(Replay) 5 AI video tools you can’t live without with Ian Garlic

Summary

Perpetual Traffic Podcast Summary
Episode: (Replay) 5 AI Video Tools You Can’t Live Without with Ian Garlic
Release Date: June 10, 2025

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Introduction

In this insightful episode of Perpetual Traffic, hosts Ralph Burnhams and Lauren E. Petrullo welcome special guest Ian Garlic, the founder of Video Case Story. The discussion centers around the burgeoning role of Artificial Intelligence (AI) in video production and marketing strategies. This episode delves into the practical applications of AI tools, the challenges of AI-generated content, and the future landscape of video marketing in the AI era.

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The Evolving Role of AI in Video Production

Ralph introduces Ian Garlic, highlighting his expertise in video marketing and AI integration. The conversation quickly shifts to the transformative impact AI is having on video creation and editing processes. Ralph mentions a forthcoming test comparing real human-generated videos with AI-generated counterparts, hinting at the rapid advancements in AI's capabilities.

"We haven't talked about AI and a lot of the tools that we're using and so forth, but in video right now, I think that's like the final frontier that people are still trying to figure out."
— Ralph Burnhams [03:35]

Ian echoes this sentiment, emphasizing that while AI-generated videos are becoming increasingly indistinguishable from human-made content, there remains a significant human touch that AI cannot replicate fully.

"I'm already seeing stuff that's indistinguishable. Like, you can't tell because I've been working with some people and have YouTube channels..."
— Ian Garlic [04:03]

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Current AI Tools in Use

The discussion transitions to the specific AI tools employed by Ian and his team to enhance productivity and quality in video production. Ian outlines a suite of tools that streamline various aspects of video creation:

• Adobe Premiere: Utilized for high-quality editing, including transcript generation and precise video enhancements.
• Firefly: Assists in various creative aspects of video production.
• Descript: A favorite for removing filler words like "ahs" and "ums," thereby refining the final output.
• Custom AI Agents: Ian has developed bespoke AI agents using platforms like Kgen AI to perform specialized content analysis and hook generation.
• Airtable, Pinecone, and Supabase: These tools help in organizing content, automating workflows, and managing vectorized content tables for efficient data retrieval.

"We use Premiere for that and a few of the other ones that Firefly I think is one of them. Obviously we use Descript. I love Descript..."
— Ian Garlic [13:07]

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Challenges and Considerations with AI-Generated Content

While acknowledging the efficiency and innovative potential of AI tools, Ian cautions against over-reliance on AI, particularly concerning content authenticity and engagement quality. He shares experiences where purely AI-generated content failed to resonate with audiences due to lack of genuine human elements.

"I just can't help but see a content explosion... YouTube will start to filter AI videos. It has to. Do you want to see humans or do you want to see AI?"
— Ian Garlic [04:03]

Ralph draws parallels with past SEO practices, noting how certain AI-driven strategies, much like link farms, offered short-term gains but ultimately failed once platforms like Google adapted to penalize such tactics.

"Remember those way back when link farms exploded... now we're seeing the same thing with AI."
— Ralph Burnhams [07:01]

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Future of AI in Video Marketing

The conversation explores the future trajectory of AI in video marketing. Ian predicts an ongoing surge in AI-generated content but foresees platforms like YouTube implementing stricter measures to prioritize genuine human interactions and maintain high engagement rates.

"I think YouTube will start to filter AI videos... because there's going to be such an explosion of content..."
— Ian Garlic [04:03]

Ralph reflects on the sophistication of YouTube's algorithms, appreciating how they now seamlessly integrate user preferences to keep audiences engaged, thereby making it a preferred platform over others like TikTok.

"No one goes, oh I hate everything on YouTube... it's taken away such a share of so many of the other platforms."
— Ralph Burnhams [09:01]

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Balancing AI and Human Creativity

A significant portion of the discussion revolves around finding the right balance between leveraging AI tools and maintaining the essential human elements that drive authentic engagement. Ian emphasizes the necessity of human oversight to ensure AI-generated content aligns with brand narratives and audience expectations.

"You'll still need to have that human in the machine... that human aspect of it."
— Ian Garlic [20:16]

Ralph concurs, highlighting that while AI can accelerate content production, the creative instincts and strategic thinking of human marketers remain irreplaceable.

"If you're doing it the old school way, it's still the right thing... How can I use AI to accelerate or at least use tools."
— Ralph Burnhams [12:03]

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Practical Tips and Recommendations

Ian shares practical insights and strategies for marketers looking to integrate AI into their video production workflows:

1. Utilize Comprehensive Editing Suites: Tools like Adobe Premiere and Descript can significantly enhance editing efficiency and content quality.
2. Develop Customized AI Agents: Tailoring AI tools to specific needs ensures more accurate content analysis and hook generation.
3. Organize Content Effectively: Platforms like Airtable facilitate structured content management, enabling seamless automation and data retrieval.
4. Maintain Authenticity: Always incorporate human oversight to preserve the genuine connection with the audience, avoiding the pitfalls of overly automated content.

"It’s about connecting all the content quickly and properly... Refer to this one, this one... find the right clips."
— Ian Garlic [17:39]

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Notable Quotes

• "AI is like wielding a chainsaw to cut a cake. It's going to get messy."
  — Ian Garlic [05:55]

• "You can't tell the difference between AI-generated content and real content, but people will ultimately crave authenticity."
  — Ian Garlic [04:03]

• "The hook is the thing. AI can generate hooks, but without the human touch, it often misses the mark."
  — Ralph Burnhams [21:08]

• "There’s something off about what they’re saying when it’s AI – it can do more harm by lacking the human element."
  — Ian Garlic [25:16]

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Conclusion

The episode concludes with a light-hearted exchange among the hosts and guest, touching upon the humorous aspects of AI's influence on personal presentation and communication styles. Ralph and Ian emphasize the importance of maintaining human authenticity in an increasingly AI-driven landscape, underscoring that while AI tools can enhance efficiency, the core of effective video marketing lies in genuine human connection and creativity.

Listeners are encouraged to explore the AI tools discussed and consider how to integrate them thoughtfully into their marketing strategies to achieve optimal results without sacrificing authenticity.

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Additional Resources

• Ian Garlic's Work: videocasestory.com
• Perpetual Traffic: perpetualtraffic.com
• YouTube Channel: Search for "Video Case Story" and "The Real Ian Garlic" for more insights and case studies.

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Call to Action

Fans of the podcast are invited to leave a rating or review on their preferred podcast platform to support the show. Ralph and Lauren pledge to engage more with listener feedback in future episodes, promising to highlight and discuss audience reviews on air.

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This detailed summary encapsulates the key discussions and insights from the episode, providing a comprehensive overview for those who haven't had the chance to listen.

Transcript

[Ralph Burnhams]

You're listening to Perpetual Traffic.

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[Ralph Burnhams]

Hello and welcome to the Perpetual Traffic podcast. This is your host, Ralph Burnhams. I'm the founder and CEO of Tier 11 alongside my amazing co host, Lauren.

[Lauren E. Petrulo]

E. Petrulo, founder of Mongoose Media.

[Ralph Burnhams]

And we're so glad you joined us here today. We are in Casa de Garlic in person.

[Ian Garlic]

In person, in person.

[Ralph Burnhams]

Not AI, but we're also here with a special guest, Eye and Garlic. And we're going to be talking today about AI and video. There's nobody better. Well, there's nobody better that we can get on Perpetual Traffic now.

[Ian Garlic]

I love it.

[Ralph Burnhams]

To talk about AI and how it's used. We really haven't talked about this at all on this show.

[Ian Garlic]

That's crazy.

[Ralph Burnhams]

Yeah, it's nuts. I mean, we have teased an episode, I believe a few episodes ago this might have been one that we sort of rebroadcast from a tier 11 live where we talked about a test we're doing right now, which is real video with real humans versus AI generated video with AI generated humans and what that test is going to be. So we're going to reveal that in a future show. So make sure that you hit the subscribe button wherever you listen to or watch Perpetual Traffic. Well, I'm so proud and happy and honored to be the host of the Eye and Garlic Show. I've always wanted to be 7 foot 2, strikingly handsome.

[Ian Garlic]

Like, he was strikingly handsome. Yeah, that's AI. That's AI generated.

[Ralph Burnhams]

I could be, you know, 6 foot 4 in AI world.

[Ian Garlic]

You can be whatever you want in AI world, whatever it is.

[Ralph Burnhams]

Well, like, when I think about video in all seriousness, like, you're the guy that I think of, and because you're so good at what you do, if you're not familiar with what Ian does, Video Case Story is his company. We've had him on multiple times here. We'll leave links in the show notes. And we really haven't talked about this much. I mean, we've talked about AI and a lot of the tools that we're using and so forth, but in video right now, I think that's like the final. I wouldn't say it's the final frontier, but it's the frontier that still people are trying to figure out.

[Ian Garlic]

Yeah.

[Ralph Burnhams]

And I don't think people really know exactly what tools to use. I know there's obviously editing tools that you and your team probably use, so we can talk about that here today, which I think will be helpful and useful for a lot of folks that are listening. But really, it's like, what is the future of AI? Like, is it going to. At some point, is it going to be indistinguishable between, like, talking head videos and AI generated stuff? What's your sense as to where the puck is going, so to speak?

[Ian Garlic]

I mean, I'm already seeing stuff that's indistinguishable. Like, you can't tell because I've been working with some people and have YouTube channels, and like, oh, yeah, this one is because they've got it so dialed in, and so much of it is, like, the prompting, the connection, obviously the quality of what you put in with AI But I just can't help but see a content explosion. And this is where I think it's going to flip. I mean, here's number one thing. I'm being really careful with what I use AI in YouTube channels because I feel YouTube's still going to be the future. But YouTube will start to filter AI videos. It has to. Yeah, it has to go, do you want to see humans or do you want to see AI? Because there's going to be such an explosion of content that people are going to be like, I want the real person. Because, I mean, we filmed. And this is an AI Video. But we for the Florida Bar association, we filmed a training for young lawyers on CHAT cbt. I think we might be able to put it public and put in the show notes. But you'll see that lawyers in it because they're getting so nervous because they had a real judge doing this and we're shooting it and you can see the lawyers get nervous because the lawyers that used it completely went down the rabbit hole. ChatGPT had all these hallucinations, fake cases, told the attorneys it was real, they brought it to a judge. When they found out it was a fake case, they didn't tell the judge. Which now is something you can go to jail for. Not just lose your license, you can go to jail for lying to a judge. Right, right. And so this comes back to the idea of the hallucinations and we talked about it because it happens in people, right? Where we say this is dogma, this is marketing dogma. And if it's a really tall, good looking guy that we know that is out there telling on stage, now everyone goes and tells it to everyone else and then it gets in there. AI is doing the same thing.

[Ralph Burnhams]

Right.

[Ian Garlic]

So the information can quickly get diluted. So if it's information from visually though, I mean, it's crazy. You can't tell the difference. And I'm seeing ads for agencies are like, hey, do you want to start your only fans channel with just AI? And they're like showing the videos and like, oh my God, this is crazy. What's going on? So their tools are out there, you can do it. But right now it's like wielding a chainsaw to cut a cake. Right. It's going to get messy. So I see the future of it. I mean, you're using AI, we're all using tools like Kgen AI agents that are building out AI agents. That's, I mean it's just crazy how fast it's moving. I do think you need be know about it and you need to be thinking about it and using it, especially in your content development. But I would be careful from a YouTube and SEO side of making it in your entire channel. Yeah, yeah.

[Ralph Burnhams]

I think it's like you bring up a good point, is that whenever there's a new trend that multiplies the effectiveness I think of, you know, backlink building or content spinners.

[Ian Garlic]

Remember those way back when Link farms.

[Ralph Burnhams]

Link farms, all of that. And that exploded. And that's kind of when we got out of SEO, for example, because like all those tools, it was so easy to use them and Rank. But there was a finite lifetime of that. And what I always say is, one of the great examples is that when I was in the affiliate world, I ranked for almost 90 days for a website using, I think it was called, like the ultimate spinner. And then a bunch of link farms and all this other fake content.

[Unknown Advertiser]

And.

[Ralph Burnhams]

And I ranked number one in Google for how to lose weight fast with an exact match domain. So, like, remember the exact match domain thing?

[Ian Garlic]

Yeah.

[Ralph Burnhams]

And it was great. Like, those 90 days were amazing. I made a lot of money with a bunch of scammy affiliate products, which, you know, I'm sort of embarrassed to admit that I sold. But the point was, is like, I got on that and then at some point, Google figures it out. This is the same thing.

[Ian Garlic]

People would always come to me and go, oh, here's this new thing. One of it was, you know, oh, we've got it. So we can change the keyword suggest. Like when you're typing something, I'm like, you're messing with Google's keyword suggest. They employ 25,000 of the smartest people in the world. They use 1% of the world's energy. And you think, that guy you just met from wherever, who just started SEO is outsmarting those people. That one thing, right? My parents, they own restaurants, and at one restaurant they had super valuable flatware and would just all disappear. And I was like, I remember telling the story of it. And she goes, I'm thinking about a thousand different things. All that person's thinking about is getting that thing out of the building. So how am I going to beat them? So, but Google, you've got the reverse. And that's where I think I'm like, how are you messing with Google? And YouTube has such a good thing going. They're being really, really careful with it. And because, you know, TikTok can go away, you never hear anyone complain about YouTube.

[Ralph Burnhams]

It's amazing. Yeah, it's true.

[Ian Garlic]

No one goes, oh, I hate everything on YouTube. Because they're just over there silently taking over TV, taking over everything, have it so dialed in.

[Ralph Burnhams]

It's become like my personal habits. It's like when I turn on my smart tv, it's like I either go to, like, the channel that I always watch, like local sports, and then the next one over is YouTube. Because I'm like, whatever I click there, there's going to be something that they're going to automatically, based on my previous history, something that is fundamentally super exciting for me to watch. And then I stay and I watch and that's what I watch.

[Ian Garlic]

Like it's not helping my add.

[Ralph Burnhams]

No. Or then I click over to the shorts. The shorts are all stuff that I'm interested in. It's crazy how much it's dialed in. It's taken away such a share of so many of the other platforms, at least me personally. And you're right, nobody's talking about it because they know the algorithm works so well. And if you can keep people watched and engaged and I think AI generated stuff is going to alienate that platform. And that is anathema for them. Like that is the worst thing that they could ever have happen is all of a sudden engagement rates go down because AI takes over because the algorithm allows it.

[Ian Garlic]

Yeah. And they have to be really careful. I think there can be some backlash. And that's where like you were saying, you know, I saw so many people with doing all the SEO tactics and then what was it? Penguin. You know, for those of you that been doing SEO long enough that they used to name the updates, they don't do that anymore. Right.

[Ralph Burnhams]

Yeah. Matt Cutts.

[Ian Garlic]

Matt Cut. I mean you'd watch Matt Cutts be like, oh, Matt Cutts had a Diet Coke today. We're in for it.

[Ralph Burnhams]

People like there was like a mattcutts.com and who is Matt Cutts? Like people monitoring.

[Ian Garlic]

You don't know who Matt Cutts is?

[Ralph Burnhams]

Yeah. Back at the SEO, he was the.

[Ian Garlic]

Head of Google SEO. Yeah.

[Lauren E. Petrulo]

Okay.

[Ian Garlic]

And like whatever Matt Cutts did, you watched Gotcha. I guess that dates it co reference.

[Lauren E. Petrulo]

I was like, did they name the Google updates people?

[Ian Garlic]

No, they named it for animals. So then the penguins. I remember that.

[Lauren E. Petrulo]

I remember that being part of the updates, but I didn't understand the Matt Cuts.

[Ian Garlic]

Yeah. So Matt Cut. And then one day Penguin comes along and shuts every. And there's so many businesses got shut down because you can build up the YouTube channel and you can build it up fast. And here's the other problem I see with it is if you don't get the data from the hooks and if you're just optimizing. Right. And AI is just going to optimize for any type of data. Get. If you are going after bigger clients, you're not going to get any data because they don't provide any data. They might subscribe a little bit. So your channel can go really down, attracting the wrong people. I've seen this too, because I've been in a couple groups and they're like, oh, I want someone more like you. Right. And I'm like, well, you're not marketing to us. I just made the logical leap that I want to work with you. And I'm like, but all your other stuff is optimized for the diy, right? Not the some person who I want to learn enough to talk to someone and hire someone.

[Ralph Burnhams]

Yeah, makes sense. So I think just that unto itself, if you think like you've missed out and you should be producing more content using AI or Hey Gen or Synthesia and all these platforms that are pretty damn good right now, it's still the stuff that you actually have to go and shoot and do what we're doing right now, physically, we're in a studio, you know, shooting this thing, which is going to go on YouTube and then it's going to go on all our social channels. And like, that's the work that you have to continue to do. So I think for a lot of people who are listening or watching, it's like in the back of your mind, am I doing the right thing? Well, if you're doing it the old school way, it's still the right thing. The second question to that is, how can I use AI to accelerate or at least use tools? And maybe giving some examples here of the stuff that you guys use as a professional video agency, what are the AI tools that you use to increase productivity of those right types of videos? What's your go to right now? Maybe even like a tool list to a certain degree.

[Ian Garlic]

I mean, we still use Premiere because it does transcripts and you're going to have higher quality. The Adobe suite's really good. We are playing around with some of the OpenAI video generation, especially for B roll. Definitely as far as like color correction, fixing things, you know, taking weird stuff out. AI is amazing. Like, hey, I don't want that person to be there. Boom, that person's gone.

[Ralph Burnhams]

Right.

[Ian Garlic]

I don't want that bug that's flying around. It's Florida. Welcome to Florida.

[Ralph Burnhams]

Yeah, that bug just got edited out through Premiere.

[Ian Garlic]

Yeah, so we use Premiere for that and a few of the other ones that Firefly I think is one of them. Obviously we use descript. I love descript, but also I've been building out our own AI agents because I have not found a good way and I've used all the models on the AI agents and building out LLMs, so large language models and rags to analyze, but for very specific analysis. Because I can't put something into ChatGPT and it'll pull out good hooks. It just won't still. Yeah. And I'm like, oh, it missed this, missed this, missed this, missed this. No matter how much I'm building the prompt out, because the way ChatGPT is set up, so I'll switch out the models which are connecting to that for the analysis. But we're using Airtable a lot. Airtable a lot for the content and the content structure in the content recall. I think that's the big, big opportunity is as we build out the content, being able to connect all the content quickly and properly and go, hey, you should now that you did this, I talked about this here and we kind of do it mentally in our podcast episodes, right? And we're like, oh, refer to this one, this one. There's no way you remember all of your podcast episodes, right? Whereas it could go. And if you structure properly, find the right clips and go, that's what we're doing more of like, hey, here's a little bit of this. Go watch this here and know more and figure out that user journey.

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[Ralph Burnhams]

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[Ian Garlic]

And that's where the case story piece comes in too, is because as we're collecting more of the case stories for clients, we can use the AI to analyze what these people are really thinking. Because right now it's using like the generality of. And you know, one thing that I still cringe a lot is because people still, you like, you have to use an ICP idea, but I think you're losing out by saying ICP because you're not telling the story of the person. But if you know the story of the person, that's where it's like, that's what I'm getting big into. It's like, what does this person want to know and how quickly can I generate that and test that out?

[Ralph Burnhams]

Interesting. How do you use airtable? In what way? Like I understand Premiere Adobe, like I think most people know that. And that's what our producer uses.

[Ian Garlic]

Yeah.

[Ralph Burnhams]

And I know that that's what our video producer chair 11 uses for like our whole staff uses that. But I haven't heard airtable, like what is, how do you guys use that?

[Ian Garlic]

So separating out all the content and analyzing the content and getting it into an airtable. So within airtable you can have automations that automatically happen and say, okay, go find me this or analyze this for hooks or give me a summary of this. And so I can have columns of it. So it becomes faster then for the AI and less chance of it to have a mistake. Right. Because the bigger the AI prompt gets and the more information it goes through, the better chance of a hallucination or just a simple little mistake or missing something. So it analyzes it better. And then we're using things like Pinecone and Supabase, which are vectorized content tables. So even make it faster for it to find the information. But that's bringing everything together. And so it still comes back to like, hey, you've got to have your core for converting videos and then we've got to have the case stories around it and then you have your big idea videos and once you, what I call the green zone, you know, where you really own that area, where you really have all the information that someone needs to make a buying decision. And you really do that because everyone goes straight to cold traffic way out here and they're not owning this area where you can be answering everyone's questions. So once we do that now we go, okay, what along this user journey does someone, what other content does this person want to hear? What problems are they not asking about that they're thinking about? And that's where we're doing that content analysis with the case stories and then going, hey, generate me 20 questions they're thinking about but not asking anyone one.

[Ralph Burnhams]

Okay, makes sense. How about the short video editors? Like take a long video and then throw it in. What are your thoughts on any and all of those? Do you guys use those for like the TikTok type formats?

[Ian Garlic]

You know, I don't use any of those, etc. We use descript. And I'm very specific on the hooks because I still don't see it finding the great hooks. And I'm like, I know, I haven't gotten to the point yet.

[Ralph Burnhams]

Yeah.

[Ian Garlic]

You know, and I auto generates it.

[Ralph Burnhams]

Thinks it knows what the hooks are and it's right. Maybe 10 or 20% of the time.

[Ian Garlic]

It seems like I just.

[Ralph Burnhams]

We.

[Ian Garlic]

We just onboarded a new client and they went through our discovery process. Like, yeah, we've been spent. We spent 30 grand last year on YouTube. And I went through and I'm like, it was 100% AI generated. Because it's like it made no sense.

[Ralph Burnhams]

Yeah.

[Ian Garlic]

There was no user journey in it. But they don't know that as a client. And I only know that because it's an industry I'm very well versed in.

[Ralph Burnhams]

They think I'm putting out video content. That's what I need to be doing.

[Ian Garlic]

Yeah.

[Lauren E. Petrulo]

They film it and it was AI generated script.

[Ian Garlic]

AI generated cuts.

[Ralph Burnhams]

Cut.

[Lauren E. Petrulo]

Okay.

[Ian Garlic]

Like, so they filmed it. Yeah. But it made no sense.

[Ralph Burnhams]

Yeah.

[Ian Garlic]

And I think you still have to have the human in the machine, but I think that's where the tool comes in. It's like this is where I think across the board you're in more trusted authorities. There are going to be running AI tools, but you're going to still need that. You're going to still need like delorin running all the AI tools and the RALPH looking at and going, no, that really doesn't work. And just that human aspect of it.

[Ralph Burnhams]

They have to have that marketing mindset. It's really like a tool that could figure out like what your ICP is actually thinking. When we say icp, it's ideal customer profile if you don't know what that is. But that would be an ad to those types of editing tools. I just don't see that happening though. Like it's. You need inferences, you need to be able to sort of go to a whole other level. Granted, AI is the technology behind what we're seeing right now is just quantum leap forward.

[Ian Garlic]

Yeah.

[Ralph Burnhams]

Like every other month. The point is like, will it actually get to that point? My ICP has these particular issues, figure out what hooks based upon those issues inferences and then make shorts out of that. Like, I haven't seen that happening. Do you think something like that will eventually happen? Because the hook is the thing.

[Ian Garlic]

The hook is the thing. Yeah, I think, I think the testing of it will happen. I think it'll be able to rapidly scale it with ads and go, here's 10,000 different hooks. Let me spend $2,000. JotForm just did that. Right. I had them on the show and we'll release the episode soon. That's what they did to test out their ads. It was like 2000 different hooks.

[Ralph Burnhams]

Really? Yeah.

[Ian Garlic]

And I think that's where it's going to go by still thinking, you won't get the where's the beef? Right. You won't get the Everyone laughed at me until I sat down and started playing.

[Ralph Burnhams]

Right.

[Ian Garlic]

You have to have a sense of the environment.

[Ralph Burnhams]

I would not pick up that.

[Ian Garlic]

No, no, it wouldn't. And also, it's weird. On top of it all is I'm noticing speech patterns becoming circular because I listen to so many things and then I actually notice myself talking. If I watch enough AI videos starting to talk like AI too, which is. I think we're going to start to be able to sense that more so than ever before. I think it's really. Yeah. But I think you'll be able to have a guesstimate. If you have enough data in there structured the right way, you'll be able to talk to a version of your customer, but it won't have the humanity. But I mean, I don't know. Yeah, I think if you're talking to anyone doing any of this stuff that's just doing the AI, you're gonna have a problem. And if you're talking to anyone that's not touching the AI, you're gonna have a problem. I think it's somewhere in the middle.

[Ralph Burnhams]

Somewhere in the middle.

[Ian Garlic]

Yeah.

[Ralph Burnhams]

So the tools are still sort of the same tools in a lot of ways. Like descript. Descript. I never know how to pronounce it. But I mean I use it on the weekly video I do for my agency. It just takes out my ahs and my ums and my separates, everything. And all of a sudden a seven minute video is now a six. Bit like it's the main. It's such a great tool, but that is more nuts and bolts. But I mean, at the end of the day it's like it's Premiere, it's Adobe, it's Firefly. It's that kind of stuff, which are tools that most videographers, most producers have been using for years. So it's not like a huge shift. It's like they were very much on the vanguard of AI and. Yeah, installed AI tools very quickly. It was kind of pretty impressive.

[Ian Garlic]

Yeah, well. And you can look at films that they're pushing against, even the computer generate, because you can still feel it. And you know which one call. It was Wicked. Right. Most of it was practical effects.

[Ralph Burnhams]

Right.

[Ian Garlic]

Wicked was all practical effects. And it shows. And I think we're going to notice that. I do think there'll be places for a lot of this AI, especially in testing, to happen. But like I said, I think it's going to have to be filtered. But to your point with the script, I do think that editors that were good at visual editing owned more of the editing process than they should have. And now we're going to see great copywriters owning more of the video editing process. That's a good point, because that's what I used to have to do is I'd have, like. Our old system was I'd come back with all the footage. I'd have them batch it out into different angles. And then our storyboards were different angles. I'd look at all the footage at each angle, and then I'd be like. I'd have someone hand transcribe it sometimes. And then eventually we got the regular transcriptions. But I would look and say, okay, we want that clip. That clip. That clip. That clip that. That. So as the copywriter, I could do that. And it's like film, you know, because the editor does off, but the directors, they're watching.

[Ralph Burnhams]

Right.

[Ian Garlic]

Because he's really kind of the copywriter of it.

[Ralph Burnhams]

Right. He knows which things, the important things that move the narrative forward. Just the same thing you're trying to do in video.

[Ian Garlic]

And pacing, too. Yeah. One other thing. The ums and ahs. Getting rid of the ums and ahs. I'm reading this awesome book I think might have been Adam Grant's Give and Take is about communication, style. And actually, the ums and ahs make us more impactful as communicators. Interesting, because when we see someone not being perfect, we get more endeared to them. It's an interesting thing.

[Ralph Burnhams]

I could totally see that.

[Ian Garlic]

Yeah. He talked about one attorney who starts stuttering, and they thought he was going to lose the case. It was a big litigation, and he ended up winning because everyone's like, oh, I really liked him because he become Approachable. So there's that aspect too when you come to AI and it's like you got to think about all these things. And also facial expressions. Yeah, we read facial expressions. We humans are born to read micro expressions. You're like, I know someone's lying because you can see it. Like you don't read it.

[Ralph Burnhams]

There's some dissonance.

[Ian Garlic]

Yeah.

[Ralph Burnhams]

Happening. The words don't match. What you and your database of faces and facial expressions and non verbal communication. You're like, there's something not right here. I don't. And then you get that feeling in the back of your.

[Ian Garlic]

Yeah, your head.

[Ralph Burnhams]

You're like, something's not right with that guy. Or whatever it is. Yeah.

[Ian Garlic]

And that's what I mean with case stories. Like, that's why I always tell people not to have an interview style and not have scripts and not ask for testimonials because we read the faces. But if they're either reading a script or they're nervous, the nervous comes across as lying.

[Ralph Burnhams]

Interesting. Yeah.

[Ian Garlic]

And we go, that's a super good point actually. And that's where like we've got to make that person comfortable because we think that they're lying in the back of your head. You might never be saying it. Just like there's something off about what they're saying. And I think that can do more harm too.

[Ralph Burnhams]

And it becomes so much more natural.

[Ian Garlic]

Yeah. And it's so easy, I think AI the like just doing purely informational stuff. This is what you need to learn. And da da da, da da. I think the training video. Training videos.

[Ralph Burnhams]

Yeah.

[Ian Garlic]

Yeah.

[Ralph Burnhams]

I could see it there.

[Ian Garlic]

Yeah. And I've been watching a lot of stuff and I'm realizing, oh, this, this is the AI version of that guy. And I actually found myself as I was talking about it, actually talking like the AI I'm like, whoa, that was weird.

[Ralph Burnhams]

That's wild. So anyways, well, that's cool. It's been great being the host of the I and Garlic show today. And AI is going to make me six foot five. Like I said before. I said seven foot two. I think that's just too tall for me.

[Lauren E. Petrulo]

Depends.

[Ralph Burnhams]

Jen wouldn't like it all that much. That's the most important part. So.

[Ian Garlic]

Yes.

[Lauren E. Petrulo]

Your wardrobe would suffer.

[Ralph Burnhams]

My wardrobe would suffer. Yeah.

[Ian Garlic]

It's difficult to find clothes.

[Ralph Burnhams]

I'd have to re. Outfit. Yeah. To go to like those big and tall stores.

[Ian Garlic]

Yep.

[Ralph Burnhams]

Yeah. Like I'm the average size guy. Five, nine.

[Ian Garlic]

Yeah.

[Ralph Burnhams]

Nine and a half feet.

[Ian Garlic]

Like they're everywhere. Yeah. It's Everywhere.

[Ralph Burnhams]

Yeah, it's everywhere.

[Lauren E. Petrulo]

I'm the shortest one at this table.

[Ralph Burnhams]

You are.

[Ian Garlic]

Wow.

[Ralph Burnhams]

You seem the second tallest to me.

[Lauren E. Petrulo]

My ego compensates. Where are my vertical?

[Ralph Burnhams]

Between the stilettos and sometimes the hair. Yesterday when you came to the not so Mansion. Mansion Mastermind, which was amazing, but was not amazing.

[Lauren E. Petrulo]

It was really cool.

[Ralph Burnhams]

Yes, it was very cool. Your hair. You looked like seven feet tall. You were like the tallest person there. You're an optical illusion. I think that's what it is.

[Lauren E. Petrulo]

That is how I describe myself.

[Ian Garlic]

Yeah.

[Lauren E. Petrulo]

When I'm like 90% legs.

[Ralph Burnhams]

That's true. So make sure you check out ayan [e-mail] any other places where people can find the YouTube. You're on the YouTube. The real Iron garlic.

[Ian Garlic]

The real iron garlic. I have iron garlic and the real iron garlic.

[Ralph Burnhams]

Okay.

[Ian Garlic]

There are two different ones. And Video K story and yeah, you can find all my old videos on there. My most successful one is of rare Costa Rican animals that climbed all over me. Really? Yeah.

[Ralph Burnhams]

We'll have to find the link in that.

[Ian Garlic]

Yeah. Show notes. Yeah, yeah, yeah. So it was really interesting because, like, you'll see me like feeding one or two of them and then you look up and there's like a thousand of them all came out of the jungle and they start climbing up me and.

[Ralph Burnhams]

I would be completely freaked out.

[Ian Garlic]

Yeah, yeah. So it's caught on camera.

[Lauren E. Petrulo]

It would be allowed.

[Ralph Burnhams]

Yeah, absolutely. And it's not AI generated. It's actually real.

[Ian Garlic]

It's real.

[Ralph Burnhams]

But we'll leave links to all those very cool videos of I am being crawled over by, you know, rare tropical animals [e-mail] and we would really appreciate wherever you listen to podcasts, leave us a rating or review, a five star rating or review. We would really, really like. Those are good.

[Lauren E. Petrulo]

They're our favorites.

[Ralph Burnhams]

There are our favorites. But an honest review. We haven't read reviews in quite some time. We need to start reading our reviews again. So we will make that as part of our pledge in the next month of shows.

[Lauren E. Petrulo]

Thank you. Promise.

[Ralph Burnhams]

Pinky promise. Give us a review on wherever you listen or a comment over on Spotify and we'll read it out onto the air. You'll become podcast famous for 15 minutes or so. So that's [e-mail] someone should leave a review.

[Lauren E. Petrulo]

Just be like, oh, my gosh, I love perpetual traffic almost as much as I love videocasestory.com videocasestory.com and insert their own free.

[Ralph Burnhams]

There you go. Right there. It's like a two for one.

[Ian Garlic]

Two for one.

[Ralph Burnhams]

Fantastic. All right, so on behalf of my amazing co host, Lauren E. Petrulo.

[Lauren E. Petrulo]

Ciao.

[Ralph Burnhams]

And I, Garlic, for coming on Perpetual Traffic. Thanks for coming on.

[Ian Garlic]

Thanks for having me. Your studio, my studio. Thanks for coming to Garlic Studios.

[Ralph Burnhams]

Until next show. See you.

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