The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool

Summary

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Perpetual Traffic – Episode Summary

Episode Title: The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool

Hosts: Ralph Burns (Tier 11) & Lauren Petrullo (Mongoose Media)
Date: October 28, 2025

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Main Theme & Purpose

This episode explores Meta’s new Advantage+ Creative Image Generator Tool—a fresh AI-powered feature that creates and iterates ad images. Ralph and Lauren dissect its practical implications for marketers and agencies: how it changes the creative development workflow, what control you give up for better conversion rates, and whether it ultimately helps small brands compete with major players. They also provide candid, experience-based feedback from recent campaign experiments using the tool, highlighting both wins and frustrations.

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Key Discussion Points & Insights

1. Shifting Creative Production with AI

• AI As Creative Support, Not Replacement:

  • Lauren notes, “AI is not replacing jobs. If anything, AI has made us more jobs… higher caliber and quality and as well as greater efficiency.” (06:08)
  • Their agency (Tier 11) still maintains a 12-person creative team; AI is a supplement, not a wholesale swap.

• The “Seed Creative” Principle:

  • You need a base, human-made creative ("the dating profile version," “Liquid Glass look”), which Meta’s tool then iterates and scales for different placements.

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2. The Control vs. Conversion Dilemma

• Loss of Creative Control:

  • As you lean into Meta’s AI-driven image variations and placements, brand consistency can suffer:
    “The more you enable AI to stimulate performance, the more illusionary your control is. You want conversions, you lose control.” (04:52, 10:12)
  • Meta often overrides sizing and placement guidelines, e.g., showing landscape images in vertical placements or squashing creatives outside “safe zones.”

• Brand vs. Product Focus:

  • Meta offers AI options for "on-brand" vs "off-brand" output. The latter can create “cuckoo crazy variations,” making brand managers uneasy.

• Trade-off Summary:

  • Lauren: “AI is great, but it’s going to default to conversion, not to control… So then it’s like, Ralph, you have to ask yourself, what do you want? Do you want control or do you want conversions?” (10:57)

• Memorable Quote:

  • Ralph: “If you are going to allow the algorithm to do its AI work…you might suffer from—like, I always just hate seeing ads that don’t fit the format they were [created for].” (17:09)

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3. Practical Learnings from a Live Campaign

• Experiment Details:

  • Lauren used the AI tool to promote a live webinar, experimenting with AI-only creative iterations and rapid scaling (3-day ad campaign window).

• Budget Acceleration Insights:

  • For fast learning (and to escape the AI’s “learning phase”), aggressive budget front-loading is effective.
    • Lauren references Molly Pittman: “She would take like $2,000 a day budget just to accelerate out of that learning phase and then scale it back down to your actual budget you want.” (13:36)

• Creative Sizing & Safe Zones:

  • Practical advice: Always design creatives in the “safe zone” (e.g., 9x16) to avoid AI mishandling when resizing for different placements.

• Outcome & Reflections:

  • Cost per lead was higher ($30 vs. target rate), but “the webinar…was actually more successful from strategy sessions and potential customers in a quality standpoint than I could have anticipated…” (20:46)
  • The AI strategy generated fewer leads, but those were better leads (“one signing to be like a 200x ROAS on that type of campaign”).

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4. The Broader Industry Direction

• Brand Control Will Keep Shrinking:

  • Lauren predicts: “This is a precursor to losing control completely later…just like get the decision making out of their [advertisers’] hands. Trust our ad networks to do what we’ve spent billions of dollars building and spend time on creating your offer and then building your brand.” (17:41)

• Websites and Social Profiles as “Fair Game”:

  • Meta’s algorithms pull from your website, Instagram, Facebook—anything public-facing. Keep all brand assets up-to-date, since “everything that’s published is fair game.” (19:00)
  • Site links and other automated extensions may display content you didn’t intend to highlight, trading control for greater reach.

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5. Tactics for Current and Future Campaigns

• AI Prompting:

  • Lauren describes actively “prompting” the AI with seed copy and creative, then toggling between control and open-ended conversion optimization.

• Segmenting Campaigns:

  • For webinar vs. evergreen campaigns, consider split strategies with different AI involvement and timeframes.

• Next Steps:

  • Plans for a future live on-air screen-share campaign build, to share step-by-step learnings with listeners.

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Notable Quotes & Moments

• Lauren (04:52 & 10:12): “The more you enable AI to stimulate performance, the more illusionary your control is. You want conversions, you lose control.”
• Ralph (17:09): “I always just hate seeing ads that don’t fit the format they were [created for]. It bothers me. But does it convert better? If Meta says that it does, probably it does. So this is another trade off.”
• Lauren (20:46): “My cost per lead was like 30 bucks. That’s totally not what my target was at all…However…the webinar…was actually more successful from strategy sessions and potential customers in a quality standpoint than I could have anticipated from even my forecast.”
• Lauren (19:00): “Everything that’s on your website, everything that’s published is fair game. Not just your website, it’s your Instagram profile…your Facebook profile for your brand…make sure at its core, everything on your site is fair game.”
• Lauren (17:41): “This is a precursor to losing control completely later. I think this has been consistent with what Mark Zuckerberg has said and what other ad networks have really talked about…”

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Important Segment Timestamps

• 04:52 (and again at 10:12, 17:24): Discussion of the illusion of control vs conversion
• 06:08: AI has not replaced creative jobs; it expands what's possible
• 13:36: “Budget acceleration” to speed up AI learning
• 17:09: Trade-off between conversion gains and creative fit
• 19:00: All public assets are potential ad fodder for Meta AI
• 20:46: Analysis of campaign results—quality vs. quantity of leads

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Conclusion & Takeaways

• Meta’s Advantage+ Creative Image Generator is a powerful conversion tool, but relieves marketers of traditional granular creative and placement control.
• For many brands, especially high-consideration or design-centric verticals, this can feel like a violation of brand standards. The pressure is on to balance trust in Meta’s AI vs direct control.
• Early results suggest AI-driven creative diversity can boost outcome quality, though at a potentially higher per-lead price.
• This is the direction all digital advertising is heading—expect less campaign micromanagement and more focus on foundational offer/brand strength, letting the machine do the rest.

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Next Steps:

• Tune into future episodes for a live, step-by-step campaign build.
• Drop your questions on the Perpetual Traffic YouTube channel—Lauren and Ralph will incorporate them in future walkthroughs.

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Transcript

[Lauren E. Petrulo]

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[Ralph Burns]

Data, more control and higher roi.

[Lauren E. Petrulo]

Thousands of brands already use realize to diversify their ad spend, boost performance and unlock high quality traffic websites that'll scale your business. Now, if you're ready to go beyond the usual playbook and start reaching new audiences, check us out [e-mail] to learn more.

The more you enable AI to stimulate performance, the more illusionary your control is. You want conversions, you lose control.

[Ralph Burns]

This is a big deal right now. Creative is creating the targeting like on all of our campaigns with Andromeda. And if you're really super high on brand, this probably isn't something that you want to have done.

[Lauren E. Petrulo]

But you're listening to Perpetual Traffic.

[Ralph Burns]

All right, I get it.

[Lauren E. Petrulo]

You're a small business, you're a startup, you're a lean team. Everyone's doing dozens of different things and you gotta move fast and be smart to compete with the big guys and the big gals. You've seen their endless resources. You know they are power. They have more money than you, but you can level the playing field and all their data scientists and their massive teams. Finally, the secret weapon that you have is ActiveCampaign AI. The ActiveCampaign AI suite is built exactly for you. The small business, the startup, the lean team. It's the secret weapon that saves the average user up to 30, 13 hours a week. Just think of what you could do with 13 hours a week. It's not about saving time on writing. It's about getting predictive insights that used to be out of your reach. From predicting which deals are most likely to close to generating on brand content in seconds. From the AI brand Kit, Active Campaign puts enterprise level capabilities in your hands. Compete smarter, not harder. Discover the power of autonomous marketing with ActiveCampaign. Go to activecampaign.com to get started today.

[Ralph Burns]

Hello and welcome to the Perpetual Traffic podcast. This is your host, Ralph burns, founder and CEO of Tier 11, alongside my.

[Lauren E. Petrulo]

Amazing, very well dressed co host Lauren.

E. Petrulo from Magnus Media. I'm like well dressed from the top up. I look like I'm going to testified dc, but from the Bottom down. I was like, hold on now. Now I gotta show my mullet of an outfit.

[Ralph Burns]

So, like, when I first logged in.

[Lauren E. Petrulo]

I was like, wow. It looks like you're like, you're going to testify before Congress, but in actuality.

[Ralph Burns]

It'S like the skirt and the pink.

[Lauren E. Petrulo]

Pink shoes or red shoes.

They're hot pink, duh. And it's like bright blues shorts. And I mean, I'm professionally fine. Oh, fun. Was there saying that, like, how do you dress professionally fun.

[Ralph Burns]

Your. Your business on top, party on the bottom. Really?

[Lauren E. Petrulo]

I'm a mullet.

[Ralph Burns]

It's going on here. Yeah.

[Lauren E. Petrulo]

At a mullet. It's like.

[Ralph Burns]

You're like a mullet. Exactly. All right, well, today.

[Lauren E. Petrulo]

We'Re gonna. Is there any mullet? Is there any way the transition using.

[Ralph Burns]

Mullet as a verb? Anyway, we're monetizing meta ads right now with this creative.

[Lauren E. Petrulo]

I'm going to mull it over that right now.

Mull it over.

[Ralph Burns]

Yeah, let's mull it over. So one of the shows that we just recently did, one of our more popular shows is Screen Share that we did with your launch for your webinar. And then we went in depth on this new Advantage plus Creative Image Generator. I have to keep looking down at.

[Lauren E. Petrulo]

My notes because it doesn't exactly roll off the tongue. It's Advantage plus Creative Image Generator.

Woof.

[Ralph Burns]

Anyway, that's it. It's a mouthful. If you haven't seen that episode. We'll leave that link in the show notes here and definitely watch it over on YouTube on our YouTube channel.

[Lauren E. Petrulo]

You realize we have 6,000 subscribers.

I saw that yesterday. I got very excited.

We just keep adding more and more subscribers.

[Ralph Burns]

So anyway, if you're not a subscriber of the show, we do a lot of screen shares here. And it's not just John Moran now. It's like we're doing so much more with obviously, this meta creative diversification thing. Check it out [e-mail] YouTube. Go there. It'll prompt you to subscribe and definitely subscribe. So anyway, so you don't miss a thing here. But yeah, we'll leave links in the show notes for that. But a lot of reaction on that one because of what it created for you. And I think it kind of blew away some of the team members here inside tier 11. I know they have been trying to use it and there's some pitfalls to it not trying to use it.

[Lauren E. Petrulo]

They're using it, but there's some challenges with it.

[Ralph Burns]

So maybe some of the learnings and then we can do another follow up episode to go through like your actual creation. Maybe we'll do a live walkthrough of your next webinar and see exactly how it all works here.

[Lauren E. Petrulo]

So this is an interesting case because.

[Ralph Burns]

You'Re doing this for your own brand. All right, so we do this for we obviously we use AI as a part of our creative but not it.

[Lauren E. Petrulo]

Hasn'T taken over creative. We still have a 12 person creative team. Like AI is not taking away any.

[Ralph Burns]

Jobs here but it does allow us to, you know, be more precise and also more productive. But the EAI the AI created ads easy for me to say sometimes do create some downstream effects with clients. So anyway, pros and cons of using this Advantage plus Creative image generator on what your sort of learnings were from the webinar. So give us maybe a high level overview and like I said, we'll do a follow up episode of this with a screen share. So what are your thoughts?

[Lauren E. Petrulo]

AI is not replacing jobs. If anything, AI has made us more jobs. We've done more and have a higher caliber and quality and as well as greater efficiency. So yes, more jobs. No to replacement. I'd say what's interesting here of like in the replacement aspect because meta AI is replacing additional needs for creatives so you have to have your seed creative to start with which we had we had like the the dating profile version where we're trying to show like we like the Liquid Glass look for example. And so when we had that base creative we were able to have meta make iterations of it and with their AI flexible format it can expand the images to fit the placement that we want. But what happens when you're replacing a human with AI? Like granted there's some small manipulations human in the loop, but not to the extent the way that RStudio does it and the way that you have your 12 person team that does the creative it's a stepping stone. But I think we're not even crawling yet with what will be possible in the near future. But going back to when AI is only involved, the pitfalls that you alluded to were you're really in this predicament where the more you allow or enable AI and not just generative AI where we're talking about copy and image creation, but programmatic AI which is all about Andromeda. The more you enable AI to stimulate performance, the more illusionary your control is and becomes. And what I mean by that is we had the brand enabled AI versus the product one, so there's two different versions of AI image generation. Ones that's on brand and ones that's completely off brand and can have what I call cuckoo crazy variations. Because meta demands 25% difference in your ad for it to be considered a unique ad. Otherwise you're just competing against itself. And copy is never going to be included in that. Which is why you're allowed to do text headlines, primary text and description changes without it counting as a new ad. It's just enrolled in that same ad. So when we had AI only, we lost a lot of control in the brand and a lot of control in the placement. And some of the things that we noticed was while we have AI flexible format which can expand the image or compress it to the size of the placement, Meta is doing just so much dang testing that we were seeing, you know, audience network. The 1200-628 images show up in Instagram feed, which would be a 4 by 5 or 1080 by 1080, like that, one by one. And these ratios, by the way, like, they're just the different size images that you can have setting up for your ad. One version is you do the portrait. Sorry. Or like the vertical version, the 1080 across by 19, 20 down. If you were to make one single creative 9 by 16, you always make the 9 by 16 inside the safe zone. Because when Meta crops it, you're always able to fit your whole message in whatever placement that they're doing. So that's version option one that you can do, create a creative 9 by 16 inside the safe zone so that no matter what placement you go to, you're not having like your head get chopped off or the words missing or the more traditional ways you have your creative. And then you make your size situation. Here's what it looks like on a one by one. Here's what it looks like on the 1200 by 628, whatever those numbers are. I go by pixel size minimum. And so you make those different placements and then you have this control. Right? So coming up to this, I described that the more you enable AI, the more illusionary your control actually is. Because I have seen Meta take our creative. We did Both versions, the 9 by 16 and Safe Zone and the variations for the different sizes. And we saw them to say effort, you want conversions, you lose control. So then they were testing audience network size in my Instagram feed. They were testing compressed squares in my stories. So the way we were seeing, I was like, this is not on brand. This is not showing the level of creative and quality that I would want representing my company. And then they were introducing other versions that are close to what we created, but not as good from our human led creative. So that's where what I invite anyone that's following along and doing this is, AI is great, but it's going to default to conversion, not to control. And so it's lying to you in a lot of ways behind the guise of I'm testing and throughout, like, we would see so many different things that went against the parameters we had put up in Meta, but with the intention of leading to a better conversion. So then it's like Ralph, you have to ask yourself, what do you want? Do you want control or do you want conversions? And it's back to Oren Clapp's episode that we just recorded of like, you have to make an honest choice.

Hey, you know, when I was first at a consultant actually doing the stuff that we're doing right now in Tier 11, one of the first tools that.

[Ralph Burns]

I learned how to use was from.

[Lauren E. Petrulo]

A company called Unbounce. And they are now a sponsor of Perpetual Traffic. And the reason is, is that their landing pages and how quickly you can.

[Ralph Burns]

Create those landing pages without having to.

[Lauren E. Petrulo]

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Which do you care about more?

[Ralph Burns]

Yeah, I think a lot of brands are going to have a challenge with this. I mean, if they're doing this on their own and there's no human in the middle. So this was actually done with A human in the middle. But then these tests were being done without really your. Your control and your authority or consent.

[Lauren E. Petrulo]

And sometimes you have brand.

[Ralph Burns]

So let's just understand this. So think about like you're. You're watching something on a reel. Okay, that's a, that's a nine by 16. Okay. And like that video for example, they were putting like a one by one static image in that 9 by 16 under the guys that were testing to get you more conversions.

[Lauren E. Petrulo]

Now whether or not that gets you more conversions or not is subject to debate. Maybe it does, maybe it doesn't.

[Ralph Burns]

Like I'm not going to say either way. My sense is that it probably wouldn't, but I disagree.

[Lauren E. Petrulo]

I think my assumption is it would. My assumption is it would. But we didn't give enough time. I think it takes, you said like four to six weeks. For me it takes. It's just a data drought if you do not have enough data. And so it has to do it like if you know or time, which is often where you get the data. So it's like the number of impressions. You can accelerate that time model, collapse it by spending more. Right. So I think actually Molly Pittman was the person I learned this from where she would take like $2,000 a day budget just to accelerate out of that learning phase and then scale it back down to your actual budget you want. Because you can collapse the time it takes to escape learning phase. Oh gosh, I know.

[Ralph Burns]

Like aggressive with ad budgets always in.

[Lauren E. Petrulo]

The beginning when we would work on.

Accounts you'd like, let's just start with a thousand a day. Like what I wanted to start with 100.

[Ralph Burns]

She's like, let's go for it anyway. It's kind of a cool way of doing it. But yeah, like, you know, if you're compressed by time, you had a three day timeframe in order to get exactly.

[Lauren E. Petrulo]

Running right and finish. It's not even just to get up and running. Like it was a controlled time period of flash. Sal. This wasn't a seasonal campaign. It wasn't business as usual. We do business as usual BAU or sandbox. So sandbox for us. Like the way we use our naming convention and all. I'll launch the next ones live on the podcast because this is a webinar I would like to do every single month. So it'll be an evergreen offer on behalf of myself and Mongoose Media. It's still going to be a seasonal campaign and so I am eliminating the opportunity for me to get out of that learning phase now. Like thinking out loud now, I mean, well, I could just have it if I know it's going to be evergreen. I can have a smaller daily budget of like 20 to $50 a day. That's just business as usual. Constantly promoting this webinar. I just know that if this were an ever, like if this was a vsl, you can do that as a vsl. Hey, watch this recording in perpetuity. But because it's a live webinar where you have to book and reserve that time, we all know that your show up rate is so different depending on how early they sign up for the event. So as I start promoting our next webinar which will be in November now, which is mid October, the likelihood of everyone showing up is very low. So it's almost a.

Unless you have some kind of pre.

[Ralph Burns]

Sell or a lead magnet that leads into it or some piece of content.

[Lauren E. Petrulo]

To set the ways to still, yeah, keep them engaged. It's just a bigger marketing lift. But like, I mean just again talking out loud like it would be interesting to see and combat the illusion of control in favor of a higher conversion likelihood. So it just, it would be an interesting thing that I'll consider and like maybe when we launch it live, like I was going to launch it live with it like program for the dates three days before. Because if I do a webinar three days before, your likelihood of them showing up is much, much higher. Webinars don't have high show up rates, especially in the season where everyone is shopping and trying to hit their end of year goals. So. Oh, sorry. Well, thank you everyone for letting me walk through that consideration to give you guys that feedback of a live testing, like how would I do it differently?

[Ralph Burns]

You're debating it right now actually.

[Lauren E. Petrulo]

I mean this is fresh.

[Ralph Burns]

So I mean that the point is, is like we'll, like I said, we'll leave links in the show notes for that show to show you exactly what we did here. But there's trade offs in life. So if you are going to allow the algorithm to do its AI work, you're going to, you might suffer from like I always just hate seeing ads that don't fit the format they were.

[Lauren E. Petrulo]

You know, it's an ad.

[Ralph Burns]

It bothers, it bothers me. But does it convert better? If Meta says that it does, probably it. Probably it does. So this is another trade off. It's like what do you want? Do you want heavier arm brand or you want better conversions?

[Lauren E. Petrulo]

Yeah, do you want control or do you want conversions?

[Ralph Burns]

Yeah, we're Dealing with a lot of beauty brands. Like, they're like brand, brand is first. So something like this is, is an interesting tool but I mean you are going to lose control of it because you are letting the algorithm do the work.

[Lauren E. Petrulo]

So it's got.

But I think there's a component. Ralph, you're going to lose control now. But I think the reality is this is a precursor to losing control completely later. I think this has been consistent with what Mark Zuckerberg has said and what other ad networks have really talked about is just like get the decision making out of their hands. Trust our ad networks to do what we've spent billions of dollars building and spend time on creating your offer and then building your brand. And I think like what I'm experiencing now and I'm seeing, you know, it's almost like, like violating feelings is the closest I can explain to how I see when like I'm using an ad and we're targeting something in Farsi and someone who doesn't have Farsi enabled on their phone are still seeing these Farsi ads and I'm like, oh. Or if you're doing a brick and mortar campaign in a very specific region and then people Outside of that 10 mile radius are getting access to your ads, like there's these things that are again, it like feels like you're violating the framework. I said of where and how I want the ads to be portrayed and displayed. And like we can do stuff in ad account settings and all that stuff, but it's still out of our hands because we don't have as much control as we used to. But in favor of conversions. And I think it's just like this is where it's going to go. So while you have people that are like, I'm going to fight for brand now, there is a potential that like they'll have influence. And as Meta continues to develop their product and same for other ad networks. It's just that for me it's like this is where it's going Shop. Shopify has done that with the Shop pay ads. That, that episode we did with Andres when they did the Winter 25 launch in like January was oh my God, that was one of the best because Shopay is like, you have no decision. Tell us how much you want to spend, what your roas is and your target cost per customer. And then what happens is everyone is just going to say you need to, you want to control your brand. Start with your website, start with your offer and then just know that like there's two things that are going to come down to it. You have to look at your website and say that you or no, everything that's on your website, everything that's published is fair game. And it's not just your website, it's your Instagram profile. Because that's still your Instagram website of your site, your Facebook profile for your brand. Everything that's on there is going to be fair game. So you need to make sure that at its core, everything on your site is fair game. And then everything on your site is updated. And the way I saw this was in my webinar ads, there's this extension called site links. And I don't. You can control which site links you want, but Meta is going to give the recommendation. So they were pulling blog articles, they were pulling services page, which allowed me to take more real estate on the feed. But it again took out the control of what I want. But it enhanced what was available.

[Ralph Burns]

Right. And those were ads that you edited. You edited that copy or you just let them, like, we'll do the screen share, obviously, again on this and get more. Yeah, but you let Meta write the copy. Is that what you're saying? Or you still exerted copy control over the ads? Because when we were doing the walkthrough in the episode, you were rewriting them, but you were also giving prompts to get them to rewrite them and also redo the images.

[Lauren E. Petrulo]

It's a combination. Like, we start with our seed copy, we start with our seed creative, and then I'm like, doors open, wide open to receive the conversions F the control. I don't care. Because it's going to lead to a higher likelihood of conversion. Yes, please. But as when we'll do a screen share, I'll show what I did and then I'll show a walkthrough of how I'm going to relaunch it differently next time. Like, my cost per lead was like 30 bucks. That's totally not what my target was at all. That's like almost four or five times of what I was willing to pay. However, I will say that the webinar, despite having the fewer number of signups, was actually more successful from strategy sessions and potential customers in a quality standpoint than I could have anticipated from even my forecast of I wanted 300 signups. We had 74, 75. And I had more strategy sessions and more like potential prospects than what I had forecasted with 300 people signing up. So at the end of the day, I had a higher quality full disclosure, even though my cost per lead was $30. And you're like, what? I know.

[Ralph Burns]

All right, I get it.

[Lauren E. Petrulo]

You're a small business, you're a startup, you're a lean team. Everyone's doing dozens of different things and you got to move fast and be smart to compete with the big guys and the big gals. You've seen their endless resources. You know they are power. They have more money than you, but you can level the playing field and all their data scientists and their massive teams. Finally, the secret weapon that you have is ActiveCampaign AI. The Active Campaign AI suite is built exactly for you. The small business, the startup, the lean team. It's the secret weapon that saves the average user up to 13 hours a week. Just think of what you could do with 13 hours a week. It's not about saving time on writing. It's about getting predictive insights that used to be out of your reach. From predicting which deals are most likely to close to generating on brand content in seconds from the AI brand kit, ActiveCampaign puts enterprise level capabilities in your hands. Compete smarter, not harder. Discover the power of autonomous marketing with ActiveCampaign. Go to activecampaign.com to get started today.

That was a lot.

[Ralph Burns]

Well, I mean we talk about it all the time here. It's like the cost per lead is relative to the quality of that lead. So I mean it, I mean the interesting part of this is that you did this in a three day timeframe. We've talked about this many times with our creative diversification strategy is typically 30 plus creatives in most cases and it's four to six weeks. Like the first couple of weeks are kind of ugly. And you know, John and I have gone on this show many, many times to do screen shares through this, this whole thing and maybe start off with a set amount of creative and then add them over time. But you're adding five or six or seven new creatives every single week into this engine and it's figuring it out.

[Lauren E. Petrulo]

Over a four to six week time.

[Ralph Burns]

Frame because the AI does take time to take effect. Now for you, you did it in three days, you compressed it in three days and it still worked out. You got higher quality leads than you would have. You paid more for those leads. But still it seem algorithm is actually doing what it can do in the time frame that you're allotting it.

[Lauren E. Petrulo]

Yeah.

[Ralph Burns]

Which is solid. I mean I'm interpreting your results for you.

[Lauren E. Petrulo]

But no, no, I'm, I'm like, did I pay more than what I did? I paid I paid less for the quality leads though in like the actual outcome that I wanted. I paid more for the top of funnel subscriber acquisition but I paid less for the quality lead. And again it takes one signing to be like a 200x ROAS on that type of campaign. I only spent $2,000. And so for a B2B business service provider where you know, our packages start at thousands of dollars per month and we had. What was nice was we have a downsell because we're launching marketing rehab where we have like a one hour a week group coaching format. So we have a six week. That's what we were selling in the webinar. Right. The VIP access gave to this like $197 to get an hour with me for six weeks to see if we can be hyper specific, laser focused in, in a group coaching format. And so even from those that wouldn't have been agency qualified because they're not in a place where they want to spend thousands of dollars a month for my brain and my team's hands for my brain in a group format, it was a high quality. So I'm just debating all that and interpreting what you're saying is right.

[Ralph Burns]

Super interesting. This has been great. Sort of like a quick breakdown here. Any final words before I know you have to go on stage and speak somewhere, you know, before, before Congress. See, I do not, Congressman, I do not recall. That's what you need to say when you're speaking.

[Lauren E. Petrulo]

Okay. Anyway, I do not recall, I do not recall any other pieces that I would say. But I'm enjoying it and I'm excited to share it live. If this is something you guys want or have any specific questions, like please write the questions on the YouTube channel and when we do the live recording, like I'll, I'll screen share everything I can. But if there's questions you have, just drop them in and Ralph will make sure that we cover them.

[Ralph Burns]

Yeah, 100%. This is a big deal right now. Like creative is creating the targeting like on all of our campaigns that we're using creative diversification on With Andromeda we're obviously using tier 11 data suite which gets, you know, the actual conversion that you're trying for, whether it's a new customer, returning customer, all of this together. It really is the creative and it's more creative, the better and diverse creative and that's the key to this whole thing. And you know, this AI tool inside the ads manager is pretty badass.

[Lauren E. Petrulo]

Although you know, like we said, you give up a little bit of control.

[Ralph Burns]

Here and if you're really super high on brand, this probably isn't something that you want to have done. But do you want conversions?

[Lauren E. Petrulo]

Because what do you want to work pretty well?

[Ralph Burns]

Yeah, like.

[Lauren E. Petrulo]

Yeah.

[Ralph Burns]

Or, or in Claph, like control or you know, or more of the thing. So anyway. All right, well, we will have a follow up episode here on this fabulous podcast. And of course, wherever you listen to podcasts, leave us a rating and review.

[Lauren E. Petrulo]

Let us know what you think of.

[Ralph Burns]

These types of series. Because we're sort of building this as we go along here and you know, an actual live build for the next webinar I think would be really, really cool.

[Lauren E. Petrulo]

So from what I understand, the ones.

[Ralph Burns]

That I've seen, this is already installed in most ad accounts. What's your experience been?

[Lauren E. Petrulo]

Yeah, I haven't not seen it available. I can't speak to the different regions because it might become a regional specific. I know that they'll roll things out typically in the western hemisphere. But yeah, it's pretty much as everything I've read about it available. And if it's not now, it will be very soon because it's absolutely the way it's going to. So for now you get to choose the AI enablements, but my assumption is not for much longer.

[Ralph Burns]

Yep. All right, well make sure that you do subscribe over on our YouTube channel, perpetual traffic.com forward/YouTube. And of course, if you want Tier 11's help for anything having to do with creative diversification, because this is our show after all, you can get that over at tier11.com forward/apply. So on behalf of my amazing co host, Lauren E. Petrulo, good luck before Congress.

[Lauren E. Petrulo]

Until next time, thank you.

[Ralph Burns]

See ya.

[Lauren E. Petrulo]

See ya. You've been listening to Perpetual Traffic.