to our phones to a certain degree, you know what I mean? And like my search history, it's like all about that. Like, you know, I go into Netflix and it's like it's all these like meat is bad kind of stuff and like some of that stuff poisoned and all these other documentaries, like almost all those channels know. However, like I haven't seen it in the news feed quite as much. So maybe there is like a separation, maybe there's a privacy thing happening that maybe you'll find out maybe a little bit more about that tomorrow I'll be.
- [13:34]
Lauren E. Petrillo
With the AI folks at Meta. And so like I'M excited to hear more of what they said. It gave me access to, like, see how they trained on Meta AI, which again, I'm saying I use it in the WhatsApp app, but. And if you're listening to this, did you know that there was a Meta AI app? I didn't. There's a desktop site so you can go to Meta AI and I'm totally down to share the screen, but it's slightly different than the app because you have to log in, so you have to have a meta account.
- [14:02]
Ralph Burns
I would say probably the vast majority of people that are listening to this show, myself included, I didn't even realize there was an app. Yeah, I've seen the ads for the WhatsApp AI llama, but I've never seen anything for the Meta AI app, which is odd. And like, why is that? And there they are. Maybe it's just something that they're building and maybe it's not as good right now. I've never used it. So what did the training tell you? Maybe you can even do a screen share here.
- [14:32]
Lauren E. Petrillo
I'll share my screen. So if you're@petroltraffic.com YouTube you'll see that I'm going to Meta AI. But if you're listening from your phone or even if you're like watching on YouTube as well, you can download the app. There's an Apple app and an Android app. But the thing I want to note is on my account, I didn't have this Canvas and Imagine options. So it's similar to like your user interface with ChatGPT and other solutions where you have the ability to talk, which is how I use chat. I don't like texting anymore. I like word dumping. But you have the option to either type or submit with Talk. But then you have Canvas and Imagine. So Imagine allows you to create images and then Canvas allows you to add more details and context. But this is like on screen, what you can see is like, here's two different conversation threads. And when I use it in Instagram and Meta, I'm just continuing the same conversation versus here. You can jump back in and see other conversations. So it gives you that history that I haven't personally experienced in the social apps when I've been using Meta AI. Does that make sense so far?
- [15:38]
Ralph Burns
Yeah, I'm logging in right now and I didn't have the Talk sort of enabled unless I actually logged in, so I just sort of logged in. So I'm seeing the same thing now.
- [15:45]
Lauren E. Petrillo
And so on this again, like, if you're using any type of chat platform. This is a competitor to Gemini, to Google, or to Claude to ChatGPT, of course. But it's done within Meta's ecosystem. And what's cool here is, like, you have this, like, shared feed. So you have, like, what a lot of people will use with Mid Journey. Like, you can see what other people are creating and other AI tools as a source of inspiration. I mean, like, come on, Tiny chef chop. Giant ingredients in miniature world. That's super duper cute. Let's see what the socialization is of this.
- [16:16]
Ralph Burns
It's funny. A lot of yours are the same as mine. It's like, it's not super personalized because.
- [16:20]
Lauren E. Petrillo
I haven't given it enough. But look at the comedy of this. Like, you're getting community that is missing. So what I've clicked on is the Pope Leo wins hot dog eating contest, who has, like a national hot dog belt. All, like, wrestler style. But, like, look, you can comment, you can remix it, you can like it. You have engagements on the stuff that you're creating. So it's very collaborative and very social forward.
- [16:44]
Ralph Burns
And because you don't have much history here and I don't have any history, our feeds are basically the same. I have to sort of assume, all right, there's Pope Leo. I got him on mine now. Rave. Metaverse. A lot of the same stuff. So it's not personalized yet, but I would imagine once you start entering more data in or you ask it more questions, then this is going to become more personalized. It's like a mini feed. It's like an AI feed.
- [17:08]
Lauren E. Petrillo
Yeah. Of like, what are people doing? So then it begs the question of like, hey, if you're posting stuff, does this get public? Right. So then just be like, in that, like, jumping to the training. What I had done was like, a lot of it. Which for any language model, context is so relevant, is so critical to what you're going to get. And I think a lot of us get frustrated with AI because we poorly prompt AI and it'll just be like, that's not what I wanted. Stop giving me the answer. Why are you ignoring my previous instructions? And I loved when they said something that I've never heard before. So I'm going to give credit to Meta introducing this. You have to be careful with your context, because if you give too much context, you devalue what's hierarchical.
- [17:52]
Ralph Burns
Hey, you know, when I was first a consultant, actually doing the stuff that we're doing right now in tier 11, one of the first tools that I learned how to use was from a company called Unbounce and they are now a sponsor of Perpetual Traffic. And the reason is, is that their landing pages and how quickly you can create those landing pages without having to consult your designer, your developer. With drag and drop builders now built in AI copywriting, it's even better than when it was 10 years ago when I first started using it on my own to create my very first landing pages. These guys are absolutely amazing. They've got conversion optimized templates giving you everything you need to launch your pages on your own without developers. In fact, Unbounce is the leading landing page platform for building, testing and optimizing high converting pages. Powered by data from over 2 billion conversions. That is 2 billion conversions with a B. That means they know what converts. So if you want to Convert more customers one platform and launch pages fast, Unbounce is offering PT listeners a special offer. They are giving you the PT listeners 10% off when you enter coupon code PT10OFF over@unbounce.com PT so head on over to unbounce.com PT, enter code PT10OFF and cash in today. Convert more customers with one platform. Launch pages fast. You shouldn't have to wait for your designers and your developers to build and test your landing pages. Get started with Unbounce today.
- [19:28]
Lauren E. Petrillo
They don't know where the priorities are. So I've done this. I've been super guilty. I'm like, here is everything and I expect you to understand what is prioritized without me telling you it's right. So I'm like, create this campaign. Like this example I done was like, create this campaign for Memorial Day weekend. Five cleaning products for $10. My market are tired moms with multiple children in their households and they are work from home moms and don't have the time to clean and they definitely don't have the time to go find the cleaning supplies for them. So I was like, write me an email campaign with a headline so that I can appeal to this market. And that would be like the normal context. Like I would just dump, dump, dump, dump, dump.
- [20:10]
Ralph Burns
So the AI says I don't know which of these things is the most important in that litany of like seven or eight different things that I'm supposed to write about. So it doesn't. The output isn't as good.
- [20:19]
Lauren E. Petrillo
Right? Because AI is going to be confused. What's more important that this is a tired mom who doesn't have time to go shopping. Is it because it's Memorial Day Weekend is it the sale itself of five products for $10. Like, we have been in this, like, when I say timeline of how we treat AI, like our expectations have evolved. But not only have our expectations evolved, our understanding of how to get better has evolved, which I think arguably helps me become better as a person. Because now I am spending 20 to 30 minutes per prompt. And I don't say prompt as like, hey, create me a campaign. I'm saying 20 to 30 minutes to building the prompt before I get the output. I'm asking for AI and like my number one tip for anyone that's using AI is, is to always, always, always, always ask AI Pause before you start making and giving me any solutions. Ask me at minimum three questions, one at a time of what more information you need so that you can deliver the output I actually want.
- [21:23]
Ralph Burns
Okay, so an example, you're saying that example for that cleaning products.
- [21:29]
Lauren E. Petrillo
Yeah. So I'll do it here. I'll be like, create a marketing campaign. I'm just going to type it live. Like, create a marketing campaign for Memorial Day weekend. So I'm at Carter Schools, right? So this is a school that services kids zero to like eight years old, right? They have got this bowling alley because they have enrichment programs as well as like regular programs of like creative marketing campaign for Memorial Day weekend for Carter Schools in Virginia, promoting the summer camp for kids ages 7 to 10, highlighting the robotics and AI enabled programming alongside ballet because they have a ballet studio here. And then so I'm say like Memorial Day weekend campaign. And we're going to say the promo is, this is not a promo, I'm just making one up. I'm like, the promo is have three kids, your third is free. Something to that effect. This isn't very good language, but I'm just showing what that example is. So I would send this as a prompt that I would have done in 2020, 2021. Now what I would do is like, what is the information you need that I have not yet provided you at minimum that give you the answers you need that I neglected to tell you I do that. Like, do not give me a solution until you feel satisfied with all of the context you would have needed. Okay? And then I'm going to say one more thing is like, also, please, please, please, I know you're not supposed to write please and stuff, but I, I put my tonation, I'm like, please, please, please ask me the questions one at a time so that we're ultimately building a creative brief that yields the best email subject line. And copy to excite parents in the Virginia DMV market to enroll their kids this summer. Okay, so that's like. That's a graduation. Oh, it gets even bigger. Something that, like, so this is adding that do not continue is something I've started, like, maybe last six months and then before that. So first was the first part of the prompt. Then what I've added is like, by the way, I add the context of who I want them to give me the voice to. Because if I don't tell them who to act as, it's going to be as if I'm asking any stranger on the street. I'm like. So I'm saying, like, by the way, you're expertly trained on Ogilvy Ogilvy and her Mosey and Frank Kern marketing styles because you're just as smart as Lauren Petrulo of the Perpetual Traffic podcast. I mean, I'm being facetious here. And this isn't like, I would have structured in a different way, but for telling the story, I'm like, I need to make sure you know who I'm establishing you as. Like, what background you have, what authority you have to come with me to the answer. I'm telling you what I want. I'm giving you context. And I have to tell you that I told them what the task is. Right. The task specifically is write the best email subject line and copy the context is parents in the Virginia market. And then it's a Memorial Day weekend for Carter School. And then I'm giving them the format of, like, I want you to be Ogilvie Hermosi Frank Kern train so that you're not just a random from the street. Does that make sense on how I'm doing this prompt?
- [25:01]
Ralph Burns
Totally. The way that I do it when I insert a prompt into Gemini chatgpt is I start with that line. You know what I mean? Like, it's like, you are the greatest headline copywriter on the planet in the Ogilvy Hormozy style. And then here's my question to them. It's literally, it's that. So it's like the output is so similar. I'll oftentimes say, because we have so much data, like, write this like Ralph Burns of Perpetual Traffic. Now we've got gazillions of words out there because all of our shows are transcripted that they can pull from and all these other sorts of things. And I find that is insanely good.
- [25:43]
Lauren E. Petrillo
The order. That's probably more how I do it as well. Like putting who you are But I can tell you for sure, it is insanely better when you're giving them context of who you're on. Because if you're like looking for someone to review a contract, hey, can you act as Aaron Brockovich the lawyer, and call out for me any parts of this contract that are sneaky? Or if it's like, hey, there's a deal that's been proposed to me. Can you act as Roland Fraser of Scalable and help me find creative ways to make this deal financeable for me?
- [26:20]
Ralph Burns
I'm surprised how few people use this for legal. Now. I would not recommend, like, if it is a highly sensitive matter, like, or take down the company moment, as I sort of say inside tier 11, you know, get the $400 an hour lawyer. However, for stuff that is kind of every day, this is just as good.
- [26:42]
Lauren E. Petrillo
And it's like, I need someone to rewrite this for me so that a fifth grader could understand. And I know I'm not saying, like, this is passing off liability. I'm just trying to have better comprehension. And I'm trying to like, submit Apple's terms of service. Tell me the things that are the callout. What are the knockout questions?
- [27:00]
Ralph Burns
I love that prompt. Like, read this contract like you're Erin Brockovich from the movie which I just saw for the first time like a month ago. I can't believe I'd never seen that movie. Oh, my God.
- [27:08]
Lauren E. Petrillo
Oh, really?
- [27:09]
Ralph Burns
Yeah, it was phenomenal. Chad's like, you've never seen it? I'm like, no. Like, I don't know. Anyway, it's fabulous. But I mean, looking at that, like reviewing contracts, I haven't really done that. That's a good one. That's a writer downer there for make reviewing stuff to be able to figure out like, where the gotchas are in an agreement that's 40 pages long. You're like, do I send this to my lawyer or not? Like, we're talking like you're a director of marketing or a CEO or cmo. Like, this is the kind of stuff you're doing all the time. So is this a time saving device for you? 100%.
- [27:43]
Lauren E. Petrillo
I would say it's efficient, though careful of the term time saving because in this, I mean, we've been using AI personally gen AI since Jarvis now Jasper came out. So 2021. 2020, I think.
- [27:56]
Ralph Burns
And time efficient. How about that?
- [27:58]
Lauren E. Petrillo
Time efficient, yes. Time savings because I've hired more people, I do more work because of AI. It's like when I got a calculator in middle school, I was just doing more advanced math. I still had an hour a day of math class. I was just no longer spending the time working on three problems. I was now doing 25 problems things at a calculator. So it wasn't time savings, it was an advancement of how I'm doing. So it's like when people are like, oh, AI is so time efficient. I'm like, no, I've hired more people. I do more work. I do better quality, quality work. And then even with this like rough, I like really mean it when I say originally my prompts were tiny. This what I'm showing you right now. Like I said before moving forward. Can you confirm you understand the initial prompt?
- [28:38]
Ralph Burns
We're still over on the prompt. We're still doing the prompt, by the way, over@perpetual traffic.com.
- [28:43]
Lauren E. Petrillo
Oh, that's just the first part though. I don't consider this being done.
- [28:47]
Ralph Burns
Let's see what meta generates we're generating here over on our YouTube channel. Perpetual traffic.com forward/YouTube, of course. Well, you can do this on the app, the Meta AI app. Like you've never used this before, so we don't really know we're gonna get here first.
- [29:01]
Lauren E. Petrillo
Well, I used it when they did the training and I had done it from my phone, but I wanted to talk about like, how like on the. I think the desktop is better, honestly, because it has canvas and it has the ability to imagine. So you can create design. But this what I've done. Like it's saying, I understand the initial prompt. You're looking for a marketing campaign to promote Memorial Day weekend Carter School Summer camp in Virginia. Targeting parents aged 7 to 10. The camp offers a unique blend of activities including blah, blah, blah, blah. So I'm getting validated promotional offers. Have three kids. Your third kid is free. That's not very good copy, but that's fine. To create an effective campaign, I'd like to ask some clarifying questions. Here's my first. What is the specific geographic area within the DMV, DC, MD, VA region that the Carter Schools serve or want to target for this campaign? That is Northern Virginia. So where I have it asking me questions, My prompt is not over. My prompt is not over until I receive the end product that I'm looking for. So I am not spending less time. I'm spending more time because in the past give this much context and information in ClickUp where I'm doing a project management task request to an employee that I'm talking to in a meeting. I am giving More info than I've ever done before. And that's evolving me not just here in chat, but in IRL and virtual conversations as well. Which is where I'm like, I'm seeing this behavioral shift where I will probably spend another 10 minutes working on this prompt until it gets to be the place where it knows everything it needs so that then the output is done. So I spend more time prepping and less time in revisions. That's how like, as a good leader, that's what we would do before AI, right? Any creative brief, any madman style, you do your homework, you prep.
- [30:48]
Ralph Burns
All right, so you've given it the initial prompt. It's now given you some questions back. Next step is what?
- [30:53]
Lauren E. Petrillo
I'm going to keep having this dialogue now with AI and essentially the AI I'm creating for myself. So it's not a conversation with Lauren, but it's a conversation with this now trained individual that's going to get to know and like and understand me a bit more. So I'm going to keep going until I get here from the go ahead. I'm like, okay, now you're allowed to create the ask.
- [31:13]
Ralph Burns
Got it. So, so far, like what you're seeing with this, how does this compare to ChatGPT Gemini? Like they have it, but where's the application?
- [31:23]
Lauren E. Petrillo
We can see Meta, AI and llama in the Ads Manager platform. You can create images, you can create copy. It's the exact same format. It's just now you have it into a place like a Google Drive folder where you have more of that. So I think the integration is like you using Meta AI will make it integrated into Ads Manager better. That's where it's going.
- [31:42]
Ralph Burns
Yeah, 100%. Well, we're going to do a follow up episode on this because you're going to get some findings tomorrow with some congressman and the head of AI who's like your doppelganger, apparently.
- [31:52]
Lauren E. Petrillo
Oh, she's ahead of policy with meta.
- [31:54]
Ralph Burns
Oh, head of policy. I'd like to have you host that show with your doppelganger if you can. But anyway, we'll figure that out. So anyway, you'll have lots of learnings from tomorrow's meeting and I'm off to Italy this week. Like I'm psyched. So going to be 10 days, so I'm pretty excited about that. That's the big news here. I won't be thinking about AI at all. Anyway. Well, this has been great here today. Make sure that you do watch this over on perpetualtropic.com YouTube like I said we're going to have a follow up show for next week about what happens in the meeting with you and the meta people. Well, as a bunch of Congress people, make sure that wherever you listen to podcasts, you leave a rating or review. It makes us get to a larger audience, teach people how to do this stuff the right way. And of course, all the resources, everything that we mentioned here on today's show are over@ProprioTraffic.com so on behalf of my amazing co host, Lauren E. Petrulo, till next show, see you.
- [32:57]
Lauren E. Petrillo
You've been listening to Perpetual Traffic.